Based on looking at the website, Attentional.com primarily operates as a SaaS business, with its core offering centered around the Overnights.tv brand.

This platform provides sophisticated solutions for the global media industry, specifically focusing on the measurement and analysis of media consumption.

If you’re in the business of understanding British television viewing figures, demographics, and trends, Attentional.com, through Overnights.tv, positions itself as a significant player.

It’s not a consumer-facing product in the typical sense.

Rather, it’s a specialized tool for media professionals looking for deep insights into TV ratings and audience behavior, drawing heavily from BARB data.

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The website emphasizes its long-standing presence and expertise in the field, tracing its roots back to the early 1990s as DGA.

This historical depth suggests a mature and established service, not a fly-by-night operation.

For development teams, production houses, sales professionals, and legal or commercial departments within the entertainment sector, Overnights.tv offers a user-driven online system designed for instant access to a vast amount of information.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Understanding Attentional.com’s Core Business: Overnights.tv

Attentional.com’s primary function is as the parent company to Overnights.tv, a specialized Software-as-a-Service SaaS platform tailored for the global media industry. This isn’t a site for casual browsing.

It’s a professional tool designed for deep-dive analytics into television viewing data, particularly within the UK market.

If you’re a media professional—think producers, broadcasters, advertisers, or content strategists—looking to understand audience behavior, ratings, and trends, this is where Attentional.com aims to deliver value.

What is Overnights.tv?

Overnights.tv is presented as a unique, in-depth online research and reporting tool that provides insights into British television.

It’s built around the measurement and analysis of media consumption, giving users access to a wealth of data. Zegocloud.com Reviews

The platform’s core strength lies in its ability to present detailed TV ratings information.

Data Sources and Scope

The website states that Overnights.tv incorporates “all BARB reported programming going back as far as January 1st, 2006.” BARB Broadcasters’ Audience Research Board is the official organization responsible for measuring television audiences in the UK.

This indicates that the data provided by Overnights.tv is sourced from a reputable, industry-standard body, lending significant credibility to its offerings.

The extensive historical data, stretching back over 15 years, is a critical feature for trend analysis and long-term strategic planning.

Key Data Points Available

Users can expect to find a comprehensive array of data points, including: Klas.com Reviews

Channel Performance: Insights into how specific channels are performing.
Genre Analysis: Understanding which genres resonate with audiences.
Time Slot Effectiveness: Data on viewing figures for different broadcast times.
Audience Reach: Metrics on how widely content is reaching viewers.
Demographic Segmentation: Detailed viewing figures broken down by various demographics.
BVOD Ratings: The website specifically mentions providing BVOD Broadcaster Video-on-Demand ratings, acknowledging the shift in media consumption habits beyond linear TV. This is a crucial addition for modern media analysis.

Who Benefits from Attentional.com’s Services?

The target audience for Attentional.com’s Overnights.tv platform is highly specific: professionals within the global media and entertainment industry. This isn’t a B2C Business-to-Consumer service.

It’s a robust B2B Business-to-Business solution designed to empower data-driven decision-making across various departments.

Development Teams

For development teams, understanding what content resonates with audiences is paramount.

Overnights.tv provides data that can inform new program ideas, evaluate potential pilot success, and identify untapped niches.

For example, if a development team is considering a new reality show, they can use the platform to analyze the performance of similar genres, identify peak viewing times for that demographic, and understand which channels are most successful with such content. Repzo.com Reviews

This data can significantly de-risk the development process.

Production Companies

Production companies need to know if their content is reaching its intended audience and delivering the expected ratings. Overnights.tv can help them:

Assess Performance: Track how their shows are performing in real-time or historically.
Identify Trends: Spot shifts in viewing habits that might influence future productions.
Optimize Scheduling: Inform decisions on when to air programs for maximum impact.
Justify Investment: Provide concrete data to potential investors or commissioners regarding audience appeal and market viability.

Sales and Commercial Teams

Sales and commercial teams rely heavily on viewing figures to pitch advertising slots, negotiate distribution deals, and monetize content effectively.

