Puurefilters.com Review

Based on looking at the website, Puurefilters.com appears to be a legitimate online retailer specializing in water filtration products for home use, specifically tap and shower filters.

The website highlights their commitment to providing cleaner, better-tasting water by filtering out various pollutants.

Here’s an overall review summary:

• Product Offering: Tap filters and shower filters, along with cartridges and adapters.
• Key Selling Points: Multi-stage filtration 0.1-micron diatom ceramic, activated carbon from coconut fiber, claims to remove chlorine, PFAS, excess fluoride, microplastics, pesticides, heavy metals, sediments, hydrocarbons, VOCs, and pharmaceutical residues.
• Customer Assurance: 100-day money-back guarantee, 2-year warranty, free express shipping UK focus, and flexible subscription options.
• Environmental Claims: Reduces plastic bottle waste.
• Target Market: Primarily UK, but mentions US and AU customers in reviews.
• Transparency: Provides information on “The Science,” “About us,” “FAQs,” and “Our Story” sections.

The website presents a clear value proposition: cleaner, safer water at a more affordable price than bottled water, with environmental benefits.

They emphasize ease of installation and a strong satisfaction guarantee, aiming to reduce consumer hesitation.

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The claims about filtering various contaminants are quite specific, which adds a layer of perceived reliability.

However, while the site is generally informative, a more prominent display of direct certifications or independent lab testing results on the main page would further bolster trust for a product in this category.

For a product designed to purify water, independent verification is paramount.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Best Alternatives for Water Purification

When considering water purification for your home, especially with an ethical perspective that emphasizes health, safety, and environmental responsibility, several reputable alternatives offer robust filtration solutions.

These products focus on providing clean, healthy water without resorting to methods that are not permissible.

• Berkey Water Filters

  

  • Key Features: Gravity-fed water purification systems, available in various sizes Travel Berkey, Big Berkey, Royal Berkey, etc.. Utilizes Black Berkey Purification Elements, which are highly effective in removing bacteria, viruses, heavy metals, chlorine, fluoride with added PF-2 filters, pharmaceuticals, and more. Does not require electricity or plumbing.
  • Average Price: $250 – $450+ depending on model.
  • Pros: Exceptional purification capability, long-lasting filters, portable options, good for emergencies, no installation required.
  • Cons: Higher initial cost, slower filtration rate compared to tap filters, requires manual refilling.

• AquaTru Countertop RO Water Filter

  • Key Features: Compact countertop reverse osmosis system. Removes virtually all contaminants, including lead, chromium 6, nitrates, chlorine, fluoride, and PFOA/PFOS. Easy to set up and operate, no plumbing required.
  • Average Price: $300 – $450.
  • Pros: Highly effective at removing a wide range of contaminants, excellent taste, easy to use, portable.
  • Cons: Slower filtration, generates wastewater, higher initial cost, requires counter space.

• Clearly Filtered Water Pitcher

  • Key Features: Advanced pitcher filter designed to remove over 270 contaminants, including fluoride, lead, PFAS, and microplastics. Made from BPA-free materials.
  • Average Price: $80 – $100.
  • Pros: Portable, affordable entry point for advanced filtration, significantly improves taste.
  • Cons: Smaller capacity, filters need frequent replacement, slower filtration than tap-mounted units.

• Filtrete Under-Sink Advanced Water Filtration System

  • Key Features: Under-sink system providing filtered water directly from your cold water line. Reduces sediment, chlorine taste and odor, sand, and rust. Various models available for different filtration levels.
  • Average Price: $50 – $150 plus replacement filters.
  • Pros: Convenient, provides continuous filtered water, relatively easy DIY installation, hidden under the sink.
  • Cons: Does not remove as wide a range of contaminants as RO or gravity filters, requires basic plumbing knowledge for installation.

• Brita Faucet Filter System

  • Key Features: Attaches directly to your kitchen faucet, offering on-demand filtered water. Reduces chlorine taste and odor, lead, asbestos, and certain pharmaceuticals.
  • Average Price: $25 – $40 plus replacement filters.
  • Pros: Very affordable, easy to install, instant filtered water, space-saving.
  • Cons: Filters need frequent replacement, doesn’t remove as many contaminants as other systems, aesthetics might not appeal to everyone.

