Best tags for instagram to increase followers

Updated on

0
(0)

To increase followers on Instagram, the most effective strategy involves a smart, data-driven approach to using tags.

Forget about randomly stuffing your captions with generic terms.

The real game-changer is strategic hashtagging combined with proper user tagging.

This means leveraging a mix of popular, niche, and relevant hashtags, analyzing what your audience engages with, and consistently applying these insights. Best pixel for instagram

For a deeper dive into optimizing your social media growth, including advanced strategies for Instagram, you might find a powerful ally in this 👉 Free Growth Marketing Tool. It’s designed to help you streamline your efforts and achieve tangible results.

Tailwind

So, what are the best hashtags for Instagram to increase followers and likes? It’s not just about what you tag, but how you tag.

You need to identify what are the best hashtags to use on Instagram to get followers by researching your niche and audience.

Who should I tag on Instagram to get more followers? This involves tagging relevant accounts, collaborators, or even prominent users in your community to extend your reach. Best link in bio tools for instagram

The goal is to move beyond mere visibility to genuine engagement, which naturally translates into more followers.

Table of Contents

Understanding the Algorithm: Why Tags Matter on Instagram

Instagram’s algorithm is complex, but at its core, it prioritizes content that generates engagement and relevance for its users.

Tags, both hashtags and user tags, are crucial signals that help the algorithm understand what your content is about and to whom it should be shown.

Think of them as signposts for your content, guiding it to the right audience.

Without effective tagging, even the most stunning photos or compelling videos can get lost in the vast sea of content, severely limiting your reach and ability to gain new followers. Best new hashtags for instagram

The Role of Hashtags in Discoverability

Hashtags are the primary tool for discoverability on Instagram.

When users search for specific topics or follow hashtags, your content appears in their feed if you’ve used relevant tags.

This opens up your content to a much broader audience beyond your existing followers.

  • Categorization: Hashtags act as categories, grouping similar content together. For instance, #halalfood helps categorize posts related to permissible food, allowing users interested in that topic to find your content easily.
  • Engagement Signals: When users engage with posts from a specific hashtag, Instagram learns that they are interested in that topic and may show them more content from that hashtag, including yours.
  • Community Building: Hashtags foster communities around shared interests. Participating in popular, niche-specific hashtags connects you with like-minded individuals and potential followers. According to Instagram’s own data, posts with at least one hashtag receive 12.6% more engagement than those without.

How User Tags Expand Your Reach

User tagging, or @mentioning other Instagram accounts, goes beyond discoverability.

It’s about direct connection and leveraging existing networks. Best instagram tags for likes and followers

When you tag another user, your post can appear in their “Photos of You” section, and they receive a notification, prompting them to view, engage with, or even reshare your content.

  • Collaborations: Tagging collaborators in a joint project or event ensures their audience is exposed to your content and vice versa. This cross-promotion is incredibly powerful for growth.
  • Community Recognition: Tagging individuals or brands whose products/services you are featuring or from whom you’ve drawn inspiration can lead to them resharing your content, exposing it to their typically larger audience.
  • Increased Visibility: Each time someone you tag engages with your post, it signals to the algorithm that your content is valuable, potentially increasing its reach to a broader audience. For example, if you tag a local halal restaurant in your food review, their followers might discover your page.

Strategizing Your Hashtags: Beyond the Obvious

The most effective hashtags are not always the ones with millions of posts.

Often, the sweet spot lies in a mix of popular, niche-specific, and branded hashtags.

A study by TrackMaven found that Instagram posts with 9 hashtags perform best, but quality always trumps quantity.

The key is relevance and targeting your ideal audience. Best hashtags to increase reach on instagram

The Power of Niche Hashtags

While popular hashtags #love, #instagood offer broad visibility, they also come with immense competition. Your content can quickly get buried. Niche hashtags, though smaller in reach, offer higher engagement potential because they connect you with a highly targeted and interested audience.

  • Specificity: Instead of #food, consider #halalrecipes or #muslimfoodies. These tags attract users genuinely interested in your specific content.
  • Reduced Competition: Posts under niche hashtags stay visible longer, increasing the chances of discovery by relevant users.
  • Higher Conversion: Users searching for niche terms are often closer to conversion following, engaging because their intent is clearly defined. For example, a content creator focusing on modest fashion would see better results from #modestfashionista or #muslimahfashion rather than just #fashion.

