Based on looking at the website, Aura.life primarily offers funeral planning services, specifically focusing on direct cremations and prepaid funeral plans.

It aims to provide a more streamlined and cost-effective alternative to traditional funeral services, emphasizing simplicity, support, and transparency.

The platform also offers a “Circle” membership, providing tools and resources for end-of-life planning and legacy building.

This review will delve into the various aspects of Aura.life, examining its offerings, features, and overall value proposition for individuals seeking funeral arrangements or planning ahead.

Its core service revolves around direct cremation, a simplified process that foregoes a traditional funeral service, focusing solely on the cremation itself.

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For those looking to plan ahead, the site offers prepaid funeral plans, designed to lock in costs and alleviate the burden on loved ones during a difficult time.

The emphasis on direct cremation and prepaid plans suggests a commitment to affordability and practicality, diverging from the often high costs associated with conventional funeral services.

The website also highlights a unique “Aura Angel” support system, promising personalized guidance through the process, which could be a significant comfort for grieving families.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Aura.life Review & First Look

Aura.life presents a clear, user-friendly interface that immediately conveys its purpose: simplifying funeral arrangements and offering a modern alternative to traditional services.

The site quickly outlines its two primary offerings: direct cremation for immediate needs and prepaid funeral plans for future planning.

Understanding Direct Cremation Services

Aura.life’s direct cremation service is designed for those who need to arrange a cremation for a loved one who has recently passed.

This option focuses on the essential elements, providing a dignified cremation without a traditional viewing or service.

Process Simplicity: The website emphasizes a straightforward process, handling the logistics of the cremation, including necessary paperwork and transportation.
Cost-Effectiveness: Starting from £1,195, direct cremation is positioned as a significantly more affordable alternative to traditional funerals, which the website cites as costing an average of £4,285 based on the SunLife 2025 Cost of Dying Report. This cost-saving is a major draw for many families.
National Coverage: Aura.life states they can arrange a direct cremation at any crematorium in the country, offering broad accessibility.

Exploring Prepaid Funeral Plans

For those looking to plan for the future, Aura.life offers prepaid funeral plans, allowing individuals to arrange and pay for their cremation in advance. Spanacademy.co.uk Reviews

This can provide peace of mind and financial security for both the individual and their family.

Fixed Pricing: Prepaid plans start from £1,695, ensuring that the cost of the cremation is locked in at today’s prices, protecting against future inflation.
Flexible Payment Options: While not detailed extensively on the homepage, the mention of flexible payment options suggests various ways to pay for the plan over time, making it accessible to a wider audience.
Highest Independent Rating: Aura.life claims to offer the UK’s highest independently rated cremation plans, which, if verifiable, speaks to their quality and reliability.

Aura.life Pros & Cons

When evaluating Aura.life, it’s important to weigh its advantages against potential drawbacks, especially when considering such a sensitive and significant decision.

Advantages of Choosing Aura.life

Aura.life offers several compelling benefits, particularly for those seeking a modern, cost-effective, and less formal approach to funeral arrangements.

Simplicity and Reduced Stress: For those navigating grief, the prospect of planning a complex traditional funeral can be overwhelming. Aura.life’s direct cremation model simplifies the process, reducing the number of decisions and logistical burdens on the family.
Transparency in Pricing: The website clearly states the starting prices for both direct cremation and prepaid plans, offering a refreshing level of transparency often lacking in the funeral industry. This allows consumers to make informed decisions without hidden fees.
Personalized Support with “Aura Angels”: The concept of an “Aura Angel” providing dedicated support is a strong selling point. This personal touch, where an assigned individual helps with arrangements, paperwork, and emotional support, can be invaluable during a difficult time. Customer testimonials, such as the one from Donna on Trustpilot, highlight the kindness and understanding of these “Angels.”
Future Planning and Peace of Mind: Prepaid funeral plans offer a responsible way to plan ahead, ensuring that wishes are honored and financial burdens are not passed on to loved ones. This proactive approach can provide immense peace of mind.
The Aura Circle Community: This free membership offers unique planning tools, legacy features like digital life stories and future messages, workshops, and community forums. This holistic approach extends beyond just the cremation service, providing ongoing support and resources for discussing and managing death. It can help individuals and families feel less alone in their journey.

Considerations and Potential Drawbacks

While Aura.life offers many benefits, there are also aspects to consider that might not suit everyone’s preferences or needs.