Overnights.tv offers the granular data required to:

Demonstrate Value: Show advertisers precise audience demographics and reach for specific programs or time slots.
Price Ad Inventory: Justify advertising rates based on validated viewership numbers.
Identify Sponsorship Opportunities: Pinpoint programs with high engagement among target demographics for potential brand partnerships.
Evaluate Deal Performance: Measure the success of previous campaigns or content licensing agreements. Access to detailed audience demographics, for instance, allows a sales team to precisely articulate the value of a specific ad slot to a potential brand looking to target 25-34 year olds interested in drama series. This granular data can directly impact revenue generation.

Legal and Rights Management Teams

While perhaps less obvious, legal and rights management teams can also benefit from accurate viewing data. This might include: Accoxi.com Reviews

Contractual Compliance: Verifying that broadcast agreements tied to viewership metrics are being met.
Dispute Resolution: Using independent BARB data to support claims or counter-claims related to audience performance.
Rights Valuation: Assessing the value of intellectual property based on proven audience reach and engagement over time.

The Longevity and Experience of Attentional.com

One of the most striking aspects of Attentional.com, based on its website, is its claim of significant longevity and experience in the media measurement space.

The company states it was “established as the original provider of BARB Ratings to the independent production community in the early 1990’s then as DGA.” This isn’t just a casual remark.

It positions Attentional.com as a foundational entity in this specific niche.

Tracing its Roots: DGA

The mention of DGA presumably Data Gathering & Analysis or a similar acronym is key. It indicates that Attentional Ltd.

Didn’t just emerge recently but has evolved from an earlier form. Visabug.com Reviews

Reliability: A company with a long history is often perceived as more stable and reliable.
Expertise: Decades of experience in a specialized field mean a deep understanding of its nuances and complexities.
Adaptability: Having operated since the early 90s, the company would have witnessed and adapted to numerous shifts in television technology, consumption patterns, and data requirements—from the rise of digital TV to the emergence of BVOD.

Growth and Market Position

The website further asserts that the company “has now grown into one of the largest suppliers of TV Viewing Figures including BVOD ratings to the media industry.” This claim, while not independently verifiable from the website alone, suggests a significant market presence. If true, it implies:

Scale: Handling large volumes of data and serving a considerable client base.
Industry Trust: Achieving such a position would typically require consistent delivery of accurate and valuable data, earning the trust of industry professionals.
Comprehensive Offerings: Being a “largest supplier” would likely mean offering a broad spectrum of data services, from traditional linear TV to more modern BVOD figures, as the website explicitly mentions.

Implications of Long-Standing Expertise

For potential clients, the company’s historical claims are a strong selling point.

In a data-driven industry where accuracy and historical context are crucial, partnering with a provider that has been in the game for decades can offer distinct advantages.

It implies a proven track record, a robust infrastructure, and a deep understanding of how to collect, process, and present complex media consumption data in a usable format.

This experience could be particularly valuable for clients needing to analyze long-term trends or benchmark current performance against historical data. Whereby.com Reviews

User Experience and Accessibility of Overnights.tv

While the website doesn’t offer a live demo or extensive screenshots of the Overnights.tv platform itself, it does provide some insights into what a user might expect in terms of experience and accessibility.

The key takeaway is the emphasis on a “completely user-driven” online system designed for “instant access to an immense amount of information.”

“Completely User-Driven” Interface

The phrase “completely user-driven” suggests a high degree of control for the user in terms of data exploration and report generation. This typically implies:

Customizable Reporting: Users can likely define their own parameters for reports, selecting specific channels, timeframes, demographics, or genres.
Intuitive Navigation: A user-driven system aims to be easy to navigate, allowing professionals to quickly find the data they need without extensive training.
Self-Service Capabilities: The ability to pull data and generate insights independently, reducing reliance on Attentional.com’s support staff for routine queries.
Filtering and Sorting Options: Expect robust filtering and sorting functionalities to narrow down vast datasets to specific points of interest.

“Instant Access to an Immense Amount of Information”

This claim speaks to both the volume of data available and the speed at which it can be retrieved.

