Best hashtags to grow instagram

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To genuinely elevate your presence on Instagram and attract more eyes to your content, mastering the art of hashtags is non-negotiable.

It’s like having a secret weapon in your growth arsenal.

Instead of just throwing random terms out there, let’s look at the best hashtags to grow Instagram:

  • Niche-Specific Hashtags: Dive deep into your specific industry or topic. If you’re a fitness enthusiast, don’t just use #fitness. go for #fitnesstipsforbeginners or #homegymworkouts.
  • Location-Based Hashtags: For local businesses or events, leverage geographical tags like #newyorkfoodie or #dubaimarathon.
  • Community Hashtags: These bring together like-minded individuals. Think #communityovercompetition or #muslimahfashion.
  • Branded Hashtags: Create a unique hashtag for your own brand or campaign, e.g., #MyBrandStory or #LaunchWithMe.
  • Trending Hashtags Used Wisely: Jump on relevant trends, but ensure they align with your content and values. Check Instagram’s Explore tab for current trends.

The key to growing your Instagram account isn’t just about using a lot of hashtags. it’s about using the right ones. It’s a strategic move to increase reach on Instagram, getting your posts seen by people who are already interested in your content. Think of it as a discovery tool—people use hashtags to find new accounts, topics, and communities. For instance, someone looking for “best hashtags to grow Instagram followers” will likely stumble upon content using those precise tags. You’re essentially helping the algorithm connect your content with its most relevant audience. If you’re serious about taking your Instagram strategy to the next level, consider checking out this powerful 👉 Free Growth Marketing Tool that can help you with scheduling, hashtag discovery, and analytics. It’s a must for optimizing your content for maximum impact, especially when you’re focusing on how to use hashtags to grow on Instagram. It helps you find those potent hashtags to grow your Instagram account, whether you’re building a fitness Instagram or a photography Instagram.

Tailwind

Table of Contents

The Strategy Behind Using Hashtags for Instagram Growth

Mastering hashtags isn’t about blind luck.

It’s a systematic approach to getting your content discovered.

Think of it as a highly targeted search engine optimization strategy for your Instagram posts and reels.

Without a coherent strategy, your efforts to grow Instagram followers will likely fall flat.

Data shows that posts with at least one hashtag can see a 12.6% higher engagement rate than those without. This isn’t just theory.

It’s a measurable impact on your reach and engagement.

Understanding Hashtag Categories

To effectively use hashtags to grow on Instagram, you need to diversify your tag portfolio.

Relying solely on one type of hashtag limits your exposure.

A well-rounded strategy involves a mix of several categories.

  • Broad/Popular Hashtags: These are high-volume tags like #love, #instadaily, #photooftheday. While they offer massive reach, the competition is fierce, and your post can get buried quickly. Use them sparingly and always pair them with more niche tags. For example, #photography might get billions of posts, making it hard for your specific #photographyinstagram content to stand out.
  • Niche-Specific Hashtags: These are your bread and butter. They are highly relevant to your content, attracting users who are genuinely interested in your specific topic. If you’re sharing content about minimalist design, use #minimalisthome, #minimalistdecor, or #simpleliving. These help you reach a more engaged audience. For those focusing on best hashtags to grow fitness Instagram, specific terms like #hiitworkouts, #plantbasedfitness, or #strengthtrainingforwomen are far more effective than just #fitness.
  • Community Hashtags: These are hashtags used by a particular group or community. Examples include #travelgram, #bookstagram, #foodblogger, or #creativesofinstagram. They foster a sense of belonging and can significantly boost engagement within a specific community. These are excellent for building loyalty and attracting dedicated followers for your Instagram account.
  • Branded Hashtags: These are unique to your business or campaign, like #YourBrandName, #YourProductLaunch, or #YourEvent2024. They help you track user-generated content, build brand recognition, and create a centralized hub for content related to your brand. They are crucial for those looking to grow their Instagram account organically with a strong brand identity.

Researching the Best Hashtags

You can’t just guess which hashtags will perform best. Apps for scheduling posts on instagram

Research is paramount to finding the best hashtags to grow Instagram.

It’s about understanding what your target audience is searching for and what your competitors are using successfully.

