Based on checking the website, Identance.com appears to be a legitimate cloud-based identity verification solution designed to help online organizations onboard customers quickly and effectively.

It leverages machine learning and AI, augmented by human review, to prevent fraud, ensure compliance with regulations like KYC Know Your Customer and AML Anti-Money Laundering, and streamline the customer onboarding process.

The platform emphasizes its ability to verify identity documents and faces, perform address verification, and conduct real-time checks against various watchlists.

This review will dissect Identance.com’s offerings, focusing on its core features, compliance mechanisms, anti-fraud capabilities, and its suitability for various industries.

We’ll look at the stated benefits, the technology behind it, and how it aims to provide a seamless yet secure experience for businesses needing robust identity verification.

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Understanding these aspects will help businesses determine if Identance aligns with their operational needs and regulatory obligations.

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IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Unpacking Identance’s Core Identity Verification Solutions

Identance positions itself as a comprehensive identity verification platform, offering solutions that go beyond simple document checks.

They combine cutting-edge technology with human oversight to ensure accuracy and reduce risk.

KYC Know Your Customer Solution: The Foundation of Trust

At its heart, Identance provides a robust KYC solution.

This is crucial for any business operating online that needs to confirm the identity of its users, whether for financial transactions, access to services, or legal compliance.

Document and Face Verification: The platform states it can verify customers’ identity documents like passports or ID cards and their faces. This typically involves optical character recognition OCR for document data extraction and liveness detection/facial recognition to prevent spoofing.
Efficiency and Cost Reduction: Identance claims its intelligent KYC solution can help businesses run more efficiently, avoid identity risks, and reduce operational costs. The automation powered by AI and machine learning is key here, aiming to speed up the verification process from days to seconds.

Address Verification: A Critical Layer of Due Diligence

Beyond identity, confirming a customer’s residential address is a vital part of Customer Due Diligence CDD. Identance integrates this into its offering. Treepoints.com Reviews

Proof of Residency: The system aims to verify residential addresses using documents like passports or ID cards. This helps establish nationality and confirms the customer’s stated location.
Regulatory Compliance: Address verification is often a mandatory component of various regulatory frameworks, particularly in financial services, to combat money laundering and terrorist financing. Identance’s inclusion of this feature underscores its commitment to compliance.

AML Anti-Money Laundering Checks: Staying Ahead of Illicit Activity

Money laundering is a global concern, and businesses are on the front lines of defense.

Identance addresses this with its integrated AML capabilities.

Real-time Data Connections: Identance claims direct connections to “thousands of up-to-date AML sources.” This is critical for real-time screening against various watchlists.
Comprehensive Screening: Their AML checks reportedly cover PEPs Politically Exposed Persons, Sanctions lists, Regulatory watchlists, and Adverse Media. This multi-pronged approach aims to identify high-risk individuals or entities attempting to engage in illicit financial activities.
Fraud Prevention: By flagging individuals on these lists, Identance helps businesses prevent onboarding customers who could pose significant financial or reputational risks.

KYB Know Your Business Solution: Securing B2B Relationships

For businesses dealing with other businesses B2B, verifying the legitimacy of the entity itself is as important as verifying individuals. Identance offers a KYB solution to address this.

Ensuring Business Legitimacy

KYB is essential to prevent onboarding businesses or merchants that could introduce financial or reputational risks.

It’s about understanding the corporate structure and the individuals behind it. Recurpay.com Reviews

Real-time Data Checks: Identance performs real-time data checks and searches on companies, directors, and beneficial owners. This helps confirm the legal status of the business and identify who ultimately controls it.
ID Document Verification for Owners/Directors: The solution extends to verifying the ID documents of key individuals within the business, like directors and beneficial owners. This closes potential loopholes where fraudulent businesses might be set up by individuals with questionable backgrounds.
KYB Compliance: By providing these checks, Identance aims to help businesses meet their KYB compliance obligations, mitigating risks associated with corporate fraud, financial crime, and reputational damage.