• PUR Faucet Mount Water Filter

  • Key Features: Similar to Brita faucet filters, offering instant access to filtered water. Utilizes MineralClear filtration to reduce over 70 contaminants, including lead and mercury, while retaining beneficial minerals.
  • Average Price: $25 – $45 plus replacement filters.
  • Pros: Easy installation, immediate filtered water, compact design, generally effective for common tap water issues.
  • Cons: Filter life can be short depending on water quality, not as comprehensive as multi-stage systems, might restrict water flow.

• Culligan WH-HD200-C Whole House Water Filter

  • Key Features: Filters water at the point of entry into your home, treating all water used for drinking, bathing, and cooking. Reduces sediment, rust, scale, and chlorine taste and odor.
  • Average Price: $100 – $200 housing only, plus cartridges.
  • Pros: Protects all water-using appliances, provides filtered water throughout the home, extends appliance life.
  • Cons: Requires professional installation, higher upfront cost, only reduces common contaminants, not ideal for highly specialized filtration.

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Puurefilters.com Review & First Look

When evaluating Puurefilters.com, the immediate impression is one of a sleek, modern, and user-friendly interface designed to instill confidence.

The website focuses heavily on the health benefits of filtered water and the environmental impact of bottled water, framing their product as a superior alternative.

This is a smart move, as consumers today are increasingly conscious of both personal well-being and ecological footprint.

Website Design and User Experience

The site’s navigation is intuitive, with clear categories like “Tap Filter,” “Shower Filter,” “Other products,” and informational sections such as “The Science,” “About us,” “FAQs,” and “Our Story.” This structure makes it easy for potential customers to find product information and learn about the company’s background and values.

The visual elements are clean, with high-quality images of their filters and impactful infographics illustrating statistics on plastic waste and microplastics. Coppenwall.com Review

• Aesthetic Appeal: The design is minimalist yet engaging, using a refreshing blue and white color palette that evokes cleanliness and purity.
• Ease of Navigation: A clear menu bar and prominent calls to action “EQUIP YOUR HOME,” “LEARN MORE,” “I’M TRYING PUURE®” guide the user effectively.
• Mobile Responsiveness: The site is well-optimized for mobile devices, ensuring a consistent user experience across different platforms.

Initial Impressions of Transparency

Puurefilters.com provides several sections intended to build trust, including “The Science” and “Our Story.” They detail the filtration technology, mentioning “0.1-micron diatom ceramic filtration” and “activated carbon block from coconut fiber.” While these are good starting points, for a product directly impacting health, more direct links to verifiable third-party certifications or independent lab testing results on the main product pages would significantly enhance transparency. Many reputable water filter companies prominently display NSF/ANSI certifications e.g., NSF 42, 53, 401 which are industry standards for water treatment systems. The FAQ section does mention “NSF42/53 standards” in an answer, but this information should be more clearly highlighted on the product pages themselves.

Puurefilters.com Features

Puurefilters.com prides itself on the advanced filtration technology integrated into its products.

The website details several key features that are designed to differentiate their offerings from competitors, particularly traditional filter jugs and bottled water.

The emphasis is on a multi-stage process that targets a broad spectrum of contaminants, ensuring both safety and taste. Prescriptiondoctor.com Review

Advanced Multi-Stage Filtration

The core of Puure’s offering lies in its sophisticated filtration process. They highlight a “cutting-edge multi-stage filtration” system that combines different filter media to achieve comprehensive purification.

• 0.1-micron Diatom Ceramic Filtration: This is a crucial component for physical filtration, capable of blocking very fine particles.
  • Benefits: Effectively targets and removes fine particles, bacteria, and microplastics. This level of filtration is significant, as microplastics are an emerging concern for water quality.
  • Application: Ensures clarity and reduces the presence of microscopic impurities.
• Activated Carbon Block from Coconut Fiber: Activated carbon is well-known for its adsorptive properties, and sourcing it from coconut fiber aligns with eco-friendly narratives.
  • Benefits: Absorbs chlorine, organic pollutants, pharmaceutical residues, and pesticides. Crucially, the website states it “preserves essential minerals,” which is a key selling point for taste and health.
  • Effectiveness: Addresses common tap water issues like taste and odor, and tackles more complex chemical contaminants.

Targeted Contaminant Removal

The website provides a detailed breakdown of specific contaminants that Puure filters claim to remove or reduce.

This level of detail is beneficial for consumers seeking to understand what exactly their water will be free of.

