Based on checking the website hudsonvalleyfisheries.com, it appears to be a legitimate online retailer specializing in sustainably raised Steelhead Trout products.
The site showcases a clear focus on local sourcing and environmentally friendly practices.
However, from an ethical standpoint for a Muslim consumer, the inclusion of “Vodka Dill” as a flavor for cold-smoked trout raises a significant concern, as alcohol consumption in any form is prohibited.
This single ingredient renders products containing it impermissible for Muslims.
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- Website Professionalism: High – The site is well-designed, easy to navigate, and provides ample information about their products and mission.
- Product Clarity: Good – Products are clearly listed with prices, sizes, and descriptions.
- Sustainability Claims: Strong – They highlight certifications like NY State Grown & Certified, 4-star Best Aquaculture Practices, and Best Choice by Monterey Seafood Watch.
- Transparency: Good – Information on their mission, farming practices, and contact details are readily available.
- Ethical Consideration Islamic Perspective: Poor for certain products – The “Vodka Dill” smoked trout is a significant issue due to the presence of alcohol, making it impermissible for Muslim consumers.
- Missing Information: No explicit refund policy or detailed shipping costs are immediately visible on the homepage, which are crucial for online purchases. Terms of Service and Privacy Policy links are also not prominently featured, which are standard for trusted e-commerce sites.
While Hudsonvalleyfisheries.com presents itself as a reputable and environmentally conscious company, the specific product containing vodka is a critical red flag from an Islamic perspective.
This means that while their general practices of sustainability might be commendable, certain product offerings are incompatible with Islamic dietary laws.
It’s crucial for consumers to scrutinize ingredient lists thoroughly.
Best Ethical Alternatives General Sustainable Food Sources or Related Non-Edible Kitchen Items:
- Thrive Market: A membership-based online retailer offering organic, non-GMO, and sustainable groceries, often with clear dietary filters for halal-friendly options. They focus on healthy, ethical sourcing.
- Azure Standard: A large, independent food distributor specializing in natural, organic, and non-GMO foods, often delivered through community drops. Excellent for bulk, ethically sourced ingredients.
- ButcherBox: While specific to meat, ButcherBox delivers high-quality, humanely raised meat and seafood. Consumers would still need to verify the halal status of individual products, but their focus on ethical sourcing aligns with broader principles.
- Made In Cookware: High-quality, durable cookware and kitchen essentials. Investing in long-lasting, well-made tools supports sustainable consumption by reducing waste and promoting mindful use of resources.
- Stasher Reusable Silicone Bags: An excellent alternative for reducing single-use plastic waste in the kitchen. These are durable, versatile, and promote environmental responsibility.
- Zero Waste Store Kitchen & Home: Offers a wide range of sustainable kitchen products, from reusable produce bags to compost bins, promoting a more environmentally friendly lifestyle.
- Misen Chef Knives: High-performance, well-designed kitchen knives that are built to last. Investing in quality tools reduces the need for frequent replacements and encourages a more efficient approach to meal preparation.
Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.
IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
Hudsonvalleyfisheries.com Review & First Look
Upon initial examination, Hudsonvalleyfisheries.com presents a clean, modern, and user-friendly interface that immediately conveys professionalism and a commitment to quality.
The site’s layout is intuitive, guiding visitors effortlessly through its various sections, from product listings to their mission statement.
This streamlined design is a strong indicator of a well-maintained and customer-focused online presence.
The prominent display of “Sustainably grown and harvested in the U.S. Free of antibiotics, hormones & artificial dyes.
Delivered directly to your door” immediately establishes their core value proposition: freshness, health, and environmental responsibility. Rebootgo.com Review
However, a deeper dive reveals crucial details that warrant closer inspection, particularly for consumers adhering to specific ethical or religious dietary guidelines.
The mention of “Vodka Dill” as a flavor for their cold-smoked trout, while seemingly a minor detail to some, is a significant point of concern.
For Muslim consumers, any product containing alcohol, even in flavoring, renders the product impermissible haram. This highlights the necessity of meticulously reviewing ingredient lists, even when a website generally appears to uphold ethical standards.
- Initial Impressions: The website loads quickly and is visually appealing. High-resolution images of their fish and prepared dishes are enticing, aiming to capture the consumer’s attention and showcase the product’s freshness.
