Cloudflare Analytics offers a robust suite of tools to understand your website’s performance and security, providing actionable insights without compromising user privacy or relying on intrusive tracking methods.
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To leverage Cloudflare Analytics effectively, here are the detailed steps:
Step-by-step guide to setting up Cloudflare Analytics:
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Sign Up/Log In:
- If you don’t have one, create a Cloudflare account at https://www.cloudflare.com/sign-up/.
- Log into your existing Cloudflare dashboard.
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Add Your Website:
- On the Cloudflare dashboard, click “Add a Site.”
- Enter your website’s domain name e.g.,
yourdomain.com
. - Cloudflare will scan for your DNS records.
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Select a Plan:
- For basic analytics, the Free plan is sufficient and provides core insights.
- Paid plans offer more advanced features like deeper security analytics and log retention.
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Update Nameservers:
- Cloudflare will provide you with two unique nameservers e.g.,
john.ns.cloudflare.com
,sarah.ns.cloudflare.com
. - Go to your domain registrar e.g., GoDaddy, Namecheap, Google Domains and replace your current nameservers with Cloudflare’s. This is crucial for Cloudflare to proxy your traffic.
- Cloudflare will provide you with two unique nameservers e.g.,
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Verify DNS Records:
- After updating nameservers, return to Cloudflare. It will automatically detect your DNS records. Ensure all necessary records A, CNAME, MX, etc. are correctly proxied through Cloudflare orange cloud icon.
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Access Analytics Dashboard:
- Once your site is active on Cloudflare, navigate to the dashboard.
- From the left-hand menu, select “Analytics.”
- You’ll see various sub-sections like “Traffic,” “Security,” “Performance,” “DNS,” and “Logs.”
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Explore Data:
- Traffic: View visitor numbers, page views, bandwidth, unique visitors, and top countries.
- Security: Understand threat blocked, bot traffic, and DDoS attack insights.
- Performance: Check cache hit ratios, content delivery metrics, and origin response times.
- DNS: Monitor DNS query types and performance.
- Logs Enterprise only/Cloudflare Workers: Access raw log data for deeper analysis.
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Customize Timeframes:
- Most analytics sections allow you to adjust the time range e.g., 24 hours, 7 days, 30 days, custom.
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Set Up Cloudflare Workers Advanced for Custom Analytics:
- For highly customized analytics or to collect specific data points without traditional client-side JavaScript, you can use Cloudflare Workers.
- Workers run on Cloudflare’s edge network, allowing you to intercept and analyze requests before they reach your origin server. This is a powerful, privacy-preserving method.
- Example: You can use Workers to send custom events to a serverless function or an analytics endpoint without loading heavy tracking scripts on the client.
Cloudflare’s approach to analytics is inherently privacy-centric, focusing on aggregated data derived from its edge network rather than individual user tracking.
This aligns well with ethical data practices and minimizes the privacy concerns associated with traditional analytics platforms.
Understanding Cloudflare Analytics: A Deep Dive into Edge-Powered Insights
When it comes to understanding your website’s performance and security, traditional analytics often fall short, relying on client-side JavaScript that can be blocked or slow down your site. Cloudflare Analytics, however, offers a powerful alternative: edge-powered insights. This means the data is collected and processed at Cloudflare’s global network edge, providing real-time, comprehensive views of your traffic, security threats, and performance metrics, all without the need for intrusive client-side tracking. It’s like having eyes and ears everywhere your content is served, giving you a holistic picture of your digital footprint.
The Philosophy Behind Cloudflare’s Analytics Approach
Cloudflare’s analytics philosophy is fundamentally different from many conventional tools. Instead of relying heavily on JavaScript-based tracking that loads in the user’s browser, which can be easily blocked by ad blockers or privacy extensions, Cloudflare collects data directly from its vast global network. This server-side or edge-side collection offers several compelling advantages:
- Accuracy and Completeness: Data collected at the edge is far more accurate because it captures every request that hits Cloudflare’s network, regardless of whether a user’s browser executes JavaScript or not. This means insights into bot traffic, DDoS attacks, and even requests from headless browsers or APIs are inherently included.