• Chlorine & Chemical Byproducts: Chlorine is widely used in municipal water treatment but can affect taste and potentially form harmful byproducts. Puure claims to eliminate these.
• PFAS Forever Chemicals: These persistent chemicals are a significant environmental and health concern. Puure states its filtration captures these compounds.
• Excess Fluoride: While fluoride is added for dental health, excessive levels can be detrimental. Puure claims to balance fluoride content. This is a notable claim, as many standard filters do not specifically target fluoride reduction.
• Microplastics: Given the rising awareness of microplastic ingestion, Puure’s 0.1-micron filtration is positioned as a powerful barrier.
• Pesticides & Agricultural Residues: Addresses common groundwater contamination from farming.
• Heavy Metals Lead, Mercury, Cadmium: Crucial for older homes or areas with industrial contamination.
• Sediments & Rust: Improves water clarity and protects appliances.
• Hydrocarbons & Volatile Organic Compounds VOCs: Targets industrial pollutants.
• Pharmaceutical Residues & Organic Pollutants: Addresses the growing concern of medication traces in water.

Convenience and Installation

Beyond filtration performance, Puurefilters.com emphasizes the practical aspects of using their products.

• Easy to Install: The website repeatedly highlights “quick, tool-free setup” and “under 5 minutes” installation times, with guidance provided. This is a significant factor for consumers who prefer DIY solutions.
• Switch Between Filtered/Unfiltered: For tap filters, the ability to switch between filtered and unfiltered water is a convenient feature, allowing users to save filter life for drinking and cooking while using unfiltered water for other purposes.
• Medical Grade Stainless Steel: For the under-sink filter, using medical-grade stainless steel is a premium feature that addresses concerns about microplastics from the filter itself.

Betterme.world Review

Puurefilters.com Pros & Cons

A balanced review requires looking at both the strengths and weaknesses of the offering from Puurefilters.com.

Based on the website’s content, several advantages stand out, but there are also areas where more information or improved clarity could benefit consumers.

Pros: What Puurefilters.com Does Well

The website clearly articulates several strong selling points for their water filtration systems.

• Comprehensive Contaminant Removal Claims: Puure makes specific and detailed claims about removing a wide array of pollutants, from common ones like chlorine to emerging concerns like PFAS, microplastics, and pharmaceutical residues. This breadth of filtration is a significant advantage if verified.
• Environmental Benefit Focus: The strong emphasis on reducing plastic bottle waste resonates with environmentally conscious consumers. Providing statistics e.g., “176lbs of plastic waste prevented” adds weight to this claim.
• Ease of Installation and Use: The repeated assurance of “easy to install” and “tool-free setup” with quick installation times e.g., “under 5 minutes” addresses a common barrier for many potential buyers. The ability to switch between filtered and unfiltered water on tap filters is also a convenient feature.
• Strong Customer Guarantees: The “100-day money-back guarantee” and “2-year warranty” are robust assurances that significantly reduce purchase risk for consumers. This demonstrates confidence in their product.
• Cost-Effectiveness Claim: Highlighting that filtered water is “150X Cheaper than bottled water” and costs “2 cents per litre” provides a compelling financial incentive over time.
• Focus on Health and Taste: The website consistently links filtered water to improved health reducing exposure to toxins and better taste “crisp, refreshing taste,” “fresh, neutral-tasting water”.
• User Testimonials: The inclusion of numerous user reviews from different countries UK, US, AU provides social proof and highlights perceived benefits like taste improvement, ease of installation, and impact on health/skin.

Cons: Areas for Improvement and Missing Information

While the website is informative, there are several points that could be strengthened or clarified to enhance consumer trust and provide a more complete picture, particularly from a strict review standpoint.