Anti-Fraud Features: A Multi-Layered Defense Mechanism

Identance emphasizes its anti-fraud capabilities, using various data points to identify and mitigate suspicious activity.

This multi-layered approach aims to catch fraud attempts that might slip through basic identity checks.

IP-Based Fraud Detection

Leveraging IP Internet Protocol address information is a common yet effective first line of defense in fraud detection.

IP to Physical Address Check: Identance claims to check the IP address location, including the city, and compare it to the address provided by the user. Significant discrepancies could indicate an attempt to conceal true location.
VPN Usage Detection: The service also checks the IP address for VPN Virtual Private Network usage. While VPNs have legitimate uses, their presence can sometimes be a red flag in fraud prevention, especially if combined with other suspicious indicators.
IP Address Scoring & Lifetime Check: They mention IP address scoring, likely assessing the risk associated with a particular IP based on its history, and an “IP address lifetime check,” which could refer to how long an IP has been active or associated with certain activities.
IP Fraud Base Check: This suggests a database of known fraudulent IP addresses against which incoming IPs are screened.

Email and Phone Number Fraud Checks

Beyond IP, the digital footprint of an email address and phone number can reveal crucial information about potential fraud.

Email Scoring & Lifetime Check: Similar to IP addresses, email scoring likely evaluates the risk of an email based on its history and associated activities. An “email lifetime check” could assess how long the email has been active, with very new or recently changed emails potentially being higher risk.
Email Fraud Base Check: This implies screening against a database of email addresses known to be associated with fraudulent activities.
Phone Number Verification & 2FA: Identance offers phone number scoring and lifetime checks. Crucially, it provides phone number verification and 2FA Two-Factor Authentication via SMS OTP One-Time Password, adding an extra layer of security and confirming the user’s control over the phone number.

Customization and Manual Review: Balancing Automation with Human Oversight

While automation is central to Identance’s offering, the platform also acknowledges the need for flexibility and human intervention in complex cases. Masslight.com Reviews

Custom Risk Assessment Flows and Scenarios

One size rarely fits all in risk management.

Identance highlights its ability to tailor its approach.

Industry and Client Needs: They state that custom risk assessment flows and scenarios are developed based on specific industry requirements, client needs, user risk profiles, and compliance requirements. This suggests a configurable system rather than a rigid, off-the-shelf solution.
Flexibility in Risk Management: This customization allows businesses to define their own risk appetite and apply different verification protocols depending on the user’s profile or the type of transaction.

On-Demand Compliance Support and Manual Review

Automation isn’t perfect, and some cases require a human touch. Identance integrates this crucial element.

In-House Agents for Suspicious Cases: Identance acknowledges that automatic verification might not always provide definitive results. They state that in-house agents are available to conduct manual reviews of “suspicious and high-risk users.”
Maximizing Security and Compliance: This manual review process is critical for handling edge cases, resolving false positives/negatives, and ensuring maximum security and compliance, especially when dealing with ambiguous data or complex fraud patterns. This hybrid approach — AI-powered initial screening combined with human review for exceptions — is often considered best practice in the identity verification space.

Various Branding and Customization Options

User experience is key, even in verification.

Identance offers options to integrate its solution seamlessly. Gooru.com Reviews

Seamless Integration: The ability to smoothly integrate the verification solution into a client’s operations is vital for a good user journey.
UX Customization: Identance offers customization of the user experience UX in accordance with the client’s brand book. This means businesses can maintain brand consistency throughout the onboarding process, making the verification step feel like a natural part of their own platform rather than an external, jarring interruption.

Use Cases and Industry Applications: Where Identance Shines

Identance markets its services across several high-risk and highly regulated industries, where robust identity verification is not just beneficial but often legally mandated.

iGaming: Combating Fraud and Ensuring Responsible Gaming

The online gaming industry is a hotbed for fraudsters and requires stringent age and identity verification.

