Eyrene.com Reviews

Based on looking at the website, Eyrene.com appears to be a legitimate and specialized B2B service provider focused on digital merchandising and in-store execution improvement using AI-powered mobile image recognition technology. The platform aims to help businesses, particularly in the retail and consumer goods sectors, enhance their on-shelf presence, optimize field operations, and gain actionable insights into product placement and availability. It’s not a service for individual consumers but rather a high-tech solution for large brands and local challengers looking to streamline their merchandising efforts, reduce audit times, and ultimately boost sales through better shelf management.

Eyrene.com presents a compelling suite of tools designed to tackle common challenges in retail execution. Their core offering revolves around mobile image recognition, which leverages AI to accurately identify products, price tags, and promotional materials in real-time, even offline. This technology feeds into a powerful KPI engine that calculates key retail metrics like share of shelf SOS and on-shelf availability OSA, providing both field staff and headquarters with critical data. The platform also includes a robust web portal for data visibility and control, integrated BI dashboards for analytics, and extensive APIs for seamless integration with existing IT infrastructures. For companies seeking to optimize their merchandising strategies and gain a competitive edge, Eyrene.com offers a highly specialized and potentially transformative solution that claims significant ROI, including increased sales and reduced operational costs.

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Unpacking Eyrene.com’s Core Technology: Mobile Image Recognition

Eyrene.com’s central offering is its AI-powered mobile image recognition technology, which acts as the backbone of its entire digital merchandising platform. This isn’t just about snapping a picture. it’s about intelligent analysis and real-time data extraction directly from the retail shelf.

The Brains Behind the Lens: How It Works

At its core, Eyrene’s mobile image recognition technology utilizes advanced artificial intelligence algorithms to process images captured by field staff’s smartphones. The system is designed to recognize a vast array of retail elements. This includes:

• Individual products SKUs: Identifying specific items down to their unique barcode or visual characteristics, including brand, taste, size, and category.
• Price tags: Accurately reading numerical values, whether printed or even handwritten, across a broad range of prices e.g., $0.01 to $100,000.00.
• Promotional materials: Recognizing signage, displays, and other marketing collateral.
• Equipment and POS materials: Identifying fixtures, stands, and point-of-sale items.

What’s particularly noteworthy is the emphasis on real-time processing and offline capability. The website states that recognition occurs “without manual intervention and without an internet connection,” making it highly practical for field operations in areas with spotty connectivity. This is a significant advantage for merchandisers who often work in diverse retail environments, from bustling supermarkets to remote convenience stores. The system is also designed to be compatible with both Android and iOS devices, with a specific focus on “budget devices,” suggesting accessibility across a wider range of hardware.

Speed and Accuracy: The Critical Metrics

For any image recognition system, speed and accuracy are paramount.

Eyrene.com provides specific data points to back its claims: Hyresnap.com Reviews

• Average image recognition time: Stated as 1-2 seconds on modern budget smartphones like the Samsung A30 or iPhone SE 2. This rapid processing means field staff aren’t waiting around for results, significantly speeding up audit times.
• SKU accuracy: A claimed 96% product recognition accuracy at the SKU level. This level of precision is vital for accurate inventory management, planogram compliance, and stock replenishment decisions. The website notes this is “Proven by daily accuracy checks and reported on a powerful accuracy dashboard,” suggesting robust internal validation.
• Price accuracy: A claimed 98% accuracy in reading price tags, including both printed and handwritten figures. This is crucial for competitive pricing analysis and ensuring price integrity on the shelf. Like SKU accuracy, this is stated to be “Proven by daily accuracy checks.”

These statistics, if consistently met, represent a powerful tool for retail brands aiming for precise and efficient in-store execution.

The combination of speed, high accuracy, and offline capability positions Eyrene’s technology as a robust solution for enhancing field force productivity and data reliability.

The KPI Engine: Transforming Images into Actionable Insights

Beyond simply recognizing objects, Eyrene.com’s platform excels in its KPI Engine, which translates raw image recognition data into quantifiable, actionable key performance indicators KPIs. This is where the magic happens for strategic decision-making, moving beyond just data collection to actual performance measurement.

