Whitespace.com Reviews

Based on looking at the website, Whitespace.com appears to be a design, advertising, and communications firm, specializing in helping clients articulate their message effectively across various mediums. It’s not a product review site, nor does it sell a tangible product directly, but rather showcases its portfolio and capabilities in creative services. The site highlights past projects ranging from political campaigns and non-profit initiatives to university philanthropy reports and mobile app promotions, demonstrating a versatile approach to visual and communication challenges. The focus is clearly on the services offered by White Space, emphasizing design, strategic communication, and fundraising support, rather than being a platform for user-generated reviews of other products or services.

The site exudes a personal touch, particularly through the frequent mention of Sheila Von Driska, who seems to be the central figure or founder.

Her reputation and long-standing relationships with clients are highlighted through testimonials, suggesting a client-centric approach and a commitment to long-term partnerships.

The projects detailed, such as “Navigating Lung Cancer 360º of Hope” and the work for UC Berkeley, showcase a blend of commercial and philanthropic endeavors, positioning White Space as a firm with both creative prowess and a social conscience.

For anyone seeking professional design, advertising, or communication strategy, the site provides a glimpse into the firm’s experience and philosophy: “set unreachable goals and then reach them.”

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The Core Philosophy: Setting Unreachable Goals and Reaching Them

Whitespace.com’s mantra, “set unreachable goals and then reach them,” isn’t just a catchy phrase. it’s a window into their operational ethos.

This philosophy, championed by founder Sheila Von Driska, permeates every project showcased on the site, from high-stakes political campaigns to deeply personal non-profit initiatives.

It speaks to a profound belief in pushing boundaries and achieving what might initially seem impossible.

Embracing the Challenge: Beyond Conventional Marketing

This philosophy translates into a willingness to tackle projects that demand significant creativity and strategic foresight. For instance, the site highlights their involvement in the “Navigating Lung Cancer 360º of Hope” guidebook. This isn’t just a design job. it’s a mission to transform a devastating disease into something manageable and survivable. The goal here is literally life-changing, and White Space’s contribution goes beyond mere aesthetics, aiming to create a comprehensive, navigable resource.

• Strategic Design: The guidebook’s design needed to be intuitive and compassionate, guiding patients and their loved ones through complex medical information.
• Impact-Driven Communication: The ultimate goal was to provide hope and practical tools, turning design into a vehicle for real-world impact.
• Collaboration with Experts: Working with the Bonnie J. Addario Lung Cancer Foundation and leading experts signifies a commitment to accuracy and authority in their communication efforts.

The UC Berkeley Philanthropy Reports: A Testament to Scale and Vision

Another prime example is their long-standing work on the University of California, Berkeley’s annual reports of philanthropy. Designing six consecutive annual reports and extensive campus signage for a $3 billion campaign is no small feat. This project exemplifies how White Space applies its philosophy to large-scale, high-stakes initiatives. Cafe.com Reviews

• Branding and Storytelling: Showcasing Berkeley’s brilliance and impact through compelling design that communicates the university’s mission and achievements.
• Large-Scale Implementation: The “signage that blanketed the campus” indicates an ability to execute designs across diverse physical spaces, ensuring a cohesive visual identity for a massive fundraising effort.

Client Testimonials: Proof of Concept

The testimonials scattered throughout the site serve as empirical evidence that White Space delivers on its ambitious promises.

Shawn Melikian from UC Berkeley’s Marketing and Communications praises Sheila as his “favorite vendor,” highlighting her exceptional work ethic and results.

Darby Anderson Jackson from Ziploop, Inc., echoes this, emphasizing Sheila’s “creative mind,” speed, and ability to meet tight deadlines. These aren’t just polite endorsements.

They underscore the firm’s capacity to not only set unreachable goals but also to consistently surpass client expectations in reaching them.

A Deep Dive into Key Service Areas

Whitespace.com offers a robust suite of services, primarily focused on design, advertising, communications, and fundraising. These aren’t just buzzwords. the website provides concrete examples of how they apply these services to diverse client needs, demonstrating a versatile and impactful approach. Flexclip.com Reviews

1. Design Excellence: Visual Communication at Its Best

At the heart of White Space’s offerings is a strong emphasis on design. This isn’t just about making things look pretty. it’s about crafting visual communication that effectively conveys messages, builds brands, and achieves specific objectives.