- Privacy by Design: A core tenet of Cloudflare’s analytics is privacy. By collecting aggregated and anonymized data at the network level, Cloudflare minimizes the need to track individual users. They focus on overall trends, threat patterns, and performance metrics, not individual browsing habits. This aligns with a more ethical and responsible approach to data, emphasizing the security and performance of the service rather than invasive personal profiling.
- Performance Enhancement: Since Cloudflare’s analytics don’t rely on client-side scripts, they don’t introduce any performance overhead to your website. Your pages load faster, improving user experience and potentially boosting your search engine rankings, which are increasingly influenced by page speed.
- Unified View: Because Cloudflare is already sitting in front of your website, acting as a proxy, it has a unique vantage point to collect data on all aspects of your site’s interaction with the internet – from legitimate user requests to malicious attacks and caching performance. This provides a single, unified dashboard for a wide range of metrics.
Key Cloudflare Analytics Modules and What They Offer
Cloudflare’s analytics dashboard is segmented into several powerful modules, each providing specific insights into different facets of your website’s operation.
Understanding these modules is crucial for leveraging the platform effectively.
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Traffic Analytics: This is your primary window into user engagement.
- Total Requests: The sheer volume of incoming requests your site receives. This includes both legitimate users and bots.
- Unique Visitors: Cloudflare estimates unique visitors based on IP addresses and other characteristics, offering a more realistic count of individual users. This metric can be less accurate than traditional client-side tracking for very specific “unique user” definitions due to IP changes, but it’s still highly valuable for macro trends.
- Bandwidth Served: Shows how much data Cloudflare has served on your behalf. This is critical for understanding content delivery and potentially identifying large downloads or streaming usage.
- Threats Blocked: A crucial security metric, detailing how many malicious requests Cloudflare has automatically mitigated. This directly quantifies the value of Cloudflare’s security features.
- Top Countries: Identifies where your visitors are coming from geographically, helping you understand your audience distribution and potential localization needs.
- Top Hosts & Paths: Pinpoints which subdomains and specific URLs are most popular, guiding your content strategy and identifying high-traffic areas.
- Traffic Type Human vs. Bot: A powerful distinction, helping you separate genuine human interaction from automated bot activity, which can skew traditional analytics. Cloudflare’s sophisticated bot management identifies and categorizes bot traffic.
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Security Analytics: This module is where Cloudflare truly shines, providing unparalleled visibility into the threats targeting your site.
- DDoS Attacks Mitigated: Cloudflare’s core strength, showing the scale and frequency of distributed denial-of-service attacks it has fended off. This highlights the real-time protection you receive.
- Web Application Firewall WAF Events: Details requests blocked by your WAF rules, protecting against common vulnerabilities like SQL injection and cross-site scripting XSS.
- Bot Management: Insights into various categories of bot traffic good bots, bad bots, known crawlers, allowing you to understand and manage automated interactions.
- Security Events by Rule ID: Breaks down blocked threats by the specific WAF or security rule that triggered the block, helping you fine-tune your security posture.
- Top Attack Sources: Identifies the IP addresses or countries from which attacks originate, offering actionable intelligence for further blocking or threat intelligence.
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Performance Analytics: Beyond just traffic and security, Cloudflare offers deep insights into how quickly your content is delivered.
- Cache Ratio: This is a critical metric. A high cache ratio means Cloudflare is serving a large percentage of your content directly from its edge servers, significantly reducing load on your origin server and speeding up delivery to users. Aim for 80%+ for static assets.
- Bandwidth Savings: Quantifies the amount of data saved by Cloudflare’s caching and optimization features, directly translating to reduced origin server costs and faster load times.
- Origin Response Time: Measures the time it takes for your server to respond to Cloudflare’s requests, indicating the performance of your own infrastructure.
- Cloudflare Latency: The time it takes for Cloudflare to process a request, demonstrating the efficiency of its edge network.
- Page Load Time Beta/Paid Plans: For more advanced users, Cloudflare also offers insights into actual end-user page load times, leveraging Real User Monitoring RUM data.
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DNS Analytics: This module focuses on the performance and usage of your DNS records.
- DNS Queries: Tracks the volume of DNS lookups for your domain.
- Query Types: Breaks down DNS queries by type A, AAAA, MX, CNAME, etc., offering insights into how your domain is being resolved.
- Response Codes: Shows the success and failure rates of DNS queries.
- Top Queried Hostnames: Identifies which subdomains or records are most frequently queried.