Standard and Customizable KPIs for Retail

The KPI Engine is designed to calculate a comprehensive set of industry-standard metrics out-of-the-box. These include:

• Share of Shelf SOS: This critical metric measures the proportion of shelf space a brand or product occupies relative to its competitors. A higher SOS often correlates with greater visibility and sales potential.
• On-Shelf Availability OSA: Directly indicates whether a product is present and available for purchase on the shelf. High OSA is fundamental to preventing lost sales due to out-of-stocks.
• Out-of-Shelf OOS: The inverse of OSA, identifying specific instances where products are missing from their designated shelf locations. Rapid identification of OOS allows for quicker replenishment.
• Brand Blocks: Ensures that products are merchandised according to brand guidelines, maintaining consistent visual identity and consumer recognition.
• Planogram Compliance: Verifies that products are placed precisely according to pre-defined planograms, which are detailed diagrams showing where each product should be positioned on a shelf. This ensures optimal display and space utilization.
• Promotional Compliance: Confirms that promotional displays and pricing are set up correctly and consistently across various stores.

The significant advantage Eyrene highlights is the ability to offer “limitless KPI customizations using our Professional Services.” This flexibility is crucial for larger enterprises or those with unique merchandising strategies, allowing them to define and track metrics specific to their business objectives beyond the standard offerings. This suggests a highly adaptable system that can evolve with a company’s analytical needs. Dbvisualizer.com Reviews

Real-Time Insights for Field and Headquarters

The calculated KPIs serve two primary audiences with distinct needs:

• Field Force Sales Reps & Merchandisers: By providing “instant actionable insights,” the mobile app empowers field staff. Instead of manually counting and assessing, they immediately see if a shelf is compliant, if a product is missing, or if a promotion is incorrectly set up. This allows them to correct issues on the spot, during the store visit, leading to immediate improvements in execution. This real-time feedback loop is a must for efficiency and effectiveness.
• Headquarters Management & Analysts: For decision-makers at HQ, the KPI Engine feeds “detailed data” into the web portal and BI dashboards. This aggregated data provides a macro view of market execution, allowing management to identify trends, pinpoint problem stores or regions, evaluate campaign effectiveness, and make data-driven strategic decisions. For example, they can track overall SOS for a product category across thousands of stores, or identify common OOS issues across a specific product line.

The ability to provide both granular, real-time insights for the field and aggregated, strategic data for headquarters makes Eyrene’s KPI Engine a powerful tool for optimizing an entire merchandising workflow.

It bridges the gap between field execution and strategic oversight, ensuring alignment and continuous improvement.

The Enterprise Web Portal: Centralized Control and Visibility

The sophisticated enterprise web portal is presented as the central hub for managing and overseeing all digital merchandising activities powered by Eyrene’s platform. It acts as the command center, providing comprehensive data visibility and control over the field force’s operations and collected data.

Comprehensive Management Features

The web portal centralizes a vast array of information and management capabilities, putting “everything at everyone’s fingertips.” Key features include: Feedspark.com Reviews

• Stores and Routes Management: Allows businesses to define and manage their retail outlets, organize them into specific routes for field staff, and assign visits efficiently. This is crucial for optimizing travel time and ensuring coverage.
• Tasks and Questions: Enables the creation and assignment of specific tasks for merchandisers, such as “audit shelf A” or “check promotion B.” It also supports the inclusion of custom questions to gather qualitative data during visits, complementing the image recognition data.
• Visits and Photos: Provides a detailed log of all field visits, including timestamps, locations, and direct access to the photos captured by the mobile app. This creates a transparent audit trail.
• Products Management: A centralized database for all products, allowing for easy updates, additions, and categorization. This ensures consistency between the product catalog and what the image recognition system is trained to identify.
• Import and Export Rules: Facilitates the seamless transfer of data into and out of the Eyrene system, ensuring compatibility with existing enterprise resource planning ERP or customer relationship management CRM systems.
• Settings and Configuration: Allows administrators to customize various aspects of the platform, from user permissions to specific KPI calculation rules, tailoring the system to their unique operational needs.

This level of centralized control is vital for large organizations with extensive field teams.

It ensures that all data is consistent, accessible, and manageable from a single interface, reducing manual errors and improving operational efficiency.

