Athleticbrewing.com Review

Based on checking the website Athleticbrewing.com, it presents itself as a prominent online retailer specializing in non-alcoholic beers and sparkling waters.

While the site features a clean design, clear product listings, and a well-defined subscription model, it’s crucial to acknowledge the core product offered.

The primary focus on non-alcoholic beer, despite its low alcohol content, still carries associations and potential for resemblance to alcoholic beverages.

From an ethical standpoint, particularly in contexts that discourage the resemblance or consumption of products associated with intoxicants, this is a significant concern.

The website actively promotes a “non-alcoholic beer revolution,” which, while aiming for healthier alternatives, still positions itself within the broader beer industry.

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Here’s an overall review summary:

• Primary Product Focus: Non-alcoholic beer and sparkling water.
• Website Design: Clean, modern, easy to navigate.
• Product Information: Detailed descriptions, pricing, and clear images.
• Subscription Model Athletic Club: Offers discounts and exclusive access with an auto-renewal feature.
• Transparency: Provides links to Terms of Use, Privacy Policy, and other legal disclaimers.
• Ethical Consideration: The nature of “non-alcoholic beer” as a product resembling alcoholic beverages raises concerns for those adhering to strict ethical guidelines regarding intoxicants and their imitations.
• Missing Features: While robust in e-commerce, it lacks a dedicated blog section for deeper content or community engagement beyond product sales. Customer reviews are present but not highlighted as prominently as they could be for trust-building.

While Athleticbrewing.com appears to be a legitimate e-commerce platform with a professional presentation and user-friendly interface, its product category immediately flags a caution for those seeking to avoid even the likeness of intoxicants. The promotion of “beer” in any form, even non-alcoholic, can be seen as blurring lines that some prefer to keep distinct. Therefore, for an audience prioritizing strict adherence to principles that discourage any association with alcohol, this platform’s offerings would be deemed unsuitable. It’s not just about the alcohol content, but the cultural and symbolic association that needs to be considered.

Instead of engaging with products that may resemble or be associated with intoxicants, it’s always a better path to seek out alternatives that are unequivocally wholesome and beneficial.

The market is vast, and there are countless products that align with positive lifestyle choices without any ambiguous connections.

Here are some best alternatives for those seeking to make positive choices:

• High-Quality Herbal Teas:

  

  • Key Features: Wide variety chamomile, peppermint, hibiscus, green tea, ginger, natural ingredients, numerous health benefits relaxation, digestion, antioxidant properties.
  • Average Price: $5-$20 per box/pouch.
  • Pros: Calming, invigorating, diverse flavor profiles, no stimulants depending on type, widely available, promotes hydration.
  • Cons: Some varieties might have specific brewing instructions, not everyone enjoys all herbal flavors.

• Gourmet Coffee Beans:

  • Key Features: Single-origin, organic, fair trade options, various roasts light, medium, dark, whole bean or ground.
  • Average Price: $10-$30 per 12oz bag.
  • Pros: Rich flavor, energizing if caffeinated, ritualistic appeal, supports ethical sourcing, wide selection.
  • Cons: Caffeine content might be a concern for some, requires brewing equipment, can be an acquired taste.

• Artisanal Sparkling Juices/Infused Waters:

  • Key Features: Made with real fruit extracts, natural flavors, no artificial sweeteners, often in elegant packaging, refreshing.
  • Average Price: $3-$7 per bottle/can.
  • Pros: Delicious and thirst-quenching, healthier alternative to sugary sodas, visually appealing, provides natural vitamins.
  • Cons: Can be more expensive than regular sodas, sugar content in some fruit juices, limited availability of truly artisanal brands.

• Premium Dates and Dried Fruits:

  • Key Features: Natural sweetness, rich in fiber and nutrients, long shelf life, various types Medjool dates, apricots, figs, raisins.
  • Average Price: $8-$25 per pound.
  • Pros: Excellent source of energy, healthy snack, versatile for cooking and baking, naturally wholesome.
  • Cons: High in natural sugars, can be sticky, quality varies by source.

• Specialty Nuts and Seeds Mixes:

  • Key Features: Roasted, raw, unsalted, various combinations almonds, walnuts, cashews, pumpkin seeds, sunflower seeds, rich in healthy fats and protein.
  • Average Price: $10-$30 per pound.
  • Pros: Great source of essential nutrients, satisfying snack, good for heart health, excellent for on-the-go.
  • Cons: High calorie density, potential allergens, some mixes may contain added sugars or excessive salt.

• Ethically Sourced Honey:

  • Key Features: Raw, unpasteurized, single-flower varieties clover, wildflower, acacia, direct from beekeepers.
  • Average Price: $10-$25 per pound.
  • Pros: Natural sweetener, traditional remedy, rich in antioxidants, supports local beekeepers.
  • Cons: High in sugar, crystallization can occur, quality varies by source.

