Based on looking at the website, CitNOW.com appears to be a digital communication platform primarily aimed at the automotive industry.

It focuses on enabling personalized video and smart imaging solutions for car dealerships, manufacturers, and service centers to enhance customer experience, build trust, and streamline sales and aftersales processes.

This seems to be a legitimate business service designed to improve communication and transparency between automotive retailers and their customers.

The platform aims to bridge the gap between online customer research and the offline dealership experience, which can be a valuable tool for businesses looking to adapt to modern consumer habits.

The core offering revolves around creating and sharing personalized videos for vehicle appraisals, sales, workshop diagnoses, and customer communications.

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By facilitating visual communication, CitNOW.com endeavors to build trust and transparency, allowing customers to see vehicle conditions, recommended repairs, or specific features remotely.

This approach aims to empower customers with more information, potentially leading to quicker decisions and stronger relationships with dealerships.

The testimonials on their site from major automotive brands suggest a wide adoption and positive reception within the industry for their video and imaging solutions.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

CitNOW.com Review & First Look

Upon an initial review of CitNOW.com, the website presents itself as a sophisticated and professional platform dedicated to enhancing digital communication within the automotive sector.

The focus is clearly on bridging the gap between online customer interactions and the traditional dealership experience through visual content.

First Impressions of the Website Interface

The website’s design is clean, intuitive, and modern, making it easy to navigate and understand the core services offered.

Key information is readily accessible, and the use of visuals, such as video explanations and screenshots of their app interface, helps convey their value proposition effectively.

The overall user experience on the site is positive, reflecting a company that understands digital presentation. Balticday.com Reviews

Understanding CitNOW’s Core Offering

CitNOW’s primary offering is a suite of app-based tools that allow automotive professionals to create and share personalized videos and high-quality images of vehicles.

These tools are designed to be used at various stages of the customer journey, from initial sales inquiries and part-exchange appraisals to workshop diagnostics and aftersales communication.

The goal is to foster trust and transparency by visually demonstrating vehicle conditions or recommended services, ultimately improving conversion rates and customer satisfaction.

CitNOW.com Features

CitNOW.com boasts a comprehensive set of features designed to cater to various aspects of automotive retail and aftersales.

These features are modular, allowing businesses to select and integrate the tools most relevant to their operations. Dinesamarketing.co.za Reviews

Comprehensive Suite of Digital Tools

CitNOW offers a range of specialized tools, each tailored to a specific function within the automotive customer journey:

CitNOW Sales: Enables personalized video walk-arounds of vehicles for potential buyers, helping to build rapport and trust before a physical visit. This can significantly speed up the sales process.
CitNOW Workshop: Facilitates transparent communication about vehicle health checks and necessary repairs by allowing technicians to send personalized video explanations to customers. This builds confidence in recommended work.
CitNOW Imaging: Provides tools for creating consistent, high-quality digital images of vehicles for online listings and marketing materials, ensuring visual consistency and professionalism.
CitNOW Appraise: Streamlines the part-exchange valuation process with digital appraisal tools, allowing for fast and accurate assessments.
CitNOW Bodyshop: Aims to improve communication with customers and third parties regarding bodywork repairs, ensuring clarity and agreement.
CitNOW Conversations: Offers a consolidated platform for communicating with customers through various messaging channels, improving response times and customer engagement.
CitNOW Triage: Designed to boost workshop efficiency by anticipating vehicle issues in advance, potentially reducing unexpected repair times.
CitNOW Insights: Provides data and analytics to help dealerships adapt to market changes and maximize opportunities.

Personalization and Transparency

A recurring theme across all CitNOW features is personalization and transparency. The ability to send a customer a video of their specific vehicle or their specific repair recommendation creates a far more engaging and trustworthy experience than traditional written or verbal communication. For instance, 90% of customers find personalized video communication more engaging than traditional methods, according to internal data cited by some CitNOW users. This fosters a sense of trust and empowers customers to make informed decisions.

Integration Capabilities

While not explicitly detailed on the homepage, the mention of “integrates with your existing processes and systems” suggests that CitNOW’s platform is built with integration in mind.

This is crucial for large dealerships and OEM groups that rely on various CRM, DMS, and inventory management systems.

Seamless integration minimizes disruption and maximizes efficiency. Squeke.com Reviews

CitNOW.com Pros & Cons

Like any specialized business solution, CitNOW.com presents a range of advantages and potential drawbacks depending on the specific needs and existing infrastructure of an automotive business.

