Illustrator instagram post size

Understanding Instagram’s Image Dimensions for Illustrator

When you’re preparing designs in Adobe Illustrator for Instagram, getting the dimensions right is absolutely non-negotiable.

Instagram is very specific about the sizes it prefers, and deviating from these can lead to automatic cropping, compression, or a less-than-stellar visual experience for your audience.

Think of it like this: you wouldn’t wear a shoe that’s two sizes too big.

Similarly, your Instagram graphics need to fit perfectly.

The Ideal Square Post Size

The square post is Instagram’s classic format, and it remains incredibly popular.

• Dimensions: The golden standard for a square Instagram post is 1080 pixels by 1080 pixels. This resolution provides excellent clarity on both mobile devices and desktop browsers.
• Aspect Ratio: This translates to a 1:1 aspect ratio.
• Why 1080px? While Instagram displays images at 600px by 600px or larger on Retina displays, uploading at 1080px ensures your image is future-proof and looks sharp even if Instagram changes its display resolution slightly. Uploading anything smaller can result in blurriness if Instagram tries to scale it up. Uploading significantly larger might lead to Instagram compressing the image more aggressively. A study by Iconosquare in 2022 showed that square posts still account for over 70% of all Instagram feed posts, highlighting their continued relevance.

Optimizing Vertical Portrait Posts

Vertical posts capture more screen real estate, making them highly effective for grabbing attention.

• Dimensions: The optimal size for a vertical Instagram post is 1080 pixels by 1350 pixels.
• Aspect Ratio: This corresponds to a 4:5 aspect ratio.

Sizing Horizontal Landscape Posts

• Aspect Ratio: This equates to a 1.91:1 aspect ratio.

Setting Up Your Artboard in Adobe Illustrator for Instagram

Creating an Instagram-ready design in Illustrator starts with the correct artboard setup.

This is your canvas, and getting its dimensions right from the get-go is crucial for a smooth workflow and a high-quality end product.

It’s like building a house – you need a solid foundation.

Creating a New Document with Custom Dimensions

When you open Illustrator, don’t just pick a default template. Customization is key here. Image specs for instagram

• Step-by-step:

  1. Go to File > New or press Ctrl/Cmd + N.

  2. In the New Document window, change the Units dropdown to Pixels. This is fundamental, as Instagram operates in pixels.

  3. Enter the specific Width and Height for your desired Instagram post type:

     • For Square: Width 1080 px, Height 1080 px
     • For Portrait: Width 1080 px, Height 1350 px

  4. Set Color Mode to RGB. Instagram displays images on screens, and RGB is the color mode for digital displays. CMYK is for print and will result in duller colors when exported for web.

  5. Set Raster Effects DPI to Screen 72 ppi. While you might be tempted to go higher, 72 ppi is the standard for web graphics, and higher resolutions will only increase file size without any visual benefit on a screen. Instagram itself will compress higher DPI images down to 72 ppi, which can sometimes introduce artifacts.

  6. Click Create.

• Naming Convention: Consider naming your files clearly, such as Instagram_Square_Post_v1.ai or IG_Portrait_Promo_Final.ai, especially when dealing with various illustrator file size for instagram post options.

Importance of RGB Color Mode and 72 PPI

These settings are often overlooked but are vital for web-based graphics.

• RGB Red, Green, Blue: This color model is additive, meaning light is added to create color. It’s how screens phones, monitors, TVs display images. Using CMYK Cyan, Magenta, Yellow, Black, which is subtractive and used for printing, will lead to colors that appear desaturated or “muddy” when viewed on Instagram.
• 72 PPI Pixels Per Inch: This refers to the resolution of your raster effects like shadows, blurs, or images embedded into your vector artwork. For screen display, 72 PPI is perfectly adequate. Higher PPI values, such as 300 PPI standard for print, will result in unnecessarily larger file sizes without any perceptible increase in quality on Instagram. In fact, a larger file size could trigger more aggressive compression by Instagram, potentially degrading the image quality. This is crucial for maintaining an optimal instagram post size in pixels illustrator.

Exporting Your Design for Instagram: Best Practices

You’ve meticulously crafted your design in Illustrator. Ig most popular hashtags

Now, the final step is to export it correctly for Instagram.

This stage is where many designers stumble, leading to blurry, pixelated, or oddly cropped posts. Don’t let your hard work go to waste!

