Struggling to remember all your passwords? You’re definitely not alone, and it’s a common struggle that often leads to risky online habits. The New York Times, through its product recommendation site Wirecutter, has made it incredibly clear for years: everyone needs a password manager. It’s not just a nice-to-have. it’s a fundamental step in securing your digital life, right up there with using two-factor authentication. While the keeps changing, with new threats and technologies like passkeys emerging, the core message remains just as vital. In fact, relying on a solid, dedicated password manager is more important than ever. If you’re looking to upgrade your online security, I highly recommend checking out a trusted option like NordPass — it’s a modern solution designed to keep your digital keys under lock and key.
The reality is, most of us are making dangerous mistakes with our passwords. Think about it: how many times have you used the same password, or a slightly tweaked version, across multiple websites? A Virginia Tech study, mentioned by the New York Times, revealed that over 50 percent of people are guilty of this password reuse. If just one of those accounts gets hit in a data breach, suddenly every other account using that same password becomes vulnerable. It’s like having one key that opens your house, your car, and your office – a single point of failure. That’s why the New York Times, way back in 2019, hammered home the point that a password manager is the most crucial step you can take for online safety, beyond keeping your operating system and browser up to date.
So, what exactly is a password manager, according to the New York Times? They describe it as a secure, automated, all-digital replacement for that little notepad where you might scribble down your logins. But it’s so much more. These tools don’t just store your existing passwords. they generate strong, unique ones for every new account, and they can even hold onto other sensitive details like credit card numbers and addresses, all protected by one super-strong master password. Back then, Wirecutter specifically highlighted 1Password as their favorite and LastPass Free as a good free option, praising their ease of use, robust apps, and clear guidance on improving password hygiene.
But that was 2019, and the internet moves fast. While the core advice from the New York Times stands strong, the of password management has seen some significant shifts. Let’s dig into what’s changed and what you need to know today to truly keep your digital life secure.
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The New York Times’ Stance on Password Managers: Why They’re a Must-Have
It’s pretty rare for a major publication like the New York Times to give such a strong, unequivocal recommendation for a specific type of software, but that’s exactly what happened with password managers. Their Wirecutter section, which is all about product recommendations, published an article titled “Why You Need a Password Manager. Yes, You.”. And let’s be honest, that title alone tells you how serious they are about it.
The central argument is simple: strong, unique passwords are your first line of defense against cyberattacks, but they’re incredibly hard to manage manually. Trying to remember dozens, or even hundreds, of complex, random strings of characters for every single online account is just impossible for most people. This leads to common pitfalls like:
- Password Reuse: As mentioned, over half of us do it. This is a huge risk because if one service you use suffers a data breach, criminals can take those leaked credentials and try them on all your other accounts – your email, banking, social media, everything. It’s called a “credential stuffing” attack, and it’s shockingly effective.
- Weak Passwords: People often pick easily guessable passwords like “password123,” their pet’s name, or their birthday. These are the first things hackers or even automated bots will try.
A password manager solves both of these problems effortlessly. It creates long, random, unguessable passwords for you, stores them in an encrypted vault, and then automatically fills them in when you visit a site. You only have to remember one master password to unlock that vault. The New York Times emphasized that this, combined with two-factor authentication 2FA, is the most important thing you can do to keep your data safe online. They even noted that a good password manager will alert you if your passwords are weak, reused, or have been compromised in a breach.
Back then, their top picks, 1Password and LastPass Free, were chosen for their user-friendliness, strong security, and helpful features like reporting on password weaknesses and facilitating secure sharing for families. This advice was solid for its time, but technology and threats are always .
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Beyond the Basics: Evolving Threats and Modern Password Management
While the New York Times’ foundational advice is still spot-on, the world of online security has definitely shifted since 2019. We’ve seen more sophisticated attacks, new authentication methods, and some growing pains for even popular password management solutions.
Browser-Based vs. Dedicated Password Managers
A lot of people rely on the built-in password managers in browsers like Chrome, Safari, or Firefox. And it’s easy to see why – they’re super convenient and free! Google Password Manager, for instance, lets you save and auto-fill passwords right within Chrome and Android, making it feel pretty seamless.
However, the convenience sometimes comes with significant trade-offs. Recent news has highlighted some serious limitations:
- Google Password Manager’s Recent Hiccup: Just in July 2024, Google Chrome’s password manager experienced a bug that lost millions of passwords for Windows users for about 18 hours. People were locked out of their accounts, unable to save new passwords, and quite frustrated. While Google quickly fixed it, this incident was a stark reminder that even big tech can have major blips, and relying solely on a browser for your critical logins can be risky.