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Logs Enterprise & Cloudflare Workers: For the deepest level of analysis, raw logs provide granular data.
- Cloudflare Logs: Enterprise customers can access raw HTTP request logs, which contain extensive details about every request processed by Cloudflare. This is invaluable for forensic analysis, custom reporting, and integration with SIEM Security Information and Event Management systems.
- Workers Trace Analytics: When using Cloudflare Workers, you can gain insights into the execution of your serverless code, including latency, errors, and resource usage. This is crucial for optimizing edge-compute applications.
Leveraging Cloudflare Analytics for Business Intelligence
Cloudflare Analytics isn’t just about technical metrics. it’s a powerful tool for strategic decision-making. Cloudflare tls handshake
By integrating these insights into your business intelligence workflow, you can optimize your operations and achieve your goals.
- Informed Content Strategy: By observing traffic patterns and top paths, you can identify your most popular content and services. This allows you to double down on what works, refine underperforming areas, and tailor your content production to user demand. For example, if “About Us” page views surge, perhaps add a richer story or more team member profiles. If a particular product category is frequently visited, ensure it’s well-stocked and prominently displayed.
- Targeted Security Measures: Security analytics provides an immediate feedback loop on the effectiveness of your WAF rules and bot management. If you see a high volume of blocked requests from a specific region, you might consider implementing stricter geo-blocking or adjusting WAF sensitivity. Identifying recurring attack patterns allows you to proactively strengthen your defenses, protecting your valuable digital assets.
- Performance Optimization: The performance metrics are direct indicators of user experience. A low cache ratio signals an opportunity to optimize your caching policies, leading to faster page loads and reduced origin server load. High origin response times might point to issues with your backend infrastructure that need addressing. Faster websites mean happier users, lower bounce rates, and better conversion rates.
- Infrastructure Scaling Decisions: Understanding peak traffic times and bandwidth consumption helps you anticipate demand. If you consistently see surges during certain hours or days, you can proactively scale your origin server resources or explore more aggressive caching strategies to handle the load gracefully. This data-driven approach prevents costly over-provisioning or embarrassing downtime.
- Marketing Campaign Effectiveness: While Cloudflare doesn’t provide granular individual user tracking like Google Analytics, you can still infer campaign success by observing overall traffic spikes from specific regions or at specific times, especially if coupled with UTM parameters on your URLs though Cloudflare won’t break down UTMs directly in its core dashboard. You can see if a campaign led to a general increase in “unique visitors” or “requests” and correlate that with your campaign launch.
- Cost Efficiency: By maximizing your cache hit ratio and benefiting from Cloudflare’s bandwidth savings, you can significantly reduce the load on your origin server, potentially lowering hosting costs. This operational efficiency contributes directly to your bottom line.
Cloudflare Analytics and Data Privacy: A Better Way
In an era of increasing privacy regulations and user concerns, Cloudflare’s approach to analytics stands out as a more ethical and responsible model.
Unlike traditional client-side analytics tools that often rely on extensive personal data collection and cross-site tracking, Cloudflare focuses on network-level insights.
- No PII by Default: By default, Cloudflare Analytics does not collect personally identifiable information PII such as individual IP addresses or unique user identifiers for its standard analytics dashboard. Data is aggregated and anonymized at the edge. They report on overall trends, not individual user behavior profiles.
- Edge-Based Aggregation: The data is processed and aggregated on Cloudflare’s global network, minimizing the need for data to travel to your origin server for analysis. This reduces the attack surface and ensures data remains within Cloudflare’s secure environment.
- Compliance Friendly: Cloudflare’s privacy-centric design makes it easier for businesses to comply with data protection regulations like GDPR and CCPA. Since they’re not tracking individual users or collecting sensitive PII for their standard analytics, the compliance burden related to analytics is significantly reduced. This is a huge win for businesses operating globally.
- Focus on System Performance, Not User Profiling: The core purpose of Cloudflare Analytics is to provide insights into the performance, security, and reliability of your website or application as a system, rather than building detailed profiles of individual users for advertising or marketing. This fundamental difference aligns with a more privacy-conscious internet.
- Log Push for Granular Control Enterprise: For Enterprise customers who do require raw, granular log data which may contain IP addresses, Cloudflare offers “Log Push.” This allows you to send your logs directly to your chosen storage destination e.g., S3, Splunk, Sumo Logic. Crucially, you then become the controller of that data and are responsible for its privacy and compliance. This gives businesses the flexibility to performs while maintaining full control over sensitive information.
