Aso.dev Features

Aso.dev boasts an impressive array of features designed to streamline app management and optimize App Store performance.

These tools span metadata editing, review management, extensive keyword analysis, competitor spying, and even upcoming developer utility features.

Smart Metadata Management

This is a cornerstone of aso.dev’s offering, aiming to provide a superior experience compared to direct App Store Connect interaction.

• Smart Metadata Editor: This feature focuses on optimizing the app’s presence with unique, validated metadata.
  • Duplication-Free Metadata: Ensures content is original, which can help with App Store search algorithms.
  • Built-in Length Validation: Prevents common errors by ensuring text adheres to App Store character limits.
  • Listing Preview: Allows developers to visualize how their app will appear, crucial for fine-tuning presentation.
  • Keyword Metrics and Suggestions: Integrates keyword popularity, rankings, and competitor insights to inform metadata choices.
  • Rollback Changes: Provides the ability to quickly revert to previous metadata versions, a critical safety net.
  • Cross-Platform Copying: Allows copying metadata from iOS to macOS releases, saving time for multi-platform apps.
  • Submission Workflow: Facilitates setting age ratings, selecting builds, and submitting apps for review.
• Bulk Editor: Designed for efficiency, especially for routine updates.
  • “What’s New” Bulk Filling: Rapidly update release notes across multiple localizations.
  • AI Translations: Integrates OpenAI, Claude, DeepSeek, Google Translate, and DeepL for one-click translation across all localizations, a massive time-saver for global apps.
  • Duplicate Detection and Difference Checking: Helps maintain consistency and identify unintended changes.
• Interactive Cross-Localization Table: A powerful tool for global app strategy.
  • Validation and Optimization: Fine-tune titles, subtitles, and keywords for each country.
  • Smart Suggestions and Tailored Validations: Provides locale-specific recommendations and ensures compliance with regional nuances.
  • Keyword Metrics by Locale: Analyze performance metrics relevant to specific countries.
  • Maximize Visibility: Encourages filling all available cross-locales (e.g., 10 for the US) to enhance global reach.

App Store Review Submissions & Assets

Beyond metadata, aso.dev extends its utility to managing the submission process and creative assets.

• App Store Review Submissions: Provides a historical overview of submissions, including status, date, version, platform, participants, and submitted items. This centralizes vital submission data.
• Mass Screenshot Uploader: Addresses a common pain point in asset management.
  • Bulk Upload: Allows uploading multiple screenshots and videos from folders.
  • Automatic Device Detection: Ensures assets are correctly sized and formatted for various devices.
  • Correct Order Guarantee: Simplifies the tedious process of arranging visuals.
• Custom Product Pages (CPP): A newer App Store feature that aso.dev integrates.
  • A/B Testing and Targeted Marketing: Enables tailoring app presentations for specific audiences or campaigns.
  • Customization Options: Allows modifying promo text, localizations, videos, and screenshots for different CPPs.
  • Performance Optimization: Facilitates testing various app page versions to determine what resonates best with users.
  • Easy Copying and Creation: Simplifies the replication of existing CPPs or the creation of new ones.

In-App Events Management

A critical feature for driving user engagement and discovery through timely promotions.

• Showcasing Timely Events: Allows developers to manage and display in-app events.
• Worldwide Holiday Calendar: Integrates a calendar to help plan events around key dates for maximum relevance.
• Preview and Cloning: Enables developers to preview events for accuracy and clone existing ones for rapid creation.
• Localization of Details: Supports localizing names, descriptions, and media for a global audience.
• Strategic Promotion: Ideal for seasonal campaigns, feature launches, or limited-time offers to captivate users.