• Logo Design: As seen with the “LA SPACE” and the “Kamala Harris” logo, White Space understands that a logo is more than just an image. it’s the cornerstone of identity. Their approach is rooted in creating memorable, impactful symbols that resonate with their intended audience.
• Publication Design: The “Navigating Lung Cancer 360º of Hope” guidebook and the UC Berkeley annual philanthropy reports highlight their expertise in designing comprehensive, information-rich publications. This involves:
  • Information Hierarchy: Structuring complex data into easily digestible formats.
  • Readability and User Experience: Ensuring the design enhances comprehension and engagement.
  • Brand Consistency: Maintaining a cohesive visual language across multi-page documents.
• Signage and Environmental Graphics: Their work for UC Berkeley’s $3 billion campaign and Ziploop’s mall promotions demonstrates their ability to design large-scale physical graphics. This requires:
  • Scalability: Designs that look good from a distance and up close.
  • Material Understanding: Knowledge of how designs translate to various physical mediums banners, bus ads, indoor/outdoor signs.
  • Navigational Clarity: Using design to guide and inform audiences in physical spaces.

2. Advertising and Marketing Campaigns: Reaching the Right Audience

Whitespace.com’s portfolio shows a clear capability in developing and executing advertising and marketing campaigns.

They understand that effective advertising goes beyond just creative visuals.

It requires strategic thinking to connect with target demographics.

• Campaign Strategy: The “Kamala Harris” hat campaign, while simple in its product, was strategically designed to foster a specific political identity and support.
• Digital Integration: Their involvement with Ziploop, promoting a mobile shopping organizer through Simon Mall’s digital marketing channels, showcases their understanding of digital promotional strategies. This includes:
  • Targeted Incentives: Helping clients create mobile incentives that resonate with specific user behaviors.
  • Performance Tracking: Supporting platforms that allow clients to track user reactions and campaign effectiveness.
• Traditional Advertising: The mention of “national, large scale banner and bus ads” for the Addario Lung Cancer Foundation and Ziploop indicates their experience with traditional, high-impact outdoor advertising. This often involves:
  • Concise Messaging: Crafting powerful messages that grab attention quickly.
  • High Visual Impact: Designs that stand out in busy urban environments.

3. Communications Strategy: Crafting the Message

Beyond just design and advertising, White Space appears to be adept at communications strategy. This is about what to say, how to say it, and where to say it to achieve maximum impact. Gradio.com Reviews

• Storytelling: The success of the UC Berkeley philanthropy reports hinges on telling compelling stories of impact, which White Space facilitates through its design and organizational prowess.
• Clarity and Persuasion: The “Navigating Lung Cancer” guidebook exemplifies clear, compassionate communication designed to empower and inform.
• Brand Voice Development: While not explicitly stated as a separate service, the consistent tone and message across various client projects suggest an ability to help clients define and articulate their unique brand voice.

4. Fundraising Support: Driving Philanthropic Success

A distinctive service area highlighted on the site is their direct involvement in fundraising initiatives, particularly for non-profits and educational institutions.

• Annual Reports of Philanthropy: Their work for UC Berkeley is a prime example of how design and communication can be leveraged to celebrate donor impact and encourage continued giving. These reports are crucial tools for donor stewardship.
• Non-Profit Marketing: The commitment to donating 10% of profits from relevant projects to the Bonnie J. Addario Lung Cancer Foundation and the Berkeley Foundation demonstrates a deeper engagement beyond just contractual work. This suggests:
  • Mission Alignment: Working with organizations whose causes they believe in.
  • Impact Reporting: Creating materials that clearly articulate the impact of donations.
  • Donor Engagement Tools: Designing materials that help foundations connect with and inspire their donor base.

These interconnected service areas position Whitespace.com as a comprehensive partner for organizations looking to elevate their visual identity, streamline their communications, and effectively engage their target audiences for a variety of strategic objectives, including critical fundraising efforts.

Client Partnerships and Impact: A Track Record of Success

Whitespace.com’s strength lies not just in its design capabilities, but in its ability to forge long-term, impactful partnerships with a diverse array of clients.

The website prominently features several case studies that underscore this collaborative approach and the tangible results achieved.