• Natural Fruit and Vegetable Juicers:

  • Key Features: Cold-press, centrifugal, easy to clean designs, various capacities, empowers home juice creation.
  • Average Price: $50-$300+.
  • Pros: Allows for fresh, customized beverages, retains maximum nutrients, encourages healthy eating habits, cost-effective long-term.
  • Cons: Initial investment cost, requires fresh produce, cleaning can be tedious for some models, takes up counter space.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Athleticbrewing.com Review & First Look

Athleticbrewing.com immediately presents itself as a specialized online retailer focusing on non-alcoholic NA beer and sparkling water.

The website’s initial impression is clean, modern, and user-friendly, with a clear focus on its product offerings and a prominent “Athletic Club” subscription service.

From a design perspective, it checks many boxes for a modern e-commerce site: prominent calls to action, clear product categories, and an inviting visual aesthetic.

However, the very nature of its primary product—”non-alcoholic beer”—demands a deeper look, especially for those sensitive to the cultural and symbolic implications of products that intentionally mimic alcoholic beverages.

Understanding the Non-Alcoholic Beer Proposition

The site champions a “non-alcoholic beer revolution,” aiming to offer alternatives that allow individuals to “take a brief, triple-hopped vacation from booze this summer.” While the alcohol content is stated as “<0.5% alc/vol,” the product’s identity is inextricably linked to traditional beer. This positioning, despite the low alcohol level, carries significant ethical considerations. For many, the avoidance of alcohol extends beyond mere intoxication to encompass the avoidance of anything that might resemble or promote the culture surrounding alcoholic beverages. The website states it’s the “#1 Selling Craft N/A Brand” and boasts “25+ Gold medal Beer Awards,” which further solidifies its connection to the beer industry. Expo.io Review

Initial Site Navigation and Offerings

Upon arrival, visitors are greeted with promotions like “WELCOME OFFER: 50% Off + FREE Gift” and a strong push to “Join the Athletic Club.” The main navigation is straightforward: Shop Online, Join the Club, Find in Store, Login, and Cart.

Product categories are easily accessible, showcasing “Trending Best Sellers,” “Limited editions,” and “Members Only” brews.

• User Experience: The site is intuitive. Products are clearly displayed with prices, and adding items to the cart is seamless. The checkout process appears standard for e-commerce.
• Key Offerings:
  • Non-Alcoholic Beers: A wide range including IPAs, Golden Ales, Dark Ales, and specialty brews like Radlers and Goses.
  • Sparkling Waters: Flavored sparkling water options.
  • Merchandise: Apparel and branded accessories, though less prominent.

The transparency regarding auto-renewal for the Athletic Club membership is commendable, with a clear disclaimer stating, “By selecting ‘Add to Cart,’ you expressly acknowledge and agree that your order includes an annual auto-renewal subscription.

If you do not cancel your subscription within your account settings in advance of your renewal date, you will be automatically billed $29/year plus tax, as applicable until you cancel at any time.” This level of detail in the initial interaction is a positive sign for consumer trust.

The Ethical Quandary of Athleticbrewing.com’s Core Product

The primary ethical concern with Athleticbrewing.com stems from its core product: “non-alcoholic beer.” While the website explicitly states that these beverages contain “<0.5% alc/vol,” which is legally classified as non-alcoholic in many regions, the very act of producing and marketing a product that mimics an alcoholic beverage raises significant questions. This is not merely about the trace amount of alcohol but about the imitation and association with something that is widely recognized as an intoxicant. Nightandshadow.com Review

The Principle of Avoiding Imitation

For many individuals and communities, particularly those guided by specific religious or ethical frameworks, the avoidance of intoxicants is absolute.

This often extends beyond direct consumption to encompass products that:

• Visually Resemble Alcohol: Non-alcoholic beers are packaged and presented almost identically to their alcoholic counterparts, from bottle design to branding.
• Taste Similar to Alcohol: The goal of non-alcoholic beer producers is often to replicate the taste profile of traditional beer, using similar brewing processes fermentation followed by alcohol removal.
• Are Associated with Alcoholic Culture: The marketing of “brews” and “beers” inherently places these products within a cultural context that traditionally involves alcoholic consumption, social rituals, and environments associated with alcohol.

This imitation can lead to a blurring of lines, potentially normalizing the appearance or taste of alcohol. For individuals striving to maintain a strict separation from intoxicants, even a non-alcoholic version can be seen as a gateway or a compromise that chips away at the resolve to avoid such substances entirely. It’s about maintaining a clear boundary, not just avoiding the immediate intoxicating effect.