Using “Export for Screens” or “Export As”

Adobe Illustrator offers robust export options, with “Export for Screens” being a modern and efficient choice, though “Export As” remains a solid alternative.

• Export for Screens Recommended for Multiple Assets:

  1. Go to File > Export > Export for Screens...

  2. In the dialog box, ensure the correct Artboard is selected under the “Artboards” tab.

If you have multiple artboards, you can select specific ones.
3. Under the “Formats” tab, choose PNG or JPG.
* PNG: Ideal for designs with transparency though Instagram doesn’t support transparent backgrounds for posts or sharp lines/text, as it’s a lossless compression format. It generally produces larger file sizes.
* JPG: Excellent for photographic content or designs with gradients, as it offers good compression and smaller file sizes. It uses lossy compression, meaning some data is discarded.
4. For JPG, set the Quality to 80-100%. A quality of 80-90% often strikes a good balance between file size and visual fidelity.
5. Ensure the Scale is set to 1x as you’ve already created your artboard at the correct 1080px dimensions.
6. Click Export Artboards.

• Export As Good for Single Assets:

  1. Go to File > Export > Export As...

  2. Choose your desired Format from the dropdown: PNG or JPEG.

  3. Check the Use Artboards box and specify Range if you only want to export a specific artboard. Increase followers on instagram hashtags

  4. Click Export.

  5. In the subsequent dialog box for JPEG or PNG options:

     • For JPEG: Set Quality to 80-90%, Color Model to RGB, and Resolution to Screen 72 ppi.
     • For PNG: Set Resolution to Screen 72 ppi and Background Color to White or transparent if you have transparency, but remember Instagram will flatten it.

File Format: JPEG vs. PNG for Instagram

Choosing between JPEG and PNG depends on the nature of your design and your priorities regarding file size and quality.

• JPEG Joint Photographic Experts Group:
  • Pros: Smaller file sizes, ideal for photographs, gradients, and complex color variations. Offers good compression.
  • Cons: Uses lossy compression, meaning some data is discarded during the save process, which can lead to artifacts, especially with sharp lines or text. Re-saving a JPEG multiple times can degrade quality.
  • Best for: Posts with intricate illustrations, photos, or designs where subtle color blending is important.
• PNG Portable Network Graphics:
  • Pros: Lossless compression, meaning no data is lost during saving. Excellent for designs with sharp edges, text, or solid blocks of color. Supports transparency though not utilized by Instagram’s feed for post backgrounds.
  • Cons: Generally results in larger file sizes compared to JPEGs for the same visual quality.
  • Best for: Posts dominated by vector graphics, logos, infographics, or text-heavy designs where crispness is paramount.
    A good rule of thumb: If your design looks like a “drawing” or “graphic” with flat colors and sharp lines, consider PNG. If it looks more like a “photo” with continuous tones and gradients, go with JPEG. Regardless, getting your instagram post size in adobe illustrator right beforehand minimizes issues.

Aspect Ratios Beyond Pixels: Understanding the Visual Frame

While pixel dimensions are crucial for the technical setup in Illustrator, understanding aspect ratios is equally important for the visual composition and how your design will look in the Instagram feed.

An aspect ratio defines the proportional relationship between an image’s width and its height.

Common Instagram Aspect Ratios and Their Application

Instagram supports a range of aspect ratios, each offering a different visual experience.

• 1:1 Square:
  • Dimensions: 1080px x 1080px or 600px x 600px display
  • Application: The classic Instagram look. Ideal for single focal point images, product shots, quotes, or graphics that fit well into a symmetrical frame. It’s familiar and universally understood. A recent survey indicated that square posts still make up over 65% of all image posts on Instagram, emphasizing their enduring popularity and ease of consumption.
• 4:5 Portrait/Vertical:
  • Dimensions: 1080px x 1350px
  • Application: Maximize vertical screen real estate, making your post more prominent in the feed. Great for fashion, portraits, architecture, or content that benefits from a taller view. It grabs attention and makes users stop scrolling. Data from various social media management platforms suggests that portrait posts often achieve 10-20% higher engagement rates due to their increased visibility.
  • Dimensions: 1080px x 566px
  • Application: Suitable for wide-angle shots, panoramas, or content where horizontal breadth is essential. It consumes less vertical space but is necessary for specific types of content. While not as engaging on average, it’s the correct choice when the composition demands it.

Why Aspect Ratio Matters More Than Just Pixels

Focusing solely on pixels without considering the aspect ratio is like buying a frame without knowing if your picture is square or rectangular.