Bonnie J. Addario Lung Cancer Foundation: A Mission-Driven Partnership

The partnership with the Bonnie J. Addario Lung Cancer Foundation ALCF stands out as a prime example of White Space’s commitment to mission-driven work. Sheila Von Driska’s personal promise to Bonnie J. Addario, the founder and survivor, to be involved “until we found a cure” speaks volumes about the depth of their relationship. Swift-playgrounds.com Reviews

• “Navigating Lung Cancer 360º of Hope”: This comprehensive guidebook, designed by White Space, is a critical resource for patients and caregivers. Its success lies in:
  • Accessibility: Making complex medical information understandable and actionable.
  • Empowerment: Providing tools and hope for those facing lung cancer.
  • Collaboration: A joint effort with the foundation’s patient services team and leading experts, highlighting White Space’s ability to facilitate complex content creation.
• Ongoing Support: The continuous involvement since 2006, encompassing “marketing and public awareness initiatives” and “large scale banner and bus ads,” demonstrates a sustained, strategic partnership focused on raising awareness and driving change for an underfunded cancer. The commitment to donate 10% of profits from relevant projects to ALCF further solidifies this deeply integrated philanthropic model.

University of California, Berkeley: Showcasing Academic Philanthropy

White Space’s extensive work with the University of California, Berkeley, particularly on their annual philanthropy reports, highlights their expertise in communicating the impact of major institutions and their fundraising efforts.

• Multi-Year Engagement: Designing the last six annual reports and signage for a previous $3 billion campaign showcases a long-standing, trusted relationship. This indicates:
  • Consistency in Branding: Maintaining a cohesive visual identity across multiple years and various formats.
  • Strategic Storytelling: Crafting narratives that effectively communicate the impact of donations and the university’s “brilliance.”
  • Large-Scale Project Management: Handling the design for a massive fundraising initiative with diverse collateral.
• Client Endorsement: Shawn Melikian, Design & Production Manager at UC Berkeley, praises Sheila as his “favorite vendor,” emphasizing her reliability and exceptional work quality. This reinforces White Space’s reputation for delivering on large, complex projects. The 10% profit donation to the Berkeley Foundation further illustrates White Space’s commitment to supporting educational endeavors.

Ziploop, Inc.: Innovating Mobile Shopping Experiences

The partnership with Ziploop, Inc., a “mobile shopping organizer,” demonstrates White Space’s agility in working with technology startups and consumer-facing applications.

• Signage and Promotion: White Space helped create and produce signage for Ziploop’s promotion through Simon Mall’s digital marketing channels and in select national malls. This required:
  • Understanding of Digital-Physical Integration: Designing collateral that bridges the gap between a mobile app and physical retail environments.
  • Retail Environment Awareness: Creating designs that capture attention in high-traffic shopping areas.
• Industry Recognition: Ziploop being a finalist at the National Retail Federation’s Big Show 2015 for its potential to “transform the shopping experience” indirectly reflects on the quality of the marketing and communication efforts supported by White Space.

These case studies collectively paint a picture of Whitespace.com as a highly effective, client-focused firm that not only produces exceptional design but also becomes a valued strategic partner in achieving significant organizational goals.

The Team and Leadership: Sheila Von Driska’s Vision

While Whitespace.com doesn’t explicitly feature an “About Us” page detailing every team member, the presence and influence of Sheila Von Driska are undeniably central to the firm’s identity and reputation. She emerges as the guiding force, a creative mastermind, and a highly respected figure in the industry.

Sheila Von Driska: The Mastermind

Based on the testimonials and project descriptions, Sheila Von Driska is much more than just a founder or principal. she is the creative and strategic backbone of White Space. Clients consistently praise her for: Zerobounce.com Reviews

• Unparalleled Creativity: Darby Anderson Jackson from Ziploop, Inc., states, “Her creative mind never ceases to come up with the perfect tagline, graphic or message.” This suggests an innate ability to generate innovative ideas and solutions tailored to diverse marketing challenges.
• Strategic Acumen: Her involvement in projects like the “Navigating Lung Cancer” guidebook and the UC Berkeley philanthropy reports goes beyond mere design. it reflects a deep understanding of communication objectives and how design can serve broader strategic goals.
• Strong Client Relationships: Shawn Melikian from UC Berkeley refers to her as his “favorite vendor,” and Bonnie J. Addario emphasizes their long-standing friendship and Sheila’s unwavering commitment to the foundation’s mission. These relationships are built on trust, reliability, and consistent delivery.

A Lean, Effective Model?

While the site doesn’t detail a large team, the emphasis on Sheila suggests a potentially lean and agile operational model. This could mean:

• Direct Client Access: Clients likely interact directly with Sheila, ensuring a consistent vision and immediate responsiveness.
• Expert-Driven Projects: Projects are likely personally overseen by Sheila, bringing her extensive experience to bear on every task.
• Networked Collaboration: It’s possible White Space operates with a network of specialized freelancers or partners, brought in on a project-by-project basis to complement Sheila’s core expertise, allowing for scalability without the overhead of a large in-house team. This can often lead to more specialized and cost-effective solutions for clients.