• Lack of Prominent, Direct Third-Party Certifications: While the FAQ mentions NSF42/53 standards, it’s not prominently displayed or linked to actual certification documents on product pages. For a product claiming to remove numerous contaminants, direct, verifiable third-party lab testing results e.g., from an independent lab like WQA or a link to NSF International’s public listings are critical for consumer confidence and legitimacy. Without readily accessible proof, these strong claims remain just claims.
• No Specific Flow Rate Information: For tap filters, information on how much the filter might reduce water flow is important for user experience. While one “Con” listed for the Under-Sink Filter is “Reduces the water flow,” specific data would be helpful for all products.
• Limited Technical Specifications: Beyond micron ratings and filter media, more detailed technical specifications for each filter e.g., maximum pressure, temperature range, specific contaminant reduction percentages with verifiable data would be beneficial.
• Clarity on Filter Cartridge Lifespan in Various Conditions: The website states “Each cartridge lasts around 2 months, depending on your water quality and usage.” While this is a common disclaimer, offering a more detailed guide or tool for estimating filter life based on average household usage and water hardness would be valuable.
• No Clear Information on Disposal/Recycling of Used Filters: Given the strong environmental stance, information on how to ethically dispose of or recycle used filter cartridges would align with their messaging and be a significant plus.
• Limited Information on Customer Service Hours/Methods: While they provide an email, mentioning “Monday to Saturday, 9 AM to 6 PM” in the FAQ is good, but a dedicated “Contact Us” page with all methods phone, chat, email and clear hours would be standard practice.
• No Information on Manufacturing Origin: Knowing where the filters are manufactured can be important for some consumers regarding quality control and ethical sourcing.

Puurefilters.com Alternatives

When seeking reliable water filtration solutions, especially those that align with an ethical approach to health and environmental responsibility, it’s prudent to explore established alternatives. Micksgarage.com Review

These options often come with transparent certifications and a strong reputation for performance.

Established Brands in Water Filtration

• Berkey Water Filters: Known for their gravity-fed systems, Berkey offers robust purification without electricity. Their Black Berkey Purification Elements are highly regarded for removing a vast array of contaminants, including bacteria, viruses, and heavy metals. They are a popular choice for emergency preparedness and daily use due to their reliability and long-lasting filters.
• AquaTru: For those seeking the highest level of purification without complex installation, AquaTru provides countertop reverse osmosis systems. These systems are highly effective at removing dissolved solids and an extensive list of contaminants, making them ideal for areas with significant water quality concerns. They are easy to use, though they do produce some wastewater.
• Clearly Filtered: This brand focuses on advanced pitcher and in-line filters designed to target specific, challenging contaminants like fluoride, lead, and PFAS. Their products are often chosen for their high contaminant reduction capabilities in a convenient format.
• Filtrete by 3M: A widely recognized name, Filtrete offers a range of under-sink and whole-house filtration systems. They are a good option for general improvement of tap water quality, reducing sediment, chlorine taste, and odor. They are often more budget-friendly and offer straightforward installation.
• PUR Water Filters: Specializing in faucet-mounted and pitcher filters, PUR is a convenient and accessible option for improving the taste and safety of drinking water. Their filters are certified to reduce many contaminants, including lead and mercury, making them a popular choice for renters or those seeking easy solutions.
• Culligan: A long-standing name in water treatment, Culligan offers comprehensive solutions from whole-house systems to under-sink filters. Their products are known for durability and can be a good investment for long-term water quality improvement throughout the entire home.

Considerations When Choosing Alternatives

When selecting an alternative, consider the following:

• Specific Contaminants: Identify what contaminants are prevalent in your local water supply check your municipal water report and choose a filter specifically certified to remove them.
• Certification: Prioritize filters that are independently certified by organizations like NSF International e.g., NSF/ANSI Standards 42, 53, 401, 58 or the Water Quality Association WQA. These certifications ensure the product performs as claimed.
• Installation: Decide between easy-to-install countertop/faucet filters, DIY under-sink options, or whole-house systems requiring professional installation.
• Filter Life and Cost: Evaluate the cost and frequency of filter replacements. A cheaper initial purchase might become more expensive over time if filters are short-lived or pricey.
• Flow Rate: Consider how much the filter might impact your water flow, especially for tap-mounted or whole-house systems.

How to Cancel Puurefilters.com Subscription

Puurefilters.com offers a subscription model for its filter cartridges, emphasizing flexibility with a “no commitments!” guarantee.

Understanding how to manage or cancel this subscription is crucial for any customer. Sheilds.org Review

Understanding the Subscription Model

The website states, “Our subscriptions are completely flexible—no commitments! You can modify or cancel anytime, up to 48 hours before your next order, directly from your account or by emailing us at “ This provides two clear avenues for managing your subscription. The 48-hour notice period is standard for recurring services to allow for processing before the next billing cycle and shipment.

Steps to Cancel via Your Account

The primary and most convenient method for cancellation is typically through your customer account on their website.