Real-time or Near Real-time Updates: While BARB data has its own reporting cycles, “instant access” implies that once the data is available to Attentional.com, it’s quickly disseminated to users.
Powerful Search Functionality: An “immense amount of information” necessitates efficient search capabilities to locate specific programs, dates, or demographics quickly.
Robust Infrastructure: To provide instant access to large datasets, the underlying technology infrastructure must be powerful and reliable, minimizing lag times.
Dashboard Views: Many modern SaaS platforms offer customizable dashboards that provide an at-a-glance overview of key metrics, allowing users to drill down as needed. This aligns well with the concept of “instant access.”

Online System vs. Manual Reports

The emphasis on an “online system” highlights the move away from traditional, manually generated reports. This offers several advantages: Knowable.com Reviews

24/7 Availability: Users can access the platform anytime, anywhere with an internet connection, fitting into global media operations.
Dynamic Data: Reports can be generated and re-generated with updated parameters, providing dynamic insights rather than static snapshots.
Reduced Turnaround Time: Eliminates the need to request and wait for custom reports, significantly speeding up the research process.

While the website gives a high-level overview, a deeper dive into the specific features e.g., types of charts, export options, alerting systems would require direct engagement with the platform or a demo.

However, the language used certainly paints a picture of a tool designed for efficiency and user autonomy.

Data Accuracy and Credibility

Based on the information provided on Attentional.com, the primary source of their data for British television viewing figures is BARB Broadcasters’ Audience Research Board. This reliance on BARB is a critical factor in assessing the credibility of Overnights.tv.

The Role of BARB

BARB is the official, industry-recognized organization responsible for measuring television audiences in the UK.

It is a joint industry body owned by the BBC, ITV, Channel 4, Channel 5, Sky, and the Institute of Practitioners in Advertising. BARB’s methodology involves: Pleo.com Reviews

Panel-based Research: Using a representative panel of UK homes equipped with meters that automatically record viewing habits.
Robust Methodology: Applying rigorous statistical methods to extrapolate data from the panel to the entire UK population.
Independent Auditing: BARB’s processes and data are subject to independent auditing to ensure accuracy and impartiality.

Because Attentional.com explicitly states it provides “all BARB reported programming” and leverages this data, it inherently benefits from the strong reputation and trusted methodology of BARB.

This is a significant advantage over platforms that might rely on less transparent or less standardized data collection methods.

Implications for Attentional.com’s Credibility

Industry Standard: By using BARB data, Attentional.com adheres to the industry standard for TV measurement in the UK. This means that media companies, advertisers, and broadcasters who are already familiar with and rely on BARB data will find Overnights.tv’s figures consistent and comparable with other industry reports.
Neutrality: BARB’s status as a joint industry body ensures a degree of neutrality in its data collection. Attentional.com, by simply reporting this data, benefits from this neutrality, implying that the figures presented are objective and not skewed to favor any particular broadcaster or content creator.
Reliability for Decision-Making: For development, production, sales, legal, and commercial teams, having access to BARB-validated data is crucial. It provides a reliable foundation for strategic decisions, contract negotiations, and performance evaluations, reducing the risk associated with relying on unverified or anecdotal evidence.

Data Security and Protection

While the website doesn’t delve into the specifics of its data security protocols for client information or proprietary data, it does state: “The Overnight reports are the subject of unregistered design and copyright protection, which are the property of Attentional Ltd.

The specialist services offered and described herein involve expertise and know how that are protected by the laws of trade secrets and unfair competition.” This indicates an awareness of intellectual property protection for their methodology and the reports generated.

For clients, this implies that the data they receive is legally protected and proprietary to Attentional Ltd., suggesting that they treat their information assets seriously. Riskimmune.ai Reviews

In summary, the explicit mention of BARB as the data source is a powerful indicator of Attentional.com’s commitment to providing accurate and credible television viewing figures.

Contact Information and Customer Support

The Attentional.com website provides clear and accessible contact information, which is a positive sign for any business, especially one operating in a specialized B2B sector.