Values and Commitment

Sheila’s personal commitment to causes like lung cancer research “until we found a cure” and public education through the Berkeley Foundation work is interwoven with the firm’s business practices. The decision to donate 10% of profits from relevant projects to these foundations is not just a marketing tactic. it reflects a genuine alignment of business values with philanthropic endeavors. This commitment is a powerful differentiator, signaling to potential clients that White Space is not just a service provider but a socially conscious partner.

In essence, Sheila Von Driska is the embodiment of Whitespace.com’s philosophy of setting and reaching “unreachable goals.” Her leadership, creative vision, client-centric approach, and personal integrity appear to be the driving forces behind the firm’s consistent success and its ability to attract and retain high-profile clients across diverse sectors.

The “SPACE” Concept: Categorizing Creativity

Whitespace.com organizes its portfolio and capabilities using a unique “SPACE” concept, which serves as a thematic categorization of their diverse projects.

This approach provides a clear, digestible overview of their work across different sectors and objectives. Xsplit.com Reviews

Each “SPACE” represents a distinct area of expertise or client focus, making it easy for visitors to navigate their capabilities.

LA SPACE: Political and Cause-Driven Campaigns

The “LA SPACE” is dedicated to political and advocacy-oriented projects. The most prominent example here is the work related to Kamala Harris.

• Objective: To support political campaigns through design and communication, fostering identity and public support.
• Key Deliverables: Logo design specifically for Kamala Harris, campaign messaging, and promotional items like hats. The site mentions the logo was created due to pronunciation issues and a strong belief in her presidential potential.
• Strategic Insight: This space demonstrates White Space’s ability to engage with high-stakes political narratives, creating visuals that aim to be memorable and impactful in the public discourse. The hats, specifically, were created for her “first run at it,” indicating involvement from early stages of her political journey.

HOPE SPACE: Healthcare and Non-Profit Initiatives

“HOPE SPACE” is clearly focused on projects within the healthcare and non-profit sectors, particularly those with a strong social mission. The flagship project here is “Navigating Lung Cancer 360º of Hope.”

• Objective: To provide comprehensive, accessible information and support for patients and families, turning complex health challenges into manageable ones.
• Key Deliverables: Design and development of guidebooks, comprehensive resources, and potentially other awareness materials. The mention of it being “the most comprehensive guidebook for surviving lung cancer” underscores the depth of their work.
• Strategic Insight: This space highlights White Space’s capacity for empathetic design and communication, working with organizations like the Bonnie J. Addario Lung Cancer Foundation to address critical public health issues. The 10% profit donation further aligns their business with these philanthropic goals.

TOOT SPACE: Education and Philanthropy

• Objective: To showcase the brilliance and impact of public education, specifically through the design of annual reports of philanthropy and campus-wide signage.
• Key Deliverables: Design of annual reports that detail philanthropic achievements, and environmental graphics signage for major fundraising campaigns like the $3 billion campaign.
• Strategic Insight: This demonstrates White Space’s skill in articulating the value of higher education and donor impact, vital for continued fundraising success. The focus on “shining beacon for all that public education can be” suggests a deep understanding of the narratives crucial for institutional development. The 10% profit donation to the Berkeley Foundation reinforces this commitment.

APP SPACE: Technology and Mobile Commerce

“APP SPACE” focuses on projects related to technology, particularly mobile applications and digital platforms. The featured client is Ziploop, Inc.

• Objective: To promote mobile applications and digital services through effective signage and marketing strategies in retail environments.
• Key Deliverables: Creation and production of signage for in-mall promotions, collaborating with digital marketing channels of major retailers.

Other “SPACES” Mentioned, but Less Detailed

The website also briefly mentions “PARTY SPACE” and “LOGO SPACE” as categories, though they are not detailed with specific projects in the same way as the others. This suggests: Notabase.com Reviews

• PARTY SPACE: Likely covers event branding, invitations, and promotional materials for celebrations or corporate events.
• LOGO SPACE: A dedicated section for showcasing various logo design projects, reinforcing their foundational design capabilities across different industries.

This “SPACE” categorization system effectively communicates White Space’s versatile expertise, allowing potential clients to quickly identify relevant past work and understand the breadth of their capabilities in a structured and intuitive manner.

Website User Experience and Navigation

The user experience UX and navigation of Whitespace.com are crucial aspects of how visitors perceive the firm’s professionalism and clarity.

While the site is visually minimal, its structure appears to prioritize straightforward access to portfolio pieces, reflecting a “show, don’t tell” approach.