1. Login to Your Account: Navigate to the “Login” section on the Puurefilters.com website. You will need your registered email address and password. If you don’t have an account or can’t log in, you might need to use the email method.
2. Access Subscription Management: Once logged in, look for a section labeled “My Subscriptions,” “Manage Subscription,” or similar. This is where you should be able to view your active subscriptions.
3. Initiate Cancellation: Within the subscription management area, there should be an option to cancel or modify your recurring orders. Follow the on-screen prompts to confirm the cancellation.
4. Confirmation: Always ensure you receive a confirmation email for your cancellation. This serves as proof that your request was processed. If you don’t receive one within a reasonable timeframe, contact customer support.

Steps to Cancel via Email

If direct account cancellation is not straightforward, or if you prefer written communication, emailing their support team is the alternative.

1. Compose an Email: Send an email to
2. Subject Line: Use a clear subject line, such as “Subscription Cancellation Request – ” or “Cancel My Puure Filter Subscription – Order #.”
3. Include Essential Information: In the body of the email, provide all necessary details to help them identify your subscription. This should include:
   • Your full name
   • The email address associated with your Puurefilters.com account
   • Your order number if you have it
   • A clear statement that you wish to cancel your subscription.
4. Request Confirmation: Ask for a confirmation email once your subscription has been successfully canceled.
5. Timing: Remember to send your cancellation request at least 48 hours before your next scheduled order to avoid being charged and shipped the next filter cartridge.

Important Considerations for Cancellation

• Check Billing Cycle: Be aware of your next billing date. The 48-hour window is crucial.
• Retain Records: Keep a record of your cancellation, whether it’s a screenshot of your account cancellation confirmation or the email exchange with customer service.
• Customer Support: If you encounter any issues or have questions, reach out to their customer support team. The FAQ mentions they are available “Monday to Saturday, 9 AM to 6 PM.”

Puurefilters.com Pricing

Understanding the cost structure of Puurefilters.com’s products is essential for potential customers.

While specific pricing details for individual products like the “Tap Filter” and “Shower Filter” are not directly visible on the homepage text, the website provides insights into their overall pricing philosophy and how they position their value. Gympluscoffee.com Review

General Pricing Strategy

Puurefilters.com emphasizes affordability relative to bottled water, stating it’s “150X Cheaper than bottled water” and costs “0.01£ per litre.” This indicates a strategy focused on long-term savings for consumers who switch from bottled water. The mention of a subscription model for cartridges suggests that the initial purchase of the filter system might be followed by recurring costs for replacements.

Product Tiers

The website mentions several product categories, which implies different price points:

• Tap Filter: This is likely their primary product, mentioned as the “Puure® Under-Sink Filter.” It’s positioned as a central solution for drinking and cooking water.
• Shower Filter: A separate product, suggesting a different application and potentially a different price point, though no specific details are given.
• Our Cartridges: These are the replacement filters, which would be sold either individually or as part of the subscription. Their cost is a critical factor in the long-term affordability.
• Our Adapters: Likely sold as accessories for compatibility, possibly at a lower price point or included with initial purchases.

Subscription Model for Cartridges

The mention of “cancel your subscription anytime” and “Commitment-free guarantee” highlights their flexible subscription service for filter cartridges.

This model typically offers convenience by automatically shipping replacements and might come with a slight discount compared to one-time purchases.

The cost of these cartridges and the frequency of replacement stated as “around 2 months, depending on your water quality and usage” are the primary ongoing expenses. Gigable.com Review

Value Proposition

Puurefilters.com aims to convince customers that their product offers high quality water at a good price point.

The stated price of “0.01£ per litre” is very low, making it attractive compared to the significantly higher cost of bottled water.

The company also emphasizes the “natural microfiltration” that “provides top-quality water while retaining essential minerals,” positioning this as a premium feature that doesn’t come with a premium price tag.

Missing Specific Pricing Information

A notable omission from the provided homepage text is the explicit price for the main filter units e.g., the “Puure® Under-Sink Filter” or “Shower Filter” or the exact cost of the replacement cartridges.

While the “0.01£ per litre” figure provides a per-use cost, the upfront investment and the monthly/bi-monthly cost of cartridges are crucial for consumers to make an informed decision. Hostinger.com Review

For example, knowing the price of a “Puure 2.0 Starter Kit” or a “Puure® 3.0 Shower Filter” is fundamental to evaluating their affordability.

This information would typically be found on dedicated product pages.

Puurefilters.com vs. Filter Jugs

Puurefilters.com dedicates a significant portion of its homepage to drawing a direct comparison between its filtration system and traditional filter jugs, positioning itself as a far superior alternative.

