WriterZen Features

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WriterZen packs a punch with its features, aiming to cover the entire content creation journey. From brainstorming to optimizing, it’s designed to streamline the process. Here’s a closer look at what you can expect:

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Topic Discovery

This is often one of the first stops for users. The Topic Discovery tool helps you unearth content ideas and establish topical authority in your niche. You simply plug in a keyword and a location, and it serves up a wealth of information to help you plan your content.

  • Core and Secondary Topic Ideas: It gives you broad topic ideas that could be pillar posts, along with supporting ideas to build out your content clusters.
  • Competitor Insights: You can see what your competitors are doing, including the topics they’re covering and related search queries.
  • Google Suggest Insights: This pulls in ideas directly from Google’s autocomplete, giving you a peek into what people are actually searching for.
  • Filtering Options: You can filter the topic data based on relevancy and search volume, making it easier to pinpoint valuable opportunities. Some users have noted that while the suggestions are generally good, sometimes you still need to use common sense as a few might be a bit off.

Keyword Explorer

This tool is a powerhouse for keyword research. It goes beyond basic metrics to provide deep insights into keywords, helping you find those low-competition, high-value opportunities.

  • Comprehensive Data: You’ll see search volume over time, estimated cost-per-click (CPC), and keyword difficulty.
  • Wildcard Search: This lets you find keywords with specific intent. For example, if you search “content marketing,” you could use a wildcard to find related keywords like “What is * content marketing.”
  • Golden Filter: This is a standout feature that helps you find keywords with low “Allintitle” data but high search volume. The “Golden Score” considers factors like search volume, organic click-through rate, and ranking difficulty to highlight keywords with the highest potential. Many users have found this to be one of the fastest ways to generate organic traffic.
  • Keyword Clustering: WriterZen automatically groups related keywords into clusters, which is incredibly useful for building topical authority and ensuring you cover a subject comprehensively. This saves a ton of time that you’d otherwise spend manually filtering keywords.
  • Domain Search: You can plug in a competitor’s domain to see what keywords they’re ranking for, giving you a clear picture of their SEO strategy.

Content Creator

Once you’ve done your research, the Content Creator module is where the writing happens. It’s designed to help you create SEO-optimized content efficiently.

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  • Outline Generation: It can generate outlines using data from the top 20 search engine results pages (SERPs), Reddit discussions, and Google Suggests, helping you structure your content effectively.
  • AI Assistant: This feature provides AI-powered help to produce engaging content. It can write titles, descriptions, outlines, or even full articles based on various templates. While the quality of AI-generated drafts can vary, they often serve as an excellent starting point, allowing you to focus on refining and adding your unique touch.
  • Real-time SEO Suggestions: As you write, the tool provides suggestions to optimize your content, helping you hit the right word count and use keywords effectively.
  • Plagiarism Checker: Integrated directly into the content creation process, this ensures your content is original and unique.

Keyword Planner

The Keyword Planner is designed for organizing and strategizing your keyword efforts.

  • Keyword Import and Clustering: You can import up to 20,000 keywords and have WriterZen automatically cluster them. This clustering is based on SERPs, keyword intent, and the buying journey, offering a more nuanced view than just basic volume data.
  • Custom Filtering: You can filter and edit clusters to align with your specific project goals.
  • Content Brief Creation: Coupled with AI, this tool can help teams quickly generate hundreds of tailored content briefs, streamlining the content production process.

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