  • Instagram Search Bar: Start here. Type in a keyword related to your content in the search bar, then click on the ‘Tags’ tab. Instagram will show you related hashtags along with the number of posts associated with each. This gives you an immediate sense of their popularity and relevance. Look for a mix of high, medium, and low volume tags.
  • Competitor Analysis: Observe what successful accounts in your niche are using. What hashtags are consistently appearing on their high-performing posts? Don’t copy them directly, but use them as inspiration to find similar or even better alternatives. This is a quick way to discover best hashtags to grow Instagram followers that are already proven effective.
  • Influencer Research: Look at influencers in your niche. They often have a deep understanding of what resonates with their audience and use relevant hashtags. Pay attention to how they categorize their content.
  • Hashtag Generator Tools: There are numerous online tools that can suggest hashtags based on a keyword or image. While helpful, always review the suggestions for relevance and avoid any that are spammy or irrelevant to your content. For a comprehensive tool that assists in this, consider platforms like the one linked in our introduction.
  • Analyze Instagram Insights: After you start using hashtags, monitor your Instagram Insights. Check the “Impressions from Hashtags” metric. This tells you how many people discovered your content through hashtags. This data is invaluable for refining your strategy and identifying which hashtags are truly increasing reach on Instagram.

Optimizing Hashtag Placement and Quantity

It’s not just about what hashtags you use, but how and where you use them. The optimal number and placement can significantly impact your post’s visibility and engagement. Instagram allows up to 30 hashtags per post and 10 per reel. While hitting the maximum isn’t always necessary, using a good range is beneficial.

Where to Place Your Hashtags

The debate between placing hashtags in the caption or the first comment continues.

Both have their pros and cons, and the best approach often depends on your personal preference and aesthetic goals.

  • In the Caption: Placing hashtags directly in your caption makes them immediately visible. Some argue this is better for Instagram’s algorithm, as all the information is present when the post is first indexed. However, it can make your caption look cluttered, especially if you’re using many hashtags. If you choose this method, consider using a few line breaks or dots before your hashtags to separate them from your main caption copy, improving readability. This is a common practice for those looking to increase reach on Instagram directly from the post itself.
  • In the First Comment: This is a popular method for a cleaner caption aesthetic. The hashtags are still indexed by Instagram, as the first comment is almost immediately associated with the post. This allows your main caption to focus on your message without visual clutter. Many believe this is the best way to utilize hashtags to grow your Instagram account without sacrificing aesthetic appeal. Experiment to see what works best for your audience and brand. Studies by Iconosquare suggest that putting hashtags in the first comment can still be highly effective, with no significant difference in reach compared to in-caption placement.

How Many Hashtags Should You Use?

There’s no magic number, but current research and best practices suggest a strategic approach rather than simply maxing out the 30-hashtag limit.

  • Diversify Your Quantity: Instead of always using 30, try varying the number of hashtags across your posts. Some content creators find success with 5-10 highly relevant hashtags, while others use 15-20. The key is relevance over quantity. A Sprout Social study indicated that posts with 9 hashtags tend to have the highest engagement rates, though this can vary by niche and audience.
  • Mix of Popularity: Aim for a mix of broad, medium-volume, and niche-specific hashtags. For example, if you’re a photography account, you might use:
    • Broad: #photography high volume, broad appeal
    • Community: #photographersofinstagram community building
    • This blend maximizes your chances of being discovered by a wide audience while also connecting with highly targeted users, helping you find the best hashtags to grow photography Instagram.
  • Relevance is Key: Always prioritize relevance. Using irrelevant but popular hashtags like #food or #travel if you’re posting about fitness can actually hurt your reach and engagement. Instagram’s algorithm is smart enough to detect this and may penalize your content. Focus on the best hashtags to grow fitness Instagram specifically.

Hashtags for Instagram Reels and Stories

While the core principles of hashtag usage apply across all Instagram content formats, Reels and Stories have their own nuances that can be leveraged for maximum impact.

Instagram Reels, in particular, has become a powerhouse for organic growth, and proper hashtag usage is central to maximizing its reach.

Optimizing Hashtags for Instagram Reels

Reels are Instagram’s short-form video content, designed for discovery.

They are pushed heavily by the algorithm, making them prime real estate for growth. Best app for instagram planning

The best hashtags to grow Instagram Reels effectively will differ slightly from static posts.