Data Transparency and Oversight

One of the portal’s primary benefits is data visibility. Managers can monitor field staff activities in real-time, reviewing photos, audit results, and task completion. This transparency helps in:

• Performance Monitoring: Easily track individual and team performance against defined KPIs.
• Quality Assurance: Review captured images and results to ensure accuracy and compliance.
• Fraud Prevention: By comparing GPS data, timestamps, and image recognition results, the portal can help identify and mitigate potential fraudulent activities by field staff e.g., submitting old photos or faking visits. The website even mentions blog posts discussing “How to fool retail image recognition part 1 & 2” and “What is fraud in digital merchandising systems?”, indicating an awareness and proactive approach to addressing these challenges.
• Issue Identification: Quickly spot systemic issues in merchandising execution across multiple stores or regions, allowing for swift corrective action.

The web portal acts as a powerful command center, giving headquarters the granular detail and overarching control necessary to optimize their digital merchandising strategies and ensure high-quality in-store execution across their entire retail network.

It is not just a reporting tool, but an active management platform that drives accountability and efficiency. Agexa.com Reviews

BI Dashboards: Visualizing Performance and Driving Decisions

A crucial component of Eyrene.com’s ecosystem is its provision of Business Intelligence BI dashboards, designed to transform the rich data collected by the platform into easily digestible and actionable visual insights. These dashboards are built on Microsoft PowerBI Embedded technology, a strategic choice that offers significant advantages for users.

Leveraging Microsoft PowerBI Embedded

The decision to integrate PowerBI Embedded means that users benefit from a powerful, industry-standard BI tool without the typical overhead:

• No PowerBI License Required: This is a major selling point, as it eliminates the need for clients to purchase separate PowerBI licenses for their users. This significantly reduces the total cost of ownership and simplifies access.
• No Training Required for standard dashboards: While custom dashboards might benefit from some understanding, the standard dashboards are designed to be intuitive. This lowers the barrier to entry, allowing various stakeholders—from sales managers to marketing teams—to immediately begin extracting value from the data without extensive prior BI knowledge.
• Robust Visualization Capabilities: PowerBI is renowned for its ability to create interactive, dynamic, and visually compelling dashboards. This allows users to drill down into data, apply filters, and gain deeper insights from complex datasets with ease.

This approach means clients get enterprise-grade analytics out of the box, fostering a data-driven culture without the typical complexities of integrating and managing separate BI platforms.

Standard and Custom Dashboard Offerings

Eyrene.com offers a tiered approach to its BI dashboards:

• Standard Dashboards: These “cover the basic aspects of data aggregation and visualization.” This likely includes common retail KPIs like:
  • Overall Share of Shelf trends: Tracking how a brand’s SOS evolves over time.
  • Out-of-Stock rates: Identifying the most frequent OOS products or stores.
  • Planogram Compliance scores: Benchmarking stores or regions against compliance targets.
  • Field Force Productivity: Visualizing audit times, visit durations, and tasks completed per merchandiser.
  • Regional Performance Comparisons: Allowing users to see how different geographical areas are performing on key metrics.

These standard views provide immediate value for understanding overall performance and identifying high-level trends. Dobre.com Reviews

• Custom Dashboards via Professional Services: For clients with unique analytical needs or highly specific business questions, Eyrene offers the ability to implement “custom dashboards with our Professional Services.” This flexibility is key for advanced users who might want to:
  • Combine Eyrene data with their internal sales data to calculate direct ROI for merchandising efforts.
  • Create highly specific views for new product launches or seasonal campaigns.
  • Develop dashboards tailored to specific departmental KPIs that are not part of the standard offering.

This customization ensures that the analytics platform can evolve and adapt to the most complex and nuanced reporting requirements of large enterprises.

In essence, Eyrene’s BI dashboards empower decision-makers to move beyond raw numbers.

By visualizing trends, pinpointing anomalies, and comparing performance across various dimensions, these dashboards enable strategic adjustments, highlight successful merchandising initiatives, and drive continuous improvement in retail execution.