The ‘Non-Alcoholic’ Label: A Closer Look

While the “<0.5% alc/vol” claim is legally sound for non-alcoholic classification, it’s worth noting that this is not zero alcohol. Many common food items, like ripe bananas or bread, can naturally contain trace amounts of alcohol due to fermentation. However, these are not marketed as alternatives to alcoholic beverages, nor are they produced with the intention of mimicking them. The distinction lies in the deliberate production process and marketing strategy to create a “beer” experience without the high alcohol content.

• Trace Alcohol Content: Although negligible, the presence of any alcohol, however small, can be a concern for those with zero-tolerance policies.
• Intentional Mimicry: The core issue is the intent to replicate the experience of drinking beer, rather than merely creating a new, distinct beverage.

According to a study published in the Journal of Analytical Toxicology, even “alcohol-free” beers can have ethanol concentrations ranging from 0.04% to 0.4%, with some exceeding 0.5% if not properly handled or if the production process is not perfectly controlled. While rare, this data underscores that “non-alcoholic” isn’t necessarily “alcohol-free.” Raviday-piscine.com Review

Discouraging the Use of Athleticbrewing.com

Given these ethical considerations, particularly for an audience that values avoiding any proximity to intoxicants, Athleticbrewing.com is not recommended.

The promotion of “non-alcoholic beer” inherently carries associations that contravene the principle of maintaining clear boundaries from what is ethically discouraged.

Rather than seeking out imitations, the focus should be on embracing genuinely wholesome and distinct alternatives.

It is always better to choose beverages and products that are entirely separate from the culture and consumption patterns of intoxicants, thus ensuring purity and avoiding any ambiguity.

The pursuit of health and enjoyment should never come at the cost of compromising one’s values or potentially normalizing what is otherwise discouraged. Rivici.com Review

Athleticbrewing.com’s Business Model and User Experience

Athleticbrewing.com operates primarily as a direct-to-consumer DTC e-commerce platform, complemented by a “Find in Store” locator for physical retail presence.

The business model heavily leans into subscription services to foster customer loyalty and recurring revenue, a common strategy in the modern beverage industry.

Subscription Model: The Athletic Club

The cornerstone of Athletic Brewing’s business model is the “Athletic Club” subscription.

This annual membership, priced at $29/year, offers various perks designed to incentivize regular purchases and create a sense of exclusivity.

• Membership Benefits: Libertyx.com Review

  • Discounted 6-packs of brews $10.99 for members vs. $13.99-$14.99 retail.
  • Reduced price on sparkling waters $8.99 per 6-pack.
  • 20% off 19.2 oz brews with a 15-pack minimum.
  • 15% off merch & apparel.
  • First access to new products.
  • Access to “Members only brews & merch.”
  • A “Free glass when you join!”

• Auto-Renewal Transparency: The website explicitly states, “By selecting ‘Add to Cart,’ you expressly acknowledge and agree that your order includes an annual auto-renewal subscription. If you do not cancel your subscription within your account settings in advance of your renewal date, you will be automatically billed $29/year plus tax, as applicable until you cancel at any time.” This transparency, while critical, means users must be proactive in managing their subscriptions.

• Subscription Minimums: While discounts are offered, minimum purchase quantities apply for certain benefits, such as a four 6-pack minimum for discounted brews. This ensures a higher average order value for the company.

Website Navigation and Features

The user interface is designed for intuitive browsing and purchasing.

• Shop Online: This section is well-organized, categorizing products by “Trending Best Sellers,” “Limited Editions,” and allowing users to browse all available “brews” and sparkling waters. Each product page includes clear images, pricing, and an “Add to Cart” button.
• Find in Store: A useful feature for customers who prefer to purchase locally, indicating a strong distribution network beyond online sales.
• Login/Account Management: Standard account features for tracking orders, managing subscriptions, and updating personal information.
• Help Center: A link to a dedicated help center suggests a commitment to customer support, addressing common queries.
• Mobile Responsiveness: The website appears designed to function seamlessly across various devices, which is essential for modern e-commerce.

Checkout Process

The checkout process follows typical e-commerce conventions.

The cart provides an “Estimated total” and notes that “Taxes, discounts and shipping calculated at checkout.” There’s also an option to “Add Gift Message.” The flow is streamlined, minimizing friction for purchases. Pondmobile.com Review

• Shipping: Free continental shipping is offered for orders over $50. This is a common incentive to increase order size.
• Payment Options: While not explicitly detailed on the homepage text provided, it can be assumed standard payment gateways credit cards, possibly digital wallets are supported.

Overall, Athleticbrewing.com’s business model is robust, leveraging subscription benefits and a user-friendly platform to drive sales of its non-alcoholic beverages.

From a pure e-commerce functionality standpoint, it’s well-executed.

Athleticbrewing.com Pros from a general website usability perspective & Cons ethical concerns

When evaluating Athleticbrewing.com, it’s important to separate general website usability and functionality from the deeper ethical implications of its core product.