Fraud Prevention: Identance helps iGaming operators protect themselves and their existing users from individuals using fake identities for gambling or money laundering.
Age Verification and Responsible Adults: Crucially, it helps ensure that all participants are “responsible adults,” addressing concerns about underage gambling and promoting responsible gaming practices.
Thorough Yet Quick Verification: The promise of a “thorough but quick verification process” is key here, as iGaming platforms want to deter fraudsters without discouraging legitimate potential new users with overly cumbersome onboarding.

Crypto: Navigating Regulatory Compliance and Theft Prevention

The cryptocurrency sector, known for its rapid innovation, also faces significant regulatory scrutiny and fraud risks.

Protection Against Fraud and Theft: Identance aims to protect crypto organizations and user wallets from fraud and theft. This is paramount in an industry where assets can be highly volatile and transactions are often irreversible.
Seamless Onboarding: The emphasis on a smooth and easy verification process means customers can be onboarded faster, crucial for user adoption in the competitive crypto space.

Fintech: Upholding Regulatory Compliance and Trust

Fintech financial technology companies operate in a highly regulated environment, making compliance and user trust paramount.

Regulatory Compliance: Identity verification helps fintech enterprises ensure that all regulations are taken into account and all users are legitimate. This includes KYC, AML, and other financial compliance requirements.
Legitimate Users: By verifying identities, Identance assists fintechs in building a secure ecosystem populated by legitimate users, reducing the risk of financial crime and enhancing trust in their platforms.
Efficient Customer Onboarding: A “smooth and easy verification process” allows fintech customers to be onboarded faster, providing a better user experience and reducing abandonment rates during the sign-up flow.

The Onboarding Process with Identance: A Step-by-Step Approach

Identance outlines a clear, four-step process for businesses interested in trying and buying their solution, emphasizing a “try before you buy” approach. Nomad-visa.com Reviews

Step 1: Apply for a Free Trial

This initial step allows potential clients to experience the platform firsthand without immediate financial commitment.

15-Day Exploration: The free trial is offered for a 15-day period, providing ample time to explore the platform’s capabilities and see if it aligns with specific objectives.
Service Suitability: This period is designed for businesses to determine if Identance’s services meet their unique identity verification needs.

Step 2: Test the System and Consult Sales

After applying, the next step involves active testing and engagement with the Identance team.

Hands-on Testing: Businesses are encouraged to perform their own tests, presumably running actual verification checks within the trial environment.
Direct Sales Consultation: Crucially, this step involves talking to Identance’s sales team to ask questions related to their product and services. This direct interaction allows for clarification on features, pricing, integration, and specific use cases.

Step 3: Make a Payment

Once the trial is complete and the decision to proceed is made, the payment process begins.

Payment Security: Identance explicitly guarantees the security of all payments, addressing a common concern for online transactions.
Flexible Payment Methods: The platform allows clients to “choose the most suitable payment method,” suggesting a range of options are available, catering to different business preferences.

Step 4: Enjoy the Result

The final step is about realizing the benefits of implementing Identance’s solution.

Cutting-Edge Solution: Clients are promised to “enjoy the cutting-edge solution” for identity verification.
Immaculate Verification Results: The claim of “immaculate verification results” highlights their confidence in the accuracy and effectiveness of their system in preventing fraud and ensuring compliance. This structured process aims to build confidence and ease the transition for businesses adopting their technology.

Testimonials and Demonstrations: Building Trust and Transparency

Identance leverages testimonials and offers demos to showcase its effectiveness and build trust with potential clients. Designify.com Reviews

Customer Endorsements

The website prominently features testimonials from various industry leaders, particularly within the cryptocurrency and fintech sectors.

CEX.IO, Kuna.IO, SG Veteris Koinal: These are notable names in the crypto exchange and financial services space. Testimonials from CEOs and Heads of Customer Support lend credibility, suggesting that Identance has successfully served regulated platforms with demanding compliance requirements.
Focus on Compliance and Automation: The testimonials frequently mention the need for “comprehensive KYC procedures,” “compliance with legal requirements,” and the benefit of “automating our KYC process,” aligning with Identance’s core value propositions.
Reliable Solution and Exceptional Service: Customers praise Identance as a “reliable solution” that provides “all the tools needed to secure our business” and offers “exceptional service.” These statements aim to reassure potential clients about the platform’s efficacy and customer support.

