
Based on checking the website, Justrideit.com.au appears to be a dedicated online retailer specializing in fixed gear and single-speed bikes, based out of Fitzroy, Melbourne, Australia.
The site showcases a range of custom bikes, complete bikes, frames, parts, and accessories tailored for enthusiasts of fixed gear riding.
While the site presents a clear focus on a niche market within cycling, it’s important to approach any online purchase with a thorough understanding of the vendor’s reputation and customer service, especially when dealing with specialized equipment.
The platform positions itself as a brand with over 25 years of professional riding experience informing their designs, aiming to provide street and track-ready products.
They highlight their involvement with top pro riders, suggesting a level of credibility within the fixed gear community.
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For those interested in this specific type of cycling, Justrideit.com.au offers a seemingly comprehensive catalog.
However, as with any specialized online store, potential customers should delve deeper into independent reviews and customer feedback to ensure the quality of products and services align with their expectations.
Always consider the long-term value and support offered by a vendor, ensuring your investment is sound and aligned with ethical business practices.
Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.
IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
Justrideit.com.au Review & First Look
Upon initial examination, Justrideit.com.au presents a clean and navigable e-commerce interface, primarily focused on fixed gear and single-speed bicycles.
The site clearly articulates its niche, appealing directly to a community of riders who value simplicity, direct control, and a unique cycling experience.
Website Aesthetics and User Experience
The website’s design is modern and professional, utilizing high-quality imagery of bikes and components.
The layout is intuitive, with clear categories such as “Bikes,” “Custom Bikes,” “Frames-forks,” “Parts,” and “Accessories,” making it easy for users to find specific products.
The overall aesthetic suggests a brand that understands its audience and aims to provide a premium online shopping experience.
- Visual Appeal: The use of large, crisp product photos and well-structured grids enhances the visual appeal, allowing customers to get a good look at the items.
- Navigation: The main navigation menu is comprehensive yet uncluttered, allowing for quick access to various product categories. A “Site navigation” link provides a consolidated view of all sections.
Product Range and Specialization
Justrideit.com.au specializes in fixed gear and single-speed bikes, offering both complete builds and individual components.
This specialization allows them to cater precisely to the needs of this particular cycling segment, from seasoned riders to beginners looking to enter the world of fixed gears.
- Complete Bikes: They offer various models like “The Player,” “The Prodigy,” and “T7 Bike,” available in different colorways and configurations, ranging from approximately $1,249 to $1,690.
- Custom Bikes: A significant feature is the option for custom bikes, including “JRIFIXED GRIT COMPLETE 10th Anniversary Collection” and “Custom Grit FGFS Gravel Bike,” indicating a capability to build bikes to specific customer requirements. Prices for custom builds can go up to $5,950 for high-end models like the “Cinelli Supercorsa Custom Track.”
- Parts & Accessories: The site lists an extensive array of parts including wheels, tires, pedals, drivetrain components, brakes, handlebars, grips, saddles, seatposts, and stems. Accessories range from lights, locks, and helmets to tools, bottles, and frame protection.
- Bicycle Servicing: They also offer “JRI Service” and “Non JRI Service,” indicating a commitment to post-purchase support and maintenance for both their own bikes and others.
Brand Story and Credibility
The “Just Ride It Story” section emphasizes their establishment in 2012 in Fitzroy, Melbourne, and their pride in being an Australian-owned and operated brand.
They highlight over 25 years of pro riding experience informing their designs, a claim that adds significant credibility within the niche cycling community.
- Experience: The emphasis on “25 years of pro riding experience” suggests that the products are designed by individuals who deeply understand the demands of fixed gear cycling, both on the track and on the street.
- Pro Rider Endorsements: The claim that their products are “used by some of the top pro riders around the world” further boosts their perceived authority and quality. While specific rider names or detailed testimonials are not prominently displayed on the homepage, this statement contributes to their brand image.
- Community Engagement: The presence of a “Blog” section with articles like “Fixed Gear Beginners Guide 2022” and “Why Ride Fixed Gear?” indicates an effort to engage with and educate their target audience, fostering a sense of community around the brand.
Justrideit.com.au Pros & Cons
When evaluating an online retailer like Justrideit.com.au, it’s essential to weigh its strengths against potential drawbacks.
Given its specialized nature, some aspects might be viewed differently depending on a customer’s specific needs and expectations.
Pros: Strengths and Advantages
Justrideit.com.au offers several compelling advantages, particularly for its target audience of fixed gear and single-speed bike enthusiasts.
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Specialized Expertise:
- Deep Niche Focus: The primary strength is its specialization in fixed gear and single-speed bikes. This narrow focus means that the team behind Just Ride It possesses deep knowledge and experience in this specific type of cycling.
- Pro Riding Background: The claim of “over 25 years of pro riding experience” informing their designs suggests a high level of expertise in creating durable and performance-oriented components suitable for both street and track use. This is a significant draw for serious riders.
- Curated Selection: Unlike general bike shops, Just Ride It offers a highly curated selection of parts and complete bikes that are specifically designed and tested for fixed gear applications, reducing guesswork for the customer.
