If you’re exploring SMS marketing, it’s good to know there are plenty of options out there, each with its own strengths. While Easy Text Marketing offers a unique value, especially with its lifetime deal model, here are some other popular SMS marketing services that businesses often consider. They might differ in pricing, features, and target audience, but all aim to help you connect with customers via text.

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1. EZ Texting

Often highlighted for its ease of use and built-in marketing features, EZ Texting is a strong contender, particularly for those who are new to SMS marketing. It offers features like mass texting, automated messages, and detailed reporting. They also have some advanced tools, including AI-powered compose and a native Shutterstock integration for easily adding images.

Pros: User-friendly, good template library, intuitive AI features, robust analytics for the basics, and a Team Inbox for collaborative messaging. They also offer unlimited incoming messages, contacts, and keywords in all plans.
Cons: Can be pricier, especially for higher volumes of MMS or if you need many third-party integrations beyond what’s built-in (often requiring Zapier knowledge). Some users find their support options fewer than competitors.
Pricing: Starts around $25/month for 500 monthly credits (Launch plan), scaling up to $3,000/month for Enterprise plans with 200k credits. MMS messages typically cost 3 credits compared to 1 for SMS.

2. SimpleTexting

This platform is often praised for its intuitive user interface and its ability to scale with businesses. SimpleTexting is an all-in-one solution that provides tools for launching campaigns without deep technical skills.

Pros: Very easy to set up campaigns, excellent user experience, free incoming messages, strong link tracking, and robust integration options with tools like Mailchimp and Zapier. They offer unlimited keywords and 5 user seats even on lower plans.
Cons: Sharing the platform among team members might require a higher-tier plan, and some users report that customer service can get backed up. Message character limits can sometimes feel restrictive.
Pricing: Starts around $29/month for 500 SMS messages, with scalable options available.

3. Textedly

Textedly is known for being an affordable and easy-to-use SMS marketing platform that helps businesses with mass communication and increasing revenue. Many users highlight its simplicity and excellent customer service.

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Pros: User-friendly interface, competitive pricing, high open rates (98% read within 3 minutes), ability to send MMS, two-way conversations, autoresponders, and instant follow-up workflows. It also offers unlimited contacts and options to segment lists.
Cons: While affordable, you still pay per message, and larger volumes will increase costs.
Pricing: Offers various plans, starting from around $29/month for 600 texts (Basic plan) up to $3,599/month for 240,000 texts (Champion plan). They also charge a monthly Telecom surcharge.

4. SlickText

SlickText is another well-regarded SMS marketing tool, particularly for lead generation, nurturing, and advanced segmentation. It focuses on helping businesses manage and optimize their SMS campaigns.

Pros: Strong marketing tools, easy phone number collection methods, behavioral segmentation, unique promo codes, and automated workflows. It also has a good inbox for one-on-one conversations.
Cons: Similar to others, it’s a subscription model where costs increase with message volume.
Pricing: Starts at around $29/month for 500 SMS messages.

5. Twilio

Twilio is a bit different as it’s more of a programmable communication platform than an out-of-the-box marketing app. It’s highly customizable and often favored by developers or businesses with in-house technical teams who want to build their own SMS solutions. Easy Text Marketing Platform Complaints & Common Issues

Pros: Extremely flexible and customizable, global reach, often the cheapest per-message cost, and powerful APIs for integration.
Cons: Requires technical knowledge to set up and manage, as it’s not a ready-to-use marketing platform. It’s more of a “do-it-yourself” approach.
Pricing: Pay-as-you-go model, with text messages starting at around $0.0079/message sent and received, plus additional carrier fees. Dedicated phone numbers are extra.

When considering alternatives, always think about your budget, the level of technical expertise you have, and the specific features that are most crucial for your marketing strategy.

Best SMS Services Like Easy Text Marketing Platform

1. EZ Texting

2. SimpleTexting

3. Textedly

4. SlickText

5. Twilio

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