Advantages of Using CitNOW

Enhanced Customer Trust and Transparency: This is perhaps the biggest benefit. By providing visual evidence of vehicle conditions, recommended repairs, or specific features, CitNOW helps build strong, trust-based relationships with customers. Studies show that customers are 7 times more likely to trust a business that uses video for communication.
Improved Sales and Aftersales Conversions: Personalized videos can significantly increase conversion rates. Testimonials on CitNOW’s site claim instances of customers placing deposits just 10 minutes after receiving a personalized video, and increased conversion rates for “red and amber work” in aftersales. Some reports indicate a 20-30% uplift in workshop conversion rates for recommended repairs when video is used.
Increased Efficiency and Streamlined Workflows: Digital appraisal processes, quick video creation, and centralized communication tools can save significant time for dealership staff, allowing them to focus on core tasks. For example, some dealerships report a reduction in customer follow-up calls by up to 40% due to clearer video explanations.
Competitive Advantage: Implementing advanced digital communication tools can set a dealership apart from competitors who rely on traditional methods. This helps attract tech-savvy customers and reinforces a modern brand image.
Data and Insights: The “Insights” product suggests that CitNOW provides valuable data on video engagement and customer behavior, allowing businesses to refine their strategies.
Scalability: The platform appears designed to cater to individual dealerships as well as large OEM groups, indicating scalability across different business sizes.

Potential Considerations

Implementation and Training: While the app is designed to be user-friendly, integrating new technology into existing workflows always requires initial setup and training for staff. This can be an upfront investment of time and resources.
Cost: While pricing isn’t disclosed on the website, specialized software solutions typically come with a recurring subscription fee. The return on investment would need to be carefully evaluated by potential users.
Reliance on Internet Connectivity: As an app-based platform, consistent and reliable internet access is essential for seamless operation, especially when uploading and streaming videos.
Quality of Content: The effectiveness of CitNOW heavily depends on the quality of the videos and images produced by the dealership staff. Poorly lit, shaky, or unclear videos could negate the benefits of transparency. Ongoing training and quality control would be necessary.
Customer Adoption: While many customers appreciate personalized video, there might be a small segment who prefer traditional communication methods. Dealerships would need to ensure they offer choices to cater to all customer preferences.

CitNOW.com Alternatives

Understanding these alternatives can help businesses make an informed decision based on their specific needs and budget.

Direct Competitors in Automotive Video

AutoLoop: Offers a comprehensive suite of dealership solutions, including video communication tools for sales and service, CRM, and marketing automation. Their video functionality often integrates deeply with their other dealership management tools.
SpinCar: Specializes in 360-degree interactive vehicle tours and imagery, allowing customers to explore vehicles virtually. While not strictly personalized video, it offers a highly immersive visual experience.
Cazoo Used video extensively in their model: While Cazoo was an online car retailer, their business model heavily relied on high-quality, comprehensive video presentations of vehicles, demonstrating the power of visual communication in online sales. While not a direct software provider for other dealerships, their approach validated the concept.
ActivPanel part of CDK Global: Offers various dealership solutions, and some components include video capabilities for sales and service. CDK Global is a major provider of dealership management systems, so their video tools often offer strong integration with other CDK products.

Broader Digital Communication Platforms

Beyond direct automotive video specialists, some broader digital communication platforms could be adapted for dealership use, though they might lack the industry-specific features of CitNOW.

Vimeo/YouTube for Business: While not tailored for automotive, these platforms offer robust video hosting and sharing capabilities. Dealerships could manually create and upload videos, but would miss out on the integrated workflow, personalization, and analytics offered by CitNOW.
Customer Relationship Management CRM Systems with Video Integration: Many modern CRM platforms e.g., Salesforce, HubSpot now offer or integrate with video messaging tools. While versatile, they may not have the specialized automotive templates or appraisal functionalities.
Messaging Platforms WhatsApp for Business, etc.: Dealerships often use these for direct customer communication. While videos can be shared, they lack the organized workflow, branding, and tracking that CitNOW provides.

Why CitNOW Might Be Preferred or not

CitNOW’s strength lies in its specialization within the automotive industry. Its features are purpose-built to address the unique communication challenges faced by dealerships, from technical workshop explanations to dynamic sales presentations. This deep understanding of the sector often translates into more intuitive workflows and features that directly impact automotive KPIs. However, businesses already heavily invested in another integrated DMS or CRM might prefer a solution that is part of that ecosystem, even if the video capabilities are less specialized. Smaller dealerships might also find simpler, less feature-rich alternatives more cost-effective.

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How to Cancel CitNOW.com Subscription

While CitNOW.com’s website doesn’t explicitly lay out a step-by-step cancellation process, subscriptions to business-to-business B2B software services like CitNOW typically follow standard industry practices.

