Itsyourstruly.com Review

Based on looking at the website Itsyourstruly.com, it presents itself as a strategic consultancy service for businesses and individuals aiming for growth and clarity.

The site emphasizes personalized, high-impact thought partnership and strategic guidance.

Overall Review Summary:

• Purpose: Business and individual strategy consultation.
• Service Model: Retainer partnerships, project-based engagements, and 1:1 or small group intensives.
• Key Focus Areas: Brand differentiation, business scaling, idea shaping, career transitions, content strategy, and copywriting.
• Founder: Cindy Frigard, with over two decades of experience in brand strategy.
• Transparency: Pricing is not explicitly listed, requiring direct contact for proposals.
• Third-Party Integrations: Mentions collaboration with a network of creative partners designers, developers, etc..
• Ethical Stance: The services offered appear to align with ethical business practices, focusing on professional development and strategic guidance without any clear red flags concerning forbidden categories. The website’s content does not suggest any activities or services that are impermissible.
• Recommendation: While the service itself seems ethically sound, the lack of transparent pricing upfront can be a minor hurdle for some. However, this is common for bespoke consulting services.

Itsyourstruly.com positions itself as a partner for those at a crossroads—whether in business or career—seeking to gain clarity, sharpen priorities, and chart intentional paths forward.

The site highlights the expertise of its founder, Cindy Frigard, who brings over two decades of experience in brand strategy, storytelling, and business building.

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The offerings are structured into three main types: retainer partnerships for ongoing support, project-based engagements for specific goals like repositioning a business or launching a new identity, and 1:1 or small group intensives for focused guidance leading to tangible outcomes like business plans or personal narratives.

Testimonials from past clients are prominently featured, providing social proof of the service’s impact.

The approach is described as collaborative, with the strategist sitting “beside you” rather than pushing from behind.

For those looking to refine their business strategy, develop compelling brand narratives, or navigate career shifts, Itsyourstruly.com appears to offer a tailored, expert-driven solution.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Best Alternatives for Business & Personal Strategy Consulting:

• McKinsey & Company

  • Key Features: Global management consulting firm, strategy, operations, technology, and organizational consulting.
  • Price: High-end, project-based, custom proposals.
  • Pros: Renowned expertise, global reach, comprehensive solutions, high-impact results for large organizations.
  • Cons: Very expensive, typically caters to large enterprises, less accessible for small businesses or individuals.

• Bain & Company

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  • Pros: Strong focus on results, deep industry knowledge, client-centric approach, excellent reputation.
  • Cons: Primarily for large corporations, very costly, long engagement cycles.

• Boston Consulting Group BCG

  • Key Features: Management consulting, strategy, digital transformation, organizational design, sustainability.
  • Pros: Innovative approaches, thought leadership, strong analytical capabilities, diverse industry experience.
  • Cons: Premium pricing, often for large-scale, complex problems, not suitable for small businesses or individuals.

• Accenture

  • Key Features: Global professional services company, strategy, consulting, digital, technology, and operations.
  • Price: Varies widely based on project scope, custom proposals.
  • Pros: Broad range of services, technology integration capabilities, global presence, large talent pool.
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• Kearney

  • Key Features: Global management consulting firm, strategy, operations, procurement, digital transformation.
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  • Pros: Practical and implementable strategies, strong focus on operational excellence, good value for money compared to MBB.
  • Cons: Less brand recognition than top-tier firms, still significant investment.

• Capgemini Invent

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  • Pros: Strong digital focus, design thinking approach, global network, part of a larger tech consultancy.
  • Cons: Might be more tech-centric than purely strategic for some needs, still a considerable investment.

• Fiverr Business Consulting Category

  • Key Features: Freelance marketplace for a wide range of business consulting services, including strategy, branding, and marketing.
  • Price: Varies significantly by freelancer, from very affordable to moderate.
  • Pros: Highly flexible, cost-effective for specific tasks, vast pool of consultants with diverse expertise, quick turnaround for smaller projects.
  • Cons: Quality can vary, requires careful vetting of freelancers, less comprehensive than full-service firms.