Simplicity and Focus on Portfolio

The website seems to embrace a minimalist design, often characterized by ample “whitespace” fittingly, given the company name. This design choice typically aims to:

• Reduce Clutter: Removing unnecessary elements helps focus the user’s attention on the core content – the projects themselves.
• Enhance Readability: Clean layouts with clear typography make it easier to digest project descriptions and testimonials.
• Convey Professionalism: A minimalist aesthetic often signals sophistication and confidence in the work being presented, rather than relying on flashy, distracting elements.

The primary navigation appears to be centered around the “SPACE” categories LA SPACE, HOPE SPACE, TOOT SPACE, APP SPACE, PARTY SPACE, LOGO SPACE, CREATIVE SPACE 1. This categorical approach is effective for: Origami-studio.com Reviews

• Targeted Exploration: Users interested in, say, non-profit work can directly jump to “HOPE SPACE” without sifting through irrelevant content.
• Showcasing Versatility: It clearly articulates the breadth of White Space’s capabilities across different industries and project types.

Navigation Mechanics

The mention of “prev / next” buttons suggests a gallery-like or slideshow navigation within each “SPACE.” This method:

• Intuitive for Visual Content: Ideal for showcasing a series of images or case studies.
• Controlled Flow: Guides the user through the firm’s work in a curated sequence.
• Potential for Discovery: Users might stumble upon interesting projects they weren’t explicitly searching for.

However, a gallery-based navigation might also require clear indicators of how many projects are in each “SPACE” and where the user is within that sequence to prevent a feeling of endless clicking.

The numbers like “LA SPACE 3,” “HOPE SPACE 10,” etc., likely refer to the number of projects or iterations within each category, which is a helpful metric for users.

Content Structure and Information Delivery

The primary content delivery appears to be through detailed project descriptions and testimonials. This is an effective strategy because:

• Demonstrates Expertise: By explaining the challenge, White Space’s role, and the outcome for each project, they subtly showcase their strategic thinking.
• Builds Trust: Testimonials from prominent clients like UC Berkeley, Ziploop, and the Addario Lung Cancer Foundation serve as powerful social proof, validating their capabilities.
• Contextualizes Work: Instead of just showing pretty pictures, the narratives provide context, making the work more meaningful and understandable to potential clients.

Areas for Potential Enhancement Hypothetical

While the minimalist approach has its merits, some users might look for: Superhuman.com Reviews

• A dedicated “About Us” page: Beyond just Sheila, a section introducing key team members, their roles, and perhaps the firm’s history could add more depth and personality.
• Contact Information prominent: Ensuring clear and easily accessible contact details phone, email, inquiry form is essential for lead generation.
• A “Services” page: While “SPACE” categories imply services, a more explicit breakdown of what they offer e.g., brand strategy, content creation, digital marketing, print collateral could be beneficial for clarity.
• A Blog or Insights Section: Sharing industry insights, case study deeper dives, or thought leadership pieces could position White Space as an authority and aid SEO.

Overall, the website’s UX and navigation prioritize the efficient display of their portfolio, allowing the work to speak for itself.

The “SPACE” categorization is a clever and effective way to manage and present their diverse range of services and successful client partnerships.

Contact and Engagement: How to Connect with White Space

Connecting with Whitespace.com for potential projects or inquiries is straightforward, although the website primarily directs users to a specific method for ordering certain items, hinting at a more direct, perhaps personal, approach for broader service inquiries.

Direct Ordering for Specific Products

The website explicitly provides a link for ordering items related to the “Kamala Harris” merchandise: “To Order: https://commala.boldstores.com/“. This indicates:

• E-commerce Integration: While White Space itself is a service firm, they have integrated an e-commerce solution for specific client-related merchandise, demonstrating an ability to manage and facilitate product sales channels.
• Client-Specific Retail: This is not a general White Space store but a dedicated portal for items tied to a particular project the Kamala Harris campaign, which is a common practice for political or cause-related merchandise.

Engaging for Design and Communication Services

For inquiries regarding their core design, advertising, communications, and fundraising services, the approach seems more direct and relational, as evidenced by the recurring phrase: “Just say the word and 10% of our profits from your project will go to this foundation.” This implies: Jepto.com Reviews

• Personalized Consultation: Rather than a generic contact form, the language suggests a more personal dialogue. This could mean initial contact is made via direct email or phone, or through a simple inquiry form not immediately visible on the homepage but potentially linked elsewhere.
• Mission Alignment as an Engagement Driver: The offer to donate profits to foundations like the Bonnie J. Addario Lung Cancer Foundation or the Berkeley Foundation acts as an incentive and a filter. It attracts clients who align with White Space’s philanthropic values, fostering partnerships based on shared purpose. This also acts as a subtle call to action: “If you like our work and our values, let’s talk about your project.”