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Customization Options:
- Tailored Builds: The availability of “Custom Bikes” allows customers to create a bicycle tailored to their exact specifications, whether it’s for gravel, street, or track riding. This is a significant advantage for riders seeking a unique and personalized machine.
- Extensive Parts Catalog: The comprehensive range of individual parts frames, wheels, drivetrains, handlebars, etc. means customers can upgrade or build their bikes from scratch with components known to be compatible and high-quality within the fixed gear community.
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Australian Owned and Operated:
- Local Support: Being based in Melbourne, Australia, provides a distinct advantage for Australian customers in terms of shipping times, local support, and warranty claims. This can translate to a more reliable and efficient customer service experience compared to international retailers.
- Community Connection: For local enthusiasts, supporting an Australian-owned brand can foster a sense of community and direct access to local events or expertise.
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Service and Support:
- Bike Servicing: The inclusion of “JRI Service” and “Non JRI Service” indicates a commitment to post-purchase support and maintenance. This is a valuable offering, especially for complex custom builds, ensuring longevity and performance of the bikes.
- Educational Resources: The presence of a blog with articles like “Fixed Gear Beginners Guide” and “Why Ride Fixed Gear?” demonstrates a dedication to educating their customer base, which can be particularly helpful for newcomers to the fixed gear scene.
Cons: Potential Drawbacks
While Justrideit.com.au offers many positives, there are a few potential drawbacks that prospective customers should consider.
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Niche Market Limitation:
- Limited Appeal: The highly specialized focus on fixed gear and single-speed bikes means the product range is limited. Customers looking for geared road bikes, mountain bikes, or electric bikes will need to look elsewhere. This isn’t a flaw of the business model itself, but rather a characteristic that defines its target audience.
- Fewer Comparisons: Due to the niche, direct comparisons with larger, more generalized bike retailers might be difficult. This can make it harder for casual buyers to assess value relative to a broader market.
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Price Point:
- Premium Pricing: Fixed gear bikes, especially custom builds, can be more expensive than entry-level geared bicycles. With complete bikes starting from over $1,200 and custom builds reaching up to nearly $6,000, Justrideit.com.au’s offerings are positioned at a premium price point. While this might reflect quality and customization, it could be a barrier for budget-conscious buyers.
- Component Costs: Individual parts like “Stiffi 50 SuperLite Track Wheel Set” starting from $699 and “JRI PWR Track Cranks” from $339 indicate that building or upgrading a bike through their platform can be a significant investment.
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Online-Only Experience Implied:
- Lack of Physical Touchpoint: While they are based in Fitzroy, Melbourne, the website primarily functions as an online store. For many bike purchasers, the ability to physically see, touch, and test ride a bike before buying is crucial. Without an explicit mention of a physical showroom or test ride options on the homepage, customers might miss this crucial pre-purchase experience.
- Assembly Required: Unless a customer opts for a complete, ready-to-ride bike which may incur additional shipping considerations or local pickup requirements, many components will require assembly, which can be a challenge for less experienced buyers.
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Customer Review Visibility:
- Limited Public Reviews: While the website showcases product images and descriptions, direct customer reviews or testimonials from independent platforms like Trustpilot, Google Reviews, etc. are not prominently displayed on the homepage. This can make it challenging for new customers to gauge overall satisfaction and build trust based on collective feedback.
- Internal Testimonials: While they mention “used by some of the top pro riders,” specific, verifiable endorsements with detailed feedback are not immediately visible.
Justrideit.com.au Pricing
Understanding the pricing structure of Justrideit.com.au is crucial for potential buyers, as it reflects the quality, customization, and specialization offered.
The products generally fall into a mid-to-high price range within the cycling market, especially for fixed gear and single-speed bikes.
Complete Bikes
The complete bikes offered by Justrideit.com.au are designed for immediate riding, varying in price based on specifications, components, and frame materials.
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Entry to Mid-Range Complete Bikes:
- The Player Series: These models, such as “The Player – Pitch BLK,” “The Player – Army Green,” and “The Player – Matte Purple,” are typically priced from $1,249.
- The Player Elite Series: Higher-end versions like “The Player Elite – Matte Purple” and “The Player Elite – Pitch BLK” start from around $1,649. These likely feature upgraded components for enhanced performance.
- T7 Bike Series: Models like “T7 Bike Matte Black” and “T7 Bike Matte Shift” are priced from $1,690, suggesting a focus on specific frame geometries or component sets.
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Pre-Order and Specialized Models:
- The Prodigy 2025 Street/Track Bike PREORDER: Listed at $1,550, this indicates new models being introduced, often with updated designs or features.
Custom Bikes
Custom bikes represent a significant portion of Justrideit.com.au’s offering, allowing for personalized builds.
These often involve selecting specific frames, wheels, and components, leading to higher price points due to bespoke assembly and premium parts.
- Custom Build Examples:
- JRIFIXED GRIT COMPLETE 10th Anniversary Collection: Priced at $1,699, this special edition combines a complete bike with unique features.
- Custom Grit FGFS Gravel Bike: Listed at $2,290, this demonstrates their capability to build bikes for specific disciplines like gravel riding.