Itsyourstruly.com Review & First Look

When you land on Itsyourstruly.com, the immediate impression is one of professionalism and clarity.

The site’s clean design and straightforward messaging quickly convey its purpose: strategic guidance for growth-minded companies and individuals.

This isn’t a site cluttered with flashy graphics or confusing jargon. it gets right to the point.

The main proposition, “Your next move starts here,” sets an immediate tone of proactive change and future-oriented thinking.

The website is built to serve as a digital storefront for Cindy Frigard’s strategic consulting services. Barkbadge.com Review

Understanding the Core Offering

The core offering revolves around a personalized, thought-partnership approach. This isn’t about generic advice. it’s about bespoke solutions. The site makes it clear that the strategist, Cindy Frigard, works with clients, asking key questions and providing structure. This collaborative model is a significant differentiator. It suggests a hands-on engagement rather than a distant advisory role. For anyone seeking to untangle complex business challenges or define a new career trajectory, this kind of direct involvement can be incredibly valuable. The emphasis on “what got you here isn’t enough to get you where you want to go” resonates with individuals and businesses facing growth plateaus or the need for significant shifts.

Target Audience and Pain Points Addressed

Itsyourstruly.com clearly targets three distinct but often overlapping groups:

• Businesses with stalled growth: They need to clarify their value proposition, differentiate their brand, and scale operations.
• Individuals at a career crossroads: They seek to craft narratives that reflect their value and set the stage for new opportunities, whether shifting industries or taking on bigger roles.

Each of these pain points is directly addressed on the homepage, demonstrating a clear understanding of client needs.

This targeted approach helps potential clients quickly identify if the service is a good fit for their specific challenges.

Itsyourstruly.com Pros & Cons

Delving into the practical aspects of Itsyourstruly.com reveals several strengths and a few areas where more information would be beneficial. Zeitzaatar.com Review

It’s about weighing the transparent and helpful elements against what’s left unsaid.

Strengths of Itsyourstruly.com

• Clear Value Proposition: The website explicitly states its purpose: to help businesses and individuals get clear, sharpen priorities, and chart bold paths. This clarity is crucial for potential clients.
• Experienced Founder: Cindy Frigard boasts “more than two decades of experience in brand strategy, storytelling, and business building.” This extensive background lends significant credibility to the services offered. Experience is a non-negotiable in consulting. it builds trust.
• Customized Engagement Models: The site outlines three distinct engagement structures—Retainer Partnership, Project-Based Engagement, and 1:1 or Small Group Intensives. This flexibility allows clients to choose a model that best suits their needs, budget, and timeline, from long-term support to focused, short-term projects.
• Strong Client Testimonials: The homepage features compelling testimonials from individuals like Ethan Widoff, Blakely Graham, and Mike Davis. These are not generic endorsements. they highlight specific outcomes and the positive impact of Cindy’s work, building significant social proof.
• Focus on Strategic Foundation: The services aim to provide a “strategic foundation, differentiated messaging, and brand-aligned materials.” This emphasizes long-term value rather than quick fixes, which is critical for sustainable growth.
• Ethical Service Offering: Based on the content, the services offered—business strategy, brand development, career coaching—are inherently ethical and align with principles of honest enterprise and personal development. There are no indications of engagement in any forbidden or questionable activities.

Areas for More Information

• Pricing Transparency: While it’s common for bespoke consulting services to have variable pricing, the absence of any indicative price ranges or typical project costs on the homepage means potential clients must initiate contact to get a sense of the investment required. This can be a barrier for some who prefer to understand general costs upfront.
• Specific Case Studies/Portfolio: While testimonials are strong, more detailed case studies illustrating specific client challenges, the applied strategies, and measurable outcomes would further enhance credibility. This would provide a deeper look into the methodology and results.
• Team Information Beyond Network: The site mentions a “network of creative partners” for design and web development. While useful, knowing more about the core team if any, beyond Cindy herself involved in direct strategic work could provide additional assurance regarding capacity and diverse perspectives.
• Cancellation Policy Clarity: For retainer partnerships, understanding the minimum commitment 3 months is good, but explicit details on how to cancel, notice periods, and any associated fees would be beneficial for full transparency.