- Navigation and Accessibility:
- Primary Navigation: Clearly labeled menus such as “Shop,” “Recipes,” “Our Community,” and “Press” are easily accessible at the top.
- Footer Links: Standard links for FAQs, contact information, and social media are present, though critical legal documents like Terms of Service and Privacy Policy are not immediately obvious.
- Marketing and Branding: The site effectively leverages its “farm-to-door” and “sustainably grown” narratives, which resonate well with modern consumers interested in healthy and environmentally conscious food choices.
- Certifications: Proudly displays “NY State Grown & Certified,” “4-star certified by Best Aquaculture Practices,” and “rated Best Choice by Monterey Seafood Watch.” These certifications are strong credibility builders, signifying adherence to industry standards.
- Call to Action: Prominent “Shop Now” buttons encourage immediate purchasing, guiding users to product pages.
Hudsonvalleyfisheries.com Product Offerings: Ethical Considerations
Hudsonvalleyfisheries.com specializes in Steelhead Trout, offering a range of products including whole fish, fresh fillets, and various smoked options.
While the emphasis on “no hormones, no mercury, no microplastics, no antibiotics, no artificial dyes, 100% traceable” is commendable and aligns with a desire for wholesome food, certain product lines present an inherent ethical conflict for Muslim consumers due to specific ingredients. Smmsocialpanel.com Review
The critical issue here is the “Vodka Dill” cold-smoked flavor.
For a Muslim, the consumption of alcohol, in any quantity or form, is strictly prohibited.
This prohibition extends beyond direct alcoholic beverages to food products where alcohol is used as an ingredient, even if it’s believed to cook off or is present in trace amounts for flavoring.
The principle is clear: if an ingredient is forbidden, the product containing it becomes forbidden.
Therefore, despite the otherwise positive attributes of sustainability and quality, products like the “Vodka Dill” smoked trout are simply not permissible. Mindboostlearning.com Review
- Fresh Products:
- Whole Steelhead Trout: Priced at $28.00, available in 2.0lbs, 3.0lbs, and 4.0lbs sizes.
- Fresh Fillets: Priced at $13.00, available in 0.5+lbs, 0.8+lbs, and 1.25+lbs sizes.
- Ethical Stance: These fresh, unflavored products are generally permissible, assuming standard preparation methods.
- Smoked Products:
- NEW Cold-Smoked Flavors Pastrami & Vodka Dill: This is the main point of concern. The “Vodka Dill” variant contains an impermissible ingredient.
- General Smoked Trout: Other smoked varieties might be permissible if their ingredients are verified to be alcohol-free and from permissible sources.
- Other Products:
- New York Steelhead™ Dip and Spread: Priced at $14.00. Ingredient verification would be necessary.
- Accessories & Pantry: These categories would require individual inspection for any impermissible items.
- Commitment to Quality: The website highlights their “land-based, closed and controlled environment” for raising trout, ensuring “a clean, fresh and environmentally friendly fish.”
- Traceability: “100% traceable” is a strong claim for transparency and accountability.
- Environmental Impact: Their focus on a “local supply chain” aims to “minimize our environmental impact” and “keep a low carbon footprint,” which are generally positive aspects.
Hudsonvalleyfisheries.com: Cons from an Ethical and Consumer Standpoint
While Hudsonvalleyfisheries.com does many things right in terms of website presentation and promoting sustainable practices, several aspects raise concerns, particularly from an Islamic ethical perspective and also generally for consumer trust.
The primary “con” is the direct inclusion of a forbidden ingredient in their product line.
Beyond that, typical e-commerce transparency elements are not immediately prominent.
- Presence of Impermissible Ingredients:
- Vodka Dill Trout: This is the most significant concern. The explicit mention of “Vodka Dill” for their cold-smoked trout automatically renders this specific product impermissible for Muslim consumers. This is a critical barrier, as even trace amounts or flavorings derived from alcohol are forbidden. This single item compromises the entire brand for a segment of the market, necessitating extreme caution and detailed ingredient list verification for all products.
- Lack of Explicit Halal Certification: The website does not mention any halal certification for their products. While fresh fish is generally halal, the processing, smoking, and added ingredients like the problematic vodka require explicit verification, which is not provided. Without this, consumers are left to assume, which is not advisable.