- Custom Grit – Magura – Gravel Bike: A more advanced gravel option at $2,799, likely incorporating high-performance braking systems.
- High-End Custom Builds: For enthusiasts seeking top-tier performance or specific brand frames, options like the “Look 875 Custom MEDIUM” at $5,900 and “Cinelli Supercorsa Custom Track” at $5,950 illustrate the premium end of their custom bike spectrum. These prices reflect the cost of specialized frames and components from renowned manufacturers.
Parts and Accessories
The individual components and accessories also vary widely in price, reflecting their type, material, and brand.
- Wheels:
- Stiffi 50 SuperLite Track Wheel Set: Starts from $699, indicating a focus on lightweight and performance-oriented wheels.
- Drivetrain:
- JRI PWR Track Cranks: Priced from $339, reflecting quality cranksets essential for fixed gear performance.
- Other Parts:
- Dark Knight Synth Leather Bar Tape: $49.90
- Izumi Black Chain: $59.90
- Thickslick Sport 700x25c Tires: From $59
- Chain Whip/Lock Ring FIXED GEAR Mutli Tool: $44
- Accessories:
- Essentials Pack: $199.95 likely a bundle of essential starting accessories
- JRI v EXP Chest Bag: $79.90
- GD Sports Edition Saddle: $59
- The Abus Ultra 410 Mini D-Lock 140mm with Cable: Sold Out, price not visible, but locks are generally $50-$150
- Rock “n” Roll – Super Web Bike Grease: $29.95
Servicing
Justrideit.com.au also offers bicycle servicing, with clear pricing for different service levels.
- JRI Only Service: $0 This might imply complimentary service for bikes purchased directly from JRI, or a basic check-up.
- Non JRI Service: $179 A standard service fee for bikes not purchased from their store, likely covering general maintenance and tune-ups.
In summary, Justrideit.com.au caters to a range of budgets within the fixed gear segment, from robust entry-level complete bikes to high-performance, fully customized builds.
The pricing reflects the specialized nature of their products, the quality of components, and the expertise involved in their assembly and design.
Justrideit.com.au vs. Competitors
When evaluating Justrideit.com.au, it’s beneficial to compare its offerings and positioning against other players in the fixed gear and single-speed bike market, both in Australia and internationally.
While direct head-to-head comparisons require detailed product specifications, we can outline general competitive dynamics.
Key Competitors in the Fixed Gear/Single Speed Market
The fixed gear market, while niche, has several established players, ranging from large global brands with fixed gear lines to smaller, specialized boutiques.
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Local Australian Retailers:
- Fixed Gear Australia FGA: Another prominent Australian-based retailer specializing in fixed gear bikes and parts. They often carry a similar range of components and complete bikes, and may also offer custom build services. FGA tends to focus on affordability and accessibility for a broader fixed gear audience.
- Local Bike Shops LBS with Fixed Gear Offerings: Many independent bike shops across Australia will stock a limited range of fixed gear bikes or can order them. These shops often provide personalized service and immediate local support, which can be a strong draw for customers.
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International Online Retailers:
- State Bicycle Co. USA: A major player known for its wide range of fixed gear and single-speed bikes, often focusing on stylish designs and competitive pricing. They offer both complete bikes and framesets, with a strong online presence and international shipping.
- Fyxation USA: Another brand offering fixed gear bikes, parts, and accessories, with a focus on urban riding and durable components.
- Pure Cycles USA: Known for making fixed gear bikes accessible and affordable, often appealing to beginners with ready-to-ride options.
- Leader Bikes Japan/International: A premium brand highly respected in the fixed gear community for high-performance track frames and complete builds, often at a higher price point than Just Ride It.
- Cinelli, Dosnoventa, Affinity Cycles Various International: These are high-end frame manufacturers whose products Just Ride It might use in their custom builds. They primarily sell framesets to specialized dealers or directly to consumers at premium prices.
Justrideit.com.au’s Competitive Advantages
Justrideit.com.au carves out its space in the market through several key differentiators:
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Local Australian Expertise and Support:
- Proximity: For Australian customers, Just Ride It offers the advantage of local shipping, returns, and direct customer service from within Australia. This minimizes shipping costs and delays often associated with international orders.
- Understanding of Local Conditions: Being based in Melbourne, they likely understand the specific riding conditions and preferences of Australian fixed gear riders, which can influence their product selection and design.
- In-house Servicing: Offering “JRI Service” and “Non JRI Service” locally means customers have a dedicated place for maintenance and repairs, which many online-only international retailers cannot provide.
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Focus on Design and “Pro-Riding Experience”:
- Brand Identity: Just Ride It emphasizes its “25 years of pro riding experience” and designing “street and track ready frames and wheel sets.” This positions them as a brand rooted in professional cycling, appealing to riders who prioritize performance and design informed by experience. Many competitors might offer off-the-shelf components, but Just Ride It suggests an in-house design philosophy.
- Proprietary Products: While they sell third-party components, their own “JRIFIXED PLAYER Frame Set” and “JRI PWR Track Cranks” indicate proprietary designs that are central to their brand identity.