From a purely functional standpoint, the website exhibits several strengths.

However, when viewed through an ethical lens that prioritizes avoidance of alcohol and its resemblance, significant drawbacks emerge. Dreamhouse.ie Review

Pros Website Usability & Business Operation

• Clean and Intuitive User Interface: The website boasts a modern, uncluttered design that makes navigation easy. Products are clearly displayed, and the purchasing path is straightforward. This enhances the user experience, ensuring visitors can quickly find what they’re looking for.
• Clear Product Presentation: Each product has a dedicated listing with pricing, type e.g., IPA, Golden, and relevant descriptors like “Non-Alcoholic Beer” or “Sparkling Water.” This transparency helps customers understand what they are purchasing.
• Prominent Subscription Program Athletic Club: The “Athletic Club” is well-integrated, offering compelling incentives like discounts, exclusive products, and early access. The auto-renewal terms are explicitly stated upfront, which is a significant plus for consumer transparency, as per FTC guidelines for subscription services.
• Multiple Purchasing Options: The site offers online shopping with free continental shipping thresholds and a “Find In Store” locator, providing flexibility for customers to purchase via their preferred method.
• Strong Branding and Marketing: The website projects an image of a reputable, award-winning brand “#1 Selling Craft N/A Brand,” “25+ Gold medal Beer Awards,” “25,000+ 5-Star Reviews”. This builds perceived trustworthiness and quality.
• Dedicated Help/Support Section: The presence of a “Help” link and specific pages like “Terms of Use,” “Privacy Policy,” and a “Car Wrap Scam” warning indicates a commitment to customer service and addressing common issues.
• Community and Cause Marketing: The site highlights “Millions funded for local trails” and a “Proudly b-corp Certified” status, which can appeal to socially conscious consumers and build brand affinity. According to their own data, they’ve donated “$6,300,251” to “protect and restore local trails,” aiming for up to $2 million annually.

Cons Ethical Concerns & Product Nature

• Imitation of Alcohol: The fundamental issue is the production and marketing of “non-alcoholic beer.” Despite containing less than 0.5% alcohol by volume, these products are explicitly designed to replicate the taste, appearance, and social ritual of alcoholic beer. For those who abstain from alcohol for ethical or religious reasons, consuming a product that so closely mimics it can be problematic, potentially blurring boundaries and normalizing the form, if not the direct intoxicating effect, of forbidden substances.
• Normalization of ‘Beer Culture’: By positioning themselves within the “beer revolution” and winning “beer awards,” Athletic Brewing contributes to and benefits from the broader “beer culture.” This culture often includes aspects that are ethically objectionable, such as associating beverages with revelry, bars, and situations that can lead to excessive consumption or immoral behavior.
• Potential for Misinterpretation: While labeled “non-alcoholic,” the term “beer” itself carries connotations that could lead to confusion or unintended associations, particularly for younger individuals or those from cultures where even the concept of alcohol is strictly avoided.
• Lack of Clearly Distinct Alternatives on Site: While they offer sparkling water, the overwhelming focus and marketing push is on the “non-alcoholic beer” products, suggesting that the sparkling waters are secondary. The website doesn’t offer truly distinct, non-beer-related adult beverage alternatives that wouldn’t carry any association with alcohol.
• Subscription Model Traps Minor: While transparent, the auto-renewal aspect of the Athletic Club membership could still lead to unintended recurring charges for users who forget to cancel or don’t fully read the terms, a common complaint for subscription services across industries, as highlighted by consumer protection agencies.

In summary, while Athleticbrewing.com is a well-designed and functionally strong e-commerce platform, its product line, rooted in the imitation of alcoholic beverages, presents significant ethical drawbacks for a discerning audience.

Athleticbrewing.com Alternatives

Given the ethical considerations surrounding “non-alcoholic beer” and its close resemblance to alcoholic beverages, it’s essential to highlight alternatives that are unequivocally wholesome, beneficial, and entirely devoid of any association with intoxicants.

The focus should be on beverages that celebrate natural flavors, health, and distinctiveness without mimicking problematic categories.

Here’s a curated list of superior alternatives:

• High-Quality Sparkling Water Brands e.g., Perrier, San Pellegrino:

  Yahyabakkar.com Review

  • Key Features: Natural mineral water, naturally carbonated or carbonated, often available in glass bottles, various flavors lemon, lime, plain.
  • Price: ~$5-10 for a pack of 6-8 bottles/cans.
  • Pros: Refreshing, hydrating, no sugar, no artificial ingredients, elegant, widely available.
  • Cons: Can be more expensive than tap water, flavor options may be limited for some.