- Missing Key E-commerce Information on Homepage:
- Refund Policy: A clear and accessible refund or return policy is standard for trusted online businesses. Its absence on the main page or in easily clickable links raises questions about customer recourse if issues arise.
- Detailed Shipping Costs/Policy: While they mention “Delivered directly to your door” and weekly harvest delivery, precise shipping costs, delivery zones, and potential minimum order requirements are not immediately apparent. This can lead to unexpected charges at checkout.
- Terms of Service/Privacy Policy: These crucial legal documents, which outline user agreements, data handling, and company responsibilities, are not prominently linked on the homepage. They are fundamental for consumer protection and transparency.
- Limited Customer Reviews Directly on Product Pages: While they show “2 reviews” and “14 reviews” for specific products, the overall number of reviews seems low for an established business. A higher volume of customer feedback, especially detailed ones, builds more trust.
- Focus on Specific Certifications, Not Broader Ethical Frameworks: While certifications like “NY State Grown & Certified” and “Best Aquaculture Practices” are valuable for environmental and quality control, they do not inherently address religious dietary requirements. For a diverse consumer base, a broader ethical framework or specific certifications are beneficial.
Hudsonvalleyfisheries.com Alternatives
Given the ethical considerations, particularly the presence of alcohol in some products, and the general consumer need for clarity on policies, exploring alternatives for food, particularly protein and healthy eating, is crucial.
The aim is to find services or products that offer transparency, ethical sourcing, and are inherently permissible. Sigmacheats.com Review
- For Ethically Sourced Meat & Poultry Requires Halal Verification:
- Halal Pastures: Specializes in 100% grass-fed, pasture-raised, and genuinely halal meats. Their commitment to ethical farming and strict halal practices makes them a direct, permissible alternative for protein.
- Crescent Foods: A leading provider of premium, Zabiha Halal meat, poultry, and deli products. They focus on transparency and ethical animal welfare, making them a reliable option for Muslim consumers.
- American Halal Meat: Offers a wide range of zabiha halal meats delivered across the US. They emphasize quality and adherence to Islamic dietary laws.
- For Sustainable & Organic Groceries Requires Individual Product Verification:
- Whole Foods Market: A widely recognized organic and natural foods supermarket chain. While not exclusively halal, they carry a vast selection of organic produce, sustainably sourced seafood, and packaged goods. Consumers can often find halal-certified products within their stores by checking labels.
- Local Farmers Markets: A great way to source fresh, local, and seasonal produce, meats, and dairy directly from producers. This often allows for direct questions about farming practices and ingredients, enabling consumers to make informed choices. Many small local farms adhere to ethical practices, even if not explicitly certified halal.
- For Kitchen Tools Promoting Sustainable Living:
- Lodge Cast Iron Cookware: Durable, long-lasting cookware that promotes healthy cooking and reduces the need for frequent replacements. An investment in quality kitchen tools aligns with principles of non-wastefulness.
- Hydro Flask Insulated Water Bottles: Encourages hydration while reducing single-use plastic bottle waste. A practical and environmentally conscious choice for everyday use.
- OXO Good Grips Kitchen Tools: A wide range of ergonomic, high-quality kitchen gadgets that are built for longevity and efficiency, supporting sustainable kitchen practices.
How to Verify Halal Status of Food Products
Verifying the halal status of food products, especially those with processed ingredients or imported origins, is a critical step for Muslim consumers. It goes beyond simply avoiding pork and alcohol.
It involves understanding sourcing, processing, and additive components.
For online purchases like those from Hudsonvalleyfisheries.com, where direct inspection isn’t possible before purchase, this verification process becomes even more crucial.
- Look for Reputable Halal Certifications:
- Recognized Halal Logos: The most straightforward way is to look for official halal certification logos from well-known and reputable Islamic organizations. Examples include IFANCA Islamic Food and Nutrition Council of America, HMA Halal Monitoring Authority, ISNA Halal Certification Agency, and many others.
- Verify the Certifying Body: Not all “halal” labels are equal. Some are self-declared or from less recognized bodies. Cross-referencing the certifying body with lists of trusted halal certifiers often found on official Islamic council websites provides assurance.