Seamless Integrations and APIs: Connecting Eyrene to Your Ecosystem

Comprehensive Integration Scenarios

Eyrene supports a variety of integration scenarios to accommodate diverse IT environments:

• Server-Server Integration: This allows direct data exchange between Eyrene’s backend systems and a client’s central servers e.g., ERP, CRM, data warehouses. This is typically used for batch data transfers, syncing product catalogs, or pushing aggregated KPI data.
• Mobile-Server Integration: This is the default communication method for the mobile app to send captured data and receive tasks from Eyrene’s server.
• Mobile-Mobile Integration: While less common for enterprise solutions, this might refer to scenarios where data can be shared directly between field devices, perhaps for collaborative audits or specific offline workflows.
• Raw Data Access: This is a powerful feature for clients who wish to perform their own advanced analytics or push Eyrene’s granular data into their proprietary BI tools or data lakes. It provides ultimate flexibility for data utilization.

Supported Integration Technologies and Protocols

To ensure broad compatibility, Eyrene supports standard and widely used integration technologies: Gglot.com Reviews

• REST Representational State Transfer: The most common architectural style for networked applications, enabling easy data exchange over HTTP. RESTful APIs are highly flexible and developer-friendly.
• SQL Structured Query Language: For clients with database-centric systems, SQL integration allows for direct querying or data manipulation with Eyrene’s database. This is particularly useful for robust data warehousing needs.
• ESB Enterprise Service Bus: For larger enterprises with complex IT architectures, ESB integration allows Eyrene to plug into an existing service bus, facilitating communication between various disparate applications.
• File Exchange: A simpler, yet often necessary, method for transferring data via flat files e.g., CSV, XML – useful for legacy systems or specific batch processes.

Whitelabel Integrated Solutions

A particularly strong offering is the possibility of “Whitelabel integrated solutions.” This means that Eyrene’s technology can be fully branded and embedded within a client’s own application or system, appearing as if it were a native part of their software. This enhances user experience, reinforces brand consistency, and often simplifies deployment and user adoption within a large organization. For major consumer brands or large retailers, this whitelabeling capability can be a significant differentiator, allowing them to offer advanced merchandising tools under their own corporate umbrella.

By offering comprehensive APIs and supporting various integration scenarios, Eyrene positions itself as a truly interoperable solution, minimizing the friction of adoption and maximizing the value derived from the data within a client’s broader business intelligence and operational ecosystem.

Superviser Mobile App: Empowering Field Management

Eyrene.com extends its mobile capabilities beyond just the merchandiser with a dedicated “Superviser Mode” within the mobile app. This feature is specifically designed to empower field supervisors and managers, providing them with real-time oversight and control over their subordinate teams’ activities. This direct management tool is crucial for maintaining accountability, improving response times, and ensuring effective field execution.

Real-Time Oversight and Updates

The core function of the Superviser Mode is to provide supervisors with immediate access to their team’s progress. This includes:

• Real-time updates on subordinates’ visits: Supervisors can see which stores have been visited, when visits started and ended, and potentially the current status of an ongoing audit. This allows for proactive management and intervention if a merchandiser is encountering issues or running behind schedule.
• View photos and results: Supervisors can review the actual images captured by their team members, along with the immediate image recognition results and calculated KPIs. This enables them to quickly assess the quality of audits, verify compliance, and provide immediate feedback or coaching to their staff. For example, if a merchandiser captures a blurry image or misses a specific product, the supervisor can spot it instantly and instruct them to re-audit.

This real-time visibility is invaluable for dynamic field operations. Snoopforms.com Reviews

It moves away from retrospective reporting and enables continuous performance management, ensuring that issues are identified and addressed as they occur, rather than after the fact.

Ad-Hoc Task Creation and Control

Beyond monitoring, the Superviser Mode also offers proactive management capabilities, specifically the ability to “create and control ad-hoc tasks.” This is a critical feature for agile field management, allowing supervisors to:

• Respond to immediate needs: If a new promotional display is unexpectedly shipped to a store, or a specific product recall requires immediate shelf verification, a supervisor can instantly create a task for a merchandiser in the vicinity.
• Address identified issues: Upon reviewing photos, if a supervisor spots a non-compliant shelf, they can create a follow-up task for the merchandiser to correct the issue during the current visit or a subsequent one.
• Optimize workflows: Supervisors can dynamically adjust daily plans based on real-time information, assigning new priorities or re-routing staff as needed.

This flexibility allows supervisors to manage their teams with greater agility, ensuring that emergent issues are handled promptly and that field staff are always working on the most critical tasks.