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Customization Focus:
- Tailored Builds: While some competitors offer limited customization, Just Ride It appears to lean heavily into custom bike builds e.g., “Custom Grit FGFS Gravel Bike,” “Look 875 Custom”. This allows them to cater to very specific needs and preferences, creating unique bikes that stand out.
- High-End Options: Their ability to integrate premium frames like Cinelli and Look into custom builds positions them as a provider for serious enthusiasts willing to invest in top-tier equipment.
Areas of Potential Disadvantage/Consideration
- Price Point vs. Mass Market: Compared to some more budget-friendly international brands like Pure Cycles or entry-level State Bicycle Co. models, Just Ride It’s starting prices for complete bikes are higher. This could be a barrier for new riders looking for a very economical entry into fixed gear riding.
- Global Reach: While they ship within Australia, their international reach and brand recognition might be less extensive than global players like State Bicycle Co., which have massive marketing machines and distribution networks.
- Inventory Depth: As a specialized retailer, their inventory of certain third-party components might not be as vast as large online marketplaces that carry hundreds of brands. However, this is offset by their curated selection.
In conclusion, Justrideit.com.au positions itself as a premium, specialized, and locally-rooted provider of fixed gear and single-speed bikes.
Its competitive edge lies in its deep expertise, focus on custom builds, and commitment to local Australian support.
While its price point might be higher than some mass-market options, it aims to deliver quality and performance informed by genuine riding experience.
How to Cancel Justrideit.com.au Subscription if applicable
Based on the information available on the Justrideit.com.au homepage, there isn’t an explicit mention of a subscription service for products or content in the traditional sense.
Most e-commerce websites like this typically operate on a transactional model where customers purchase products as needed, rather than subscribing to a recurring service.
However, there are a few scenarios where a form of “subscription” or ongoing relationship might exist, which could then necessitate a cancellation process:
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Newsletter Subscription:
- What it is: The most common type of “subscription” on e-commerce sites is an email newsletter. Justrideit.com.au clearly states, “Subscribe to our newsletter Promotions, new products and sales. Directly to your inbox.”
- How to Cancel: To cancel a newsletter subscription, you typically need to:
- Find the “Unsubscribe” Link: Every legitimate marketing email will have an “unsubscribe” link, usually located at the very bottom of the email.
- Click and Confirm: Clicking this link will usually take you to a web page where you can confirm your decision to unsubscribe. Sometimes, you might be asked for a reason, but it’s optional.
- Process Time: It might take a few days for the unsubscribe request to be fully processed, so you might receive one or two more emails before they stop entirely.
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Pre-Order Cancellation:
- What it is: Justrideit.com.au lists items like “The Prodigy 2025 Street/Track Bike – PREORDER.” Pre-orders involve paying for an item before it’s officially released or available.
- How to Cancel: Cancelling a pre-order typically depends on the vendor’s specific pre-order policy.
- Check Terms and Conditions: Look for a “Terms of Sale,” “Pre-Order Policy,” or “Refund Policy” link, usually in the footer of the website. This will outline the conditions under which a pre-order can be cancelled and if any fees apply.
- Contact Customer Service: The most direct method is to contact Justrideit.com.au’s customer service via their “Contact Us” page. Provide your order number and request cancellation. Be prepared for potential cancellation fees or limitations based on how far along the pre-order process is e.g., if manufacturing has begun.
- Refunds: Policies vary. Some companies offer full refunds, others might offer store credit, or charge a cancellation fee.
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Account Deletion if applicable:
- What it is: While not a “subscription” in the traditional sense, having an “Account” on Justrideit.com.au might involve storing your personal information, order history, and preferences.
- How to Cancel/Delete: If you wish to delete your account, this usually requires direct communication with customer service.
- Contact Support: Reach out to Justrideit.com.au’s customer support through their “Contact Us” page. State your request to delete your account and any associated personal data.
- Privacy Policy Review: Review their privacy policy usually linked in the footer to understand how they handle data deletion requests and what data they retain.
General Advice for Cancellation:
- Always Check the Footer: The footer of any e-commerce website is usually where you’ll find links to “Contact Us,” “Terms and Conditions,” “Privacy Policy,” “Refund Policy,” and “FAQs,” all of which are crucial for understanding cancellation procedures.
- Contact Customer Service Directly: For any non-standard cancellations like pre-orders or account deletion, direct communication via email or phone is the most effective method. Be clear, polite, and have your order details ready.
Given the typical operations of an online bicycle retailer, the primary “subscription” you might encounter is the newsletter, which is easily managed by the unsubscribe link in the emails.
For other cancellations, their standard refund and return policies for purchased items would apply, which are usually detailed in their dedicated policy pages.
Justrideit.com.au Alternatives
For those exploring options beyond Justrideit.com.au for fixed gear, single-speed, or even general cycling needs, several alternatives exist, catering to different preferences, budgets, and geographic locations.
The best alternative often depends on whether you prioritize price, customization, local support, or a wider range of products.
1. Other Specialized Fixed Gear Retailers Australia & International
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Fixed Gear Australia FGA:
- Pros: Local Australian competitor, often offers a similar range of fixed gear bikes and components. Might have competitive pricing and promotions. Good for local support.
- Cons: Similar niche focus, so broad cycling needs won’t be met.