• Premium Loose Leaf Teas e.g., Harney & Sons, Teavana:

  • Key Features: Wide range of black, green, herbal, and white teas. often organic and ethically sourced. rich, complex flavors.
  • Price: ~$10-30 per tin/pouch for specialty varieties.
  • Pros: Diverse flavor profiles, potential health benefits antioxidants, calming effects, encourages a mindful ritual, versatile hot or iced.
  • Cons: Requires brewing equipment infuser, teapot, some preparation time, caffeine content for traditional teas.

• Artisanal Fruit Nectars & Purees e.g., Monin Purees, local farm-fresh options:

  • Key Features: Concentrated fruit flavor, no artificial colors or preservatives, ideal for making custom drinks.
  • Price: ~$8-15 per bottle.
  • Pros: Versatile for mocktails, smoothies, and desserts. intense natural flavor. healthier than sugary syrups.
  • Cons: Higher sugar content if not diluted. may require refrigeration after opening. not a standalone drink.

• Specialty Craft Sodas e.g., Boylan Bottling Co., Maine Root Handcrafted Sodas:

  • Key Features: Made with cane sugar not high-fructose corn syrup, unique flavor combinations root beer, ginger ale, cream soda, often in glass bottles.
  • Price: ~$10-20 for a pack of 4-6.
  • Pros: Nostalgic feel, distinct taste, higher quality ingredients than mainstream sodas, excellent for a treat.
  • Cons: Still high in sugar, not an everyday beverage, can be harder to find.

• Infused Water Bottles & Flavor Drops e.g., HidrateSpark Smart Water Bottle, Water Enhancer Drops: Tnc-logistics.com Review

  • Key Features: Encourage hydration, allows for customization with fresh fruit/vegetable infusions or natural flavor drops.
  • Price: Water bottles ~$15-60. Flavor drops ~$5-15.
  • Pros: Promotes healthy hydration, avoids artificial ingredients, cost-effective long-term, endless flavor combinations.
  • Cons: Requires preparation for infused water, flavor drops can be artificial if not carefully selected.

• Herbal Tisanes & Medicinal Blends e.g., Traditional Medicinals, Yogi Tea:

  • Key Features: caffeine-free herbal infusions, often formulated for specific health benefits sleep, digestion, stress relief.
  • Price: ~$4-8 per box.
  • Pros: Therapeutic properties, natural and calming, widely available, no sugar.
  • Cons: Taste may not appeal to everyone, effects can be subtle.

• Kombucha e.g., GT’s Living Foods Kombucha:

  • Key Features: Fermented tea beverage, naturally effervescent, contains probiotics, various flavors, typically low sugar.
  • Price: ~$3-5 per bottle.
  • Pros: Gut health benefits, unique tangy flavor, natural carbonation, refreshing.
  • Cons: Can contain trace alcohol usually <0.5% due to fermentation, important to check, strong taste not for everyone, relatively expensive. Note: Users should verify alcohol content to ensure it strictly meets their personal ethical thresholds, as some kombucha can naturally approach or slightly exceed the 0.5% threshold.

These alternatives offer a broad spectrum of enjoyable, wholesome, and ethically sound beverage options that cater to diverse tastes without any association with intoxicants.

How to Cancel Athleticbrewing.com Athletic Club Subscription

Canceling a subscription, even with transparent auto-renewal policies, can sometimes feel like navigating a maze.

Athleticbrewing.com states that cancellation can be done “within your account settings.” This is the primary and most straightforward method. Quiltingfabricsupplier.com Review

It’s always best to initiate cancellation well in advance of your renewal date to avoid unwanted charges.

Step-by-Step Cancellation Process

Based on typical e-commerce subscription management, the process would generally involve these steps:

1. Log In to Your Account: Go to the Athleticbrewing.com website and log in using your registered email address and password. Look for the “Login” link, usually located in the top right corner of the homepage.
2. Access Account Settings/Dashboard: Once logged in, navigate to your account dashboard. This section is often labeled “My Account,” “Account Settings,” “Subscriptions,” or “Membership.”
3. Locate ‘Athletic Club’ Membership: Within your account settings, find the specific section related to your “Athletic Club” membership or subscriptions.
4. Initiate Cancellation: Look for options such as “Manage Subscription,” “Cancel Membership,” “Edit Membership,” or “Disable Auto-Renew.” Click on the relevant button to start the cancellation process.
5. Follow Prompts: The website might present a confirmation screen, ask for feedback on why you’re canceling, or offer incentives to stay. Carefully follow all prompts to ensure the cancellation is fully processed. You may need to click “Confirm Cancellation” or a similar button.
6. Receive Confirmation: After successfully canceling, you should receive an email confirmation from Athletic Brewing Co. confirming that your subscription has been terminated or that auto-renewal has been disabled. Save this email for your records as proof of cancellation.