- AI-Enhanced Attacks: In March 2025, Forbes reported that AI had “cracked” Chrome’s Password Manager. Security researchers successfully used AI to create credential-stealing malware, demonstrating how large language models LLMs could be manipulated to bypass Chrome’s security and extract sensitive information. This makes browser-based managers, which might lack the specialized security layers of dedicated apps, a more tempting target for these new, sophisticated threats.
- Limited Features and Transparency: Dedicated password managers often offer a lot more than just saving logins. Browser-based options typically lack features like built-in 2FA, dark web monitoring, secure sharing outside their ecosystem, or detailed security audits. Plus, their encryption methods aren’t always as transparently detailed as those from dedicated providers.
This is why, despite the convenience, many cybersecurity experts and even Google, in some of its advisories recommend using a standalone, dedicated password manager for truly robust security.
The Rise of Passkeys
Here’s a big one: you might have heard about passkeys, and Google is actively pushing them as a stronger, passwordless alternative for logging in. Microsoft is doing the same, even making them the default for new accounts. Unlocking Your Digital Life: The Best Password Manager Names You Need to Know in 2025
So, what are they? From a user’s perspective, a passkey often looks like using your device’s biometrics – your fingerprint or facial scan – to log in. But behind the scenes, it’s much more secure than a traditional password. Passkeys are tied to your device and are resistant to phishing attacks, meaning even if someone tricks you into clicking a malicious link, they can’t steal your passkey.
This is a must for security. The good news is that many top-tier password managers are already integrating passkey support or are working on it. For example, 1Password has integrated passkey support with Windows Hello, and NordPass has also added the ability to store and manage passkeys, future-proofing your login process. This means your dedicated password manager can evolve with the latest authentication technologies, offering you the best of both worlds: centralized management and cutting-edge security.
AI and Cybersecurity
AI isn’t just generating cool art or writing essays. it’s also unfortunately being weaponized by hackers. There’s a growing concern about how AI can accelerate the creation of highly sophisticated phishing campaigns and credential-stealing malware. This means that the “bad guys” are getting smarter, faster, and more efficient at trying to get your login details.
In this environment, relying on weak or reused passwords is an even bigger gamble. A dedicated password manager becomes an even more critical tool because it acts as a bulwark against these advanced threats, ensuring that even if you’re targeted by a clever AI-driven attack, your individual account passwords are still unique and strong, making a large-scale breach much harder for attackers.
What to Look for in a Best-in-Class Password Manager Today
the New York Times says you need one, and the modern threat screams it even louder. But with so many options out there, how do you pick the right one? Here’s a breakdown of the essential features to prioritize when choosing a top-tier password manager:
Strong Encryption
This is the bedrock of any secure password manager. You want a provider that uses industry-leading encryption standards like AES-256 Advanced Encryption Standard with a 256-bit key. This is the same level of encryption used by governments and financial institutions to protect highly sensitive data. Some advanced managers, like NordPass, even go a step further with xChaCha20 encryption, which offers excellent performance and security. The bottom line: your passwords should be scrambled into unreadable code that only your master password can unlock.
Zero-Knowledge Architecture
This is a critical security concept. A password manager with a zero-knowledge architecture means that only you have access to your encrypted vault and the master password that unlocks it. The company itself cannot see or access your passwords, even if their servers were somehow compromised. This ensures your data remains private and secure, even from the provider.
Two-Factor Authentication 2FA / Multi-Factor Authentication MFA Support
Your master password is the key to your entire digital kingdom. Protecting it with 2FA or MFA is non-negotiable. This means that even if someone guesses your master password, they’d still need a second verification step, like a code from an authenticator app or a biometric scan, to get in. Many robust password managers also double as an authenticator, generating and storing 2FA codes for your other online accounts, simplifying the process even further.
Password Generator
The whole point of a password manager is to save you from creating weak passwords. A good one will include a built-in password generator that can create long, random, and truly unique passwords for every new account you create. Look for options that let you customize length and character types uppercase, lowercase, numbers, symbols. Your Ultimate Guide to Password Managers on Android
Password Health/Audit Feature
Ever wonder if any of your old passwords have been compromised? A quality password manager should have a “password health” or “audit” feature sometimes called Watchtower, like in 1Password. This tool scans your saved logins and tells you if you have any weak, reused, or potentially breached passwords, then guides you on how to update them.