The combination of real-time visibility and ad-hoc task management makes the Superviser Mode a powerful tool for driving efficiency, accountability, and responsiveness within the field force.

It bridges the gap between high-level planning and on-the-ground execution, ensuring that strategic goals are met through effective day-to-day operations. Shardeum.com Reviews

Professional Services and Technical Support: Beyond the Software

Eyrene.com doesn’t just offer a software platform. it also emphasizes its commitment to client success through dedicated Professional Services and robust Technical Support. For enterprise-level solutions, the quality of service and support can be as crucial as the technology itself, ensuring smooth implementation, customization, and ongoing operations.

Tailored Solutions with Professional Services

The Professional Services team is highlighted as the go-to resource for tailoring the Eyrene solution to specific client needs. The website states, “Everything can be customized with our Professional Services.” This indicates a highly flexible and client-centric approach, recognizing that no two businesses are exactly alike, especially at the enterprise level. Key aspects include:

• Accumulated Experience and Domain Knowledge: Eyrene emphasizes that their team has “accumulated huge experience and domain knowledge over years.” This expertise is vital for understanding the nuances of retail merchandising, supply chain challenges, and complex business processes, allowing them to provide effective, industry-specific solutions.
• Customization Capabilities: This could range from configuring specific KPI rules and developing custom BI dashboards to integrating with unique legacy systems or developing bespoke features for highly specialized workflows. This level of customization ensures the platform aligns perfectly with a client’s operational realities and strategic objectives.
• Transparent Budget, Timely Delivery, and High Quality: These are critical promises for any professional service engagement. Clients need predictability in costs, adherence to timelines, and confidence in the quality of the deliverables. Eyrene’s commitment to these principles suggests a focus on client satisfaction and successful project outcomes.

For a large enterprise, relying on a vendor’s professional services to navigate the complexities of implementation and integration is often a necessity.

Eyrene’s emphasis on this offering suggests they are prepared to be a long-term partner, not just a software provider.

Reliable and User-Friendly Technical Support

Technical support is the frontline for addressing day-to-day operational issues and ensuring system uptime. Eyrene.com pledges: Marathon.com Reviews

• Friendly and Professional Technical Support: This suggests a customer-centric approach, where support staff are not only technically competent but also easy to communicate with.
• SLA Service Level Agreement: The mention of an SLA is critical for enterprise clients. An SLA provides contractual guarantees regarding response times, resolution times, and system uptime. This gives clients confidence in the reliability and responsiveness of the support team, crucial for mission-critical applications.
• Good English: While seemingly minor, clear communication is paramount in technical support, especially for international clients.
• Convenient Working Hours and Various Support Channels: This implies accessibility through multiple avenues e.g., phone, email, ticketing system and hours that accommodate different time zones or urgent needs.

The combination of dedicated Professional Services for strategic customization and reliable Technical Support for operational continuity forms a comprehensive support ecosystem.

This indicates Eyrene’s understanding that delivering a powerful technological solution is only part of the equation.

Sustained client success also hinges on expert guidance and dependable assistance throughout the product lifecycle.

ROI and Pricing: The Business Case for Eyrene

Ultimately, any enterprise solution must demonstrate a clear Return on Investment ROI to justify its adoption. Eyrene.com aggressively highlights the financial benefits its clients reportedly achieve, coupled with a pricing model designed for clarity and budget predictability.

Compelling ROI Claims

Eyrene.com presents several impressive statistics regarding the ROI its customers experience: Vexo.com Reviews

• 10x Return on Investment ROI: The most striking claim is that “Most of our customers receive at least 10x return on investment ROI after implementing Eyrene.” This is a bold statement, suggesting significant value creation.
• Improvements to Both Top- and Bottom-Line: This indicates that the benefits aren’t just about cost savings bottom-line but also about increased revenue top-line.
• Specific ROI Drivers: Eyrene breaks down where this ROI comes from:
  • Objective and adequate field staff compensation based on actual in-store KPIs: This suggests that by accurately measuring field staff performance, companies can implement fair, performance-based incentive structures, leading to higher motivation and better execution.
  • Visit time reduction: Automated image recognition significantly cuts down the time merchandisers spend on manual shelf audits, freeing them up for more productive tasks or allowing them to cover more stores.
  • Increase in sales due to better shelf presence: This is the ultimate top-line benefit. By ensuring products are always in stock, correctly positioned, and well-displayed, brands can prevent lost sales and capitalize on impulse purchases.