Lack of Traditional Service Option: The primary focus on direct cremation means that Aura.life does not facilitate traditional funeral services with viewings, wakes, or memorial services at the crematorium. For families who desire a more formal or communal gathering as part of their grieving process, this model may not be suitable. While an “optional service at any crematorium in the country” is mentioned for direct cremations, it implies a more minimalist gathering rather than a full traditional funeral.
Limited Customization for Direct Cremation: While the simplicity is a pro, it also means less room for extensive customization beyond the core cremation. Families looking for unique tributes or specific ceremonial elements might find the options limited compared to a traditional funeral home.
Emphasis on Cremation Only: For individuals or families who prefer burial over cremation due to religious or personal reasons, Aura.life is not an option as its services are exclusively cremation-focused.
Reliance on Independent Ratings: While Aura.life mentions having the “UK’s highest independently rated cremation plans,” potential customers should seek to verify these ratings and understand the methodology behind them to ensure complete confidence.
Online/Remote Interaction: While “Aura Angels” provide support, the service inherently involves a degree of remote interaction compared to visiting a local funeral home in person. For some, a physical presence and direct face-to-face interaction might be preferred during such a sensitive time.

How to Cancel Aura.life Subscription

Based on the website’s offerings, the “subscription” aspect primarily refers to the “Aura Circle” free membership. Clothsecret.com Reviews

If a customer has purchased a prepaid funeral plan, that is a one-time purchase or a payment plan for a specific service, not a recurring subscription in the typical sense.

Cancelling the Aura Circle Membership

The Aura Circle is a free membership that offers planning and legacy tools.

While the website doesn’t provide a direct “cancel membership” button on the homepage, the process for discontinuing participation in such a service typically involves a few steps:

Contact Customer Support: The most direct way to cancel any engagement with Aura.life, including the Aura Circle, would be to contact their customer service. The website provides clear contact information:
- Phone: 0800 808 5723 available 24/7
- Online Chat: A chat function is available on the website.
- Contact Form: A “Contact us” link is also present, likely leading to a form for inquiries.
- Email: While not explicitly listed as a primary contact method on the homepage, emailing customer support is often an option for such requests.
Look for Account Settings: For most online memberships, there is an account settings section once logged in where users can manage their preferences or terminate their membership. Users should log into their Aura Circle account and navigate through the settings or profile options.
Review Terms and Conditions: Before canceling, it’s always advisable to review the terms and conditions or FAQs related to the Aura Circle membership to understand any specific cancellation policies or implications, though for a free service, these are usually minimal.

Cancelling a Prepaid Funeral Plan

Cancelling a prepaid funeral plan is a more significant action than cancelling a free membership, as it involves a financial contract.

The website doesn’t detail the cancellation policy for prepaid plans on its homepage, which is typical for such services. Dacbeachcroft.com Reviews

Review Plan Documentation: Any prepaid funeral plan purchased from Aura.life would come with comprehensive terms and conditions. This document is the primary source for understanding the cancellation policy, including any fees or refund eligibility.
Direct Contact with Aura.life: To cancel a prepaid plan, customers would need to directly contact Aura.life’s customer service using the provided phone number or online chat. They will guide you through the specific steps required, which may include written notification.
Potential Fees/Refunds: It is common for prepaid funeral plans to have administrative fees or specific conditions regarding refunds upon cancellation, especially if a certain period has passed since the purchase. It’s crucial to understand these details before proceeding with cancellation.

Aura.life Pricing

Aura.life aims for transparency in its pricing structure, clearly outlining the starting costs for its core services directly on its homepage.

This upfront approach helps consumers understand the financial commitment from the outset.

Direct Cremation Costs

For immediate needs, where a loved one has recently passed, Aura.life offers direct cremation services starting at a competitive price.

Starting from £1,195: This price point is significantly lower than the average cost of a traditional funeral in the UK.
What’s Included: While the homepage doesn’t list every detail, direct cremation generally includes:
- Collection of the deceased.
- Care of the deceased until cremation.
- Necessary legal and administrative paperwork.
- The cremation itself.
- Return of the ashes to the family.
- An optional service at the crematorium.
Comparison to Traditional Funerals: Aura.life prominently highlights the cost difference, stating that traditional funerals average £4,285 Source: SunLife 2025 Cost of Dying Report. This stark contrast underscores Aura.life’s value proposition as a more affordable option.

Prepaid Funeral Plan Costs

For those planning ahead, Aura.life provides prepaid funeral plans designed to fix the cost of a cremation in advance.