Dark Web Monitoring/Breach Reporting
This goes hand-in-hand with password health. A top-tier manager will offer dark web monitoring or breach reporting. This means it actively checks if any of your login credentials appear in known data breaches on the dark web and alerts you so you can change those passwords immediately. This proactive approach can save you from becoming a victim of identity theft.
Cross-Platform Compatibility
You use your computer, your phone, maybe a tablet, and different web browsers. Your password manager should work seamlessly across all your devices and preferred browsers. Look for dedicated apps for Windows, macOS, iOS, and Android, along with browser extensions for Chrome, Firefox, Edge, Safari, and Brave.
Secure Sharing
Sometimes you need to share a password with a family member, a spouse, or a colleague e.g., streaming service logins, utility accounts. A good password manager will offer a secure sharing feature that lets you transmit these credentials safely without resorting to insecure methods like texting them or writing them down.
Emergency Access
Life happens. What if something prevents you from accessing your vault? An emergency access feature allows you to designate trusted contacts who can gain access to your passwords after a specified waiting period, ensuring your loved ones aren’t locked out of critical accounts if you’re unable to provide access. Password manager for nbc news
User Experience UX
Even with all these features, if the software is a pain to use, you won’t stick with it. Look for a password manager with an intuitive, clean, and user-friendly interface. It should make saving, generating, and auto-filling passwords a smooth, almost invisible process.
Independent Security Audits
Trust is a huge factor when handing over all your digital keys. A reputable password manager should undergo regular, independent security audits by third-party experts. These audits verify the company’s security claims and ensure there are no hidden vulnerabilities.
Passkey Support
As we discussed, passkeys are the future. A forward-thinking password manager will already have, or be actively developing, robust passkey support. This ensures your investment in a password manager continues to serve you as authentication technology evolves.
Top Password Manager Recommendations for Today’s World
Considering the threat and the features we just covered, here are some of the best password managers that consistently rank high in expert reviews, building on the New York Times’ foundational advice. Password manager for the elderly
NordPass
NordPass frequently pops up in “best of” lists for 2025, and for good reason. It’s an excellent all-around choice that balances strong security with a fantastic user experience.
- Key Highlights: NordPass uses xChaCha20 encryption, which many consider superior to AES-256 in terms of performance and security, along with a strict zero-knowledge architecture. It offers all the essential features: a robust password generator, a password health monitor, and secure sharing. They’ve also been quick to integrate passkey support, which is a huge plus for future-proofing your security. Its sleek, modern interface is super easy to navigate, making password management feel less like a chore. It’s available across all major platforms and browsers, providing a seamless experience.
- Why it stands out: Many reviews praise NordPass for its intuitive design and powerful security without being overly complicated. It’s often cited as highly affordable, especially for its feature set.
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1Password
Still a powerhouse and a consistent favorite, 1Password was the New York Times Wirecutter’s top pick in 2019. It continues to be a leader, especially for families and businesses.
- Key Highlights: 1Password is renowned for its robust security features, including AES-256 encryption, zero-knowledge architecture, and comprehensive 2FA options. Its “Watchtower” feature is excellent for auditing your password strength and identifying compromises. It also offers unique features like “Travel Mode,” which lets you temporarily hide certain vaults when crossing borders for added privacy, and advanced passkey support. Its family plans are particularly well-regarded for making secure sharing easy and managing multiple users.
- Why it stands out: It’s often praised for its polished apps, excellent customer support, and a comprehensive feature set that caters to both individual users and larger groups.
Bitwarden
If you’re looking for an incredibly secure, free, and open-source option, Bitwarden is almost universally recommended.
- Key Highlights: Bitwarden offers a fully-featured free version that includes unlimited password storage, secure notes, and cross-device syncing. It uses strong AES-256 encryption and has a transparent, open-source code that’s regularly audited by third parties, instilling a high level of trust. While its interface might not be as sleek as NordPass or 1Password, it’s highly functional and provides exceptional security for the price or lack thereof for the free version.
- Why it stands out: Its commitment to open-source transparency and a generous free tier make it a fantastic choice for budget-conscious users who still demand top-notch security.
Other Strong Contenders
Several other password managers consistently receive high marks and might be a perfect fit depending on your specific needs: Best Password Manager for Your MX Keys: Boost Your Productivity & Security!