This strategic comparison aims to highlight the perceived shortcomings of jugs and elevate Puure’s offerings.

Filtration Effectiveness

Puurefilters.com argues that filter jugs are “neither practical nor effective.” The primary point of contention is the level of filtration. Martindawes.com Review

• Puurefilters.com: Claims “immediate filtration that is 26x more effective, filtering down to 0.1 microns.” This 0.1-micron rating is a key differentiator, as it suggests the ability to block significantly smaller particles, bacteria, and microplastics compared to typical jug filters. They explicitly state their system removes chlorine, heavy metals, limescale, pesticides, and other pollutants, while “preserving essential minerals.”
• Filter Jugs: Are characterized as allowing “many pollutants to pass through.” The implied message is that jugs offer only basic filtration, primarily for taste and odor, rather than comprehensive contaminant removal.

Practicality and Convenience

Beyond effectiveness, Puurefilters.com also criticizes filter jugs on grounds of practicality, especially for daily household use involving cooking.

• Puurefilters.com: Promotes its system as a “faster and far more convenient solution for daily use.” The implication is that with a tap filter, clean water is continuously available on demand for both drinking and cooking, without waiting for filtration. The “switch between filter/unfiltered” feature adds to this convenience.
• Filter Jugs: Are described as “impractical for cooking.” This points to the limited volume of filtered water available at any given time, requiring multiple refills and waiting periods, which can be cumbersome for meal preparation.

Hygiene and Safety Concerns

A particularly strong criticism leveled against filter jugs is the potential for them to become breeding grounds for bacteria.

• Puurefilters.com: Directly asserts that filter jugs “often become true breeding grounds for bacteria.” This is a significant health concern for consumers and positions Puure’s system as a more hygienic alternative, likely due to its closed system design and continuous flow which may reduce stagnant water issues.
• Filter Jugs: The implied lack of proper maintenance or design flaws can lead to bacterial growth if not cleaned regularly, potentially reintroducing contaminants into the filtered water.

Cost-Effectiveness

While not explicitly detailed in the comparison section, the overall pricing strategy of Puurefilters.com suggests a long-term cost benefit over repeated bottled water purchases, and implicitly, over continuous filter jug cartridge replacements if the latter are less effective but still require frequent changing.

Summary of Comparison

Puurefilters.com clearly aims to position its products as a superior, modern solution to water filtration by directly addressing the perceived weaknesses of filter jugs. They highlight:

• Superior Filtration: A much finer micron rating and broader contaminant removal.
• Unmatched Convenience: On-demand, unlimited filtered water for all needs, including cooking.
• Enhanced Hygiene: Mitigating the risk of bacterial buildup associated with jugs.

This comparison effectively underscores the value proposition of Puure’s systems, appealing to consumers looking for a more advanced, convenient, and reliable water purification method for their homes. Petlog.org.uk Review

How to Cancel Puurefilters.com Free Trial

The Puurefilters.com website highlights a “100-day money-back guarantee” and the ability to “cancel your subscription anytime.

Commitment-free guarantee.” This effectively functions as a free trial or risk-free trial period, allowing customers to test the product without long-term commitment.

Understanding how this process works is key to leveraging this guarantee.

Understanding the 100-Day Money-Back Guarantee

Puurefilters.com promotes a “Try it for 100 Days” offer. This means that customers can purchase the product, use it for up to 100 days, and if they are “not 100% satisfied,” they can return it for a full refund. The website states, “If you’re not 100% satisfied, we offer a 100-day money-back guarantee—no questions asked.” This is a strong assurance designed to build consumer trust and eliminate purchase hesitation.

Steps to Initiate a Return Under the 100-Day Guarantee Free Trial

While the website doesn’t explicitly outline a “cancel free trial” button, the process would fall under their return policy. Panelwarehouse.com Review

1. Identify the Return Window: Ensure you are within the 100-day period from the date of your purchase. The guarantee is only valid for this duration.
2. Contact Customer Support: The most direct way to initiate a return or “cancel” your trial is to contact Puurefilters.com customer service. The FAQ section provides the email:
3. State Your Intent: Clearly communicate that you wish to return the product under the 100-day money-back guarantee because you are not 100% satisfied.
4. Provide Purchase Details: Include your full name, email address associated with the purchase, and your order number. This will help their team quickly locate your transaction.
5. Follow Return Instructions: Puurefilters.com’s support team will provide specific instructions on how to return the product. This typically involves:
   • Packaging the product securely.
   • Getting a return shipping label they might provide a prepaid one, or you might be responsible for return shipping, though “no questions asked” usually implies a straightforward process.
   • Sending the product back to their designated return address.
6. Confirmation of Refund: Once the returned product is received and processed, you should receive a full refund to your original payment method. Always confirm the refund has been processed.