- Best For: Australian riders seeking another dedicated fixed gear shop with local support.
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State Bicycle Co. USA:
- Pros: Large selection, global shipping, strong brand presence, often stylish designs. Offers both complete bikes and framesets across various price points.
- Cons: International shipping costs and times for Australian customers. Potential complexities with returns/warranty due to distance.
- Best For: Riders looking for a wide variety of fixed gear models, including more budget-friendly options, and are comfortable with international ordering.
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Pure Cycles USA:
- Pros: Known for affordable and accessible fixed gear bikes, good for beginners. Often have straightforward designs and quick delivery.
- Cons: Limited high-end performance options. Same international shipping considerations as State Bicycle Co.
- Best For: Entry-level riders or those on a tighter budget seeking a simple, ready-to-ride fixed gear.
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Fyxation USA:
- Pros: Focus on durable urban fixed gear bikes and components. Good range of tires and parts designed for city riding.
- Cons: International shipping. Product range might be slightly less extensive than State Bicycle Co.
- Best For: Urban riders prioritizing durability and specific component brands like Fyxation.
2. General Online Bicycle Retailers with Fixed Gear Sections
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Cycling Deal Australia:
- Pros: Large Australian online retailer offering a wide array of bikes road, mountain, hybrid and accessories, including a section for fixed gear/single speed. Often have competitive pricing and sales.
- Cons: Fixed gear selection might not be as specialized or extensive as Just Ride It. Less focus on custom builds.
- Best For: Australian buyers who want to compare fixed gear options alongside other bike types or find a broader range of general cycling accessories.
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Pushys Australia:
- Pros: Another major Australian online and brick-and-mortar retailer for bikes and cycling gear. Offers a decent selection of various bike types, sometimes including fixed gear options from larger brands.
- Cons: Fixed gear is not their primary focus, so expertise might be less niche-specific.
- Best For: General cycling needs, or if you prefer a well-established retailer with a wide inventory.
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Wiggle / Chain Reaction Cycles UK-based, international shipping:
- Pros: Massive inventory of bikes, parts, and accessories from global brands. Often have competitive sales and international shipping.
- Cons: Longer shipping times and potential import duties for Australian customers. Customer service can be more generalized.
- Best For: Riders looking for specific international brands or components, or searching for deep discounts during sales.
3. Local Bicycle Shops LBS
- Pros:
- In-person Experience: Ability to see, touch, and sometimes test ride bikes before buying.
- Personalized Advice: Expert staff can offer tailored recommendations based on your needs and riding style.
- Immediate Service: Local warranty support, repairs, and maintenance services are readily available.
- Community: Many LBS are community hubs, offering group rides, events, and a sense of belonging.
- Cons:
- Limited Fixed Gear Stock: Smaller shops might only carry a limited number of fixed gear models or parts.
- Potentially Higher Prices: Overhead costs can sometimes lead to slightly higher prices compared to large online retailers.
- Best For: Customers who value personalized service, immediate physical product inspection, and ongoing local support.
Choosing an Alternative:
- For Price-Conscious Buyers: Explore Pure Cycles or the fixed gear sections of larger Australian retailers like Cycling Deal during sales.
- For Customization & High-End Builds: While Just Ride It excels here, specialized international frame builders might be considered if you’re building from scratch and comfortable with the logistics.
- For Local Support & Immediate Needs: Always consider your local bike shop first.
- For Variety & Global Brands: International online giants like Wiggle/Chain Reaction Cycles or State Bicycle Co. could be good options.
Always remember to research customer reviews, shipping policies, and return procedures for any alternative you consider to ensure a positive buying experience.
Justrideit.com.au Product Showcase
Justrideit.com.au’s product showcase reflects its specialization in fixed gear and single-speed bikes, offering a curated selection of complete bikes, custom builds, and a comprehensive range of parts and accessories.
The website prominently features several key product lines that highlight their focus on both performance and aesthetics.
The core offering of Justrideit.com.au includes ready-to-ride complete fixed gear bikes, designed for various riding styles, from urban commuting to track cycling.
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The Player Series:
- Description: This appears to be their flagship entry-to-mid-range complete bike series. Available in multiple colorways like “Pitch BLK,” “Army Green,” and “Matte Purple.”
- Key Features: Likely robust aluminum frames, quality wheels, and reliable components suitable for daily street riding or light track use.
- Price Point: Starts from $1,249.
- Target Audience: Riders looking for a reliable, stylish fixed gear bike without needing to assemble components.
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The Player Elite Series:
- Description: An upgraded version of “The Player,” suggesting higher-grade components for enhanced performance. Also available in multiple colors.
- Key Features: Could include lighter frames, more responsive brakes, or higher-quality drivetrain components.
- Price Point: Starts from $1,649.
- Target Audience: More experienced riders or those seeking better performance and durability.
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The Prodigy 2025 Street/Track Bike PREORDER:
- Description: A new model indicating future innovation and design. The “2025” suggests an upcoming release.
- Key Features: Likely incorporates the latest designs and technologies from Just Ride It. Positioned for both street versatility and track performance.
- Price Point: $1,550.
