Aso.dev Pricing

Aso.dev offers a tiered pricing structure designed to cater to different user needs, from individual developers to professional app marketers.

The plans are presented clearly on the homepage, highlighting what features are included in each tier and offering both monthly and yearly subscription options with a discount for annual commitment.

Overview of Pricing Tiers

There are three main pricing tiers: “Console,” “Indie,” and “Pro.” Each tier is priced “Per Seat,” implying that larger teams will need to purchase multiple seats.

“Each seat comes with unlimited access to Apple developer accounts, keywords, competitors, and projects,” which is a significant benefit for consistency across plans.

1. Console Plan:

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   • Purpose: Described as “For developers and release managers,” focusing primarily on basic App Store Connect alternative functions without advanced ASO extras.
   • Monthly Price: $9 Per Seat
   • Yearly Price: $99 Per Year (saving 25% compared to monthly)
   • Trial Period: 3-Day Trial Period
   • Included Features: Unlimited Apps, Smart Metadata Editor, Bulk Editor, Subscriptions, Pricing, Mass screenshot uploader, Localization, Measurements & Metrics Graphs, Interactive Cross-Localization Table, Reply to Reviews, Project Sharing with flexible Access Rights, App Store Review Submissions.
   • Coming Soon Features: Certificates, Identifiers, Devices, Profiles.

2. Indie Plan:

   • Purpose: “Special for indie developers,” providing the Console features plus core ASO tools.
   • Monthly Price: $25 Per Seat
   • Yearly Price: $225 Per Year (saving 25% compared to monthly)
   • Trial Period: 7-Day Trial Period
   • Included Features: All Console plan features, plus Keywords: Rankings, Tracking keywords list, Keywords: Overview, Keywords: Search App by keyword, Top apps by category, Category Ranking, Competitor Analysis, Spy: Competitors’ Keywords Ranking, App Info, App Overview, ASO Check, In-App Events, In-App Events Overview.
   • Data History: 1-month data history, no export.
   • Coming Soon Features: Same as Console.

3. Pro Plan: What to Expect from aso.dev

   • Purpose: “For professional app marketers,” offering everything needed for leading on the App Store and growing through ASO.
   • Monthly Price: $69 Per Seat
   • Yearly Price: $621 Per Year (saving 25% compared to monthly)
   • Included Features: All Indie plan features, plus Isolated App Store Access via Proxy, Extended Data Insights for all ASO metrics, Export to Excel and CSV, Custom Product Pages, App Clash, Apple Ads Insights (Coming Soon).
   • Data History: Extended data insights (e.g., Keywords: Rankings & Overview for 60 days vs. 30 days, Ranking Trends since Sep 2024 vs. 30 days, Top apps by category & Category Ranking since Sep 2024 vs. 30 days for Indie).
   • Coming Soon Features: Same as Console/Indie.

Key Aspects and Considerations

• Per-Seat Model: The pricing is per user, which can scale up for larger teams. However, the “unlimited access to Apple developer accounts, keywords, competitors, and projects” per seat offers good value for a single user managing multiple apps or clients.
• Annual Discount: The 25% saving for yearly subscriptions is a standard incentive to encourage longer commitments. For a user who plans to use the service long-term, the annual option makes financial sense.
• Trial Periods: The availability of trial periods is positive, allowing users to test the platform. However, the 3-day trial for the basic Console plan is quite short, making a comprehensive evaluation challenging. The 7-day trials for Indie and Pro are better but still on the shorter side for complex ASO tools.
• Feature Progression: The pricing structure effectively gates advanced ASO and market intelligence features behind higher tiers. The “Console” plan is very basic, primarily an App Store Connect alternative, while “Indie” adds core ASO, and “Pro” provides the full suite including deeper competitive analysis and data export.
• Data History Limitations (Indie): The “1-month data history, no export” for the Indie plan is a notable limitation. For serious ASO work, longer data history and export capabilities (available in Pro) are often crucial for trend analysis and reporting.
• “Coming Soon” Features and Value: Several features are listed as “Coming Soon” across all plans, including critical developer tools like Certificates, Identifiers, Devices, and Profiles. This means users are paying for a platform that isn’t yet fully realized in its “all-in-one” ambition. This should be factored into the perceived value for money.
• Value for Money:
  • The Console plan at $9/month seems very competitive if a user only needs a simplified App Store Connect interface without SMS hassles and basic management features.
  • The Indie plan at $25/month offers a decent entry point for basic ASO, but the limited data history might be a constraint.
  • The Pro plan at $69/month provides the most comprehensive set of tools, including crucial data export and extended history, making it the most suitable for professional marketers or agencies who rely heavily on deep analytics.

Overall, aso.dev’s pricing is structured to match escalating feature sets, with clear benefits for committing annually.

However, potential users should carefully evaluate whether the current feature set (excluding “Coming Soon” items) and the data history limitations of lower tiers meet their specific needs, especially given the relative lack of transparency on other parts of the website.