Demonstrations for Deeper Insight

Beyond written testimonials, Identance offers visual demonstrations to illustrate how its solution works.

“Watch Identance Demo”: This call to action suggests a pre-recorded or interactive demonstration that provides a visual walk-through of the solution’s features and user experience.
“Request a Face-to-Face Demo”: For businesses seeking a more personalized experience, Identance offers the option to request a live, perhaps more tailored, demonstration. This allows potential clients to ask specific questions and see how the solution can address their unique challenges in real-time. These demonstrations are crucial for understanding the practical application of the technology and its seamless integration into existing workflows.

The Technology Underpinning Identance: AI, Machine Learning, and Human Review

Identance proudly states that its platform is “powered by machine learning and AI,” but also underscores the crucial role of human expertise.

Machine Learning and Artificial Intelligence

Fast and Easy Verification: The core promise of AI and ML integration is to make the verification journey “fast and easy.” This involves automating data extraction from documents, facial recognition, liveness detection, and cross-referencing against various databases.
Efficiency in Processing: AI algorithms can process vast amounts of data in seconds, far outstripping manual methods. This speed is critical for modern digital businesses where customer onboarding needs to be instant to prevent abandonment.
Pattern Recognition for Fraud: Machine learning models are adept at identifying subtle patterns and anomalies that might indicate fraudulent activity, even those that haven’t been explicitly programmed. This allows for proactive fraud detection and adaptation to new fraud schemes.

The Role of Compliance Experts and Manual Review

While automation is powerful, Identance wisely integrates human expertise to ensure accuracy and handle complex cases.

Reviewing Suspicious Verifications: Identance states that “our compliance experts review suspicious verifications.” This is a critical safety net. Automated systems can generate false positives legitimate users flagged as suspicious or false negatives fraudulent users mistakenly approved.
Preventing Errors, False Positives, and False Negatives: Human review adds a layer of intelligence and context that AI might miss. This helps to prevent legitimate customers from being unfairly rejected and, more importantly, stops fraudulent actors from slipping through.
Increased Acceptance Rates: By refining the accuracy of verification through expert review, Identance can help businesses increase their acceptance rates for legitimate customers, reducing friction and improving the overall customer experience. This hybrid approach is often considered the gold standard in identity verification, combining the speed and scalability of AI with the nuanced judgment of human intelligence.

Beyond the Core: Possibilities and Continuous Improvement

Multiple Opportunities for Protection and Scaling

Identance positions itself as more than just a verification tool. Adeptid.com Reviews

It aims to be a partner in protecting companies and users, while also facilitating business growth.

Protecting Company and Users: The various features — KYC, AML, KYB, and anti-fraud tools — collectively aim to safeguard businesses from financial, reputational, and regulatory risks, while also protecting legitimate users from identity theft and fraud.
Scaling Your Business: By automating a critical and often bottleneck-prone process like identity verification, Identance helps businesses scale their operations more efficiently. Faster and more reliable onboarding means businesses can handle a larger volume of customers without proportionally increasing operational costs or compliance burdens.

Continuous Feedback and Improvement

The testimonials also suggest an ongoing relationship with clients, implying a commitment to continuous improvement.

“Identance provides periodic feedback to improve the KYC process”: This statement from a client like SG Veteris Koinal indicates that Identance doesn’t just provide a static product. They actively engage with clients, gather feedback, and use that information to refine and enhance their services.
“Stay in close contact with our operations teams and are open to cooperation to reduce cases of fraud”: This highlights a proactive and collaborative approach. By working closely with client operations, Identance can identify emerging fraud patterns specific to different industries or client bases and adapt its solutions accordingly. This responsiveness is invaluable in the dynamic world of online security and fraud prevention.