Starting from £1,695: This is the base price for a prepaid cremation plan.
Benefits of Prepaying:
- Inflation Protection: By paying in advance, individuals can secure the cost at today’s prices, protecting against rising funeral costs in the future.
- Reduced Burden on Family: It removes the financial stress from loved ones during a time of grief.
- Guaranteed Service: The plan ensures that the chosen service will be delivered when needed.
Flexible Payment Options: The website mentions flexible payment options, suggesting that individuals may be able to pay for the plan in installments rather than a single lump sum. This flexibility can make prepaid plans more accessible for various budgets.
Two Together Offer: Aura.life also promotes a “Two Together” offer, where customers can save £100 when purchasing two funeral plans simultaneously. This incentive is appealing for couples or individuals planning for themselves and a loved one.

Additional Costs and Considerations

While the core pricing is clear, it’s important for potential customers to inquire about any potential additional costs that might not be included in the base price. These could include: Vintagebox.ie Reviews

Out-of-hours collection fees: If the deceased needs to be collected during unsociable hours.
Doctor’s fees: For cremation certificates, if applicable.
Specific urns or keepsakes: Beyond a standard container for ashes.
Disbursement costs: Any third-party fees that might not be covered by the basic plan.
Transportation over long distances: If the deceased needs to be transported a significant distance for collection.

Customers should always request a detailed breakdown of all potential costs before committing to a plan to ensure full transparency and avoid any surprises.

Aura.life Alternatives

While Aura.life offers a compelling service focused on direct cremation and prepaid plans, it’s wise for consumers to explore alternatives to ensure they choose the best fit for their needs and preferences.

The funeral industry, while traditional, is seeing a rise in diverse options.

Exploring Traditional Funeral Homes

Traditional funeral homes remain the most common alternative, offering a full spectrum of services that Aura.life’s direct cremation model does not.

Full-Service Options: Traditional funeral homes typically provide:
- Embalming and Preparation: For viewing and open-casket services.
- Visitation/Wake Services: Opportunities for friends and family to gather and pay respects before the funeral.
- Funeral Service Coordination: Organizing religious or non-religious ceremonies at a church, chapel, or other venue.
- Burial or Cremation with Service: Offering both options with full logistical support, including graveside services or memorial services at the crematorium.
- Bereavement Support: Many offer or can refer families to grief counseling and support groups.
Personalized Experience: Traditional homes often provide extensive customization for the service, allowing families to incorporate specific traditions, podcast, readings, and tributes.
Higher Cost: The primary drawback of traditional funeral homes is the significantly higher cost, often exceeding £4,000 on average, due to the comprehensive services and facilities provided.

Other Direct Cremation Providers

Aura.life is not the only provider offering direct cremation services. Itcsales.co.uk Reviews

Several other companies specialize in this streamlined option, often at competitive price points.

Pure Cremation: One of the most well-known direct cremation providers in the UK, often cited for its straightforward approach and comprehensive service. They also offer prepaid plans.
Dignity Funerals Direct Cremation Option: While a large traditional funeral provider, Dignity also offers a specific direct cremation service, leveraging its extensive network.
Simplicity Cremations: As the name suggests, this provider focuses on simple, unattended cremations, similar to Aura.life’s model, often emphasizing affordability.
Local Independent Funeral Directors: Many smaller, independent funeral directors are now also offering direct cremation as a standalone service, often with more personalized local support than larger national providers.
- Benefits of Local Providers: Can offer a more community-focused approach, potentially more flexibility in terms of personal touches, and direct local knowledge.

Considerations When Choosing an Alternative

When comparing Aura.life with other options, consider the following:

Budget: Clearly define how much you are willing to spend.
Desired Service Level: Do you need a full traditional service, or is a simple cremation sufficient?
Personalization: How important is it to customize elements of the farewell?
Geographic Coverage: Ensure the provider operates in your desired area.
Reputation and Reviews: Always check independent reviews like Trustpilot and ask for references.
Religious or Cultural Requirements: If specific rituals or practices are necessary, ensure the provider can accommodate them.
Prepayment Options: If planning ahead, compare payment plans, cancellation policies, and the security of funds with different providers.

How to Cancel Aura.life Free Trial

The term “free trial” on the Aura.life website primarily refers to joining the “Aura Circle,” which is explicitly stated as a free membership. This isn’t a trial in the sense of a temporary period before a paid subscription kicks in. Instead, it’s a perpetual free offering. Therefore, there’s no “trial” to cancel in the traditional sense, as no payment information is collected for this specific offering.

Understanding the Aura Circle “Free Membership”

The Aura Circle is a community and resource hub that Aura.life provides at no cost to its users. It includes:

Unique planning and legacy tools: Such as writing funeral wishes, creating digital life stories, and leaving future messages.
Workshops and exclusive content: Related to celebrating life and managing death.
Exclusive Aura Circle communities: Forums for sharing stories, ideas, and discussions.

