easyflowers.com.au vs. Competitors

When evaluating Easyflowers.com.au, it’s helpful to compare it against its key competitors in the Australian online flower delivery market. This allows for a better understanding of its strengths, weaknesses, and unique selling propositions.

Read more about easyflowers.com.au:
easyflowers.com.au Review & First Look
easyflowers.com.au Legitimacy and Trustworthiness
Is easyflowers.com.au a Scam?
easyflowers.com.au Phone Number and Contact Options
easyflowers.com.au Pros & Cons (Ethical Lens)
easyflowers.com.au Alternatives
Does easyflowers.com.au Work?
easyflowers.com.au Pricing

Key Competitors in Australia

The Australian online flower delivery market is robust, with several major players and numerous smaller independent florists. Prominent competitors often include:

• Interflora Australia: A global giant with a strong local presence, connecting customers to a vast network of local florists.
• LVLY: Known for its modern aesthetic, unique flower jar arrangements, and same-day delivery in major cities.
• Floraly: Focuses on sustainability, delivering flowers in bud form for longer vase life.
• Petals Network: Another large network florist service.
• Local Independent Florists (with online presence): Many individual florists have strong online stores, often offering more bespoke or niche arrangements.

Easyflowers.com.au’s Differentiating Factors

Easyflowers.com.au tries to carve out its niche with a few distinct advantages:

• Longevity and Experience: “Celebrating 25 Years” is a significant boast that few competitors can match. This implies deep industry knowledge and a refined operational process.
  • Competitive Edge: This long history can foster greater trust among customers looking for a reliable and established service, especially compared to newer, less proven players.
• 100% Australian Owned & Operated: This is a strong selling point for customers who prioritise supporting local businesses and keeping money within the Australian economy. They explicitly state their independence from “multi-national florist networks.”
  • Contrast: Many competitors, while having an Australian presence, might be part of larger international conglomerates (like Interflora).
• Network of Independent Australian Florists: While many services use a network, Easyflowers.com.au emphasises its “hand picked independent Australian florists” and that arrangements are “designed by independent Australian florists with our uniquely Australian style.” This suggests a commitment to local talent and aesthetic.
  • Outcome: This could potentially lead to more unique and regionally appropriate designs compared to standardised offerings from some larger networks.
• Clear and Transparent Pricing: The direct display of prices including GST, and the organised price filters, make budgeting and shopping straightforward, which is competitive in a market where hidden fees can sometimes be a concern.

Areas of Comparison

1. Range and Variety

• Easyflowers.com.au: Offers a “100 arrangements of flowers Australia is covered” and various categories for occasions, price, and type (hampers, chocolates).
• Competitors: Interflora often boasts a massive global catalogue. LVLY focuses on modern, curated selections. Floraly has a more niche selection of seasonal flowers. The breadth of Easyflowers.com.au’s range seems competitive for a national service.

2. Delivery Speed and Coverage

• Easyflowers.com.au: Offers “Same day delivery Australia wide” (with cut-offs) and lists major cities and regional centres.
• Competitors: Most major players offer same-day delivery in metro areas. LVLY is particularly strong in same-day metro delivery with a focus on specific time slots. Coverage in very remote regional areas can vary across all providers. Easyflowers.com.au’s listed regional centres suggest good broad coverage.

3. Ethical Considerations (as highlighted in this review)

• Easyflowers.com.au: Falls short due to the “Flowers by Zodiac Sign” content and lack of explicit halal certification for consumable add-ons.
• Competitors: Most general florists do not explicitly address these ethical points. However, the absence of astrology content in competitors’ primary offerings makes them a more permissible choice by default. For consumable items, the same due diligence from the consumer is required across most platforms unless specific halal claims are made.

4. Customer Service and Trust Factors

• Easyflowers.com.au: Strong in testimonials, clear contact options, and comprehensive policies. The “100% Guarantee” is a significant trust builder.
• Competitors: Interflora leverages its global brand recognition. LVLY has a strong social media presence and modern customer service. Many competitors also have robust FAQ sections and customer support. Easyflowers.com.au’s 25-year history positions it strongly here.

Conclusion on Competition

Easyflowers.com.au holds its own in the Australian online flower delivery market, particularly due to its longevity, local focus, and transparent pricing. Its primary competitive disadvantage, from a strict ethical review standpoint, is the inclusion of the astrology-related content and the lack of halal verification for its food items. For consumers unconcerned by these ethical points, it presents a reliable and established option. For those who prioritize ethical alignment, competitors that avoid such content, or alternative gift categories, would be preferred.

easyflowers.com.au Pricing