  • In-Video Hashtags: While less common, you can add text overlays with hashtags directly within your Reel. This is purely for visual emphasis, as these aren’t directly clickable for discovery.
  • Caption Hashtags: Just like regular posts, you can add up to 30 hashtags in your Reel’s caption. This is where the primary indexing for discovery happens. Since Reels are about quick consumption, ensure your caption is concise and hooks the viewer.
  • Relevance and Trending Audio: Pair your relevant hashtags with trending audio. When users explore audio, they often discover Reels using that sound. This combination significantly increases your chances of going viral.
  • Niche-Specific and Action-Oriented Hashtags: For Reels, consider hashtags that align with quick tips, tutorials, or challenges. For example, if it’s a fitness Reel, use #quickworkout, #fitnesstutorial, #homeworkoutchallenge. These are the best hashtags to grow fitness Instagram content in video format.
  • Experiment with Fewer Hashtags: Some creators find that Reels perform well with a slightly smaller, highly targeted set of hashtags e.g., 5-10 compared to static posts. This keeps the focus on the video content itself. Data from several creators indicates that the algorithm for Reels might prioritize content quality and trending audio over a massive hashtag count.

Hashtags for Instagram Stories

Instagram Stories are more ephemeral and casual, but hashtags still play a role in their discoverability.

  • Hashtag Sticker: Instagram provides a dedicated hashtag sticker for Stories. You can add one or more of these to your Story. While you can technically type out multiple hashtags as text, the sticker makes them clickable and often more visually appealing.
  • Location Sticker: Always use the location sticker if your Story is relevant to a specific place. This makes your Story discoverable to anyone viewing content from that location’s Story feed.
  • Keep it Clean: Stories are about quick views. Don’t clutter your Story with too many hashtags. One or two highly relevant hashtags via the sticker are usually sufficient. For example, if you’re at a local cafe, #yourcitycafe and #coffeeshopvibes.
  • “Swipe Up” and Link Stickers: If you have access e.g., business account or high follower count, utilize “swipe up” or link stickers to drive traffic to your website or other content, complementing your hashtag strategy for discovery.

Analyzing Hashtag Performance and Adapting Your Strategy

To consistently achieve the best hashtags to grow Instagram, you need to be a data-driven strategist.

Regularly analyzing your hashtag performance is crucial for sustained growth.

Using Instagram Insights

Instagram’s native analytics tool, Insights, is your best friend for understanding what’s working and what isn’t.

You need a professional or creator account to access these.

  • Reach from Hashtags: For each post, you can view a breakdown of how people discovered your content. Look for “Impressions from Hashtags.” This metric directly tells you how many unique accounts saw your post because they found it through a hashtag. A higher number here means your hashtags are effectively increasing reach on Instagram.
  • Top-Performing Hashtags: While Insights doesn’t explicitly tell you which individual hashtag on a post performed best, by comparing the “Impressions from Hashtags” across different posts, you can infer which hashtag sets are most effective. For instance, if posts with #bestfitnesstips consistently show high hashtag reach, you know those types of tags are working for your best hashtags to grow fitness Instagram content.
  • Engagement Metrics: Beyond reach, look at how posts discovered via hashtags perform in terms of likes, comments, saves, and shares. High engagement on hashtag-discovered content indicates that your hashtags are not only bringing eyes to your content but also bringing in a relevant audience.

A/B Testing Hashtag Sets

Don’t stick to one set of hashtags forever.

Regularly experiment and A/B test different combinations to see which ones yield the best results for your Instagram account.

  • Vary the Number: Try posts with 5, 10, 15, and 20 hashtags to see if there’s an optimal number for your content type and audience.
  • Test Different Niche Tags: Introduce new niche-specific hashtags that you’ve researched. For example, if you focus on #photographyinstagram, test out sub-niches like #portraits_ig, #blackandwhite_art, or #streetphotography_bw to see which brings more relevant traffic.
  • Rotate Broad vs. Niche Focus: Some weeks, lean more heavily into broad, popular hashtags paired with niche ones, of course. Other weeks, focus almost entirely on highly specific, low-volume tags. Analyze the “Impressions from Hashtags” to see which strategy delivers more targeted reach.
  • Track Over Time: Keep a spreadsheet or a simple note where you record the hashtags used for each post and their corresponding “Impressions from Hashtags” metric. This allows you to spot trends and identify your most effective hashtag sets over weeks or months. This is a foundational step in refining your strategy for the best hashtags to grow your Instagram account.

Common Hashtag Mistakes to Avoid

Even with the best intentions, it’s easy to fall into common hashtag traps that can hinder your growth.