Leveraging Popular and Trending Hashtags

While niche is powerful, don’t completely ignore popular and trending hashtags.

They can provide a significant boost in visibility, but they must be used judiciously and with relevance to your content.

  • Broad Reach: Popular hashtags e.g., #instadaily, #photooftheday can expose your content to a massive audience, even if briefly.
  • Trending Topics: Using hashtags related to current events or viral trends can significantly increase your content’s discoverability. Always ensure the trend aligns with your brand values.
  • Balance is Key: A good strategy combines 1-3 popular hashtags with a larger number of niche and specific tags to maximize both reach and engagement.

Creating Branded Hashtags

Branded hashtags are unique to your business or personal brand.

They encourage user-generated content and foster a sense of community around your brand. Best hashtags today instagram

  • Community Building: Encourage your followers to use your branded hashtag when they share content related to you. For example, a modest clothing brand might use #MyModestStyle or #Looks.
  • Campaign Tracking: Branded hashtags are excellent for tracking campaign performance and user participation.
  • Brand Identity: They reinforce your brand identity and make it easier for users to find all content related to your brand.

Finding the Best Hashtags: Tools and Techniques

Finding the right hashtags isn’t guesswork.

It’s a process of research, analysis, and experimentation.

There are numerous tools and techniques available to help you identify the most effective tags for your content.

Instagram’s Built-In Features

Instagram itself offers valuable insights into hashtag performance and suggestions.

  • Search Bar: When you start typing a hashtag in the search bar, Instagram suggests related hashtags and shows the number of posts associated with each. This helps you gauge popularity and discover new variations.
  • Related Hashtags: After searching for a hashtag, Instagram displays a list of “related” hashtags, providing further inspiration for your tagging strategy.
  • Insights Business Accounts: For business and creator accounts, Instagram Insights provides data on how many impressions your posts received from hashtags, allowing you to identify which tags are driving the most reach.

Third-Party Hashtag Generators and Analytics Tools

Numerous external tools can help you discover, analyze, and manage your hashtags more efficiently. Best hashtags for followers on instagram

  • Hashtag Generators: Tools like All Hashtag, Sistrix Hashtag Generator, or even a free growth marketing tool like the one we mentioned, can suggest relevant hashtags based on a seed keyword, categorizing them by popularity.
  • Analytics Platforms: Platforms like Sprout Social, Later, or Tailwind which offers fantastic features for content planning and analytics – definitely check out this 👉 Free Growth Marketing Tool provide deeper insights into hashtag performance, competitor hashtag strategies, and trending tags.
  • Competitor Analysis: Observe what hashtags your successful competitors are using. This can provide valuable insights into what works within your niche. However, don’t just copy. analyze and adapt their strategies to fit your unique content.

Brainstorming and Keyword Research

Sometimes, the best hashtags come from a deep understanding of your niche and audience.

Tailwind

  • Audience Persona: Think about what your target audience would search for. What problems do they want to solve? What are their interests?
  • Keyword Research: Use traditional keyword research tools like Google Keyword Planner or SEMrush to identify popular terms related to your content, then convert them into hashtags.
  • Content Pillars: If you have defined content pillars e.g., modest fashion, halal travel, Islamic finance, create a master list of hashtags for each pillar to ensure consistency and relevance.

SEMrush

Effective User Tagging: Best Practices for Growth

User tagging is a powerful, yet often underutilized, strategy for expanding your reach and gaining new followers. It’s not just about getting noticed.

It’s about building relationships and fostering community. Best hashtags now

Tagging Relevant Accounts

Always tag accounts that are genuinely relevant to your content.

Irrelevant tagging can appear spammy and annoy users.

  • Collaborators and Partners: If you’ve collaborated with another brand or individual, tag them in your post. This creates a reciprocal relationship and exposes your content to their audience.
  • Featured Products or Services: If your post features a product, service, or location, tag the official Instagram account of that entity. Many brands monitor their tags and may reshare your content, giving you a huge visibility boost.
  • Content Inspiration/Source: If your content was inspired by or heavily features work from another creator, tagging them is good etiquette and can lead to engagement from their followers. For instance, if you share a recipe inspired by a famous halal chef, tag their account.

Tagging in the Photo and Caption

Instagram allows you to tag users directly in the photo and also mention them in the caption. Both have different benefits.