Important Considerations for the 100-Day Trial

• Physical Return Required: Unlike a digital subscription trial, a physical product usually requires a return shipment to qualify for the money-back guarantee.
• Condition of Product: While “no questions asked” suggests flexibility, it’s generally good practice to return products in good condition, with all original parts and packaging, if possible.
• Shipping Costs: Clarify whether the customer is responsible for return shipping costs. A truly “no questions asked” policy often includes prepaid return labels, but this is not explicitly stated.
• Subscription Cancellation: If you have opted for a recurring cartridge subscription alongside your initial filter purchase, remember to also cancel that subscription as per the “How to Cancel Puurefilters.com Subscription” instructions to prevent future charges. The 100-day guarantee is for the product satisfaction, while the subscription governs ongoing cartridge deliveries.

Puurefilters.com Certifications and Standards

For any water filtration product, the certifications it holds are paramount to establishing credibility and ensuring that the product performs as claimed.

These certifications are provided by independent third-party organizations that rigorously test products against established standards.

Stated Certifications on the Website

On the Puurefilters.com website, specifically within the FAQ section, there is a mention of industry standards:
“It integrates an activated carbon filter and multi-stage filtration that meets NSF42/53 standards, effectively capturing chlorine, heavy metals, bacteria, and odors.”

• NSF/ANSI Standard 42 Aesthetic Effects: This standard typically certifies filters for the reduction of non-health-related contaminants, such as chlorine for taste and odor, particulates, and chloramines. Meeting NSF 42 means the filter improves the aesthetic quality of water.
• NSF/ANSI Standard 53 Health Effects: This is a critical standard for filters that claim to reduce health-related contaminants. It covers a wide range of substances, including lead, cysts like Cryptosporidium and Giardia, volatile organic compounds VOCs, and other harmful chemicals.

Importance of Third-Party Verification

While the claim to meet “NSF42/53 standards” is a positive indicator, the lack of easily verifiable, direct links to these certifications on their main product pages is a significant point of concern for a strict review. Reputable water filter companies typically prominently display the NSF International mark or WQA Gold Seal and often provide links to their specific product listings on the certifying organization’s website. This allows consumers to independently verify the claims.

• Verification Gap: Without direct links or clear certification badges from NSF International or similar bodies like the Water Quality Association – WQA, the claim remains a self-declared statement. Consumers should ideally be able to cross-reference this information.
• Transparency: True transparency means not just stating compliance but proving it through readily accessible documentation. For instance, an NSF-certified product would have a listing on the NSF.org website with details of what contaminants it is certified to reduce.

Contaminant Removal Claims vs. Certified Removal

Puurefilters.com makes extensive claims about filtering PFAS, excess fluoride, microplastics, pesticides, heavy metals, hydrocarbons, and pharmaceutical residues. For these specific, often complex contaminants, it is crucial that the product is certified under the relevant NSF/ANSI standards. For example: Firedearth.com Review

• PFAS Reduction: Requires specific testing, often covered under NSF/ANSI P473 or a broader NSF 53 certification for specific chemicals.
• Fluoride Reduction: Typically requires certification under NSF/ANSI 53 or other specific protocols.
• Microplastics: While 0.1-micron filtration will block many microplastics, a specific certification for microplastic reduction would add credibility.
• Pharmaceutical Residues: Often covered under NSF/ANSI 401 Emerging Compounds/Incidental Contaminants.

The absence of detailed certification specifics for each of these claims, beyond the general “NSF42/53 standards,” means consumers have to rely solely on the company’s word.

For a critical health product, this level of verification is a must.

Conclusion on Certifications

While Puurefilters.com states it meets relevant standards, the lack of easily verifiable, prominent third-party certification documentation is a drawback. For consumers prioritizing verifiable efficacy and safety, seeking products with clearly displayed and verifiable NSF, WQA, or other independent lab certifications is highly recommended. This ensures that the filter’s performance claims are not just marketing but are backed by rigorous, unbiased testing.

FAQ

How does the Puure filtration system work?