Further specific gains are quantified:

• 5-10% Increase in sales due to more efficiency on all levels: This is a direct impact on revenue.
• 40-60% Reduced audit time compared to manual shelf audit: A significant operational efficiency gain.
• Up to 4x Lower overall costs compared to other leading image recognition solutions for retail: This speaks to competitive pricing and cost-effectiveness.
• 3 to 5 times Lower costs of shelf restocking, no human mistakes, reduced empty spaces OOS: This directly impacts logistics and inventory management.
• In 2-4 weeks Fully operational system compared to several months, which is considered an industry standard: A faster deployment time means quicker time-to-value.

These figures, if verifiable through case studies, paint a very strong business case for adopting Eyrene’s platform.

They address both efficiency cost reduction and effectiveness sales increase, which are key drivers for enterprise technology investments.

Simple and Fair Pricing: The Per-Visit Model

Eyrene.com highlights its innovative pricing model, stating it is the “first retail computer vision vendor providing simple per-visit pricing.”

• As low as $0.19 per visit: This transparent, granular pricing model simplifies budgeting. Clients pay for each store visit where the image recognition system is used, allowing them to scale costs directly with their operational activity.
• No hidden costs and no strings attached: This promise of transparency is appealing for businesses tired of complex, opaque enterprise software licensing models.
• Budget Management and ROI Calculation: The per-visit model makes it easy for clients to “easily manage their budgets and return on investment” because the cost is directly tied to a measurable unit of work.

The pricing includes: Adpumb.com Reviews

• Unlimited number of images
• Unlimited number of users
• New product training
• Default BI dashboards
• Customer support
• All integrations and API
• Performance and uptime SLA

This comprehensive inclusion of features and support within the per-visit model makes the $0.19 price point appear highly competitive and value-driven, especially when juxtaposed with the potential ROI figures.

The pricing model is designed to align Eyrene’s costs directly with the client’s operational output, making it an attractive proposition for businesses looking for predictable and scalable expenses.

Client Testimonials and Industry Validation

Beyond the impressive statistics and feature descriptions, Eyrene.com bolsters its credibility through client testimonials from well-known global brands. For enterprise-level solutions, social proof and validation from industry leaders are often crucial factors in the decision-making process.

Endorsements from Global Brands

The website features direct quotes from senior leaders at major multinational corporations, including:

• Pepsico: Mikhail Platonov, Senior Vice-President, praises the “rapid transition from the testing on dozens and several hundred users to a much larger number, as well as the speed of feedback from the neural network.” This highlights Eyrene’s scalability and the speed of its AI processing, which are critical for large-scale deployments.
• Nestlé: Sergey Artamtsev, BPA Manager, notes the project rollout for “more than 29k retail outlets” and an “SKU recognition accuracy is more than 95%,” emphasizing the platform’s ability to handle massive scale and its high accuracy in complex environments. The mention of “maximum transparency is ensured at all stages of the process” also speaks to the data integrity and trustworthiness of the solution.
• Henkel: Peter Nodel, Head of Sales Information Support, confirms that “Eyrene provides quick, professional, and fair results based on Image Recognition,” and that their main task was to get “accurate location-based insights on the SKU representation.” This underscores the platform’s reliability, professionalism, and its core capability to provide precise, location-based data on product presence.

These testimonials are powerful because they come from companies that are highly likely to have rigorous vetting processes for new technologies. Formbold.com Reviews

Their endorsement speaks volumes about the practical effectiveness and reliability of Eyrene’s platform in real-world, large-scale retail environments.

The specific points they highlight—scalability, accuracy, speed, and transparency—directly align with the core benefits Eyrene promotes.

Invitation for Further Validation

Eyrene.com doesn’t just rest on these quotes.

It proactively invites further validation by offering:

• “Ask for a Reference Call”: This is a strong indicator of confidence. Companies that offer direct reference calls are typically very secure in their client relationships and the positive experiences their existing customers have had. This allows prospective clients to have direct, unfiltered conversations with current users.
• “Book a Demo with Us”: While standard, the emphasis on showing the product in action and inviting direct interaction suggests transparency and a willingness to prove their claims.