Advanced ASO & Market Intelligence

• Unlimited ASO: Promises “No keyword limits. No project caps. Just boundless optimization,” aiming to remove common restrictions found in other tools.
• ASO Check: Evaluates any app’s ASO performance across all 39 App Store locales.
  • Improvement Identification: Pinpoints areas for enhancement in titles, subtitles, keyword rankings, and user ratings.
  • Keyword Ranking Distributions: Understands user engagement and optimizes presence in each country.
  • Cross-Localization Strategies: Helps maximize app reach across different regions.
• App Info: Provides comprehensive insights into any app’s App Store performance.
  • Detailed Metrics: Covers keyword rankings, ratings, reviews (with download options), and category positions.
  • Competitor Analysis: Helps understand competitor strategies and identify differentiation opportunities.
  • App Appearance Preview: Ensures optimal user engagement on devices.
  • Release Information and Featured Reviews: Keeps developers updated on critical performance indicators.
  • “People Also Buy” Analysis: Discovers competitors and related apps for enhanced market research.
• Keywords: Rankings: A core keyword analysis tool.
  • Instant Access to Database: No waiting for store data. immediate access to all keywords across every country.
  • Unlimited Keywords/Apps: Focuses on pure analysis without limitations.
  • Search Ads Popularity (SAP) and Difficulty: Provides crucial metrics for keyword targeting.
  • Ranking Distribution and Trends: Visualizes keyword performance over multiple countries and time periods using tables and charts for data-driven decisions.
• Spy: Competitors’ Keywords Ranking: Directly targets competitive intelligence.
  • Monitor Keyword Dynamics: Tracks competitor keyword performance over the last two months.
  • Export Data: Allows exporting data to Excel for further analysis or client reporting.
  • Color Tags and Tracking Lists: Facilitates organized keyword management.
• Tracking Keywords List: For personalized keyword monitoring.
  • Bookmark Keywords: Easily add and organize keywords into project-specific lists.
  • Performance Trends: Monitors SAP, app count, Apple’s hints, difficulty, SAP history, and current ranking.
  • Import/Export: Seamless integration into existing workflows.
• Competitor Analysis (Applications): Broader insights into competitor strategies.
  • Key Metric Tracking: Monitors icon, title, subtitle, author, revenue, downloads, ratings, review counts, and screenshot previews.
  • Update and Pricing Strategies: Stays informed about competitor changes.
• Keywords: Overview: Identifies top-ranking apps for specific keywords, indicating relevancy and leadership.
• Keywords: Search App by keyword: Discovers leading apps for any keyword, providing detailed app info for analysis.
• Top apps by category: Analyzes leading apps within specific categories across various Apple platforms, with filters for top, new, free, paid, or top-grossing apps.
• Category Ranking: Tracks app performance across categories, countries, and platforms in real-time and historically.
• In-App Events Overview: Showcases events by category and country, with heat maps for visual insights.
• App Overview: Displays detailed information about a selected app across all 39 localizations, including screenshots, keyword effectiveness, ratings, and in-app purchases.
• App Clash: Compares competitors across countries in a single interactive table, highlighting keyword appearance in metadata and visualizing revenue, downloads, and release/update dates.

Monitoring Tools (Free Tiers Available)

Aso.dev also offers free tools for market monitoring.

• Anomaly Detector (Free): Monitors fluctuations in app rankings to identify potential App Store algorithm changes, highlighting significant deviations in red.
• SAP Detector (Free): Tracks historical Search Ads Popularity (SAP) trends, grouping keywords into popularity ranges to spot unusual patterns.
• App Flow (Free): Tracks total live apps, new submissions, and removals over time, providing market insights.

Developer Tools & Collaboration

The platform also aims to be an all-in-one solution for developers and marketers. Aso.dev Review & First Look

• Reply to Reviews: Efficiently manage and respond to reviews in multiple languages, with AI-powered translation and response generation.
• Measurements & Metrics Graphs: Gain comprehensive insights into app performance, including impressions, page views, app units, purchases, retention, active devices, sessions, and revenue.
• Localization: Export translations in .arb and .strings formats, with one-click AI translation.
• Project Sharing with Flexible Access Rights: Collaborate with teams and clients, setting precise access permissions.
• Timeline: Tracks and visualizes key app changes (keywords, titles, release dates) with historical and localization-specific insights.
• iTunes Country Switcher (Free): Effortlessly switches between iTunes countries for region-specific content testing.

While the “Certificates,” “Identifiers,” “Profiles,” and “Devices” management features are listed as “Coming Soon,” their planned inclusion further solidifies aso.dev’s ambition to be a holistic developer platform.

The breadth of features suggests a robust and capable platform for serious app developers and marketers looking to optimize their presence and operations on the App Store.