A system that can adapt and improve based on real-world feedback is far more effective in the long run.

Frequently Asked Questions

Is Identance.com a legitimate identity verification service?

Based on looking at the website, Yes, Identance.com presents itself as a legitimate cloud-based identity verification solution, emphasizing its use of machine learning, AI, and human review for KYC, AML, and anti-fraud measures.

What industries does Identance.com primarily serve?

Identance.com states it primarily serves industries with high compliance and fraud risks, including iGaming, cryptocurrency crypto, and financial technology fintech. Outlynk.com Reviews

How does Identance.com verify customer identities?

Identance.com verifies customer identities through a combination of document verification like passports, ID cards, facial recognition, liveness detection, and checks against global databases for AML and fraud indicators.

Does Identance.com offer an AML Anti-Money Laundering solution?

Yes, Identance.com explicitly states it offers an AML solution, directly connected to thousands of up-to-date AML sources to check for PEPs, Sanctions, Regulatory watchlists, and Adverse media.

What is KYB Know Your Business and does Identance.com provide it?

KYB Know Your Business is the process of verifying the legitimacy of a business entity.

Yes, Identance.com provides a KYB solution, performing real-time data checks on companies, directors, beneficial owners, and their ID documents.

Can Identance.com detect VPN usage for fraud prevention?

Yes, Identance.com lists “check the IP address for VPN usage” as one of its anti-fraud features within its IP fraud check capabilities. Gobrunch.com Reviews

Does Identance.com offer a free trial?

Yes, Identance.com clearly outlines a process that begins with applying for a 15-day free trial to explore their services.

What kind of anti-fraud features does Identance.com offer?

Identance.com offers multi-layered anti-fraud features including IP-based checks location comparison, VPN detection, email scoring, phone number verification, and screening against fraud databases.

Is manual review available for suspicious verification cases?

Yes, Identance.com states that their in-house compliance experts conduct manual reviews of suspicious and high-risk verifications to prevent errors and ensure maximum security.

Can Identance.com solutions be customized for specific business needs?

Yes, Identance.com claims to offer custom risk assessment flows and scenarios tailored to specific industry and client needs, as well as various branding and customization options for UX integration.

How quickly does Identance.com claim to verify identities?

Identance.com aims to verify customer identities “remotely in seconds,” leveraging machine learning and AI for speed. Realm-2.com Reviews

Does Identance.com support multiple ID document types?

While not explicitly listing all types, Identance.com mentions supporting “9000+ ID documents” and “82 OCR Languages,” implying broad coverage of document types globally.

Does Identance.com provide 24/7 support?

Yes, the website indicates “24/7 Support” as one of its key features.

Where is Identance.com’s technology primarily focused?

Identance.com’s technology is primarily focused on machine learning and artificial intelligence to facilitate fast and easy identity verification.

What is the purpose of the “Adverse media” check in Identance’s AML solution?

The “Adverse media” check in Identance’s AML solution involves screening public information for negative news or reports about an individual or entity, which can indicate potential risk factors.

How does Identance.com ensure payment security?

Identance.com explicitly states, “We guarantee the security of all payments,” although specific security protocols for payment processing are not detailed on the homepage. Linkhuddle.com Reviews

Can businesses request a live demonstration of Identance.com’s product?

Yes, businesses can “Request a face-to-face demo” to see the product in action and discuss specific requirements.

Does Identance.com support identity verification in multiple countries?

Yes, the website states it supports “246 Countries” and “82 OCR Languages,” indicating extensive global coverage for identity verification.

How does Identance.com help businesses with customer onboarding?

Identance.com helps businesses with customer onboarding by providing a fast, automated, and compliant identity verification process that reduces friction and operational costs.

What role do “compliance experts” play at Identance.com?

Identance.com’s compliance experts review suspicious verifications to prevent false positives or negatives, ensuring accuracy and helping businesses maintain compliance.

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