The Puure filtration system uses advanced multi-stage technology, including a 0.1-micron diatom ceramic filter and an activated carbon block made from coconut fiber.

This combination is designed to block fine particles, bacteria, microplastics, and absorb chlorine, organic pollutants, pharmaceutical residues, and pesticides, while preserving essential minerals. Instantfunding.io Review

What contaminants does Puurefilters.com claim to remove?

Puurefilters.com claims to remove or significantly reduce chlorine, chemical byproducts, PFAS Forever Chemicals, excess fluoride, microplastics, pesticides, agricultural residues, heavy metals like lead, mercury, cadmium, sediments, rust, hydrocarbons, volatile organic compounds VOCs, and pharmaceutical residues.

Is Puurefilters.com suitable for UK water?

Yes, the website explicitly states that their filters are “Made for UK Water” and are the “preferred choice for clean, great-tasting water in the UK,” indicating they are designed to address common UK water quality issues.

How easy is it to install a Puure filter?

Puurefilters.com emphasizes easy installation, stating it’s a “quick, tool-free setup” that takes “just a few minutes” or “under 5 minutes,” and provides a step-by-step guide. They also offer support if needed.

Does Puurefilters.com offer a warranty?

Yes, Puurefilters.com states that their system comes with a 2-year warranty, offering free replacement if there’s an issue.

What is the 100-day money-back guarantee?

Puurefilters.com offers a “100-day money-back guarantee,” which means if you are not 100% satisfied with the product within 100 days of purchase, you can return it for a full refund, “no questions asked.” Arnoldclark.com Review

How long do Puure filter cartridges last?

According to the website, each filter cartridge lasts approximately 2 months, though the actual lifespan can vary depending on your specific water quality and usage habits.

Can I cancel my Puurefilters.com subscription anytime?

Yes, Puurefilters.com states that their subscriptions are “completely flexible” with “no commitments.” You can modify or cancel your subscription anytime, provided you do so at least 48 hours before your next scheduled order.

Where can I cancel my Puurefilters.com subscription?

You can cancel your Puurefilters.com subscription directly from your account on their website or by sending an email to their customer service team at

Does Puurefilters.com filter fluoride?

Yes, Puurefilters.com explicitly claims that its filtration system “balances fluoride content, ensuring safe and optimized water consumption,” indicating a reduction of excess fluoride.

What is the cost per liter of Puure filtered water?

Puurefilters.com claims that their filtered water costs only “0.01£ per litre,” which they highlight as significantly cheaper than bottled water. Fortnumandmason.com Review

Are Puure filters effective against microplastics?

Yes, Puurefilters.com claims its system filters particles as small as 0.1 microns, creating a “powerful barrier against plastic pollution in your water,” including microplastics.

Do Puure filters remove essential minerals?

No, Puurefilters.com states that its activated carbon block from coconut fiber “preserves essential minerals for a crisp, refreshing taste,” aiming to provide healthier water without stripping beneficial elements.

What types of filters does Puurefilters.com sell?

Puurefilters.com primarily sells tap filters like their “Under-Sink Filter” and shower filters, along with replacement cartridges and adapters.

What are the customer service hours for Puurefilters.com?

Puurefilters.com’s customer service team is available Monday to Saturday, from 9 AM to 6 PM, reachable via email at

How does Puure compare to filter jugs?

Puurefilters.com positions its system as “26x more effective” than filter jugs, filtering down to 0.1 microns, and being “faster and far more convenient for daily use.” They also claim jugs can become “breeding grounds for bacteria” and are impractical for cooking.

Does Puurefilters.com offer free shipping?

Yes, the website mentions “Free Express Shipping,” particularly focusing on the UK market where it’s stated as a benefit for “95,000+ UK Drinkers.”

What materials are used in Puure filters?

Puurefilters.com mentions using “0.1-micron diatom ceramic filtration” and an “activated carbon block from coconut fiber.” For their under-sink filter, they specify “Medical Grade Stainless Steel” to avoid microplastics.

Does Puurefilters.com meet any industry standards?

Yes, the FAQ section states that Puure’s multi-stage filtration “meets NSF42/53 standards,” which relate to aesthetic and health effects of water contaminants.

Can Puure filters improve skin texture?

While not a primary claim, one customer testimonial on the website mentions using the product for skincare and noticing a “positive difference in my skin’s texture and clarity due to the extraction of all the impurities.”