- Dashlane: Known for its user-friendliness and additional features like identity theft protection and a built-in VPN in its premium plans.
- Keeper: Often praised for its strong security, particularly for businesses, offering features like zero-knowledge architecture and extensive third-party audits.
- Proton Pass: A newer entry from the privacy-focused Proton company, offering strong encryption, email aliases, and integrated 2FA.
- RoboForm: One of the oldest password managers, known for its strong form-filling capabilities and advanced security features, including passkey support and a security center.
What About LastPass?
It’s worth addressing LastPass, especially since it was one of the New York Times’ recommendations back in 2019. LastPass was a popular choice for many years, offering a robust set of features.
However, in recent times, LastPass has faced several highly publicized security incidents and data breaches, particularly in late 2022 and early 2023. These events, which involved attackers gaining access to customer data vaults though encrypted, have significantly eroded trust in the service. Many cybersecurity experts and Reddit communities now strongly advise against using LastPass, even going so far as to say they wouldn’t trust any source that still recommends it as a top option.
While LastPass has worked to address these issues and maintain its security features, the repeated breaches serve as a cautionary tale and highlight the importance of choosing a provider with a spotless security record and a robust zero-knowledge approach that minimizes the impact even if a breach were to occur on their end.
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Final Thoughts on Security and Best Practices
The New York Times was right: using a password manager is paramount. It’s not about convenience though that’s a huge bonus. it’s about making it practically impossible for cybercriminals to compromise your accounts. Here’s a quick recap of why it’s so critical and some best practices:
- The Power of Uniqueness: A password manager lets you have a unique, strong password for every single online service, which is a massive leap in security. This eliminates the devastating impact of credential stuffing attacks.
- Master Password is King: Your single, master password for your vault must be exceptionally strong and unique, and you should never reuse it anywhere else. Protect it with 2FA!
- Beyond Passwords: Modern password managers are more than just password vaults. they’re digital security hubs. Leverage features like dark web monitoring, password health checks, and secure sharing to get the most out of them.
- Passkeys are Coming: Embrace passkeys as they become more widespread. A good password manager will help you manage these next-gen credentials seamlessly, further enhancing your security.
- Stay Informed: Cybersecurity is an field. Keep an eye on news and expert recommendations. Even the best tools require a degree of user awareness and good digital hygiene to be truly effective.
While some might worry about the “single point of failure” with a password manager – if the master password is breached, everything is at risk – the reality is that the benefits far outweigh the risks for 99% of users. A well-chosen, dedicated password manager, combined with a strong master password and 2FA, provides a level of security and convenience that simply can’t be achieved by trying to remember passwords manually or relying solely on browser-based solutions. Make the switch today, and you’ll wonder how you ever managed without one.
Frequently Asked Questions
What does the New York Times recommend for password managers?
The New York Times, particularly through its Wirecutter section, strongly recommends that everyone use a password manager. In a key article from 2019, they emphasized that it’s the most important thing you can do for online safety, alongside two-factor authentication, and at the time recommended 1Password as their top pick and LastPass Free as a good free option.
Are password managers actually safe?
Yes, password managers are generally considered very safe and significantly safer than managing passwords manually or reusing them. They use strong encryption like AES-256 or xChaCha20 to protect your data, and many employ a “zero-knowledge” architecture, meaning only you can access your passwords. However, their safety depends on using a reputable provider, having a strong, unique master password, and enabling two-factor authentication for your vault. Free password manager for multiple users
What are the main benefits of using a password manager?
The main benefits include generating and storing strong, unique passwords for all your online accounts, auto-filling logins, securely storing other sensitive information like credit cards, providing password health checks, and offering dark web monitoring to alert you of breaches. This significantly reduces your risk of falling victim to data breaches and identity theft.
Should I use my browser’s built-in password manager?
While convenient, browser-based password managers often lack the advanced security features and transparency of dedicated password managers. Recent incidents, like Google Chrome’s password manager bug in July 2024 and AI attacks targeting browser-based solutions, highlight their potential vulnerabilities. For maximum security, a dedicated password manager is generally recommended.
What is a “passkey” and how does it relate to password managers?
Passkeys are a newer, more secure way to log in online, designed to eventually replace traditional passwords. They use cryptographic keys tied to your device, making them highly resistant to phishing. Many modern password managers, like NordPass and 1Password, are now integrating passkey support, allowing you to manage and use your passkeys alongside your traditional passwords for a seamless and highly secure login experience.
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