• Avoiding Cropping: If you upload an image that doesn’t conform to one of Instagram’s supported aspect ratios, the platform will automatically crop it to fit. This can lead to unwanted parts of your design being cut off, or essential elements being lost. For example, if you upload a very tall image e.g., 1080x1920px, Instagram will crop it to 1080x1350px, potentially cutting off the top or bottom. Similarly, a very wide image e.g., 1920x1080px will be cropped to 1080x566px. This is why meticulously setting your illustrator instagram post size and its corresponding aspect ratio is crucial.

Instagram Carousels and Stories: Expanding Your Reach

Beyond single posts, Instagram offers carousels and Stories, each with its own set of optimal dimensions, allowing you to tell richer visual stories or share ephemeral content.

Carousels: Dimensions and Considerations

Instagram carousels allow you to share up to 10 images or videos in a single swipeable post, offering a dynamic way to present content.

• Consistency is Key: For carousels, all images within the carousel should maintain the same aspect ratio. You can mix types photo/video, but not dimensions.
• Recommended Dimensions:
  • Square Carousel: Each image is 1080px x 1080px. This is the most common and versatile choice.
  • Portrait Carousel: Each image is 1080px x 1350px. Provides maximum screen real estate.
• Seamless Carousels: For a truly engaging experience, many designers create seamless carousels where one image flows into the next. To do this in Illustrator:

  1. Create an artboard with a width equal to Number of slides * 1080px and the appropriate height e.g., for 3 square slides: 3 * 1080px = 3240px wide, by 1080px high. Ig tools for instagram

  2. Design your continuous graphic across this wide artboard.

  3. When exporting, use Export for Screens and select “Export as PNG or JPG” for each artboard slice make sure to set slices correctly or simply export the full artboard and then slice it using another tool if Illustrator’s slicing isn’t intuitive for your workflow. This ensures each segment maintains the correct illustrator instagram post size for the carousel.

• Engagement Statistics: Carousels generally outperform single image posts in terms of reach and engagement. Studies show that carousels with 3+ images tend to have a higher average reach, with 8-10 slide carousels seeing average engagement rates of 1.92%, compared to 1.83% for single images source: SocialInsider 2022.

Stories: Vertical Dominance

Instagram Stories are full-screen, ephemeral content, ideal for behind-the-scenes, quick updates, or interactive elements.

• Optimal Dimensions: The ideal size for an Instagram Story is 1080 pixels by 1920 pixels.
• Aspect Ratio: This is a 9:16 aspect ratio, designed to fill the entire screen of a mobile device.
• Key Considerations for Design:
  • Safety Zones: Be mindful of the top and bottom areas where Instagram places the user’s profile picture, username, and story interactions like swipe-up links, polls, etc.. Leave clear “safety zones” at the very top approx. 250px and bottom approx. 300px of your 1080x1920px canvas where no critical text or graphics should be placed.
  • Call to Action: Stories are great for direct calls to action. Ensure any text or buttons are easily visible and not obscured by Instagram’s UI.
  • Ephemeral Nature: Since Stories last for 24 hours unless saved to Highlights, they lend themselves to more spontaneous, raw, or timely content. Don’t overthink perfection. focus on engagement.
• Usage Data: Over 500 million accounts use Instagram Stories daily, making it a powerful tool for brands and individuals. Using the correct instagram illustrator size for Stories ensures your message is delivered clearly.

Optimizing for Quality and File Size

Achieving the perfect balance between high-quality visuals and manageable file sizes is crucial for Instagram.

Overly large files can lead to unwanted compression by the platform, while too small files will appear pixelated.

Resolution DPI vs. Pixels

This is a common point of confusion for many designers transitioning from print to web.

• Pixels are King for Web: When it comes to digital screens, the absolute pixel dimensions e.g., 1080px x 1080px are what truly matter. Instagram cares about the number of pixels wide and high your image is.
• DPI Dots Per Inch or PPI Pixels Per Inch for Print: DPI/PPI primarily relates to print quality. A higher DPI means more dots or pixels are printed per inch, resulting in a sharper printed image. For screens, a 72 PPI image at 1080px wide will look identical to a 300 PPI image at 1080px wide on your screen because the screen itself has a fixed pixel density.
• The Misconception: Many mistakenly believe exporting at 300 PPI will make their Instagram image look “sharper.” It won’t. It will only increase the file size unnecessarily. Instagram will likely downsample it to 72 PPI anyway, which can sometimes introduce undesirable compression artifacts.
• Illustrator Setting: Always ensure your Raster Effects setting in Illustrator is set to Screen 72 ppi when creating new documents or exporting for web. This directly impacts how any rasterized elements like drop shadows, blurs, or imported bitmap images are handled within your vector file.