Itsyourstruly.com Engagement Models & What to Expect

Itsyourstruly.com offers three distinct engagement models designed to cater to a variety of client needs, from long-term strategic partnerships to focused, short-term intensives.

Understanding these structures is key to knowing what kind of support you can expect and which option might be the best fit for your goals.

Each model is tailored with specific objectives, timelines, and expected results.

Retainer Partnership: Long-Term Strategic Support

This model is designed for sustained collaboration, ideal for businesses or individuals navigating ongoing growth or significant organizational change. Marktplatz-de.com Review

It functions much like having a strategic thought partner consistently in your corner.

• Best For:
  • Brand evolution over time.
  • Ongoing planning and prioritization.
  • Continuous content, messaging, or narrative development.
• Typical Timeline: 6-12 months, with a minimum 3-month commitment. This suggests that substantial strategic work requires dedicated, consistent effort.
• Results: Clients can expect to gain a strategic thought partner who helps them prioritize tasks, plan effectively, and ensure execution. This is about building consistent strategic muscle within an organization or individual’s career trajectory.

Project-Based Engagement: Focused Goals with Defined Scope

When a specific, significant strategic goal needs to be achieved, the project-based model comes into play.

This is where a clear objective is set, a path defined, and the work shaped to deliver a tangible outcome within a fixed period.

*   Repositioning an entire business.
*   Launching a new identity, product, or service from the ground up.
*   Building critical foundational materials like pitch decks, website strategies, or comprehensive brand guidelines.

• Typical Timeline: 6-12 weeks. This shorter timeframe indicates an intensive, results-driven approach focused on a defined deliverable.
• Results: Clients receive a robust strategic foundation, clearly differentiated messaging, and brand-aligned materials essential for effective communication of their value. It’s about delivering a complete, actionable strategic package.

1:1 or Small Group Intensives: Targeted Clarity & Application

This model is perfect for individuals or small groups seeking concentrated guidance to shape an idea or gain clarity before making a significant leap.

It’s highly interactive, combining concept sharing with direct application and refinement. Yawboard.com Review

*   Founders who need to shape an initial idea into a viable business plan.
*   Professionals undergoing career transitions who need a clear narrative.
*   Anyone who desires clarity and a structured approach before committing to larger projects or changes.

• Typical Timeline: 6-12 weeks. Similar to project-based, this model emphasizes focused, intensive work over a relatively short period.
• Results: The outcome is a tangible deliverable, such as a business plan, a compelling pitch deck, a foundational brand framework, or a personal narrative. The process involves guided strategy sessions and meaningful feedback, ensuring the output is actionable and well-refined.

Each model offers a distinct pathway to achieving strategic goals, providing flexibility and tailored support.

The emphasis across all models is on gaining clarity, defining direction, and building actionable strategies for forward movement.

Itsyourstruly.com Pricing: What You Need to Know

When it comes to engaging with a strategic consulting service like Itsyourstruly.com, one of the first questions that typically arises is about pricing.

Unlike many online services that offer fixed rates or tiered subscription plans, Itsyourstruly.com operates on a customized pricing model.

This is a common practice in the consulting industry, especially for services that are highly tailored to individual client needs and project scopes. Clamoridifirenze.com Review

Why Customized Pricing?

The website explicitly states, “Because every engagement is tailored, pricing varies depending on the scope, duration, and level of involvement.” This approach reflects the nature of strategic consulting, where no two client challenges are exactly alike. Factors that influence pricing include:

• Scope of Work: The complexity and breadth of the project. A complete business repositioning will naturally cost more than developing a single personal narrative.
• Duration of Engagement: Whether it’s a short 6-week intensive or a 12-month retainer partnership. Longer engagements typically involve more hours and sustained strategic input.
• Level of Involvement: The depth of strategic partnership required, including the number of meetings, deliverables, and ongoing support.