Avoiding these pitfalls is as important as implementing effective strategies when you’re aiming for the best hashtags to grow Instagram. Schedule instagram posts creator account

Using Banned or Spammy Hashtags

This is perhaps the most critical mistake, as it can severely impact your account’s visibility, even leading to a shadowban.

  • What are Banned Hashtags? Instagram occasionally bans hashtags that are associated with inappropriate, spammy, or harmful content. Using them can flag your account as problematic.
  • How to Identify Banned Hashtags: Before using a new hashtag, search for it on Instagram. If you see a message stating that posts for this hashtag are hidden or limited due to community guideline violations, do not use it.
  • Avoid Spammy Tactics:
    • Hashtag Stuffing: Don’t just fill your caption with every possible hashtag, regardless of relevance. This looks spammy to both users and the algorithm.
    • Irrelevant Hashtags: Using popular but irrelevant hashtags e.g., #fashion on a cooking post to try and gain exposure is counterproductive. Instagram’s algorithm prioritizes relevance. This won’t help you find the best hashtags to grow Instagram followers.
    • Engagement Pods Disguised as Hashtag Groups: While community hashtags are great, be wary of “engagement pods” or groups that promise likes and comments in exchange for you doing the same. These often involve disingenuous engagement and can be flagged by Instagram.
  • Consequences: Using banned or spammy hashtags can lead to reduced reach, shadowbanning where your content doesn’t show up in hashtag feeds, or even temporary account restrictions. Your efforts to increase reach on Instagram will be nullified.

Over-Reliance on Broad Hashtags

While popular hashtags offer massive reach, they also come with immense competition.

  • The Problem: Hashtags like #love, #happy, #beautiful, #instadaily have billions of posts. When you use them, your content gets buried in seconds. While they might bring a tiny burst of initial reach, they rarely lead to sustained engagement or relevant followers.
  • The Solution: As discussed earlier, use a mix. For every broad hashtag, aim for several medium and niche-specific ones. This ensures you’re visible in highly competitive feeds while also targeting a dedicated audience. For example, if you’re a photography account, using only #photography is far less effective than a combination including #streetphotography, #monochromephotography, and #documentaryphotography, which targets the best hashtags to grow photography Instagram content effectively.

Forgetting to Refresh Your Hashtags

The Instagram algorithm and trending topics are constantly changing.

What worked six months ago might not be as effective today.

  • Stale Hashtags: Sticking to the same set of hashtags for every single post for months on end can lead to diminishing returns. The algorithm might start seeing your content as repetitive, and you’ll miss out on new trends.
  • Importance of Research: Regularly e.g., monthly or quarterly revisit your hashtag research. Look for new trending hashtags in your niche, identify new community tags, and see if any previously effective tags have become overused or less relevant.
  • Seasonality and Events: Incorporate seasonal hashtags e.g., #fallfashion, #holidaydecor or event-specific hashtags e.g., #RamadanRecipes, #EidMubarak when appropriate. This shows your content is current and relevant. Regularly refreshing your tags is how you truly find the best hashtags to grow your Instagram account consistently.

Niche-Specific Hashtag Deep Dives

To truly find the best hashtags to grow Instagram, you need to get granular.

Let’s delve into some popular niches and explore effective hashtag strategies.

Best Hashtags to Grow Fitness Instagram

For fitness content, authenticity, motivation, and practical advice resonate most.

Your hashtags should reflect the specific type of fitness, target audience, and goals you address.

  • General Fitness: #fitnessmotivation #gymlife #workoutmotivation #fitfam #healthylifestyle
  • Workout Specifics: #hiitworkout #strengthtraining #yogalife #cardio #bodybuilding #crossfit #pilates
  • Target Audience: #womensfitness #mensfitness #fitmom #seniorfitness #beginnerworkout #fitnesstipsforbeginners
  • Goal-Oriented: #weightlossjourney #musclebuilding #fatloss #healthyliving #strongnotskinny
  • Home Workouts: #homeworkout #nogymneeded #quarantinefitness
  • Diet & Nutrition if applicable: #healthyrecipes #cleaneating #mealprep #plantbasedfitness #nutritiontips
  • Community: #fitnesstrainer #personaltrainer #fitnesscoach #fitnessjourney #fitnessaddict
  • Example Blend for a HIIT Workout Reel: #hiitworkout #homeworkout #quickworkout #fitnessmotivation #fatloss #fitnesstips #fitfam #workoutreel #nopainnogain #healthylifestyle. This blend helps you reach users looking for specific types of workouts, motivation, and general fitness content, making them the best hashtags to grow fitness Instagram content.