Important Considerations for Cancellation

• Timing is Key: As stated on their site, cancellation must be done “in advance of your renewal date.” Review your account to identify your exact renewal date to avoid being billed for another year.
• Check Terms and Conditions: Re-read the specific terms related to the Athletic Club membership cancellation on their “Terms of Use” or “Promotional Terms” pages if you encounter any difficulties. Sometimes, there are specific cut-off times e.g., 24-48 hours before renewal.
• Customer Support as Backup: If you face any issues finding the cancellation option or if the process isn’t clear, contact Athletic Brewing’s customer support directly. Their “Help” link likely leads to FAQs or a contact form. Document any communication dates, times, names of representatives.

By following these steps, users should be able to effectively manage and cancel their Athletic Club subscriptions, ensuring they are not charged for services they no longer desire.

Athleticbrewing.com Pricing and Subscription Value

Athleticbrewing.com employs a tiered pricing strategy, where individual product purchases are available, but significant value is pushed towards their annual “Athletic Club” membership.

Understanding this structure is key to evaluating the overall cost and benefit. Redcross.org.ph Review

Individual Product Pricing

For non-members, the typical pricing for a 6-pack of non-alcoholic beer ranges:

• Regular 6-packs e.g., Run Wild IPA, Free Wave IPA, Upside Dawn Golden, Atlética Copper, All Out Dark: $13.99 per 6-pack.
• Specialty/Limited Edition 6-packs e.g., Triple Palm IPA, Ripe Pursuit Radler, Athletic ESB, Wit’s Peak: $14.99 per 6-pack.
• Athletic Lite Value Option: $11.99 per 6-pack originally $13.99, showing a -14% discount.
• Sparkling Waters: $9.99 per 6-pack.
• Mystery Sampler Pack: From $56.99 originally $59.96, showing a -5% discount.

These prices are competitive within the craft non-alcoholic beverage market, reflecting the specialized nature of the product.

Athletic Club Membership Pricing and Benefits

The core of their value proposition is the Athletic Club, an annual subscription:

• Annual Fee: $29/year plus tax.
• Key Member Benefits:
  • Brews: $10.99 per 6-pack requires a minimum of four 6-packs per order to qualify for this rate. This is a saving of $3.00-$4.00 per 6-pack compared to non-member pricing.
  • Sparkling Waters: $8.99 per 6-pack requires a minimum of four 6-packs per order. This is a saving of $1.00 per 6-pack.
  • 19.2 oz Brews: 20% off requires a minimum of one 15-pack.
  • Merchandise & Apparel: 15% off.
  • Exclusive Access: First access to new products, members-only brews and merch.
  • Free Gift: A free glass upon joining.

Value Proposition Analysis

The value of the Athletic Club membership largely depends on consumption frequency and order volume.

• Break-Even Point: To offset the $29 annual fee solely through 6-pack brew savings, a member would need to purchase approximately 8 to 10 six-packs annually e.g., $29 / $3 savings per pack = 9.67 packs. This assumes consistently meeting the four 6-pack minimum per order to unlock the $10.99 rate.
• Cost Savings for Frequent Buyers: For someone who regularly buys Athletic Brewing products, the membership offers substantial savings. For instance, if a member purchases four 6-packs the minimum for the discounted price monthly, that’s 48 six-packs a year. At a $3 saving per pack, this amounts to $144 in savings, making the $29 annual fee highly beneficial.
• Added Value: The exclusive access, free glass, and discounts on other products merch, sparkling water add subjective value that further enhances the appeal for loyal customers.

The pricing structure is designed to encourage consistent, higher-volume purchases, turning casual buyers into loyal subscribers. Rubeshkumar.com Review

While the upfront $29 fee might seem like an added cost, it quickly pays for itself for regular consumers of their products.

Athleticbrewing.com vs. Competitors in the Non-Alcoholic Beverage Space

Comparing Athletic Brewing to other players reveals nuances in product focus, market positioning, and target audience.

Key Competitors and Market Segments

The non-alcoholic beverage market is diverse, encompassing various product types.

Athletic Brewing primarily focuses on NA beer and sparkling water, positioning itself as a craft brewer in the NA space.

1. Other Non-Alcoholic Beer Brands: Jarrolds.net Review

   • Lagunitas IPNA: From a well-established craft brewery, offering an NA IPA. Leverages existing brand recognition.

     

   • Clausthaler: A long-standing German brand, known for its traditional NA beer. Often seen as a pioneer.

   • Heineken 0.0: A global giant entering the NA space, benefiting from massive distribution and brand awareness.

   • Brooklyn Brewery Special Effects: Another craft brewery expanding into NA options. Enhancedbeautyandwellbeing.com Review

   • Comparison with Athletic Brewing: Athletic Brewing distinguishes itself by being solely focused on NA beers, allowing them to innovate and offer a wider variety of styles Hazy IPA, Golden, Stout, Radler, Gose within the NA category. Many traditional breweries treat NA as an extension, whereas Athletic Brewing built its entire brand around it, which is evident in their aggressive marketing and product development. They often market to active, health-conscious individuals who still enjoy the taste of beer without the alcohol.