Since it’s a free service, joining involves simply signing up with an email, not entering credit card details or committing to a future payment. Goboosts.cc Reviews

“Cancelling” or Discontinuing Aura Circle Membership

While there’s no financial commitment to cancel, users might wish to discontinue their participation in the Aura Circle for various reasons, such as no longer needing the resources or wanting to remove their personal information from the platform.

The process for discontinuing this free membership would typically involve:

Logging In and Managing Account Settings: The most common way to stop receiving communications or using a free online service is to log into your account. Look for sections like:
- “Account Settings”
- “Profile”
- “Privacy Settings”
- “Email Preferences”
Within these sections, there might be an option to “delete account,” “unsubscribe from communications,” or “leave the community.”
Contacting Customer Support Directly: If an option to discontinue or delete the account isn’t readily available within the user’s account settings, contacting Aura.life’s customer support would be the next step. Nl.hudsonreed.com Reviews
- Phone: 0800 808 5723 24/7
- Online Chat: Use the chat feature on the website.
- Contact Form: Fill out the “Contact us” form.
When contacting them, clearly state that you wish to have your Aura Circle membership discontinued and any associated personal data removed, if that is your preference.
Unsubscribing from Emails: Even if you don’t fully “cancel” the membership, you can typically unsubscribe from any marketing or community emails you receive from Aura.life. There should be an “unsubscribe” link at the bottom of these emails. This will stop communication but may not delete your account entirely.

Given that the Aura Circle is a free resource, the process of ceasing engagement should be straightforward and carry no financial implications.

The focus is on data privacy and preference management rather than financial cancellation.

Aura.life vs. Competitors

When considering Aura.life, it’s helpful to understand how it stacks up against other players in the funeral and cremation industry, particularly those offering similar direct cremation services. Ride1up.com Reviews

The market generally splits into traditional funeral homes and a growing segment of direct cremation specialists.

Aura.life’s Differentiators

Aura.life positions itself with several key aspects that set it apart:

Emphasis on “Aura Angels”: This personalized support system is a significant differentiator. While many services offer customer support, the concept of a dedicated “Angel” providing emotional and logistical guidance aims for a deeper level of care, potentially making the process less daunting.
Holistic Approach with “Aura Circle”: Beyond just the cremation service, the free Aura Circle membership offers planning tools, legacy resources, and community support. This goes beyond the transactional nature of most funeral providers, fostering a longer-term relationship and providing value in end-of-life planning that extends beyond the immediate need for a cremation.
Clear Cost Transparency: Aura.life prominently displays its starting prices for both direct cremation and prepaid plans, making it easy for consumers to understand the base cost upfront.
Modern Branding: The website and overall branding feel more contemporary and approachable than many traditional funeral home sites, aiming to demystify and destigmatize conversations around death.

Comparison to Other Direct Cremation Providers e.g., Pure Cremation, Simplicity Cremations

Several companies specialize in direct cremation, offering services similar to Aura.life.

Pure Cremation:
- Market Leader: Often cited as one of the pioneers and largest providers of direct cremation in the UK.
- Pricing: Generally competitive, with prices often in a similar range to Aura.life, but exact comparisons require checking current rates and inclusions.
- Service Model: Highly efficient and streamlined, focusing purely on the direct cremation process.
- Key Difference: While efficient, they may not emphasize the same level of personalized “Angel” support or the broader “Circle” community that Aura.life does. Their focus is more on the straightforward logistics.
Simplicity Cremations:
- Affordability Focus: As the name suggests, often aims for maximum affordability.
- Service Level: Provides a basic, no-frills direct cremation service.
- Key Difference: Might offer fewer additional resources or personalized touches compared to Aura.life’s “Aura Angel” and “Aura Circle” offerings. The lower price point might reflect a more streamlined, less personalized approach.

Comparison to Traditional Funeral Homes

The most significant contrast is with traditional funeral homes.

Cost: Traditional funeral homes are almost always significantly more expensive average £4,285 compared to Aura.life’s direct cremation from £1,195.
Service Range: Traditional homes offer a full suite of services: embalming, viewing, formal funeral services, and often a choice between burial and cremation. Aura.life focuses solely on cremation.
Personalization of Service: Traditional homes offer extensive customization for the funeral service itself, allowing families to design a unique farewell. Aura.life’s direct cremation is inherently less personalized in terms of ceremonial aspects.
Local Presence vs. National Service: Traditional funeral homes typically serve a local community with a physical presence. Aura.life operates nationally, providing services across the UK, which can be advantageous for families dispersed geographically.
Emotional Support: While traditional funeral directors offer support, Aura.life’s “Aura Angels” are explicitly designed for ongoing, dedicated guidance, potentially offering a different type of empathetic interaction.