- Scrutinize Ingredient Lists:
- Alcohol: Check for any form of alcohol, including “ethanol,” “ethyl alcohol,” “vanilla extract” if alcohol-based, or flavorings that might contain alcohol like the “Vodka Dill”.
- Animal-Derived Ingredients: Be cautious with gelatin, rennet, animal fats, and broths unless explicitly stated as halal or vegetable-derived.
- Emulsifiers and Additives: Some emulsifiers e.g., E471, enzymes, and other additives can be animal-derived. If the source isn’t specified as vegetable or halal, it requires further inquiry.
- Cross-Contamination: Even if ingredients are individually halal, inquire about processing lines if they handle non-halal products. While this can be complex, some producers are transparent about it.
- Contact the Manufacturer Directly:
- Email or Phone Inquiry: If in doubt, the best approach is to contact the company directly and ask for clarification on the halal status of their products, especially concerning processing methods, slaughter for meat, and ingredients. A reputable company should be able to provide detailed answers.
- Ask Specific Questions: Don’t just ask “Is it halal?” Ask about specific ingredients, the source of enzymes, gelatin, the presence of alcohol in flavorings, and any cross-contamination risks.
- Research Online:
- Halal Product Databases: Several online databases and apps are dedicated to listing halal-certified products.
- Islamic Consumer Websites: Many Islamic consumer organizations and websites provide guidance and lists of permissible and impermissible ingredients or products.
- Understand the Nuances of “Natural Flavors”: This term can be ambiguous. “Natural flavors” might sometimes contain alcohol as a carrier solvent. If a product’s halal status is crucial, clarity on “natural flavors” is necessary.
Hudsonvalleyfisheries.com Pricing
Hudsonvalleyfisheries.com clearly displays the pricing for their core products on the homepage and within their shop sections. Pajobattorney.com Review
This transparency in pricing is a positive aspect, allowing consumers to see costs upfront without having to add items to a cart or proceed deep into the checkout process.
However, the exact final cost would depend on shipping fees, which are not explicitly detailed on the product pages or the homepage.
- Whole Steelhead Trout:
- Regular Price: $28.00
- Available Sizes: 2.0lbs, 3.0lbs, 4.0lbs It’s unclear if the $28.00 is a base price with increments for larger sizes or if it’s the price for a specific size, this needs clarification on the product page itself. Assuming it’s the base price for 2.0lbs.
- Fresh Fillets:
- Regular Price: $13.00
- Available Sizes: 0.5+lbs, 0.8+lbs, 1.25+lbs Similar to the whole trout, the pricing structure for different fillet sizes needs to be clearly defined on the product page. Assuming it’s the base price for 0.5+lbs.
- New York Steelhead™ Dip and Spread:
- Regular Price: $14.00
- Details: This is a specific prepared product, likely sold by container size.
- Smoked Products e.g., Cold-Smoked Flavors: While the “NEW Cold-Smoked Flavors” are highlighted, their specific prices are not shown on the homepage. They are likely priced similarly to the dip or slightly higher due to processing.
- Pricing Strategy: The prices seem competitive for sustainably raised, premium seafood delivered fresh. For example, $13.00 for a fresh fillet of sustainable trout is within market expectations, especially given the “farm-to-door” model.
- Hidden Costs/Missing Information:
- Shipping Costs: The most significant missing piece is clear information on shipping costs. Seafood delivery typically involves insulated packaging and expedited shipping, which can significantly add to the final price. Without a readily available shipping policy or calculator, consumers cannot accurately gauge the total cost.
- Minimum Order Requirements: It’s not specified if there’s a minimum order value for delivery, which could affect smaller purchases.
- Subscription Options: The site doesn’t immediately suggest subscription models for regular deliveries, which some consumers might find appealing for convenience and potential savings.
Hudsonvalleyfisheries.com vs. Direct-to-Consumer Halal Meat Providers
When comparing Hudsonvalleyfisheries.com with direct-to-consumer halal meat providers, the core difference lies in their primary focus and ethical assurance.
Hudsonvalleyfisheries.com excels in sustainable aquaculture and local sourcing for a specific fish product, whereas dedicated halal providers prioritize strict adherence to Islamic dietary laws for a broader range of animal proteins.