Best Hashtags to Grow Photography Instagram

Photography is a highly visual niche where specific genres thrive on targeted hashtags.

Your hashtags should highlight your style, subject matter, and location. Planning instagram posts app

  • General Photography: #photography #photographer #instaphoto #photooftheday #visualart #capture
  • Genre-Specific:
    • Portrait: #portraitphotography #portraits #portraiture #headshots #fashionphotography #streetportraits
    • Street: #streetphotography #urbanphotography #citylife #streetart #documentaryphotography
    • Wedding: #weddingphotography #bridalphotography #weddinginspiration #brideandgroom
    • Wildlife: #wildlifephotography #animalphotography #naturelovers #birdphotography
    • Food: #foodphotography #foodstagram #instafood #foodlover
    • Black & White: #bnwphotography #blackandwhite #monochrome #noir
  • Location-Based: #newyorkphotography #londonphotographer #dubai_photography #californiacoast #alps
  • Technical/Gear: #cameragear #photographytips #lightroom #photoshop
  • Community: #photographersofinstagram #lensculture #ourstreets #explorecanada #natgeoyourshot

Best Hashtags to Grow Small Business Instagram

For small businesses, hashtags are vital for local discovery, brand building, and customer engagement.

Focus on product, service, location, and community.

  • General Business: #smallbusiness #shopsmall #supportlocal #entrepreneur #smallbusinessowner #businessowner
  • Product/Service Specific: #handmadejewelry #customcakes #coffeeshop #boutiqueshopping #digitalmarketing #graphicdesign #homedecor #sustainablefashion
  • Location-Based: #yourcitybusiness #shoplocal #supportlocal #eats #events
  • Brand Values: #ethicalfashion #ecofriendly #madewithlove #custommade #supportsmallbusiness #artisan
  • Promotional: #newarrivals #limitededition #sale #giveaway #specialoffer
  • Community: #smallbizlove #communityovercompetition #smallbusinesssupport #shopsmallandhappy
  • Example Blend for a Local Coffee Shop: #coffeeshop #localcoffeeshop #yourcitycoffee #supportlocal #smallbusiness #coffeelover #latteart #bakery #brunch #communityhub. This selection targets local customers, highlights offerings, and aligns with community support, making them the best hashtags to grow your Instagram account as a local business.

The Future of Hashtags on Instagram

While they remain a critical discovery tool, recent developments suggest an increasing emphasis on content quality, relevance, and the platform’s understanding of topics without explicit hashtags.

The future of the best hashtags to grow Instagram will likely involve an even more nuanced approach.

AI and Keyword Recognition

Instagram’s algorithm is becoming increasingly sophisticated, leveraging artificial intelligence to understand the content of your posts beyond just the hashtags you use.

  • Audio Recognition for Reels: For Reels, the algorithm can analyze the audio to understand the topic or trend, even if you don’t use specific hashtags.
  • Caption Keywords: The keywords within your caption itself are becoming more important. Writing clear, descriptive captions with relevant keywords will enhance discoverability, even if you don’t use a hashtag for every single keyword. For instance, if your caption discusses “healthy meal prep ideas for busy professionals,” the algorithm might understand that without needing #mealprepideas.
  • Implication: This means relying solely on hashtags for discoverability is becoming less effective. A holistic approach that includes strong visuals, descriptive captions, and relevant hashtags is key. This sophisticated understanding helps Instagram show your content to users who might be interested, even if they don’t explicitly search for the exact best hashtags to grow Instagram followers.

The Rise of SEO-Driven Content

Just like Google, Instagram is becoming more of a search engine.

Users are increasingly searching for specific topics, products, and accounts directly within the app.

  • Long-Tail Keywords in Captions: Think about how people search. Instead of just “fitness,” they might search “best home workout for beginners.” Incorporating these longer, more specific phrases into your captions naturally, not just stuffing them will improve your search ranking within Instagram.
  • Hashtags as Categories: While Instagram might understand your content without them, hashtags still serve as clear categorization signals. They tell the algorithm, “Hey, this content belongs in these specific categories.” This is still vital for how to use hashtags to grow on Instagram.
  • Focus on Value: Ultimately, the algorithm wants to show users valuable content. Whether found through hashtags, keywords, or visual recognition, if your content provides value and keeps users engaged, Instagram will prioritize it. This is the enduring truth behind the best hashtags to grow your Instagram account.