Choosing the Right Provider

The choice between Aura.life and its competitors largely depends on individual and family priorities: Felixspin.com Reviews

If affordability and simplicity are paramount, Aura.life or other direct cremation providers are strong contenders.
If a highly personalized service with dedicated support and broader end-of-life planning resources are important, Aura.life’s “Aura Angels” and “Aura Circle” might make it stand out.
If a traditional viewing, formal service, or burial is desired, a traditional funeral home will be the necessary choice, accepting the higher cost.
If the absolute lowest price for direct cremation is the only factor, then a comparison of all direct cremation providers based on current pricing and inclusions is essential.

Ultimately, Aura.life carves out a niche by combining the cost-effectiveness of direct cremation with enhanced personalized support and valuable end-of-life planning tools, offering a compelling alternative for many modern families.

Frequently Asked Questions

What is Aura.life?

Aura.life is a UK-based service specializing in direct cremations and prepaid funeral plans, aiming to provide a simpler, more affordable alternative to traditional funeral services.

How much does a direct cremation cost with Aura.life?

Based on the website, a direct cremation with Aura.life starts from £1,195.

What is included in Aura.life’s direct cremation service?

A direct cremation typically includes the collection of the deceased, care until cremation, handling of necessary paperwork, the cremation itself, and the return of ashes to the family.

An optional service at the crematorium may also be available. Duvalay.co.uk Reviews

Does Aura.life offer traditional funeral services?

No, Aura.life primarily focuses on direct cremations, which do not include traditional elements like viewings, wakes, or formal funeral services at a venue.

What are Aura.life’s prepaid funeral plans?

Aura.life’s prepaid funeral plans allow individuals to arrange and pay for their cremation in advance, locking in the cost at today’s prices and easing the financial burden on loved ones in the future. They start from £1,695.

Are Aura.life’s prepaid plans regulated?

The website states they offer the UK’s highest independently rated cremation plans.

It’s advisable to verify their regulatory status and independent ratings for complete assurance.

What is an “Aura Angel”?

An “Aura Angel” is a dedicated support person provided by Aura.life to guide families through the funeral arrangement process, offering assistance with logistics, paperwork, and emotional support. Elusa.de Reviews

What is the “Aura Circle”?

The “Aura Circle” is a free membership offered by Aura.life that provides access to unique planning and legacy tools, workshops, and exclusive community forums related to end-of-life planning and managing grief.

How can I join the Aura Circle?

Yes, you can join the Aura Circle for free directly through the Aura.life website by signing up for their membership.

Can I cancel my Aura Circle membership?

Yes, as the Aura Circle is a free membership, you can discontinue your participation by contacting Aura.life’s customer support or looking for account management options within your logged-in profile.

How do I cancel a prepaid funeral plan with Aura.life?

To cancel a prepaid funeral plan, you must contact Aura.life’s customer service directly.

Cancellation policies, including any potential fees or refunds, will be outlined in your plan’s terms and conditions. Athenegpt.ai Reviews

Does Aura.life offer flexible payment options for prepaid plans?

Yes, the website mentions flexible payment options for their prepaid funeral plans, suggesting that installment plans may be available.

How does Aura.life compare to traditional funeral homes in terms of cost?

Aura.life’s direct cremation services are significantly more affordable, starting at £1,195, compared to the UK average of £4,285 for traditional funerals.

Is Aura.life available nationwide in the UK?

Yes, Aura.life states they can support arrangements for direct cremations at any crematorium across the country.

What if I need assistance outside of normal business hours?

Aura.life states their phone line 0800 808 5723 is available 24/7 for support.

Does Aura.life handle all the paperwork for a direct cremation?

Yes, the service aims to simplify the process by handling necessary paperwork and logistical arrangements for the cremation. Anglianpumping.com Reviews

Can I save money by purchasing two funeral plans together?

Yes, Aura.life offers a “Two Together” deal where you can save £100 when purchasing two funeral plans simultaneously.

What kind of support does Aura.life provide for grieving families?

Aura.life offers “Aura Angel” support, providing personalized guidance, assistance with arrangements, and empathetic listening during the difficult time of loss. The Aura Circle also provides broader resources.

Are there any hidden fees with Aura.life’s services?

While Aura.life emphasizes transparency, it’s always advisable to request a detailed breakdown of all potential costs to ensure no unforeseen expenses, such as out-of-hours collection fees or doctor’s certificates, are incurred.

Where can I read reviews for Aura.life?

Customer testimonials, such as those seen on Trustpilot, are referenced on their website.

It is always recommended to check independent review platforms for a broader perspective. Portadelivery.co.uk Reviews

Aura.life Reviews