-
Hudsonvalleyfisheries.com: 247competitions.com Review
- Primary Focus: Sustainably raised Steelhead Trout, with emphasis on environmental responsibility “closed and controlled environment,” “low carbon footprint” and health benefits “no hormones, no antibiotics”.
- Product Range: Primarily fresh and smoked trout, along with dips and spreads.
- Ethical Assurance General: Strong on environmental sustainability and ethical farming practices certifications like BAP, Monterey Seafood Watch.
- Ethical Assurance Islamic: Weak. No halal certification is mentioned. The presence of “Vodka Dill” smoked trout renders a specific product impermissible, raising red flags about ingredient scrutiny for all processed items. This necessitates rigorous personal verification by the Muslim consumer.
- Delivery: Direct-to-door delivery of fresh fish.
- Transparency: Good on sourcing and environmental impact. less transparent on full ingredient lists for flavors like “Vodka Dill” on the homepage and consumer policies like returns/shipping costs.
-
Direct-to-Consumer Halal Meat Providers e.g., Halal Pastures, Crescent Foods, American Halal Meat:
- Primary Focus: Providing Zabiha Halal meat and poultry, often emphasizing humane treatment, grass-fed, or pasture-raised practices, in addition to strict adherence to Islamic slaughter rites.
- Product Range: Typically includes a wide variety of beef, lamb, goat, chicken, and sometimes specific cuts or prepared halal items. Some may also offer halal seafood.
- Ethical Assurance General: Often align with ethical farming e.g., grass-fed, free-range but their primary ethical assurance is halal compliance.
- Ethical Assurance Islamic: Strong. Their core business model is built around strict Zabiha Halal standards, often with certifications from reputable Islamic bodies. This is their main value proposition to Muslim consumers. They explicitly ensure that all processing, ingredients, and handling are halal.
- Delivery: Typically nationwide delivery of frozen halal meat, carefully packaged.
- Transparency: High transparency on halal certification, sourcing of animals, and often on farming practices. Clear policies on shipping and returns are generally provided.
Key Differences and Why it Matters:
- Core Ethic: Hudsonvalleyfisheries.com’s core ethic is environmental sustainability and freshness. Halal meat providers’ core ethic is Islamic permissibility first and foremost, often combined with ethical animal welfare.
- Ingredient Scrutiny: For Hudsonvalleyfisheries.com, the consumer must actively check every ingredient, especially for processed items, due to the explicit presence of a forbidden ingredient. For dedicated halal providers, the burden of proof is shifted from the consumer to the supplier, as their entire product line is guaranteed halal.
- Target Audience: Hudsonvalleyfisheries.com targets environmentally conscious consumers seeking fresh, quality fish. Halal providers target Muslim consumers who require dietary compliance, often also seeking quality and ethical sourcing.
- Trust Level: For a Muslim consumer, the trust level for a dedicated halal provider is inherently higher for the primary ethical concern halal status. For Hudsonvalleyfisheries.com, despite its quality, the consumer must approach with caution and perform due diligence on every product.
In essence, while Hudsonvalleyfisheries.com offers a premium, sustainably sourced product, it lacks the inherent and comprehensive halal assurance that dedicated halal meat providers offer, making the latter a more suitable and trusted choice for Muslim consumers prioritizing dietary compliance.
FAQs
What is Hudsonvalleyfisheries.com?
Hudsonvalleyfisheries.com is an online retailer based in the U.S.
That sells sustainably grown Steelhead Trout, offering fresh, smoked, and prepared fish products directly to consumers. Ukenia.com Review
They emphasize local sourcing and environmentally friendly aquaculture practices.
Is Hudsonvalleyfisheries.com legitimate?
Yes, based on the information provided on their website, Hudsonvalleyfisheries.com appears to be a legitimate business.
They display clear contact information, list physical locations for pickup, feature certifications, and partner with reputable entities like Singapore Airlines and various restaurants.
Are Hudson Valley Fisheries products halal?
Some products from Hudson Valley Fisheries, such as fresh, unflavored Steelhead Trout, are generally considered halal by default as fish is permissible. However, certain processed products like their “Vodka Dill” cold-smoked trout are not halal due to the inclusion of alcohol, which is forbidden in Islam.
The website does not explicitly state that their facility or all products are halal-certified. Donotsubverge.com Review
Why is “Vodka Dill” smoked trout not permissible for Muslims?