Integrating Cloudflare Analytics with Other Tools
While Cloudflare Analytics is powerful on its own, it truly shines when integrated into a broader data ecosystem.
No single tool can do everything, and combining Cloudflare’s network-level insights with other specialized platforms provides a more complete picture.
- Google Analytics or alternatives like Matomo, Plausible: Cloudflare provides “what happened” at the network edge e.g., total requests, threats blocked, cache hits, while Google Analytics or privacy-focused alternatives like Matomo, Fathom, or Plausible tells you “what users did” on your site e.g., page views, session duration, conversion funnels. By using both, you can see if network-level events like a DDoS attack or a caching issue correlate with dips in user engagement or conversions. If you use a privacy-friendly analytics tool like Plausible or Matomo, you can still get detailed client-side insights without the heavy data footprint of Google Analytics.
- Security Information and Event Management SIEM Systems: For Enterprise clients using Cloudflare Log Push, integrating raw Cloudflare logs into a SIEM system e.g., Splunk, ELK Stack, Sumo Logic is crucial. This allows security teams to correlate Cloudflare security events WAF blocks, DDoS mitigations with events from other security tools, providing a unified view of your entire security posture and enabling advanced threat hunting and incident response.
- Performance Monitoring Tools APM: Tools like New Relic, Datadog, or Dynatrace provide Application Performance Monitoring APM for your origin server. By comparing Cloudflare’s “Origin Response Time” with your APM’s server metrics, you can quickly diagnose whether performance bottlenecks are at the edge Cloudflare or at your origin server.
- Business Intelligence BI Dashboards: Exporting key metrics from Cloudflare via API for advanced users or manual reports into a centralized BI dashboard e.g., Tableau, Power BI, Metabase allows you to combine network, security, and performance data with sales, marketing, and operational data for holistic business insights. This helps you build executive-level reports and identify trends that impact your bottom line.
- Cloudflare Workers for Custom Analytics: This is where things get really interesting for advanced users. Cloudflare Workers allow you to intercept, modify, and analyze requests at the edge. You can use Workers to:
- Filter out bot traffic from traditional client-side analytics.
- Anonymize IP addresses before sending them to your analytics provider.
- Send custom event data to a serverless function or an analytics endpoint without relying on client-side JavaScript. This is ideal for measuring API calls, internal actions, or interactions that don’t involve a browser.
- Implement server-side A/B testing where the variant is determined at the edge.
Cloudflare Analytics Best Practices and Tips
To get the most out of your Cloudflare Analytics experience, consider these best practices.
- Regularly Review Your Dashboard: Don’t just set it and forget it. Make it a routine to check your Cloudflare analytics daily or weekly. Look for anomalies in traffic, spikes in threats, or changes in cache ratios. Early detection of issues can save you significant headaches.
- Correlate Data Points: The real power of Cloudflare Analytics comes from correlating different metrics. Did your origin response time suddenly jump? Check if there was a corresponding increase in uncached requests or a specific attack. Did unique visitors drop? Was there a recent security event or a known caching issue that might have impacted users?
- Understand Bot vs. Human Traffic: Pay close attention to the breakdown of human vs. bot traffic. High volumes of bot traffic, especially “bad bots,” indicate potential scraping, brute-force attacks, or other malicious activities. Cloudflare’s bot management helps you identify and mitigate these. If you run a retail site, distinguish between good bots search engine crawlers and bad bots price scrapers.
- Optimize for Caching: Aim for the highest possible cache hit ratio, especially for static assets images, CSS, JavaScript. Use Cloudflare’s Page Rules to set aggressive caching for static content. A high cache ratio reduces load on your origin server, speeds up content delivery, and improves performance scores.
- Utilize WAF and Security Rules: Actively review your WAF insights. If certain rules are consistently triggering false positives, adjust them. If specific attacks are bypassing your rules, consider creating custom WAF rules to block them. Proactive security management is key.
- Set Up Alerts Paid Plans: If you’re on a paid Cloudflare plan, leverage the alerting features. Set up notifications for significant drops in traffic, spikes in threats, or other critical events. This ensures you’re immediately aware of issues impacting your site.