This customization ensures that clients only pay for the specific services and attention they need, rather than a one-size-fits-all package that might include irrelevant components.

How to Get a Proposal

The process for obtaining a pricing proposal is straightforward: “I’m happy to provide a proposal once I understand your needs.” This means the first step is to “Start by reaching out,” which leads to a “free intro call.” During this initial consultation, Cindy Frigard aims to understand the client’s goals and assess how she can best assist.

This discovery phase is crucial for her to accurately define the scope of work and, consequently, generate a precise and fair proposal.

What to Expect During the Intro Call

The intro call is designed to be a collaborative discussion. Peorina.shop Review

It’s not just about Itsyourstruly.com pitching services.

It’s about helping the client clarify their own needs.

As the site mentions, “You don’t need to have it all figured out before we talk.

Part of my job is helping you get clear on what will move the needle—and what can wait.” This indicates that the initial call is also a strategic session in itself, helping potential clients articulate their challenges and desired outcomes more clearly.

Implications for Potential Clients

For potential clients, the customized pricing model means: Ciconiaorganics.com Review

• No Surprises Post-Proposal: Once a proposal is provided, it should clearly outline the scope, deliverables, timeline, and associated costs, minimizing financial surprises down the line.
• Tailored Investment: The cost directly reflects the value and effort invested into their unique situation.
• Need for Initial Engagement: You must be willing to have an initial conversation to get a firm quote. This might require a small time investment upfront to determine if the service aligns with your budget and needs.

While some might prefer instant pricing, the bespoke nature of strategic consulting often necessitates this personalized approach to ensure both parties have a clear understanding of the commitment involved.

How to Cancel Itsyourstruly.com Engagement

Canceling an engagement with a consulting service, especially one structured around tailored projects or ongoing retainers, typically follows a more personal and less automated process than canceling a standard subscription service.

Based on the information available on Itsyourstruly.com, the process would likely involve direct communication and adherence to the terms outlined in the initial service agreement or proposal.

Understanding the Engagement Structure and Cancellation

The website outlines different engagement models:

• Retainer Partnership: This model has a “minimum 3-month commitment.” This is a critical detail. For any engagement beyond this minimum, the specific terms of notice period and cancellation would be stipulated in the contract provided at the start of the service.
• Project-Based Engagement: These have defined timelines e.g., 6-12 weeks and clear deliverables. Cancellation might involve a review of work completed and payments due for that work, as well as any termination clauses in the project agreement.
• 1:1 or Small Group Intensives: Similar to project-based, these also have defined timelines 6-12 weeks. The cancellation terms would depend on the structure of the agreement for these intensive sessions.

Steps for Cancellation

1. Review Your Agreement/Proposal: The first and most crucial step is to refer back to the specific contract or proposal you signed with Itsyourstruly.com. This document will contain the exact terms and conditions regarding cancellation, including any notice periods required, potential fees for early termination, or policies concerning work already performed.
2. Initiate Direct Communication: Since Itsyourstruly.com emphasizes a personalized, thought-partner approach, cancellation would likely involve a direct conversation.
   • The website provides a “Let’s work together” section with a clear call to action to “Start by reaching out” via the contact page https://itsyourstruly.com/contact. This contact method would be the appropriate channel to initiate a cancellation discussion.
   • Clearly state your intention to terminate the service and refer to your agreement.
3. Discuss Terms and Transition Plan: During the conversation, be prepared to discuss the terms outlined in your contract. This might include:
   • Notice Period: If a 30-day or 60-day notice is required.
   • Outstanding Payments: Any payments due for services rendered up to the cancellation date.
   • Deliverables Handover: How any in-progress work or completed deliverables will be formally handed over.
   • Confidentiality: Reconfirmation of any confidentiality clauses.
4. Obtain Written Confirmation: Always request written confirmation of the cancellation, including the effective date and any agreed-upon final arrangements. This protects both parties.