  • In-Photo Tags: These tags appear when someone taps on your photo and populate the “Photos of You” section on the tagged profile. This makes it easy for others to find your content directly from their profile.
  • Caption Mentions @mentions: Mentioning a user in the caption notifies them directly and is excellent for drawing attention to their involvement, asking questions, or giving credit. This often leads to direct engagement.
  • Strategic Combination: For maximum impact, consider doing both, especially for significant collaborations or features. This ensures the tagged user is notified and your content is easily discoverable through their profile.

Avoiding Spammy Tagging Practices

While tagging is effective, overdoing it or tagging irrelevant accounts can backfire, harming your credibility and potentially leading to Instagram’s algorithm flagging your account.

  • Relevance Over Quantity: Only tag accounts that are genuinely relevant to your content. Do not tag random celebrities or large accounts hoping to get noticed.
  • Respect Privacy: Be mindful of tagging individuals who may not want to be publicly associated with your content.
  • Authenticity: Ensure your tagging practices are authentic and add value to your content, rather than just being a ploy for visibility. Instagram’s algorithm is increasingly sophisticated in detecting spammy behavior.

Advanced Tagging Strategies for Exponential Growth

Once you’ve mastered the basics of hashtag and user tagging, it’s time to explore advanced strategies that can significantly amplify your growth. Best hashtags for today on instagram

These techniques leverage trends, community engagement, and data analysis to push your content further.

Leveraging Instagram Reels and Stories Tags

While posts are crucial, Reels and Stories offer unique opportunities for tagging that can significantly boost visibility due to their ephemeral nature and dedicated discovery pages.

  • Reels Hashtags: Reels have their own discoverability algorithm. Use a mix of broad and niche hashtags that are relevant to your video content. Trending audio can also act as a ‘tag,’ exposing your Reel to audiences interested in that sound. Keep hashtags concise and visible.
  • Stories Location Tags: Always use location tags in your Instagram Stories if your content is location-specific. Users can view Stories from specific locations, which can expose your content to a local audience interested in that area.
  • Stories Hashtag Stickers: While less prominent than caption hashtags, using the hashtag sticker in Stories still allows your Story to appear in hashtag searches, adding another layer of discoverability.

Monitoring and Adapting Your Tagging Strategy

Regular monitoring and adaptation are crucial for sustained growth.

  • Instagram Insights: Regularly check your Instagram Insights to see which hashtags are driving the most impressions and reach for your posts. Focus on replicating the success of high-performing tags.
  • Competitor and Influencer Analysis: Keep an eye on what successful accounts in your niche are doing. What new hashtags are they using? How are they engaging with their audience through tagging?
  • A/B Testing: Don’t be afraid to experiment. Try different combinations of hashtags, vary the number of tags, and test different types of user tags to see what resonates best with your audience. For example, test whether 5 niche hashtags perform better than 2 popular ones plus 3 niche ones.
  • Industry Trends: Stay updated on broader industry trends and current events. Incorporating relevant trending hashtags when appropriate can give your content a timely boost.

Encouraging User-Generated Content UGC

UGC is gold for social proof and expanding your reach.

Strategic tagging plays a crucial role in encouraging and leveraging it. Best hashtags for instagram to increase likes

  • Branded Hashtag Campaigns: Run contests or campaigns that encourage users to share their content using your branded hashtag. This not only generates content for you but also expands your reach as their followers see their posts.
  • Feature User Content: Regularly feature high-quality user-generated content on your profile with permission and proper tagging. This motivates others to create content for you and rewards your loyal community.
  • Call to Action: Include a clear call to action in your posts or bio, asking users to tag you or use your branded hashtag when they share content related to your brand.

Frequently Asked Questions

What are the best tags for Instagram to increase followers?

The best tags for Instagram to increase followers are a strategic mix of niche-specific, popular, and branded hashtags that are highly relevant to your content and target audience. For example, if you post about halal cooking, tags like #halalrecipes, #muslimfoodies, and specific dish names alongside more popular tags like #foodphotography can be effective.

How many hashtags should I use on Instagram to increase followers?

While Instagram allows up to 30 hashtags, studies suggest that using 9-11 relevant hashtags often yields the best engagement.

However, prioritize quality and relevance over quantity.

Experiment with different numbers to see what works best for your specific account and audience.

Should I use popular hashtags or niche hashtags for growth?