- Explore Cloudflare Workers for Custom Metrics: For advanced users, Cloudflare Workers offer unparalleled flexibility for custom analytics. You can use them to log specific events, capture unique user agents, or even perform server-side A/B testing, all without impacting client-side performance. This is a powerful tool for gathering highly specific, privacy-preserving data.
- Understand Cloudflare’s Measurement Methodologies: While Cloudflare’s analytics are powerful, it’s important to remember they are largely based on network-level data. This means “unique visitors” might be estimated differently than in client-side tools due to factors like IP changes or users accessing from multiple devices. The goal is to understand trends and overall system health rather than individual user journeys.
- Periodically Review Your DNS Records: Ensure your DNS settings are optimized. Cloudflare DNS analytics can show if you have unexpected query volumes or types, which might indicate misconfigurations or even malicious DNS activity.
- Engage with Cloudflare Resources: Cloudflare has extensive documentation, blog posts, and a community forum. Leverage these resources to learn more about specific features, troubleshooting, and advanced use cases.
Cloudflare Analytics and Ethical Data Practices
As a Muslim professional, the emphasis on ethical data practices is paramount.
Cloudflare’s analytics model aligns remarkably well with principles that prioritize user privacy and responsible data stewardship.
- Transparency: Cloudflare is generally transparent about how it collects and uses data for its analytics. Their privacy policy clearly outlines their practices, empowering users to make informed decisions.
- Minimization of PII: The default avoidance of collecting Personally Identifiable Information PII for standard analytics aligns with the principle of data minimization – only collect what is necessary and relevant. This contrasts sharply with models that seek to collect as much data as possible for profiling purposes.
- Security as a Core Service: Cloudflare’s primary function is security and performance. The analytics derived are largely in service of these functions, helping users understand and improve their site’s resilience against threats and its efficiency in serving content. This is a legitimate and beneficial use of data.
- User Control to an extent: While Cloudflare processes data at the edge, users have control over their Cloudflare settings, including WAF rules, caching, and bot management, which directly impact the data generated and how it is handled. For Enterprise customers, Log Push provides even greater control over raw data.
- Focus on System Health: The focus on aggregated, system-level metrics rather than individual user behavior avoids the pitfalls of surveillance capitalism, where personal data is commodified. Cloudflare Analytics helps you maintain a healthy and secure online presence, which benefits both the website owner and the users.
By adopting Cloudflare Analytics, you’re not just getting powerful insights.
You’re also embracing a more responsible and privacy-conscious approach to understanding your online presence. Cloudflare speed up website
This aligns with ethical guidelines that emphasize privacy, security, and transparency in all digital interactions.
Frequently Asked Questions
What is Cloudflare Analytics?
Cloudflare Analytics is a suite of tools offered by Cloudflare that provides insights into your website’s traffic, security, and performance.
It collects data at the network edge, giving you a comprehensive overview of how your site interacts with the internet without relying on traditional client-side tracking scripts.
How does Cloudflare Analytics collect data?
Cloudflare Analytics collects data directly from its global network edge.
As requests hit Cloudflare’s servers before reaching your origin server, the data is processed and aggregated.
This means it captures all traffic, including bots and malicious requests, and doesn’t rely on JavaScript in the user’s browser, making it highly accurate and privacy-preserving.
Is Cloudflare Analytics free?
Yes, Cloudflare Analytics offers a substantial amount of data and features on its Free plan, including traffic, security, and performance insights.
More advanced features, deeper log access, and longer data retention are available with paid plans Pro, Business, Enterprise.
What kind of traffic data can I see in Cloudflare Analytics?
You can see total requests, unique visitors estimated, bandwidth served, threats blocked, top countries, top hosts, and a breakdown of human versus bot traffic.
This provides a holistic view of your site’s engagement. Cloudflare enterprise features
Does Cloudflare Analytics track individual users?
No, Cloudflare Analytics is designed with privacy in mind.
By default, it does not collect personally identifiable information PII or track individual users for its standard analytics dashboard.
It focuses on aggregated and anonymized data to show overall trends, security patterns, and performance metrics.
How does Cloudflare Analytics help with security?
Cloudflare Security Analytics shows you how many DDoS attacks were mitigated, Web Application Firewall WAF events, bot management insights, and the sources of attacks.
