
The pricing structure on Oldeltonsclothing.com presents several points that warrant close examination, particularly regarding currency consistency and the perceived value of its products.
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As identified earlier, the primary issue lies in the mixed currency display and the relatively high cost when converted to major global currencies.
Currency Discrepancy and Base Pricing
- Algerian Dinar (DZD) as Default: All product prices are listed in Algerian Dinar (DZD). For instance, a “Demons // OverSized T-Shirt” is priced at DA 5,300.00 DZD, and the “PRE ORDER – Mental Health Matters – Black” hoodie is DA 9,100.00 DZD.
- Inconsistent Shipping Threshold in GBP: The “Free shipping on orders over £50” promotion is displayed prominently at the top and bottom of the page, using British Pounds (£). This creates significant confusion, as a customer viewing DZD prices cannot easily determine when they qualify for free shipping without an external currency conversion.
Converted Pricing and Value Assessment
To provide a clearer picture for an international audience, let’s convert these prices to more commonly understood currencies (approximate rates as of mid-2024. rates fluctuate):
- 1 DZD ≈ 0.0059 GBP (British Pound)
- 1 DZD ≈ 0.0075 USD (US Dollar)
Using these approximate rates:
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- Demons // OverSized T-Shirt (DA 5,300.00 DZD):
- Approximately £31.27 GBP
- Approximately $39.75 USD
- PRE ORDER – Mental Health Matters – Black Hoodie (DA 9,100.00 DZD):
- Approximately £53.69 GBP
- Approximately $68.25 USD
Analysis of Pricing and Value
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Premium Pricing for Clothing Basics:
- T-Shirts: A price point of roughly $40 USD for an oversized T-shirt, even one with a social message, is at the higher end of the market for T-shirts made from “blanks” (generic unbranded garments that are then printed). For this price, customers typically expect premium quality materials, unique designs, or a highly recognizable brand name. While Oldeltonsclothing.com claims “Only the best Using the best blanks,” the lack of explicit material composition details on product pages makes it difficult to assess if the material justifies the price.
- Hoodies: A price point of approximately $68 USD for a hoodie is also on the higher side for a relatively unknown brand. Established brands with strong ethical credentials or superior fabric technology might command similar prices.
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Impact of Currency Inconsistency on Perceived Value: The DZD pricing combined with the GBP shipping threshold creates a barrier to understanding the actual cost and potential savings. Customers are less likely to convert currency manually and more likely to abandon their cart if the pricing is opaque or appears arbitrarily high. This inconsistency detracts from the perceived professionalism and trustworthiness of the pricing strategy.
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Shipping Costs: While free shipping is offered over £50 (approx. DA 8,475 DZD or $63 USD), the base prices mean that a single T-shirt won’t qualify for free shipping. A hoodie might, but it is expensive to begin with. The actual shipping cost for orders below this threshold is not prominently displayed before checkout, which can lead to sticker shock at the final payment stage. The shipping policy page should ideally provide a clear table of shipping rates based on location and order value. Wogans.ie Pros & Cons
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Comparison to Alternatives: When compared to established ethical alternatives like Patagonia or Everlane, Oldeltonsclothing.com’s pricing is often competitive or even higher for similar basic items, despite these alternatives offering greater transparency, established reputations, and often superior product details and customer service. For instance, an Everlane T-shirt might cost $20-$40, and a Patagonia T-shirt $35-$60, both from brands with proven ethical and quality track records.
Overall Pricing Assessment: Oldeltonsclothing.com’s pricing is on the premium side for basic clothing items from an independent brand. The main issue is not necessarily the price itself but the lack of transparency and consistency in currency display, coupled with insufficient product details, that make it difficult for customers to justify the value. The confusing pricing structure combined with the higher end costs makes it less appealing to a globally informed consumer base seeking clear value propositions.
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