Alcohol, in any form or quantity, is strictly prohibited in Islam.
Since “Vodka Dill” contains vodka an alcoholic beverage, any product incorporating it as an ingredient, even for flavoring, is considered impermissible haram for Muslim consumption.
What certifications does Hudson Valley Fisheries hold?
Hudson Valley Fisheries states they are NY State Grown & Certified, 4-star certified by Best Aquaculture Practices BAP, and rated Best Choice by Monterey Seafood Watch.
These certifications relate to sustainability, environmental impact, and aquaculture practices.
Does Hudsonvalleyfisheries.com offer direct delivery?
Yes, Hudsonvalleyfisheries.com offers direct delivery of their fish products to your door, typically from Tuesday to Friday according to their website. Viviscal.com Review
They also mention options for farmers market pickup.
What types of Steelhead Trout products does Hudsonvalleyfisheries.com sell?
They sell whole Steelhead Trout, fresh fillets, various smoked trout products including problematic flavors like Vodka Dill, and prepared items like New York Steelhead™ Dip and Spread, along with some accessories and pantry items.
How much does Hudson Valley Fisheries Steelhead Trout cost?
Prices vary by product and size.
For instance, a whole Steelhead Trout starts at $28.00, and fresh fillets start at $13.00, but these are base prices, and final cost depends on size and shipping.
Does Hudsonvalleyfisheries.com have a physical store or pickup location?
Yes, the website mentions “Farmers Markets Pickup” and has a “Find us” section, suggesting specific locations or markets where customers can pick up orders. Lebkuchen-schmidt.com Review
What is the mission of Hudson Valley Fisheries?
Their mission is “To grow a healthy & delicious fish locally” by raising Steelhead trout in a land-based, closed, and controlled environment to offer clean, fresh, and environmentally friendly fish while minimizing their environmental impact.
How can I contact Hudsonvalleyfisheries.com customer service?
For wholesale accounts, you can email [email protected] or call 518-751-0805. For consumer questions about online ordering, you can email [email protected] or call 518-249-4750.
Does Hudsonvalleyfisheries.com offer any recipes?
Yes, the website has a dedicated “Recipes” section featuring various preparations for Steelhead Trout, such as Roasted Potato and Trout Salad, Crispy Steelhead Trout Croquettes, and Miso Honey Trout Sushi Bake Handrolls.
What are the environmental benefits claimed by Hudson Valley Fisheries?
They claim their land-based, closed system minimizes environmental impact, keeps a low carbon footprint by focusing on a local supply chain, and ensures no hormones, mercury, microplastics, antibiotics, or artificial dyes in their fish.
Does Hudsonvalleyfisheries.com provide information on their farming practices?
Yes, they state they raise Steelhead trout in a “land-based, closed and controlled environment” and are committed to a “clean and responsible operation” to offer a healthy and nutritious product. Yacht-mining.xyz Review
Are there any reviews for Hudsonvalleyfisheries.com products on their website?
Yes, some product listings show customer reviews, for example, “Whole Steelhead Trout 2 reviews” and “Fresh Fillets 14 Reviews.”
What is the return or refund policy for Hudsonvalleyfisheries.com?
Information regarding a detailed return or refund policy is not prominently displayed on their homepage.
Consumers would need to inquire directly or search for a specific policy page, which is a common oversight for online retailers.
How does Hudsonvalleyfisheries.com ensure the freshness of their fish?
They emphasize their “weekly harvests” and local supply chain, allowing them to deliver fish that is “fresh, never frozen” directly to customers.
Are there any subscription options available from Hudsonvalleyfisheries.com?
Based on the homepage content, there is no explicit mention of subscription services for recurring deliveries. Flemingpm.com Review
Purchases appear to be on an individual order basis.
What is the “Our Community” section on Hudsonvalleyfisheries.com about?
The “Our Community” section highlights their partnerships with chefs and restaurants that feature their Steelhead Trout, and their collaboration with Singapore Airlines on a “Farm-to-Plane” program.
Can I find Hudsonvalleyfisheries.com products in regular grocery stores?
While their website focuses on direct delivery and farmers market pickups, their “Find us” page might list retail partners.
Their partnerships with restaurants also suggest their presence in the broader food service industry, but not necessarily consumer retail.
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