Why Direct Communication is Key

For consulting services, cancellation is rarely an automated “click a button” process because engagements are deeply personalized and often involve sensitive strategic information. Samzal.com Review

A direct conversation ensures a professional conclusion, allows for proper handover of work, and helps maintain a positive relationship, which is beneficial for potential future collaborations or referrals.

Itsyourstruly.com vs. Competitors

The market is vast, ranging from large, multinational firms to independent consultants and online marketplaces.

Itsyourstruly.com, led by Cindy Frigard, falls into the category of a boutique, experienced-led consultancy.

Itsyourstruly.com’s Differentiating Factors:

• Personalized, Hands-On Approach: The website emphasizes Cindy Frigard’s role as a “thought partner” who sits “beside you.” This contrasts with larger firms where clients might work with rotating teams or junior consultants. For clients seeking direct access to senior expertise, this is a significant draw.
• Founder-Led Expertise: The core value proposition is built around Cindy’s “two decades of experience.” Many independent consultants might have narrower specializations, while larger firms may spread their senior talent thinly. Itsyourstruly.com offers focused access to a seasoned strategist.
• Flexible Engagement Models: Offering retainers, project-based work, and intensives provides more flexibility than some consultancies that only operate on long-term contracts. This caters to diverse client needs and budgets.
• Industry-Agnostic Approach: The site explicitly states, “My work is intentionally industry-agnostic.” This means the strategic principles applied are broad enough to benefit various sectors, from physical products to AI, which can be appealing to niche businesses that don’t fit standard industry categories.

Comparison with Different Competitor Tiers:

1. Tier 1: Global Management Consulting Firms e.g., McKinsey, BCG, Bain

   • Itsyourstruly.com vs. Tier 1: Tier 1 firms offer vast resources, extensive global networks, and large teams capable of handling monumental, complex, and enterprise-level transformations. They conduct deep analytical research and often set industry benchmarks.
     • Advantage Itsyourstruly.com: More personalized attention, potentially lower cost for specific projects though pricing isn’t listed, typically boutique firms are more accessible than MBB, faster turnaround for smaller, focused engagements. Direct access to a senior strategist.
     • Disadvantage Itsyourstruly.com: Lacks the sheer scale, multi-disciplinary teams, and global footprint of Tier 1 firms. Not suited for multi-million dollar, multi-year organizational overhauls.

2. Tier 2: Mid-Sized Consulting Firms e.g., Kearney, Accenture Strategy, Deloitte Consulting Ecomaidme.com Review

   • Itsyourstruly.com vs. Tier 2: These firms offer significant expertise across various domains, often with strong technology or operational specializations. They can handle large projects but might lack the prestige or pure strategic focus of Tier 1.
     • Advantage Itsyourstruly.com: Again, more direct, senior-level attention. Might be more agile and less bureaucratic for certain projects. Potentially better fit for highly customized, non-standard challenges.
     • Disadvantage Itsyourstruly.com: Smaller scale, less formal infrastructure, and potentially fewer specialized sub-domains e.g., specific tech implementations.

3. Tier 3: Individual Consultants & Freelance Marketplaces e.g., Independent Strategists, Upwork/Fiverr
   * Advantage Itsyourstruly.com: Built on the reputation and extensive experience of one individual Cindy Frigard, providing a curated, consistent level of quality. The website presents a more established, professional brand than many independent freelancers. Offers a structured engagement approach that some marketplace freelancers might lack.
   * Disadvantage Itsyourstruly.com: Potentially higher cost than entry-level freelancers on marketplaces. Less variety of expertise under one roof compared to a marketplace where you can hire for hyper-specific, niche skills.

In essence, Itsyourstruly.com positions itself as a premium, experienced-led alternative for clients who value direct strategic partnership and customized solutions over the vastness and multi-team approach of larger firms.