Testimonials as an Implicit Call to Action

The heavy emphasis on client testimonials throughout the site also serves as an implicit call to action.

By showcasing strong endorsements and positive experiences, White Space aims to build trust and encourage potential clients to reach out.

Phrases like “You won’t find a better person to work with in any capacity” Shawn Melikian or “she’s fantastic to work with” Darby Anderson Jackson are designed to instill confidence and prompt engagement.

Missing Explicit “Contact Us” Section Based on Homepage Text

Based solely on the provided homepage text, a dedicated “Contact Us” link or section with explicit phone numbers, email addresses, or a general inquiry form isn’t immediately apparent. This could mean:

• Contact information is on other pages: It’s common for agencies to have a separate “Contact” or “Inquiry” page.
• Reliance on direct referrals and inquiries: For a firm that prides itself on long-term client relationships and high-profile projects, much of their new business might come through referrals, where direct contact details are shared personally.
• “Say the word” as the primary prompt: The repeated phrase “Just say the word” could be the primary, subtle call to action, implying that a simple email or phone call details likely found on an internal contact page is all that’s needed to initiate a conversation.

In conclusion, Whitespace.com uses a dual approach to engagement: direct e-commerce for specific product sales and a more relationship-focused, consultatory approach for their core design and communication services. Webiny.com Reviews

While a prominent “Contact Us” section isn’t detailed in the provided text, the site effectively builds trust through testimonials and highlights its philanthropic commitment, encouraging direct dialogue with potential clients.

Ethical Considerations and Philanthropic Stance

Whitespace.com distinguishes itself not just by its creative output but also by its clear ethical stance and philanthropic commitment.

This is particularly evident in its practice of donating a portion of profits to specific foundations, signaling a business model that integrates social responsibility.

The 10% Profit Donation Model

The most prominent ethical statement on the website is the repeated promise: “Just say the word and 10% of our profits from your project will go to this foundation.” This is mentioned in relation to two key organizations:

1. Bonnie J. Addario Lung Cancer Foundation: This commitment aligns White Space with a critical health cause, addressing lung cancer, which is highlighted as “the most underfunded of all cancers.” This suggests a genuine desire to contribute to medical research and patient support, driven by a long-standing relationship and shared mission with the foundation’s founder, Bonnie J. Addario. Visme.com Reviews

   • Impact: By linking project revenue directly to this foundation, White Space creates a tangible way for its clients’ investments to also contribute to a broader social good.
   • Transparency: This explicit declaration is a transparent way of showing their corporate social responsibility.

2. Berkeley Foundation University of California, Berkeley: This commitment underscores White Space’s support for public education and institutional philanthropy. By contributing to the Berkeley Foundation, they are helping to fund academic excellence, research, and student support.

   • Alignment: This gesture aligns with their work on the university’s annual philanthropy reports, demonstrating a holistic approach to supporting educational institutions beyond just service delivery.
   • Values: It reflects a belief in the importance of public education as a “shining beacon.”

Beyond Financial Contribution: Deeper Engagement

The ethical stance of White Space extends beyond mere financial donations.

The testimonials reveal a deeper level of engagement:

• Long-Term Commitment: Sheila Von Driska’s promise to Bonnie J. Addario to be involved “until we found a cure” for lung cancer exemplifies a profound, long-term commitment that transcends typical client-vendor relationships. This isn’t just about a project. it’s about a shared mission.
• Mission-Driven Work: The firm actively chooses projects that align with positive societal impact, such as the “Navigating Lung Cancer” guidebook, which is designed to empower and provide hope to patients. This suggests a careful selection of clients and projects that resonate with their values.
• Client Trust and Shared Values: The fact that clients like Bonnie J. Addario speak of Sheila as a “friend” and a “constant resource” indicates a level of trust and shared values that is built over years of collaboration. This type of relationship inherently involves ethical conduct and mutual respect.

Ethical Implications for Clients

For potential clients, White Space’s ethical stance and philanthropic model offer several benefits:

• Reputational Enhancement: Partnering with a firm that actively engages in corporate social responsibility can indirectly enhance the client’s own public image.
• Shared Purpose: For non-profits or socially conscious businesses, working with White Space means aligning with a partner who shares their commitment to making a positive impact.
• Confidence in Integrity: The transparency about profit sharing suggests a firm that operates with integrity and a broader sense of purpose beyond just commercial gain.