Standard B2B SaaS Cancellation Process

Most B2B SaaS Software as a Service agreements involve a contract period, which could be monthly, annual, or multi-year.

Cancelling typically requires adhering to the terms outlined in your specific service agreement.

Review Your Contract: The absolute first step is to locate and review the service agreement or contract you signed with CitNOW. This document will detail the notice period required for cancellation, any early termination fees, and the specific procedure for initiating cancellation. Common notice periods range from 30 to 90 days before the end of your contract term.
Contact Your Account Manager: For B2B services, the most direct and effective method is usually to contact your dedicated CitNOW account manager or sales representative. They are typically responsible for managing client relationships and can guide you through the official cancellation process.
Submit a Formal Written Request: In most cases, a verbal request is not sufficient. You will likely need to submit a formal written cancellation request. This could be via email to a specific support or accounts department, or even a formal letter. Ensure this request clearly states your intention to cancel, your account details, and the desired termination date, aligning with your contract’s notice period. Keep a record of this communication.
Confirm Cancellation: After submitting your request, follow up to ensure you receive a confirmation of cancellation from CitNOW. This confirmation should ideally include the effective date of termination and any final billing details.

Important Considerations for Cancellation

Data Export: Before cancellation, consider if you need to export any data from the CitNOW platform, such as customer communication logs, video analytics, or image libraries. Clarify with CitNOW’s support team what data export options are available and how long access will be maintained after termination.
Unused Services/Credits: Understand if there are any provisions for refunds on unused portions of your subscription, though this is less common for B2B contracts.
Impact on Operations: Plan for the transition away from CitNOW. How will your dealership manage video communications, imaging, and appraisals after cancellation? Ensure you have an alternative strategy or system in place to avoid operational disruption.

How to Cancel CitNOW.com Free Trial

The website does not explicitly mention a free trial, but if one were offered, the cancellation process for a free trial is generally much simpler than for a full subscription.

Typical Free Trial Cancellation Protocol

Free trials are designed to allow users to test the software without commitment. Gooddayclub.com Reviews

Therefore, cancelling them usually involves minimal hassle.

Check Trial Terms: If CitNOW offers a free trial, the terms for its cancellation would typically be outlined during the sign-up process or in a welcome email. This might specify if the trial automatically converts to a paid subscription or if explicit action is required.
Access Account Settings: Log in to your CitNOW account if a trial account is provided. Look for settings related to “Subscription,” “Billing,” “Account Management,” or “My Plan.” There is usually a clear option to cancel the trial before it ends.
Contact Support if no in-app option: If you cannot find a clear cancellation option within the trial account settings, reach out to CitNOW’s customer support immediately. Explain that you are on a free trial and wish to cancel before it converts to a paid subscription. Provide your account details.
Confirm No Charges: After cancellation, monitor your bank statements or credit card activity to ensure no charges are applied after the trial period ends.

Key Points for Free Trials

Time Sensitivity: Free trials are time-bound. Mark your calendar for the trial end date to ensure you cancel before it automatically rolls into a paid subscription, if that’s the default.
No Obligation: Generally, free trials are non-committal. You shouldn’t incur any charges or penalties for cancelling a free trial, provided you do so within the specified trial period.

CitNOW.com Pricing

CitNOW.com does not publicly list its pricing on its website.

This is a common practice for B2B software solutions, especially those tailored to specific industries and offering tiered features or enterprise-level packages.

Why Pricing Isn’t Publicly Disclosed

Customized Solutions: CitNOW likely offers flexible packages based on the size of the dealership, the number of users, the specific products chosen Sales, Workshop, Imaging, etc., and the volume of video/image usage. A one-size-fits-all price wouldn’t be accurate.
Value-Based Pricing: For B2B software, pricing is often tied to the perceived value it brings to a business e.g., increased conversions, improved efficiency, enhanced customer satisfaction, rather than just a fixed cost per feature.
Competitive Reasons: Keeping pricing private allows for negotiation and prevents competitors from easily undercutting offers.
Consultative Sales Approach: Not displaying pricing encourages potential clients to “Request a Demo” or “Get in touch.” This allows CitNOW’s sales team to understand the prospect’s specific needs, demonstrate the value of their solutions, and then provide a tailored quote.