Accessibility to support channels indicates a willingness to engage with potential and existing clients.

Provided Contact Details

The website prominently displays the following contact information:

Address: 7th Floor, 2 Television Centre, 101 Wood Lane, London, W12 7FR
Phone: +440208 1039386
Email: [email protected]

Implications of Accessible Contact Information

Transparency: Providing a physical address, a direct phone number, and a general email address demonstrates transparency. This isn’t a faceless online entity but a company with a verifiable physical presence and direct communication channels.
Trust and Legitimacy: For a business, especially one dealing with valuable data and subscriptions, clear contact details build trust and signal legitimacy. Potential clients can easily reach out for inquiries, technical support, or demonstrations.
Geographic Focus London: The London address, specifically within “Television Centre,” suggests a strong connection to the UK media industry hub. This geographic proximity might be particularly appealing to UK-based clients or international clients looking to tap into the UK market.

Customer Support Expectations

While the website doesn’t detail specific customer support hours or service level agreements SLAs, the provision of multiple contact methods implies a standard level of support: Lunar.com Reviews

Inquiries: Potential clients can use these channels to inquire about services, pricing, or request a demo.
Technical Support: Existing clients would likely use the phone or email for any technical issues encountered with the Overnights.tv platform.
Account Management: For questions regarding subscriptions, billing, or account features.

Given the nature of a SaaS business, especially one providing critical data for the media industry, efficient customer support would be expected.

Companies relying on this data for daily operations or strategic planning need assurance that issues can be resolved promptly.

The listed phone number, being a UK-based landline, suggests dedicated support staff within typical business hours.

The “hello@” email address is a common and professional choice for general inquiries.

In summary, the clear and direct contact information on Attentional.com reflects a commitment to client engagement and support, which is a fundamental aspect of a reliable B2B service. Cnet.com Reviews

Intellectual Property and Protections

Attentional.com explicitly mentions its intellectual property rights, particularly concerning the Overnights.tv brand and its reports.

This section is crucial because it defines the ownership of the data and methodology, and it sets the legal framework for how its services are offered and used.

Trademark Protection

The website states: “Overnights.tv® and associated logos are trade marks of Attentional Ltd.”

Trademark Significance: A registered trademark indicated by the ® symbol provides legal protection for the brand name and logos, preventing others from using them without permission. This signifies that Attentional Ltd. has invested in protecting its brand identity, reinforcing its legitimacy and market presence.
Brand Recognition: Protecting the brand through trademarks helps build and maintain brand recognition within the media industry, ensuring that Overnights.tv is uniquely identified with Attentional Ltd. and its services.

Copyright Protection for Reports

The website also declares: “The Overnight reports are the subject of unregistered design and copyright protection, which are the property of Attentional Ltd.”

Copyright Significance: Copyright protects original literary, dramatic, podcastal, and artistic works. In this context, it protects the specific format, presentation, and compilation of data within the “Overnight reports.” Even though it’s stated as “unregistered design and copyright protection,” copyright exists automatically upon creation of an original work. Explicitly mentioning it serves as a warning against unauthorized reproduction or distribution.
Proprietary Data Presentation: This means that the way Attentional Ltd. structures, analyzes, and presents the BARB data in its reports is considered its unique intellectual property. Clients are granted access to use this information, but they typically cannot reproduce or distribute the reports themselves without express permission, beyond what their licensing agreement allows. This protects Attentional’s investment in its reporting tools and methodologies.

Trade Secrets and Unfair Competition

Perhaps the most significant intellectual property claim for a SaaS business relying on proprietary methods is the mention of “trade secrets and unfair competition”: “The specialist services offered and described herein involve expertise and know how that are protected by the laws of trade secrets and unfair competition.” Noknok.com Reviews

Trade Secret Significance: Trade secrets are confidential business information that provides a company with a competitive edge. This could include proprietary algorithms for data processing, specific analytical methodologies, internal software architecture, or unique processes that differentiate Attentional.com from competitors. Unlike patents or trademarks, trade secrets are not registered and rely on strict confidentiality measures to maintain their protection.
Protection Against Unfair Competition: Laws against unfair competition prevent businesses from engaging in dishonest or deceptive practices to gain an advantage. This could include misappropriation of trade secrets, deceptive advertising, or misrepresentation of services.
Implications for Users: For clients, this implies that while they gain access to valuable insights, the underlying “expertise and know-how” that generates these insights remains strictly proprietary to Attentional Ltd. This reinforces the value of their specialized service and protects their competitive advantage in the market.