You should use a combination of both. Best hashtags for business on instagram

Popular hashtags offer broad visibility, while niche hashtags connect you with a highly targeted and engaged audience.

A good strategy is to include 1-3 popular hashtags and then fill the rest with highly specific niche and branded tags.

What are some common mistakes to avoid when using hashtags?

Common mistakes include using irrelevant hashtags, repetitive hashtag stuffing, using banned or broken hashtags, and not researching your target audience’s preferred hashtags.

Avoid generic tags that don’t relate to your content.

Can I edit hashtags on an already published post?

Yes, you can edit or add hashtags to an already published post by tapping the three dots ellipsis on the post and selecting “Edit.” This can be useful if you’ve missed a relevant tag or want to update your strategy. Best hashtags for growth

What is the difference between tagging someone and mentioning them?

Tagging someone using the “Tag People” option when posting a photo places their profile directly on the image and sends a notification.

Mentioning someone @username in the caption or comments also sends a notification and creates a clickable link to their profile.

Both serve to notify the user and increase visibility.

How does tagging location affect my post’s reach?

Tagging a location can significantly increase your post’s reach, especially to local audiences.

When users search for posts by location or browse the explore page for a specific area, your content can appear, exposing it to a highly relevant audience. Best free hashtag generator instagram

Is it better to put hashtags in the caption or the first comment?

Both methods work, but putting hashtags in the caption is generally preferred as it keeps all information in one place and is immediately visible.

Some prefer the first comment to keep the caption clean, but Instagram’s algorithm processes them similarly.

How can I find trending hashtags?

You can find trending hashtags by checking Instagram’s Explore page, observing what popular accounts in your niche are using, or utilizing third-party hashtag generator tools.

Staying updated on current events and industry news can also help identify potential trends.

What if my hashtags aren’t driving any engagement?

If your hashtags aren’t working, re-evaluate their relevance to your content and audience. Best hashtags for more followers

Research new, more specific niche hashtags, analyze what your competitors are doing, and consider using Instagram Insights to see which tags are generating impressions.

Should I create my own branded hashtag?

Yes, creating a branded hashtag is highly recommended for businesses and creators.

It fosters community, encourages user-generated content, and makes it easier for followers to find all content related to your brand.

How do I know if a hashtag is banned or broken?

Banned or broken hashtags often appear with a message saying “No posts yet” or warn that content has been hidden due to community guidelines violations.

Always check a hashtag’s page before extensively using it to ensure it’s active and clean.

Can I use the same set of hashtags for every post?

While convenient, using the exact same set of hashtags for every post is not ideal. It can appear spammy and limit your reach.

Vary your hashtags to match the specific content of each post, incorporating a mix of niche, popular, and relevant tags.

How can I encourage others to tag me in their posts?

Encourage others to tag you by clearly stating your username in your bio, in your calls to action, and by consistently engaging with your community.

When you feature user-generated content, make sure to tag the original creator, setting an example.

Does tagging famous people or celebrities help increase followers?

Only if they are genuinely relevant to your content.

Randomly tagging famous people or celebrities is considered spammy and is unlikely to yield positive results.

Focus on tagging relevant collaborators, partners, or featured accounts.

What role do hashtags play in Instagram Reels?

Hashtags play a crucial role in Reels discoverability.

Use relevant hashtags that describe your video content, and consider leveraging trending audio, which acts as a powerful discovery tool within the Reels ecosystem.

How can I use location tags effectively for local growth?

To use location tags effectively, always tag your specific business location, relevant local landmarks, or event venues if your content is tied to a physical place.

This helps local users discover your content and potentially visit your business.

Are there tools to help manage my hashtag strategy?

Yes, many tools can help. Instagram’s own Insights provides data.

Third-party platforms like Tailwind, Sprout Social, Later, or Iconosquare offer advanced analytics, hashtag suggestions, and scheduling features to manage your hashtag strategy effectively.

Tailwind

What is the ideal number of user tags in a post?

The ideal number of user tags is determined by relevance.

Tag only those who are genuinely featured in the post, collaborated with you, or are directly related to the content.

Over-tagging irrelevant accounts can diminish your post’s credibility.

How often should I update my hashtag list?

You should regularly review and update your hashtag list, ideally monthly or quarterly.

Monitoring performance through insights and adapting your strategy ensures continued relevance and growth.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Leave a Reply

Your email address will not be published. Required fields are marked *