File Size Limits and Compression

Instagram has unspoken file size limits.

While they don’t publish exact numbers, exceeding a certain threshold will trigger automatic compression.

• General Guideline: Aim for files under 500 KB to 1 MB for optimal upload and display on Instagram. Larger files increase the chances of aggressive compression.
• Instagram’s Compression Algorithm: Instagram uses its own compression algorithms to optimize images for faster loading. This is generally a good thing for user experience, but it can sometimes degrade image quality, especially if your initial file is already highly compressed or very large.
• Strategies to Minimize File Size Without Losing Quality:
  1. Export as JPEG with Optimal Quality: For most images, exporting as a JPEG with a quality setting of 80-90% in Illustrator’s export dialog is a sweet spot. This provides good visual quality with efficient file size.
  2. Use PNG for Graphics with Few Colors: If your design is a logo, icon, or simple graphic with flat colors and sharp lines, PNG is excellent as it’s lossless. However, for complex designs, PNG files can become very large.
  3. No Unnecessary Pixels: Ensure your illustrator artboard size for instagram post is exactly 1080px wide or its equivalent for height. Don’t design at 2000px and expect Instagram to magically scale it down perfectly.
  4. Optimize Within Illustrator: If you have embedded raster images within your Illustrator file, consider optimizing them before embedding or ensure they are properly linked and scaled. Don’t embed a 5000px image if you only need it at 500px.
  5. External Compression Tools Optional: For highly sensitive designs where every byte counts, you can export your image and then run it through an external image optimizer like TinyPNG or Optimizilla. These tools use smart compression techniques to reduce file size further with minimal perceived loss of quality. However, for most Instagram needs, Illustrator’s built-in export options are sufficient when used correctly.

Maintaining Consistency Across Platforms: Facebook and Beyond

While this guide focuses on “Illustrator Instagram post size,” it’s worth noting that maintaining visual consistency across various social media platforms is crucial for brand recognition and professional appearance.

Many of the principles for Instagram can be adapted for Facebook and others. Ig poster size

Facebook Post Sizes in Illustrator

Facebook has its own set of optimal image dimensions, and while there’s some overlap with Instagram especially for square posts, it’s important to be aware of the differences.

• Square Post:
  • Recommended Size: 1080px x 1080px. Just like Instagram, a 1:1 ratio at this resolution works perfectly. This is the most versatile option for fb post size in illustrator as it displays well across most devices and in various feed contexts.
• Portrait Post:
  • Recommended Size: 1080px x 1350px. Similar to Instagram, a 4:5 aspect ratio works well, though Facebook often displays vertical images a bit smaller in the feed than Instagram does.
• Link Post with Image:
  • Recommended Size: 1200px x 628px. This is crucial for sharing links with a preview image. If your image doesn’t match this ratio, Facebook might crop it awkwardly.
• Event Image:
  • Recommended Size: 1920px x 1005px.
• Cover Photos for Pages/Groups:
  • Recommended Size: 820px x 312px on desktop, 640px x 360px on mobile. Crucially, design for the overlapping elements profile picture, buttons and ensure key information isn’t obscured.

Why Consistent Branding Matters

Designing content for multiple platforms often means adapting your visuals.

• Brand Recognition: When your visuals look consistently good and on-brand across Instagram, Facebook, Twitter, and LinkedIn, it reinforces your identity and makes you instantly recognizable to your audience.
• Professionalism: High-quality, correctly sized graphics convey professionalism and attention to detail. Sloppy, pixelated, or cropped images can undermine your message.
• Efficiency: By understanding the ideal dimensions for each platform, you can streamline your design process in Illustrator. You might create a master file and then export variations for each platform, saving time and effort.
• Audience Experience: Ultimately, consistent and optimized visuals provide a better experience for your audience, increasing the likelihood of engagement, shares, and conversions. It shows you respect their time and their feed. Always double-check your instagram illustrator size and its Facebook counterpart before publishing.

Advanced Tips for Illustrator and Instagram Integration

Beyond the basic dimensions, there are several advanced techniques and considerations that can elevate your Illustrator designs for Instagram, ensuring they stand out and perform optimally.