- Target Audience: Riders keen on getting the latest models and those who pre-plan their bike purchases.
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T7 Bike Series:
- Description: Another distinct model, available in “Matte Black” and “Matte Shift.”
- Key Features: May feature different frame geometries or component sets compared to “The Player” series, possibly targeting a slightly different riding feel or aesthetic.
- Price Point: Starts from $1,690.
- Target Audience: Riders looking for specific aesthetic or performance characteristics unique to the T7 line.
Justrideit.com.au places a strong emphasis on custom builds, allowing customers to personalize their fixed gear experience from the ground up.
This involves selecting specific frames, components, and color schemes.
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JRIFIXED GRIT COMPLETE 10th Anniversary Collection:
- Description: A special edition custom bike, likely celebrating their decade in business. “LOW STOCK” indicates exclusivity.
- Key Features: Unique frame design, specific component choices, and potentially special branding for the anniversary.
- Price Point: $1,699.
- Target Audience: Collectors or riders seeking a unique, limited-edition fixed gear.
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Custom Grit FGFS Gravel Bike:
- Description: Highlights their ability to build fixed gear freestyle FGFS bikes adapted for gravel riding, showcasing versatility.
- Key Features: Robust frames, wider tire clearance for gravel, and components suited for off-road fixed gear adventures.
- Price Point: $2,290.
- Target Audience: Adventure-seeking fixed gear riders looking to expand their riding terrains beyond asphalt.
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High-End Custom Builds e.g., Look 875, Cinelli Supercorsa:
- Description: These exemplify their capability to work with premium, renowned international frame manufacturers to create top-tier custom track or street bikes.
- Key Features: Utilizes high-performance frames from brands like Look and Cinelli, combined with carefully selected components for competitive track racing or high-performance urban riding.
- Price Point: Can reach up to $5,900 – $5,950.
- Target Audience: Professional riders, track racers, or serious enthusiasts willing to invest in a bespoke, high-performance fixed gear.
Parts & Accessories
The extensive selection of individual components allows for upgrades, repairs, and complete custom builds.
- Frames & Forks: “The GRIT Frame / Bike” on firesale, “2022 JRIFIXED PLAYER Frame Set” highlight their proprietary frame offerings.
- Wheels & Tyres: “Stiffi 50 SuperLite Track Wheel Set” from $699 and “Thickslick Sport 700x25c” from $59 showcase their performance-oriented options.
- Drivetrain: “JRI PWR Track Cranks” from $339 are a key proprietary component. “Izumi Black Chain” is also featured.
- Handlebars & Grips, Saddles & Seatposts, Stems: A variety of options like “Dark Knight Synth Leather Bar Tape” and “GD Sports Edition Saddle.”
- Accessories: Includes practical items such as lights, locks “The Abus Ultra 410 Mini D-Lock”, helmets, tools “Chain Whip/Lock Ring FIXED GEAR Multi Tool”, and unique items like the “JRI v EXP Chest Bag.”
This diverse product showcase positions Justrideit.com.au as a comprehensive destination for fixed gear enthusiasts, offering everything from ready-to-ride bikes to highly specialized custom builds and a full range of components for customization and maintenance.
The Justrideit.com.au Story and Vision
The “Just Ride It Story” section on the website provides crucial insight into the brand’s origins, philosophy, and long-term vision.
Established in 2012 and based in Fitzroy, Melbourne, Australia, Just Ride It proudly positions itself as an Australian-owned and operated fixed gear bike and wheel brand.
This foundation underscores their commitment to local industry and community.
Origins and Foundation Established in 2012, Melbourne
- Founding Year: The establishment in 2012 marks over a decade of operation, suggesting a sustained presence and growth within the niche cycling market. This longevity can build trust and signal reliability to potential customers.
- Local Roots: Being based in Fitzroy, Melbourne, and emphasizing their Australian ownership, highlights a commitment to local manufacturing where applicable, local jobs, and direct engagement with the Australian cycling community. This resonates with customers who prefer to support local businesses.
- Specialization: From its inception, the brand has focused squarely on fixed gear bikes and wheels, demonstrating a clear strategic choice to specialize rather than diversify. This into a niche allows for expertise and tailored product development.
Core Philosophy and Design Principles
The essence of Just Ride It’s philosophy revolves around leveraging practical, high-level riding experience to inform product design.
- “25 Years of Pro Riding Experience”: This is a significant claim, indicating that the designs of their street and track-ready frames and wheel sets are not merely theoretical but are born from extensive, real-world professional cycling experience. This kind of experiential knowledge is invaluable in performance-oriented product development.
- Passion for Fixed Gear Riding: The story emphasizes a genuine “passion for fixed gear riding.” This emotional connection to the sport can translate into a deeper understanding of rider needs, attention to detail in design, and a commitment to the fixed gear community. This passion often drives innovation and quality.
- Performance-Oriented Design: The goal to design “street and track ready frames and wheel sets” signifies a dual focus:
- Street-Ready: Products that are durable, reliable, and comfortable for daily urban commuting and general street riding.
- Track-Ready: Products that meet the rigorous demands of competitive track cycling, including stiffness, lightweight construction, and precise handling.