These proactive measures to facilitate direct engagement and provide verifiable proof of performance further solidify Eyrene’s claims of being a credible and effective solution provider in the digital merchandising space. Kuebix.com Reviews

The combination of strong client testimonials and a transparent approach to validation builds significant trust and confidence in their offering.

Frequently Asked Questions

What is Eyrene.com?

Eyrene.com is a B2B technology company that provides an AI-powered mobile image recognition platform for digital merchandising, helping businesses improve on-shelf presence and optimize in-store execution.

What problem does Eyrene.com solve for retailers?

Eyrene.com solves the problem of inefficient and inaccurate manual shelf auditing, out-of-stocks, poor planogram compliance, and lack of real-time visibility into in-store execution for retail and consumer goods brands.

How does Eyrene’s mobile image recognition technology work?

Eyrene’s technology uses artificial intelligence to instantly recognize products, price tags, and promotional materials from photos taken by field staff, even without an internet connection, providing real-time data on shelf conditions.

Is Eyrene.com suitable for small businesses or just large enterprises?

Based on the website, Eyrene.com works with “both the world’s largest brands and with small local challengers,” suggesting it offers scalable solutions for various business sizes, though its features are geared towards B2B operations. Superful.com Reviews

What are the key benefits of using Eyrene.com for merchandising?

Key benefits include a claimed 5-10% increase in sales, 40-60% reduced audit time, lower overall costs compared to competitors, objective field staff compensation, and faster time to full operational status 2-4 weeks.

What KPIs can Eyrene’s platform track?

Eyrene’s platform tracks key industry KPIs such as Share of Shelf SOS, On-Shelf Availability OSA, Out-of-Shelf OOS, brand blocks, planogram compliance, and many more, with customization options available.

Does Eyrene’s system require an internet connection for image recognition?

No, Eyrene’s patented technology is designed to recognize products and other elements “without an internet connection,” making it highly practical for field operations in diverse retail environments.

What is the accuracy of Eyrene’s image recognition?

Eyrene claims 96% SKU product recognition accuracy and 98% price reading accuracy from price tags, which are reportedly proven by daily accuracy checks.

How fast is Eyrene’s image recognition?

Eyrene states an average image recognition time of 1-2 seconds on modern budget smartphones. Kmenu.com Reviews

What is the purpose of the Eyrene Web Portal?

The web portal provides centralized data visibility and full control over field staff activities, allowing management of stores, routes, tasks, photos, products, and system settings.

What kind of BI dashboards does Eyrene provide?

Eyrene provides BI dashboards built using Microsoft PowerBI Embedded technology, offering standard data aggregation and visualization, with options for custom dashboards via professional services.

Do I need a PowerBI license to use Eyrene’s dashboards?

No, Eyrene explicitly states that “No PowerBI license or training is required” for standard dashboards as they leverage PowerBI Embedded technology.

How does Eyrene integrate with existing IT systems?

Can Eyrene’s solution be white-labeled?

Yes, the website mentions that “Whitelabel integrated solutions are possible,” allowing clients to brand the technology as their own.

What is the Superviser Mobile App mode for?

The Superviser Mode in the mobile app allows supervisors to receive real-time updates on subordinates’ visits, view photos and results, and create and control ad-hoc tasks, enhancing field management.

Does Eyrene offer professional services for customization?

Yes, Eyrene offers Professional Services for tailoring the solution, including customizing KPIs, integrations, and specific features, with a focus on transparent budgeting and timely delivery.

What kind of technical support does Eyrene provide?

Eyrene offers friendly and professional technical support with SLA guarantees, good English, convenient working hours, and various support channels.

How is Eyrene.com priced?

Eyrene.com uses a “simple per-visit pricing” model, starting as low as $0.19 per visit, which includes unlimited images, users, product training, default BI dashboards, customer support, and all integrations.

What kind of ROI can I expect from Eyrene?

Eyrene claims most customers receive at least a 10x ROI, stemming from increased sales 5-10%, reduced audit times 40-60%, and lower operational costs up to 4x compared to competitors.

Does Eyrene have customer testimonials?

Yes, Eyrene.com features testimonials from senior representatives at major global brands like Pepsico, Nestlé, and Henkel, highlighting the platform’s accuracy, speed, scalability, and project implementation success.