2. Specialty Craft Sodas and Mocktails:

   • Seedlip Non-Alcoholic Spirits: Offers distilled non-alcoholic spirits designed to be mixed into cocktails, targeting a more sophisticated, mixology-focused audience.

   • Curious Elixirs Pre-Mixed Mocktails: Delivers ready-to-drink non-alcoholic cocktails, often with adaptogens, appealing to those seeking complex flavors and wellness benefits.

   • Fentimans Botanically Brewed Beverages: Known for unique, botanically brewed sodas and tonics. Dearbrightly.com Review

   • Comparison with Athletic Brewing: These brands cater to a different segment that prioritizes unique, sophisticated, or functional adaptogens beverages that often have zero alcohol and no resemblance to traditional alcoholic drinks. Their pricing might be higher per serving, reflecting the premium ingredients and craft. Athletic Brewing’s sparkling waters fall into a less specialized segment here.

3. Functional Beverages and Sparkling Juices:

   • Poppi Prebiotic Soda: Focuses on gut health with apple cider vinegar.

   • Olipop Prebiotic Soda: Another popular prebiotic soda emphasizing digestive health.

   • Spindrift Sparkling Water: Sparkling water made with real squeezed fruit, aiming for natural flavors and lower sugar.

   • Comparison with Athletic Brewing: These competitors emphasize health benefits probiotics, prebiotics or natural ingredients beyond just hydration or mimicking traditional beverages. Athletic Brewing, while promoting an active lifestyle, doesn’t primarily market its products as “functional” in the same way e.g., gut health.

Market Positioning

Athletic Brewing’s strong market position comes from its early and dedicated focus on the NA beer segment.

They have invested heavily in brewing innovation, marketing, and distribution, establishing themselves as a leader.

Their direct-to-consumer model, coupled with retail presence, provides broad accessibility.

However, the ethical considerations mentioned earlier remain. While their competitors like Seedlip or Curious Elixirs offer beverages that are entirely distinct from alcoholic counterparts, Athletic Brewing’s product is inherently designed as an alternative to beer. For those seeking complete disassociation from alcohol and its cultural trappings, the latter options are more aligned with ethical preferences. The market is increasingly seeing growth in truly innovative, non-alcoholic beverages that create their own unique identity rather than mirroring existing alcoholic products, presenting a more wholesome choice.

How to Cancel Athleticbrewing.com Free Trial Implicit

While the provided homepage text doesn’t explicitly mention a “free trial” in the traditional sense for products, it heavily promotes a “WELCOME OFFER: 50% Off + FREE Gift” for first-time customers. This effectively serves as a trial period for the product at a reduced cost, and the “Athletic Club” membership itself could be seen as an introductory offer that, if not canceled, renews annually. For the purpose of this review, we’ll address how to manage or cancel what could be interpreted as an introductory offer or the associated subscription.

Understanding the “Trial” Context

The closest thing to a “free trial” for products is the “WELCOME OFFER: 50% Off + FREE Gift” for first-time orders. This discount applies to specific 6-packs All Out, Athletic Lite, Atlética, Free Wave, Run Wild, Upside Dawn, and Wit’s Peak. This is a one-time promotional discount rather than a recurring free trial of the product itself.

However, the “Athletic Club” membership, which is auto-renewing annually at $29/year, could be considered a “trial” in the sense that users might join to experience the benefits and then decide if they want to continue. The key is managing this subscription, not a product trial.

Managing the Welcome Offer One-Time Discount

• No Cancellation Needed: Since the “WELCOME OFFER” is a one-time discount applied to your first purchase, there’s no need to “cancel” it. You simply use it once.
• Terms of Use: It’s important to note the conditions: “Valid for one-time use only. Valid for first time customers only. Limit one offer per customer. Promotion requires sign up for Email Marketing during first purchase. This promotion cannot be combined with other discount offers except where indicated and it may not be applied to previous purchases.” Ensure you understand these terms when using the offer.

Canceling the Athletic Club Membership Annual Auto-Renewal

This is the critical part to manage if you’ve signed up for the Athletic Club and no longer wish to continue, as it’s an annual auto-renewing subscription.

The steps for cancellation are the same as detailed in the “How to Cancel Athleticbrewing.com Athletic Club Subscription” section:

1. Log in to your account on Athleticbrewing.com.
2. Navigate to your Account Settings or Membership Dashboard.
3. Find the Athletic Club subscription details.
4. Look for the cancel or disable auto-renewal option.
5. Confirm the cancellation through the prompts.
6. Save the confirmation email for your records.