Using Artboards for Different Post Types

Illustrator’s artboard feature is a powerful tool for managing multiple designs within a single file, especially useful when creating various Instagram assets.

• Multiple Artboards in One File: Instead of creating separate AI files for a square post, a portrait post, and a Story, you can have them all in one document.

  1. Create your first artboard e.g., 1080px x 1080px.

  2. Go to the Artboards panel Window > Artboards.

  3. Click the New Artboard icon + at the bottom of the panel, or use the Artboard Tool Shift + O to draw new artboards or duplicate existing ones while holding Alt/Option.

  4. Rename your artboards e.g., “IG Square,” “IG Portrait,” “IG Story” for easy identification.

• Benefits: Ig pic dimensions

  • Centralized Design: Keep all related assets in one place, making it easy to maintain consistent branding elements, color palettes, and fonts.
  • Efficient Iteration: If you need to make a small design change e.g., update a logo, you can apply it across all artboards quickly.
  • Streamlined Export: Use File > Export > Export for Screens... to export all selected artboards at once, each with its specified dimensions and format. This is incredibly efficient when you have multiple illustrator instagram post size variations.

Leveraging the Cloud and Mobile Access

Adobe Creative Cloud integration allows for seamless workflow between your desktop Illustrator and mobile devices, which is critical for Instagram.

• Creative Cloud Libraries: Save your brand assets logos, colors, character styles, frequently used graphics to Creative Cloud Libraries Window > Libraries. These assets are then accessible from any Adobe app including Illustrator on iPad or Photoshop on desktop and even some mobile apps.
  • Consistency: Ensure you’re always using the correct, up-to-date brand elements across all your designs.
  • Mobility: Start a design on your desktop, save it to the cloud, and open it on a laptop or even a tablet.
  • Direct-to-Mobile Workflow: For some basic edits or quick visual checks, you can use Illustrator on iPad or other mobile graphic design apps, then upload directly to Instagram from your mobile device. While full Illustrator files aren’t directly uploadable, exporting as PNG/JPG from Illustrator on desktop and transferring via cloud services Google Drive, Dropbox, iCloud or Airdrop for Apple users is a common practice.
• Proofing on Device: Always, always, always transfer your final exported image to your phone and view it on Instagram before posting. What looks perfect on a large desktop monitor might appear different or even slightly cropped due to the phone’s aspect ratio or Instagram’s UI on a mobile screen. This step helps you catch any last-minute issues with the instagram post size in pixels illustrator.

Prototyping and Mockups for Visualizing Posts

Seeing your design in context before posting can reveal potential issues or opportunities for improvement.

• Use Mockup Templates: Download or create simple Instagram mockup templates e.g., a phone screen with the Instagram UI. Place your exported image within this mockup to see how it looks in a realistic feed environment.
• Previewing in Adobe XD: If you’re familiar with Adobe XD, you can import your Illustrator assets and create simple interactive prototypes that simulate the Instagram feed, allowing you to click through and see the user experience.
• Consider the Entire Grid: Think about how your new post will look alongside your existing Instagram grid. Does it fit the overall aesthetic? This is especially important for brands or individuals who curate their feed visually.
• A/B Testing Visuals: If you’re serious about engagement, consider creating two slightly different versions of your design e.g., different color palettes, slightly varied compositions within the optimal illustrator artboard size for instagram post and test them on your audience. This can be done by posting at different times or on different accounts if you manage multiple. Analyzing which performs better provides valuable insights for future designs.

Frequently Asked Questions

What is the best Instagram post size in Illustrator for a square image?

The best Instagram post size in Illustrator for a square image is 1080 pixels by 1080 pixels. This ensures your image is crisp, clear, and displayed optimally on all devices.

What is the ideal Illustrator artboard size for an Instagram portrait post?

The ideal Illustrator artboard size for an Instagram portrait vertical post is 1080 pixels by 1350 pixels. This 4:5 aspect ratio maximizes screen real estate in the feed.

How do I set the correct Instagram post size in pixels in Illustrator?

What should the resolution DPI be for Instagram images in Illustrator?

The resolution DPI/PPI for Instagram images in Illustrator should be 72 ppi Pixels Per Inch. This is the standard for web graphics and prevents unnecessarily large file sizes while maintaining screen quality.

Should I export Instagram posts from Illustrator as JPEG or PNG?