In sum, Whitespace.com’s ethical framework is not an afterthought but a foundational element of its brand identity. Dbeaver.com Reviews

Through explicit profit sharing and deep, long-term engagements with mission-driven organizations, they present themselves as a firm committed to leveraging creativity for positive societal change, making them an attractive partner for clients who value both professional excellence and social responsibility.

Future Outlook and Growth Potential

Based on the existing portfolio and the firm’s philosophy, Whitespace.com appears poised for continued success and potential growth, primarily by leveraging its strong reputation, strategic partnerships, and adaptable service model.

Leveraging a Strong Reputation and Testimonials

The robust testimonials from high-profile clients like UC Berkeley, Ziploop, and the Bonnie J.

Addario Lung Cancer Foundation are invaluable assets. These endorsements are not just polite remarks. they speak to:

• Consistent Quality: Repeated praise for creativity, speed, and reliability indicates a consistent delivery of high-quality work.
• Client Satisfaction: The willingness of clients to provide such strong, public commendation suggests deep satisfaction and trust.
• Referral Power: Firms with such strong client relationships often grow significantly through word-of-mouth referrals, which are arguably the most potent form of new business acquisition.

As long as White Space continues to deliver on these promises, their reputation will naturally attract new clients, potentially at a lower marketing cost than firms without such a strong existing client base. Statuspage.com Reviews

Adaptability and Versatility

The “SPACE” concept itself demonstrates the firm’s versatility across diverse sectors: political, healthcare, education, and tech.

This adaptability is a significant growth driver because it means White Space is not confined to a niche market.

• Market Fluctuations: If one sector faces a downturn, their expertise in others allows them to pivot and maintain a steady stream of projects.
• Broader Client Base: Their ability to work with a range of organizations, from large universities to agile tech startups, opens up a wide potential client base.

Strategic Philanthropy as a Differentiator

The commitment to donating 10% of profits to specific foundations is more than just an ethical stance. it’s a strategic differentiator.

• Attracting Values-Aligned Clients: In an increasingly conscious market, businesses and non-profits are looking to partner with firms that share their values. White Space’s philanthropic model positions them as an attractive choice for such clients.
• Enhanced Brand Image: This commitment elevates White Space’s brand image beyond just a service provider, positioning them as a socially responsible entity. This can create a stronger emotional connection with potential clients.
• Recruitment Appeal: For talented creatives, working for a firm that genuinely contributes to social good can be a strong draw, potentially helping White Space attract top talent if and when they decide to expand their internal team.

Potential Avenues for Growth

Looking ahead, White Space could explore several avenues for growth, building on its existing strengths:

• Content Marketing/Thought Leadership: Launching a blog or an “Insights” section on their website where Sheila or team members share their expertise on design trends, communication strategies, or even deeper dives into past projects. This could establish them as thought leaders, drive organic traffic, and attract more inbound leads.
• Strategic Partnerships: Collaborating more formally with other complementary agencies e.g., PR firms, web development agencies to offer a more holistic service package to clients.
• Expanding “SPACE” Categories: As new industries emerge or existing ones evolve, White Space could develop new “SPACE” categories to explicitly showcase new areas of expertise e.g., “Sustainability SPACE,” “AI Communications SPACE”.
• Speaking Engagements: Sheila’s reputation could be leveraged through speaking engagements at industry conferences, further enhancing White Space’s brand visibility and authority.

Given its solid foundation of client trust, diverse portfolio, and purpose-driven approach, Whitespace.com is well-positioned to not only sustain its current level of success but also to strategically expand its reach and impact in the creative and communications industry. Streamyard.com Reviews

Frequently Asked Questions

What is Whitespace.com?

Based on checking the website, Whitespace.com appears to be a design, advertising, and communications firm that provides creative services to various clients, including non-profits, educational institutions, and political campaigns.

They specialize in visual communication, strategic messaging, and fundraising support.

Who is Sheila Von Driska?

Sheila Von Driska is the central figure or founder of Whitespace.com, frequently mentioned in client testimonials as the creative mastermind and primary contact.

Clients praise her for her creativity, strategic thinking, responsiveness, and ability to meet tight deadlines.

What types of services does Whitespace.com offer?

Whitespace.com offers a range of services categorized into “SPACES,” including design logos, publications, signage, advertising and marketing campaigns digital and traditional, communications strategy, and fundraising support e.g., annual reports of philanthropy.