Impact and Recognition
Just Ride It’s story extends beyond its internal philosophy to its external impact and recognition within the cycling world.
- Used by Top Pro Riders: The claim that their products are “used by some of the top pro riders around the world, not just on the track but on the street as well,” is a powerful testimonial. While specific names are not listed on the homepage, this statement suggests their products meet the high standards required by professional athletes, validating their performance claims.
- Validation: This endorsement, even general, provides external validation of their product quality and performance, attracting riders who seek high-caliber equipment.
- Versatility: Highlighting use on both “track” and “street” underscores the versatility and robustness of their designs, appealing to a broader spectrum of fixed gear riders.
Vision for the Future
While not explicitly detailed as a separate “vision” statement, the ongoing development of new products e.g., “The Prodigy 2025 Street/Track Bike – PREORDER” and their active blog content suggest a continuous commitment to the fixed gear community.
- Community Building: The blog posts “Fixed Gear Beginners Guide,” “Why Ride Fixed Gear?” serve to educate and foster a sense of community, positioning Just Ride It not just as a retailer but as a resource for fixed gear enthusiasts.
- Sustained Growth: By focusing on quality, customer service, and leveraging their experiential knowledge, Just Ride It aims for sustained growth within its specialized market, catering to a loyal and passionate customer base.
In essence, the Just Ride It story is one of passionate specialization, grounded in professional experience, and committed to providing high-quality, performance-driven fixed gear solutions for both casual street riders and competitive track athletes, all from an Australian base.
The Fixed Gear Lifestyle and its Appeal
The appeal of fixed gear cycling, often championed by brands like Justrideit.com.au, extends beyond mere transportation.
It’s a lifestyle choice rooted in simplicity, mechanical connection, and a unique riding experience.
For many, it’s not just about the bike, but about the philosophy behind it.
Simplicity and Minimalism
- One Gear, No Freewheel: The most defining characteristic of a fixed gear bike is its drivetrain: a single gear ratio and a cog that is directly bolted to the rear wheel hub. This means the pedals are always in motion when the bike is moving forward, and there’s no coasting.
- Reduced Complexity: Without shifters, derailleurs, or multiple cogs, fixed gear bikes are mechanically simpler. This translates to:
- Less Maintenance: Fewer moving parts mean less that can break down or require adjustment. This appeals to riders who prefer a low-fuss, reliable machine.
- Lighter Weight: The absence of geared components significantly reduces the bike’s overall weight, making it feel nimble and responsive.
- Clean Aesthetics: The minimalist design of a fixed gear bike is often lauded for its aesthetic appeal, contributing to its popularity in urban environments.
Enhanced Connection and Control
- Direct Drive: The direct connection between the pedals and the rear wheel offers an unparalleled sense of control and feedback. Riders can feel the road and the bike’s momentum directly through their legs.
- Skill Development: Riding a fixed gear requires a different set of skills compared to a geared bike. Riders learn to:
- Control Speed: Braking often involves resisting the pedals skidding or skidding less dramatically, which develops leg strength and bike handling.
- Anticipate Terrain: Since there’s no freewheel, riders must constantly be aware of their speed and surroundings, becoming more attuned to their environment.
- Pedal Cadence: Fixed gear riders naturally develop a consistent and efficient pedal stroke cadence due to the constant motion of the pedals.
Urban Versatility and Performance
- Maneuverability: Fixed gear bikes are often favored in urban environments due to their quick acceleration, agility, and ability to navigate through traffic with precision.
- Durability: The robust, simple construction of fixed gear bikes makes them highly durable and resistant to the wear and tear of city riding.
- Track Performance: For track cycling, fixed gear bikes are essential. Their direct drive system and fixed ratio provide maximum power transfer and control on the velodrome. Brands like Just Ride It cater specifically to this performance aspect.
Community and Culture
- Niche Community: Fixed gear riding has fostered a strong, passionate global community. This includes informal group rides, organized events, and online forums dedicated to the culture.
- DIY and Customization: The simplicity of fixed gear bikes often encourages a “do-it-yourself” approach to maintenance and customization. Riders enjoy building their bikes from scratch or upgrading specific components, which aligns with Just Ride It’s emphasis on custom builds and parts.
- Counter-Culture Appeal: For some, fixed gear riding represents a departure from mainstream cycling, embracing a sense of individuality and a less consumerist approach to cycling technology.
Health and Fitness Benefits
- Leg Strength and Endurance: The constant pedaling motion and the need to resist pedals for braking significantly build leg strength, core stability, and endurance.
- Cardiovascular Health: Riding a fixed gear often involves maintaining a higher, more consistent heart rate, contributing to improved cardiovascular fitness.
- Mental Focus: The direct connection and the need for constant awareness require greater mental engagement, making it a mentally stimulating form of exercise.
In essence, the fixed gear lifestyle, supported by specialized retailers like Justrideit.com.au, appeals to those who seek a more connected, challenging, and aesthetically pleasing cycling experience, embracing simplicity and active engagement with their ride.
Frequently Asked Questions
Is Justrideit.com.au a legitimate website?