This helps you understand and improve your site’s security posture by identifying and responding to threats.
What is the cache ratio in Cloudflare Analytics and why is it important?
The cache ratio indicates the percentage of requests that Cloudflare serves directly from its cached copies, rather than forwarding them to your origin server.
A high cache ratio is crucial because it significantly speeds up content delivery to users, reduces the load on your server, and saves bandwidth costs.
Can Cloudflare Analytics replace Google Analytics?
No, Cloudflare Analytics and Google Analytics or alternatives like Matomo/Plausible serve different purposes. Cloudflare focuses on network-level data traffic, security, performance at the edge, while Google Analytics tracks user behavior on your website page views, session duration, conversions, individual user journeys. They are complementary tools.
How can I access Cloudflare Analytics?
Once your website is connected to Cloudflare, log into your Cloudflare dashboard.
From the left-hand menu, click on “Analytics.” You will then see various sub-sections for different data insights. Cloudflare contact us
What are Cloudflare Workers and how do they relate to analytics?
Cloudflare Workers are serverless functions that run on Cloudflare’s edge network.
They can be used for advanced, custom analytics by allowing you to intercept, modify, and analyze requests at the edge.
This enables you to send custom event data to an analytics endpoint or anonymize data before it reaches other services, offering highly flexible and privacy-preserving options.
Can I get raw logs from Cloudflare Analytics?
Raw logs are primarily available for Cloudflare Enterprise customers through a feature called “Log Push.” This allows you to stream detailed HTTP request logs directly to your chosen storage or SIEM system for deeper analysis.
Cloudflare Workers also offer trace analytics for logs specific to Worker executions.
How accurate are Cloudflare’s unique visitor counts?
Cloudflare estimates unique visitors based on various factors like IP addresses and headers.
While highly useful for trend analysis and understanding overall audience size, it’s an estimation and may differ slightly from client-side analytics tools which use cookies for more persistent identification.
What is “Origin Response Time” in Cloudflare Analytics?
Origin Response Time measures the time it takes for your actual web server the “origin” to respond to Cloudflare’s requests.
A high origin response time indicates potential performance issues with your backend infrastructure that you may need to investigate.
Does Cloudflare Analytics provide real-time data?
Yes, Cloudflare Analytics provides insights with near real-time updates, allowing you to monitor traffic, security events, and performance as they happen. Protected page
This is particularly useful for identifying and responding to active threats or traffic surges.
How can Cloudflare Analytics help with SEO?
While not a direct SEO tool, Cloudflare Analytics helps indirectly.
By improving your website’s performance faster load times due to caching, increasing security blocking malicious bots and attacks, and providing reliable uptime, Cloudflare contributes positively to factors that search engines consider for ranking. Fast, secure sites generally rank better.
Can I set up alerts based on Cloudflare Analytics data?
Yes, on paid Cloudflare plans, you can set up custom alerts based on various metrics, such as a sudden drop in traffic, a spike in blocked threats, or changes in cache hit ratios.
These alerts can notify you via email or other channels.
What is the difference between “Requests” and “Unique Visitors”?
“Requests” refers to the total number of HTTP requests made to your website every file, image, CSS, JavaScript, etc., counts as a request. “Unique Visitors” is an estimated count of distinct individual users who visited your site during a specified period. One unique visitor can generate many requests.
How does Cloudflare’s Bot Management show in analytics?
Cloudflare’s Bot Management categorizes incoming automated traffic into various types e.g., good bots like search engine crawlers, bad bots like scrapers or spammers, and suspicious bots. Analytics shows the volume and type of bot traffic, helping you understand automated interactions with your site.
Can I use Cloudflare Analytics for multiple websites?
Yes, if you have multiple websites added to your Cloudflare account, you can view analytics for each site independently by selecting the desired domain from your Cloudflare dashboard.
This allows for centralized management and monitoring of your entire web presence.
What should I do if I see a sudden spike in “Threats Blocked” in Cloudflare Analytics?
A sudden spike in “Threats Blocked” indicates that your website is under attack or targeted by malicious activity. Settings bypass
You should immediately investigate the “Security” tab for details on the type of attack DDoS, WAF events, origin countries, and specific rules triggered.
This allows you to assess the threat and potentially adjust your security settings e.g., WAF rules, challenge levels if needed.
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