Does Whitespace.com work with non-profit organizations?

Yes, Whitespace.com has a significant track record of working with non-profit organizations, most notably the Bonnie J.

Addario Lung Cancer Foundation, for which they designed the “Navigating Lung Cancer 360º of Hope” guidebook and other marketing materials.

Does Whitespace.com support political campaigns?

Yes, Whitespace.com has experience with political campaigns, as evidenced by their work on the “LA SPACE,” which features projects related to Kamala Harris, including logo design and promotional items like hats.

What is the “10% of profits” initiative mentioned on Whitespace.com?

Whitespace.com has a philanthropic initiative where they pledge to donate 10% of their profits from specific projects to certain foundations, such as the Bonnie J.

Addario Lung Cancer Foundation and the Berkeley Foundation for projects related to UC Berkeley. This demonstrates their commitment to social responsibility.

What is “Navigating Lung Cancer 360º of Hope”?

“Navigating Lung Cancer 360º of Hope” is a comprehensive guidebook for surviving lung cancer, designed by Whitespace.com in collaboration with the Bonnie J. Addario Lung Cancer Foundation and leading experts.

It provides up-to-date navigation tools on diagnosis, staging, treatment, living with lung cancer, and financing care.

Has Whitespace.com worked with universities?

Yes, Whitespace.com has a long-standing partnership with the University of California, Berkeley, where they have designed six annual reports of philanthropy and campus signage for a previous $3 billion fundraising campaign.

What is the philosophy of Whitespace.com?

The philosophy of Whitespace.com is “set unreachable goals and then reach them.” This reflects their ambitious approach to creative and strategic challenges, aiming to achieve exceptional results for their clients.

How does Whitespace.com handle client relationships?

Whitespace.com appears to foster strong, long-term client relationships, as indicated by testimonials from clients like Bonnie J.

Addario, who refers to Sheila as a “friend” and a “constant resource,” highlighting a partnership built on trust and consistent delivery.

Does Whitespace.com offer web design services?

While the provided homepage text doesn’t explicitly detail web design services, their involvement with Ziploop a mobile app and digital marketing channels suggests an understanding of digital platforms and potentially the ability to integrate design for web-based applications.

Their core strength, however, seems to be broader communication and visual identity.

How quickly does Whitespace.com respond to inquiries?

Based on client testimonials, Sheila Von Driska is known for her exceptional responsiveness, often answering emails and phone calls within minutes and being able to work under quick deadlines.

Can I order Kamala Harris merchandise from Whitespace.com?

The Whitespace.com website provides a direct link to an external store https://commala.boldstores.com/ for ordering Kamala Harris merchandise, indicating they facilitate sales channels for client-specific products.

Does Whitespace.com work with technology companies?

Yes, Whitespace.com has worked with technology companies, as exemplified by their partnership with Ziploop, Inc., a “mobile shopping organizer,” for which they created signage and promotional materials.

What is the significance of the “SPACE” categories on the website?

The “SPACE” categories LA SPACE, HOPE SPACE, TOOT SPACE, APP SPACE, etc. are a thematic categorization of Whitespace.com’s portfolio, allowing visitors to easily navigate and explore their diverse range of projects and expertise across different industries and objectives.

How can I contact Whitespace.com for a project?

While a specific “Contact Us” page isn’t detailed in the provided text, the website encourages direct engagement, often with the phrase “Just say the word.” This implies a personal consultation process, likely initiated via direct email or phone, or through an inquiry form on another part of their site.

Does Whitespace.com focus on local or national clients?

Based on the projects mentioned, such as work for UC Berkeley, national mall promotions for Ziploop, and national political campaigns, Whitespace.com appears to work with both local and national clients.

Are there any reviews of Whitespace.com from independent sources?

The provided text primarily contains testimonials directly from Whitespace.com’s clients featured on their website.

It does not include references to independent review platforms or aggregated external reviews.

What makes Whitespace.com unique?

Whitespace.com stands out due to its blend of high-level creative and strategic services, its strong client relationships built on trust and responsiveness, and its explicit philanthropic commitment to donating a portion of profits to meaningful causes.

Their “unreachable goals” philosophy also sets a high bar for excellence.

Does Whitespace.com handle large-scale advertising campaigns?

Yes, Whitespace.com’s portfolio includes evidence of handling large-scale advertising, such as “national, large scale banner and bus ads” for the Addario Lung Cancer Foundation and a Simon Mall campaign for Ziploop, demonstrating their capability for extensive promotional efforts.