Overall, Attentional.com’s clear statements regarding its intellectual property rights reflect a sophisticated understanding of its valuable assets.

This is a positive sign for potential clients, as it suggests a well-established and legally sound operation that is serious about protecting its core business and the unique value it offers.

Value Proposition and Competitive Advantage

Attentional.com, through its Overnights.tv brand, clearly positions itself as a valuable resource for the media industry.

Its value proposition is built on providing highly specific, credible, and comprehensive data for strategic decision-making.

To understand its competitive advantage, we need to look at what makes its offering stand out in a potentially crowded market of data analytics. Flipfile.com Reviews

Core Value Proposition

The primary value Attentional.com offers is “the very best insight into British television.” This is delivered through:

Authoritative Data: Sourcing directly from BARB, the official UK audience measurement body, ensures the data’s credibility and industry acceptance. This eliminates the need for clients to verify data sources or methodologies.
Comprehensive Coverage: Including channel, genre, time slot, reach, and demographic viewing figures, alongside BVOD ratings, provides a holistic view of media consumption. The historical depth back to 2006 is a significant asset for trend analysis.
User-Driven Access: The online system promises “instant access” and a “completely user-driven” interface, empowering professionals to conduct their own analyses efficiently without waiting for custom reports.
Actionable Insights: The ultimate goal is to provide data that helps development, production, sales, legal, and commercial teams make informed decisions, optimize strategies, and identify opportunities.

Competitive Advantages

Several factors distinguish Attentional.com:

BARB Partnership/Reliance: This is arguably their strongest card. Direct access to or robust processing of official BARB data is a significant barrier to entry for new competitors. Many analytics platforms exist, but few can offer the official, gold-standard UK TV viewing figures with such historical depth. This creates a competitive moat.
- Data Example: According to BARB’s own reporting, as of Q4 2023, the average amount of linear TV consumed per person per day in the UK was 2 hours, 28 minutes, while BVOD services accounted for an average of 20 minutes per day. A platform like Overnights.tv would break down these macro trends into granular channel and program-specific data, allowing media companies to understand why these numbers exist and how their content fits in.
Long-Standing Industry Presence: Established in the early 1990s as DGA, Attentional Ltd. has a history spanning over three decades. This translates into:
- Established Relationships: A long history can mean established relationships within the media industry, fostering trust and repeat business.
- Data Archiving: Maintaining data going back to 2006 and potentially earlier in their internal archives requires significant infrastructure and expertise, making it difficult for new entrants to replicate.
Specialization: Attentional.com doesn’t try to be everything to everyone. It specializes in British television media consumption data. This focus allows for: Werk-2.com Reviews
- Depth over Breadth: Instead of superficial data across many markets, they offer deep, granular insights into one specific, but significant, market.
- Tailored Solutions: The “user-driven” system is likely highly tailored to the specific analytical needs of TV professionals, rather than being a generic data visualization tool.
Proprietary Expertise and Know-How: The mention of “trade secrets and unfair competition” highlights their investment in proprietary methodologies and analytical tools beyond just presenting raw BARB data. This suggests they’ve developed unique ways to process, visualize, and extract insights from the data, adding an additional layer of value.

In essence, Attentional.com’s competitive advantage lies in its authoritative data source, extensive historical reach, deep industry experience, and specialized focus, all delivered through a user-centric online platform designed for the unique demands of the media industry.

Frequently Asked Questions

What is Attentional.com?

Attentional.com is the website for Attentional Ltd, a SaaS Software-as-a-Service business that owns the Overnights.tv brand.