Crucial Point: The website clearly states, “If you do not cancel your subscription within your account settings in advance of your renewal date, you will be automatically billed $29/year plus tax, as applicable until you cancel at any time.” This emphasizes the user’s responsibility to manage the auto-renewal.

In summary, while there isn’t a traditional “free trial” for products on Athleticbrewing.com, customers should be diligent in managing the auto-renewing “Athletic Club” membership to avoid unwanted annual charges.

The “WELCOME OFFER” is a one-time discount on the first purchase and does not require cancellation.

FAQ

What is Athleticbrewing.com?

Athleticbrewing.com is an online retailer specializing in non-alcoholic beers and sparkling waters, along with associated merchandise, offering direct-to-consumer sales and a subscription-based “Athletic Club” membership.

What kind of products does Athleticbrewing.com sell?

Athleticbrewing.com primarily sells non-alcoholic beers IPAs, golden ales, dark ales, radlers, gose, etc. and a line of flavored sparkling waters, as well as branded merchandise like apparel and glasses.

Is Athleticbrewing.com a legitimate website?

Yes, based on its professional design, clear terms of service, prominent contact information, and detailed product listings, Athleticbrewing.com appears to be a legitimate e-commerce website for purchasing non-alcoholic beverages.

What is the Athletic Club membership?

The Athletic Club is an annual subscription program $29/year offered by Athleticbrewing.com that provides members with discounts on products, exclusive access to new releases and members-only items, and a free glass upon joining.

How much do Athletic Brewing products cost for non-members?

For non-members, a 6-pack of Athletic Brewing’s standard non-alcoholic beers typically costs $13.99, while specialty or limited editions are $14.99. Sparkling waters are $9.99 per 6-pack.

How much can I save with the Athletic Club membership?

With an Athletic Club membership, 6-packs of brews are $10.99 saving $3-$4 per pack, and sparkling waters are $8.99 saving $1 per pack, provided minimum purchase quantities are met. Members also receive 15-20% off other products.

Does Athleticbrewing.com offer free shipping?

Yes, Athleticbrewing.com offers free continental shipping for orders totaling $50 or more.

How do I cancel my Athletic Club subscription on Athleticbrewing.com?

You can cancel your Athletic Club subscription by logging into your account on Athleticbrewing.com, navigating to your account settings or membership dashboard, and finding the option to manage or cancel your subscription before your renewal date.

Do Athletic Brewing non-alcoholic beers contain any alcohol?

Athletic Brewing’s non-alcoholic beers contain less than 0.5% alcohol by volume <0.5% alc/vol, which is the legal classification for non-alcoholic beverages in many regions.

Are there any purchase minimums for Athletic Club benefits?

Yes, to receive the discounted member pricing on brews and sparkling waters, members typically need to purchase a minimum of four 6-packs per order.

There’s also a 15-pack minimum for 20% off 19.2 oz brews.

Can I find Athletic Brewing products in physical stores?

Yes, Athleticbrewing.com has a “Find In Store” locator on its website, indicating that their products are available through various retail partners in addition to online sales.

Is there a welcome offer for new customers?

Yes, Athleticbrewing.com offers a “WELCOME OFFER: 50% Off + FREE Gift” for first-time customers, applicable to specific 6-packs and requiring sign-up for email marketing.

What kind of awards has Athletic Brewing won?

Athletic Brewing Co. states they have won “25+ Gold medal Beer Awards” and are the “#1 Selling Craft N/A Brand” based on Nielsen data.

Is Athletic Brewing Co. a B-Corp certified company?

Yes, Athleticbrewing.com proudly displays that they are “Proudly b-corp Certified,” indicating a commitment to social and environmental performance, accountability, and transparency.

How much has Athletic Brewing Co. donated to charity?

Athletic Brewing Co.

States they have donated “$6,300,251” to “protect and restore local trails” through their “Two for the Trails” program, aiming to give back up to $2 million annually.

Does Athleticbrewing.com have a mobile app?

Yes, the website has a link to “Get the App,” suggesting they offer a dedicated mobile application for shopping and managing accounts.

What is the “Car Wrap Scam” mentioned on their site?

Athleticbrewing.com has a link to a “Car Wrap Scam” warning, which is likely a public service announcement addressing fraudulent schemes where individuals are contacted about wrapping their cars for the company.

Can I refer friends to Athletic Brewing?

Yes, the website mentions “Free Brews, Refer Friends,” indicating a referral program is available where existing customers can earn rewards by referring new customers.

How do I learn more about Athletic Brewing’s story?

Athleticbrewing.com has an “Our Story” link that provides information about the company’s origins, mission, and journey in pioneering non-alcoholic beer.

What are the terms for the “Free Glass” promotion for Athletic Club members?

The free glass promotion for new Athletic Club members requires a minimum order of four 6-packs or one 15-pack of 19.2 oz non-alcoholic beers, as stated in their promotional terms.