For Instagram posts from Illustrator, JPEG is generally preferred for photographs and designs with gradients due to smaller file sizes. PNG is better for designs with sharp lines, text, or solid blocks of color due to its lossless compression, though file sizes can be larger.

What’s the best Illustrator file size for an Instagram post to avoid compression?

While Instagram doesn’t publish exact limits, aim for an exported Illustrator file size for an Instagram post to be under 500 KB to 1 MB to minimize the chances of aggressive compression by the platform.

How do I make a seamless carousel post in Illustrator for Instagram?

To make a seamless carousel post in Illustrator, create a single wide artboard with a width equal to number of slides * 1080px e.g., 3240px for 3 square slides. Design your continuous graphic across this artboard, then export using Export for Screens and ensure each slice is exported as an individual image.

Can I use a larger artboard size than 1080px in Illustrator for Instagram?

Yes, you can use a larger artboard size e.g., 2160px for a square, but Instagram will downsample it to 1080px. While some argue this provides sharper results, it often only increases file size and can sometimes lead to more aggressive compression, so 1080px is generally the optimal base size.

What are the safe zones for Instagram Stories when designing in Illustrator?

For Instagram Stories 1080px x 1920px, leave a “safe zone” of approximately 250px from the top and 300px from the bottom of your artboard. This avoids critical content being obscured by the Instagram UI elements username, profile pic, emojis, swipe-up link. Ig crop ratio

How do I change the artboard size in Illustrator for an existing Instagram design?

To change the artboard size in Illustrator for an existing Instagram design, select the Artboard Tool Shift + O, then you can either drag the artboard edges or enter specific Width and Height values in the Control panel at the top.

What is the ideal instagram illustrator size for a landscape post?

Does the aspect ratio of my Instagram post matter as much as the pixel dimensions?

Yes, the aspect ratio matters as much as pixel dimensions because it dictates how much of the screen your image occupies and whether it will be cropped by Instagram.

Getting the aspect ratio right is crucial for composition and visual impact.

How do I check the pixel dimensions of my exported Instagram image?

You can check the pixel dimensions of your exported Instagram image by right-clicking the file in your operating system e.g., Windows: Properties > Details, macOS: Get Info > More Info or by opening it in an image viewer/editor like Photoshop.

Can I prepare an fb post size in Illustrator using the same principles?

Why do my Illustrator designs look blurry on Instagram sometimes?

Illustrator designs can look blurry on Instagram due to:

1. Uploading images smaller than 1080px wide, forcing Instagram to scale them up.
2. Aggressive compression by Instagram if your file size is too large initially.
3. Incorrect color mode CMYK instead of RGB making colors duller.
4. Low quality settings during export.

Is it better to design in Illustrator or Photoshop for Instagram posts?

For vector-based graphics, logos, illustrations, and typography-heavy designs, Illustrator is superior. For photo editing, collages, and raster-based image manipulation, Photoshop is better. Many designers use both, creating graphics in Illustrator and assembling/refining in Photoshop before export.

What are Creative Cloud Libraries and how do they help with Instagram design?

Creative Cloud Libraries allow you to save and access your brand assets colors, character styles, logos, graphics across different Adobe applications and devices.

This helps maintain consistency in your Instagram designs, ensures you’re always using correct brand elements, and streamlines your workflow.

Should I design Instagram Reels covers in Illustrator?

Yes, you can design Instagram Reels covers in Illustrator. The ideal dimensions are 1080 pixels by 1920 pixels 9:16 aspect ratio, identical to Instagram Stories. Remember to place key elements within the safe zone, especially the central area that displays in your profile grid.

How do I ensure consistent colors from Illustrator to Instagram?

To ensure consistent colors from Illustrator to Instagram: Ig photo post size

1. Always use RGB color mode for your document.

2. Work in the sRGB IEC61966-2.1 color profile default for web.

3. Export as JPEG or PNG with optimal quality settings.

4. View your exported image on your mobile device before posting, as screen calibration can vary.

What’s the impact of not using the optimal instagram post size in adobe illustrator?

Not using the optimal instagram post size in Adobe Illustrator can lead to:

• Automatic cropping: Instagram might cut off important parts of your design.
• Pixelation or blurriness: If the image is too small, it will be scaled up.
• Loss of quality: Aggressive compression if the file is too large.
• Reduced engagement: Poor quality visuals often lead to lower likes, comments, and shares.