Frequently Asked Questions

What are the best hashtags to grow Instagram?

The best hashtags for Instagram growth are a strategic mix of niche-specific, community, and branded hashtags, along with a few relevant broad ones.

The key is relevance to your content and target audience.

How many hashtags should I use on Instagram in 2024?

While Instagram allows up to 30 hashtags per post and 10 per Reel, many creators find success with 5-15 highly relevant hashtags. Quality and relevance outweigh quantity. Free instagram feed planner desktop

Should I put hashtags in the caption or comments?

Both methods are effective for discoverability.

Placing them in the first comment creates a cleaner caption, while in-caption placement keeps everything together. Choose based on your aesthetic preference.

Do hashtags still work on Instagram?

Yes, hashtags absolutely still work on Instagram.

They are a primary discovery tool for users to find new content and accounts, though the algorithm is also increasingly using visual recognition and caption keywords.

How can I find trending hashtags for my niche?

You can find trending hashtags by using Instagram’s search bar look under the “Tags” tab, observing competitors and influencers, and using third-party hashtag research tools.

What are some best practices for using hashtags on Instagram Reels?

For Reels, prioritize highly relevant, niche-specific hashtags in the caption.

Pairing them with trending audio can significantly boost discoverability.

You can also use one or two in-video text overlays for visual emphasis.

How do I use hashtags to grow Instagram followers?

To grow followers, use a diverse set of relevant hashtags that attract your ideal audience.

Focus on niche and community tags, engage with users who discover you through hashtags, and consistently provide valuable content. Automate posting to instagram

What are the best hashtags to grow fitness Instagram?

For fitness, use hashtags like #fitnessmotivation, #hiitworkout, #strengthtraining, #fitmom, #plantbasedfitness, #homeworkout, and specific challenge or routine names relevant to your content.

What are the best hashtags to grow photography Instagram?

How can I increase reach on Instagram using hashtags?

To increase reach, use a strategic mix of popular, medium-volume, and niche-specific hashtags.

Analyze your Instagram Insights to see which hashtags are bringing the most impressions and adjust your strategy accordingly.

Are there any hashtags I should avoid?

Yes, avoid banned or spammy hashtags, as they can hurt your reach and potentially lead to a shadowban.

Always check a hashtag’s status by searching for it on Instagram before using it.

Should I use the same hashtags for every post?

No, it’s best to rotate and refresh your hashtags regularly.

Using the exact same set for every post can lead to diminishing returns and make your content seem repetitive to the algorithm.

How do I know if my hashtags are working?

Check your Instagram Insights for each post. Look at the “Impressions from Hashtags” metric.

A higher number indicates your hashtags are effectively contributing to your content’s discovery.

Can I edit hashtags after posting?

Yes, you can edit the caption and hashtags of an existing post. Hashtag search engine

If your hashtags are in the first comment, you can delete and re-add the comment.

What is a “shadowban” and how do hashtags relate to it?

A shadowban is when Instagram secretly limits your content’s visibility, often without notifying you.

Using banned or spammy hashtags, or engaging in manipulative tactics, can trigger a shadowban, making your content undiscoverable via hashtags.

Do location tags count as hashtags?

While location tags are not hashtags, they serve a similar discovery purpose by making your content discoverable to users searching or browsing content from a specific geographical area. They are very effective for local businesses.

Are broader hashtags ever useful?

Yes, broad hashtags can provide a large initial burst of reach, but your post will quickly get lost in the feed due to high competition.

They are best used sparingly and always combined with more niche and relevant tags.

How often should I research new hashtags?

It’s a good practice to research new hashtags monthly or quarterly.

Can hashtags help with Instagram account growth beyond reach?

Yes, effective hashtags not only increase reach but also attract a more relevant audience, leading to higher engagement likes, comments, saves, shares and ultimately, more targeted followers who are genuinely interested in your content.

Is it better to have fewer, highly relevant hashtags or more, less relevant ones?

Fewer, highly relevant hashtags are always better.

Instagram’s algorithm prioritizes relevance, and using irrelevant hashtags can actually harm your content’s performance and appear spammy. Best hashtags to use for instagram

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