Easy Text Marketing Platform Pros & Cons

Like any tool, Easy Text Marketing has its strengths and weaknesses. It’s important to look at both sides to see if it’s the right fit for your needs.

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Pros

• Ease of Use: Many users praise the platform for being incredibly easy to set up and use, even if you’re not tech-savvy. The dashboard is often described as intuitive, allowing you to get campaigns running quickly.
• Comprehensive Features: It offers a wide range of features like unlimited keywords, groups, digital coupons, contests, and two-way chat, making it a robust solution for various marketing needs.
• Cost-Effectiveness: Compared to traditional advertising or even some other SMS platforms, it can be a “cheap way to send a lot of SMS messages”. The “unlimited messaging” model (when connected to your own gateway) is a significant advantage for managing costs.
• High Engagement Rates: SMS marketing generally boasts very high open rates (around 98%), and this platform is built to leverage that direct line of communication, leading to increased customer engagement and potential sales.
• Responsive Customer Support: Multiple reviews highlight the “excellent support” and “next-level” customer service, with quick and helpful responses to user queries. This can be a huge relief, especially during initial setup or when troubleshooting.
• Automation Capabilities: Integrations with tools like Pabbly Connect and Zapier allow for seamless automation of marketing workflows, turning leads into loyal customers without constant manual effort.
• Versatile Outreach: The ability to send SMS, MMS, and even voice blasts means you can reach your audience through their preferred medium, enhancing your communication strategy.

Cons

• User Interface (UI) Bugs: Some users have pointed out “minor UI bugs” or that the user interface “could be improved”. While not deal-breakers for most, these small hiccups can sometimes affect the overall experience.
• Gateway Dependency for Unlimited Messaging: While “unlimited messaging” is a huge pro, it’s important to remember this relies on you connecting your own third-party SMS gateway (like Twilio, Telnyx, etc.). This means you’ll still have costs associated with those gateway services, and the “unlimited” refers to the platform’s usage, not necessarily zero cost per message.
• Potential for Learning Curve: While generally easy to use, some users new to SMS marketing or automation might find a slight learning curve when setting up more complex features like text funnels or integrations. However, this seems to be mitigated by the strong customer support.
• Tutorial Accessibility Issues (reported): One reviewer mentioned that the “tutorial page hasn’t been accessible for a long time”. If accurate, this could be a hurdle for new users trying to learn the ropes independently, although other reviews praise the available documentation and quick support.

Read more about Easy Text Marketing Platform Review:
Easy Text Marketing Platform Review & First Look
Easy Text Marketing Platform Features