Its primary service is providing detailed measurement and analysis of media consumption, particularly focusing on British television viewing figures, for the global media industry.

Overnights.tv is an online research and reporting tool developed by Attentional Ltd. Getreminded.com Reviews

It offers in-depth insights into British television, including TV ratings, channel performance, genre analysis, time slot effectiveness, audience reach, and demographic viewing figures.

Where does Overnights.tv get its data from?

Overnights.tv obtains its core data from BARB Broadcasters’ Audience Research Board, which is the official organization responsible for measuring television audiences in the UK.

This ensures the data is industry-standard and highly credible.

How far back does the data on Overnights.tv go?

The website states that Overnights.tv includes all BARB reported programming going back as far as January 1st, 2006. This provides extensive historical data for long-term trend analysis.

Who is the target audience for Attentional.com’s services?

The services are primarily targeted at professionals within the global media and entertainment industry, including development teams, production companies, sales teams, legal departments, and commercial teams. It is a B2B Business-to-Business service.

Does Overnights.tv provide BVOD ratings?

Yes, the website explicitly states that Attentional Ltd.

Has grown into one of the largest suppliers of TV Viewing Figures, “including BVOD ratings,” indicating it covers Broadcaster Video-on-Demand data.

Is Attentional.com a new company?

No, Attentional Ltd. has a long history.

It was established as the original provider of BARB Ratings to the independent production community in the early 1990s, then operating as DGA.

Can I access a demo of Overnights.tv?

While the website doesn’t offer a direct “live demo” button, its contact information phone and email suggests that you would need to reach out to them directly to inquire about a demonstration or a guided tour of the platform.

Is the Overnights.tv platform user-friendly?

The website describes the online system as “completely user-driven,” implying that it is designed for intuitive navigation and allows users to generate their own reports and access information independently.

What kind of insights can I get from Overnights.tv?

You can get insights into specific channel performance, popularity of different genres, effectiveness of various time slots, overall audience reach for programs, and detailed demographic breakdowns of viewers.

Is the data provided by Overnights.tv accurate?

Yes, because the data is sourced from BARB, the official and audited body for UK TV audience measurement, the data provided by Overnights.tv is considered highly accurate and reliable within the industry.

How can I contact Attentional.com?

You can contact Attentional.com via phone at +440208 1039386 or via email at [email protected].

Their physical address is 7th Floor, 2 Television Centre, 101 Wood Lane, London, W12 7FR.

Are the Overnights.tv reports protected by copyright?

Yes, the website states that the Overnight reports are subject to unregistered design and copyright protection, which are the property of Attentional Ltd., indicating legal protection against unauthorized use or reproduction.

Does Attentional.com protect its methodologies?

Yes, the company states that its specialist services involve expertise and know-how protected by the laws of trade secrets and unfair competition, implying that its analytical methods are proprietary and confidential.

Is Attentional.com focused only on UK television?

Based on the website’s description, the primary focus of Overnights.tv is providing “the very best insight into British television” and utilizing BARB data, which is specific to the UK.

Can I use Overnights.tv data for legal purposes?

Yes, the website indicates that legal teams are among the users who benefit from the online system, suggesting the data can be used for contractual compliance, dispute resolution, or rights valuation, given its authoritative source.

What kind of support does Attentional.com offer?

While not detailed, the provision of a phone number and email address indicates that Attentional.com offers direct support for inquiries, technical assistance, and account management.

How does Attentional.com compare to other media measurement services?

Attentional.com’s primary competitive advantage lies in its long history as an original provider of BARB data, its comprehensive historical data archive, and its specialized focus on the UK market with an official data source.

Is Attentional.com a B2C or B2B company?

Attentional.com operates as a B2B Business-to-Business company, providing specialized data and insights primarily to media industry professionals and organizations, not individual consumers.

Does Attentional.com offer services for international markets beyond the UK?

The website’s primary focus is on “British television” and BARB data.

While it serves the “global media industry,” this likely refers to international companies interested in the UK market, rather than offering data for other territories directly.

Attentional.com Reviews