It stands out from the broader freelance market by offering a clearly branded, professional service built on significant, verifiable experience.

FAQs

What is Itsyourstruly.com?

Itsyourstruly.com is a strategic consulting service led by Cindy Frigard, designed to help growth-minded companies and individuals gain clarity, sharpen priorities, and define intentional paths forward for their brand, business, or career.

Who is Cindy Frigard?

Cindy Frigard is the strategist behind Itsyourstruly.com, bringing over two decades of experience in brand strategy, storytelling, and business building, working with a range of clients from solopreneurs to C-suite leaders. Sheratonstore.com Review

What types of clients does Itsyourstruly.com work with?

What services does Itsyourstruly.com offer?

The services include brand differentiation, business scaling, idea shaping, career narrative crafting, content strategy, and copywriting, all delivered through personalized strategic guidance.

Does Itsyourstruly.com offer design services?

Yes, while strategy is the primary focus, Itsyourstruly.com collaborates with trusted partners to support clients with creative execution, including visual identity design and web layout.

Does Itsyourstruly.com build websites?

No, Itsyourstruly.com does not do coding or direct website building.

However, it collaborates with trusted web developers and designers and can support clients with site strategy, copywriting, and overseeing the design and build process.

What are the different engagement models offered?

Itsyourstruly.com offers three main engagement models: Retainer Partnerships for ongoing support, Project-Based Engagements for specific, defined goals, and 1:1 or Small Group Intensives for targeted clarity and application. Withasmilespain.com Review

What is the typical timeline for a Project-Based Engagement?

Project-Based Engagements typically last 6-12 weeks, focusing on clarifying goals, defining a path, and shaping the work for specific deliverables.

What is the minimum commitment for a Retainer Partnership?

Retainer Partnerships require a minimum 3-month commitment, with typical engagements lasting 6-12 months for ongoing support.

How does Itsyourstruly.com price its services?

Pricing is customized and varies depending on the scope, duration, and level of involvement required for each engagement.

Proposals are provided after an initial understanding of the client’s needs.

How can I get a proposal for services?

You can get a proposal by starting with a free intro call, where your goals will be discussed to understand your needs and define the scope of potential work. Evelop.com Review

Does Itsyourstruly.com work with clients in specific industries?

No, Itsyourstruly.com’s work is intentionally industry-agnostic, applying strategic principles across various sectors, from physical products to AI.

Are there testimonials available for Itsyourstruly.com?

Yes, the homepage features several testimonials from past clients, including founders and CEOs, highlighting their positive experiences and the impact of the strategic guidance received.

What kind of results can I expect from a 1:1 or Small Group Intensive?

You can expect a tangible outcome, such as a business plan, pitch deck, brand framework, or personal narrative, shaped through guided strategy and meaningful feedback.

Does Itsyourstruly.com help with content strategy and copywriting?

Yes, Cindy Frigard has spent two decades shaping messaging, writing brand stories, and developing content strategies to support business goals, and can assist with both.

How do I get started with Itsyourstruly.com?

You can get started by reaching out through their contact page to set up a free intro call to discuss your goals. Karenjuliaphotography.com Review

Is Itsyourstruly.com suitable for solopreneurs?

Yes, the website mentions working with “solopreneurs and high-achieving individuals,” indicating suitability for single-person businesses or professionals.

What if I don’t have all my needs figured out before contacting them?

The website explicitly states, “You don’t need to have it all figured out before we talk.

Part of my job is helping you get clear on what will move the needle.”

Does Itsyourstruly.com have a team?

Cindy Frigard works with a network of trusted creative partners, including illustrators, creative directors, brand designers, and photographers, who are brought in when needed for specific projects.

How does Itsyourstruly.com maintain an ethical approach?

Based on the website’s content, Itsyourstruly.com focuses purely on professional strategic consulting, brand development, and career guidance, aligning with ethical business practices and not engaging in any activities deemed impermissible or misleading. Psdbox.com Review