Yes, based on checking the website, Justrideit.com.au appears to be a legitimate online retailer specializing in fixed gear and single-speed bikes, established in 2012 and operating from Fitzroy, Melbourne, Australia.
They provide clear product listings, company information, and contact details.
What types of bikes does Justrideit.com.au sell?
Justrideit.com.au primarily sells custom fixed gear and single-speed bikes.
Their inventory includes complete bikes, custom bike builds, frames, forks, and a wide range of parts and accessories specifically for fixed gear cycling.
Where is Justrideit.com.au based?
Justrideit.com.au is proudly based in Fitzroy, Melbourne, Australia, and emphasizes its status as an Australian-owned and operated brand. Viabill.com Reviews
Does Justrideit.com.au offer custom bike builds?
Yes, Justrideit.com.au offers custom bike builds.
They showcase various custom options, including specific models like the “Custom Grit FGFS Gravel Bike” and the ability to integrate high-end frames from brands like Cinelli and Look.
What are the price ranges for complete bikes on Justrideit.com.au?
Complete bikes on Justrideit.com.au generally range from approximately $1,249 for models like “The Player” series to over $1,690 for “The Player Elite” and “T7 Bike” series. Pre-order models are around $1,550.
How much do custom bikes cost on Justrideit.com.au?
Custom bikes on Justrideit.com.au vary widely in price depending on the components and frame selected.
Examples range from $1,699 for special collections to high-end builds reaching up to $5,950 for premium frames like the Cinelli Supercorsa. Infamous.jp Reviews
Does Justrideit.com.au sell bike parts?
Yes, Justrideit.com.au sells an extensive range of bike parts, including wheels, tires, pedals, drivetrains cranks, chains, brakes, handlebars, grips, saddles, seatposts, and stems.
What kind of accessories does Justrideit.com.au offer?
Justrideit.com.au offers a variety of bike accessories such as lights, locks e.g., Abus Ultra 410 Mini D-Lock, helmets, tools, bottles/mounts, fenders/mudguards, frame protection, clothing/bags/wearables, pumps, phone mounts, and racks.
Do they offer bike servicing?
Yes, Justrideit.com.au offers bicycle servicing.
They list “JRI Service” which appears to be $0, likely for JRI bikes and “Non JRI Service” for other bikes at $179.
Is there a physical store or showroom for Justrideit.com.au?
Based on the website’s homepage, while they are “based in Fitzroy, Melbourne Australia,” it primarily operates as an online store. Wpteam.net Reviews
The website does not explicitly mention a physical showroom or retail location for in-person visits or test rides.
How can I contact Justrideit.com.au customer service?
You can contact Justrideit.com.au customer service through their “Contact Us” page, which typically provides options for inquiry, likely via an online form or email.
Does Justrideit.com.au offer free shipping?
The website’s homepage does not explicitly state free shipping.
Shipping policies, including costs and delivery times, would typically be detailed in their “Shipping Policy” section, usually found in the website’s footer.
Can I cancel a pre-order from Justrideit.com.au?
The ability to cancel a pre-order depends on Justrideit.com.au’s specific pre-order policy. Pharmanoz.com Reviews
You would need to refer to their “Terms of Sale” or “Refund Policy” or directly contact their customer service to inquire about cancellation procedures and any applicable fees.
How do I unsubscribe from Justrideit.com.au’s newsletter?
To unsubscribe from Justrideit.com.au’s newsletter, simply locate the “unsubscribe” link at the bottom of any marketing email you receive from them.
Clicking this link will typically guide you through the process of opting out.
Are Justrideit.com.au’s bikes suitable for track riding?
Yes, Justrideit.com.au states that their frames and wheel sets are designed to be “street and track ready.” They also mention being “used by some of the top pro riders around the world, not just on the track but on the street as well,” indicating suitability for track riding.
What is the “JRIFIXED GRIT COMPLETE 10th Anniversary Collection”?
The “JRIFIXED GRIT COMPLETE 10th Anniversary Collection” is a special edition custom bike offered by Justrideit.com.au, likely released to celebrate their decade of operation since being established in 2012. It’s listed with “LOW STOCK,” indicating its limited availability. Oakbaystore.com Reviews
Do they offer financing options for bikes?
The homepage of Justrideit.com.au does not explicitly mention any financing options or payment plans.
Potential buyers would need to check their checkout process or terms and conditions for information on payment methods.
How long has Justrideit.com.au been in business?
Justrideit.com.au was established in 2012, meaning they have been in business for over a decade, specializing in fixed gear bikes and components.
Does Justrideit.com.au ship internationally?
The website primarily focuses on the Australian market and explicitly mentions being “based in Fitzroy, Melbourne Australia.” While some e-commerce sites ship internationally, their primary focus seems to be local.
International shipping details, if available, would be specified in their shipping policy. Chou2pharma.com Reviews
What are “Stiffi 50 SuperLite Track Wheel Set” and “JRI PWR Track Cranks”?
These are specific, high-performance components offered by Justrideit.com.au.
The “Stiffi 50 SuperLite Track Wheel Set” is a lightweight wheelset designed for track use, starting from $699. “JRI PWR Track Cranks” are their proprietary performance crankset, starting from $339, essential for power transfer in fixed gear cycling.
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