Kingsoutdoorlighting.com Pricing

The pricing on Kingsoutdoorlighting.com is displayed for individual products and packages, albeit with the unusual “DA” currency notation.

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While the exact conversion to USD is not explicitly stated on the homepage, the variety of products suggests a range of price points to accommodate different budgets and project scales.

General Pricing Structure

The website showcases individual product prices and package deals.

• Individual Product Pricing: Prices are listed directly under each product with a “From DA” designation for some, indicating potential variations based on options (e.g., color, size).
  • For instance, “SL101 3000K Warm White LED Low Voltage Bistro String Lights 48 FT Outdoor Weatherproof 12V Edison Bulbs From DA 16,000.00.”
  • “DL01 Low Voltage Directional LED Outdoor Spotlight From DA 4,200.00.”
  • Transformers, which are essential accessories, also have varying prices: “TSP300 300 Watt Low Voltage Transformer with Digital Timer and Photocell DA 22,600.00.”
• Package Deals: The site clearly promotes “Save Up to $175 On Lighting Packages” and provides examples like “DM53 4x/8x/12x Package… From DA 27,100.00 DA 28,600.00.” This indicates that buying in bulk or as part of a pre-selected package offers discounts compared to individual purchases.
  • These packages often group multiple units of popular fixtures, like the “STS02 4x/8x/12x Package Outdoor Recessed Brick Wall Light.”
• Sale and Discounted Items: A “Discount Up to 50%” section highlights products with reduced prices, such as “Single Color MR16 5W Red, Green, or Blue Energy Saving Waterproof 12V Outdoor LED Light Bulb From DA 1,400.00 DA 2,200.00.” This indicates active promotional strategies.
  • Items are marked with their original price crossed out and the new sale price.

Ambiguity of “DA” Currency

The most significant aspect of Kingsoutdoorlighting.com’s pricing is the consistent use of “DA” as the currency symbol.

• Lack of Clarity: For customers in the United States, “DA” is not a recognized currency code. This creates immediate confusion regarding the actual cost in US Dollars.
  • Without a clear conversion rate or an option to switch currency, potential buyers may be hesitant to proceed with a purchase.
• Potential Interpretations:
  • It could be an internal placeholder not fully localized.
  • It might represent a foreign currency, but if the target market is the US, this is a significant oversight.
  • It could be a system error or a design flaw.
• Impact on User Trust: Unclear pricing can erode trust, as transparency in cost is fundamental to online retail. Consumers expect immediate understanding of how much they will be charged.

Value Proposition and Price Justification

Despite the currency ambiguity, the website attempts to justify its pricing through several claims related to value and quality.

• “Lowest Prices”: The site states, “Our products are so well-designed and constructed, that our cost is very low. And when you factor in how long you’ll own your Kings Outdoor Lights, we feel the value is incredible.” This aims to position their products as competitively priced.
• “High Quality Lights with Long Life”: Emphasizing durability and longevity for both residential and commercial applications supports higher perceived value.
• “5 Years Warranty”: A lengthy warranty backs up claims of quality, suggesting that the initial investment in their products is protected over a long period.
• Energy Efficiency: The mention of “Energy costs can be reduced by up to 85% with eco friendly Low voltage outdoor lighting” implies long-term savings that add to the overall value proposition.

Additional Pricing-Related Information

• Free Shipping: “Same-day free shipping on orders placed before 3pm pst” is a significant value add, as shipping costs can often inflate the final price for online purchases.
• Discounts and Promotions: Beyond sale items, they offer a “Military & First Responder Discount” and a “10% discount on your first purchase” for email sign-ups, indicating various ways to save money.
• Contractor Pricing: The existence of a “Contractors Account Sign Up” suggests special wholesale pricing for bulk purchases by professionals, indicating tiered pricing structures.

In summary, Kingsoutdoorlighting.com offers a range of individual products and package deals with clear numeric prices.

However, the use of “DA” as the currency unit creates a significant hurdle for clarity, especially for a US audience. How to Cancel Kingsoutdoorlighting.com Subscription

While the website attempts to justify its pricing through claims of quality, warranty, and long-term value, resolving the currency ambiguity is crucial for transparent pricing and consumer confidence.