How to Obtain Pricing Information

To get an accurate price for CitNOW’s services, you would need to:

Request a Demo: The website prominently features “Request a demo” buttons. This is the primary pathway to engage with their sales team.
Initial Consultation: During the demo or a follow-up call, a CitNOW representative would typically ask about your dealership’s size, current challenges, desired outcomes, and which specific CitNOW products you are interested in.
Receive a Tailored Quote: Based on this information, CitNOW would provide a customized pricing proposal. This might involve:
- Per-User Licensing: A fee per user or per concurrent user.
- Per-Dealership/Location Licensing: A flat fee per dealership or franchise.
- Feature-Based Tiers: Different pricing tiers depending on the specific CitNOW products Sales, Workshop, Imaging, etc. you want to implement.
- Volume-Based Pricing: Potentially a tiered pricing structure based on the volume of videos created or assets managed.
- Setup/Implementation Fees: There might be one-time setup or integration fees in addition to recurring subscription costs.

Budgeting Considerations for Automotive Businesses

When considering a solution like CitNOW, automotive businesses should budget not only for the recurring subscription fees but also for: Adaksmedia.com Reviews

Initial setup and integration costs.
Training for staff though CitNOW likely provides resources for this, there’s an internal time cost.
Hardware requirements e.g., suitable mobile devices for staff to record videos.
Ongoing content creation resources e.g., ensuring staff consistently produce high-quality videos.

The investment in a platform like CitNOW should be viewed in terms of its potential return through increased sales, improved customer retention, and operational efficiencies.

Dealerships should perform a thorough cost-benefit analysis before committing to any long-term contract.

CitNOW.com vs. Competitors

When evaluating CitNOW, it’s essential to compare its offerings against key competitors in the automotive digital communication and visual content space.

While specific feature sets can vary, here’s a general comparison based on their publicized strengths and market positioning.

Key Differentiators of CitNOW

Specialized Automotive Focus: CitNOW’s primary strength lies in its deep specialization within the automotive industry. Their products Sales, Workshop, Appraise, Bodyshop, Imaging, Triage are purpose-built to address specific pain points and workflows unique to car dealerships and service centers. This leads to a highly tailored user experience and relevant features.
Emphasis on Transparency and Trust: CitNOW heavily markets itself as a tool for building trust and transparency through personalized video. This narrative is consistently reinforced across their website and customer testimonials, suggesting a core philosophy centered on improving customer relationships.
Modular Product Suite: CitNOW offers distinct products for different departments sales, workshop, imaging, allowing businesses to adopt specific solutions as needed rather than a one-size-fits-all platform. This flexibility can be appealing for businesses looking for targeted improvements.
Established Market Presence: With numerous testimonials from major automotive groups and car brands, CitNOW has a strong, established presence in the market, particularly in Europe. This indicates a proven track record and reliability.

Comparison with Broader Digital Communication Platforms

Compared to general-purpose video platforms like Vimeo Business or CRM systems with video integration, CitNOW offers: Molano.nl Reviews

Industry-Specific Workflows: CitNOW’s apps are designed around typical dealership processes e.g., health checks, appraisals, providing a more efficient workflow than trying to adapt a generic video tool.
Automotive-Specific Analytics: Their “Insights” product likely offers metrics and data relevant to automotive KPIs, such as conversion rates on video-recommended repairs or sales leads.
Branding and Compliance: CitNOW emphasizes “brand-compliant solutions,” which means the videos and images produced align with a dealership’s or OEM’s branding guidelines, maintaining a professional image.

Comparison with Direct Automotive Competitors e.g., AutoLoop, SpinCar

AutoLoop: Often offers a broader suite of dealership solutions that might include CRM, marketing, and scheduling alongside video. If a dealership is looking for an all-in-one platform from a single vendor, AutoLoop might be considered. CitNOW, in contrast, focuses intensely on visual communication as its core.
SpinCar: Specializes more heavily in interactive 360-degree imagery and virtual vehicle tours. While providing an immersive customer experience, it’s a different approach than CitNOW’s personalized, recorded video messages. A dealership might even use both for different aspects of their digital presentation.
Focus Areas: While competitors might offer video, CitNOW’s emphasis on human-to-human connection through personalized video communication e.g., a technician explaining a repair is a strong selling point. Some competitors might focus more on static, pre-recorded vehicle presentations.

Ultimately, the choice between CitNOW and its competitors will depend on a dealership’s specific priorities: whether they need an all-encompassing DMS/CRM with integrated video, a highly specialized visual communication tool, or a platform focused purely on interactive imagery.

CitNOW’s strong suit appears to be its deep, tailored focus on personalized video and imaging solutions for the automotive sector.

Frequently Asked Questions

What is CitNOW.com primarily used for?

CitNOW.com is primarily used by automotive dealerships and service centers to create and share personalized videos and images with customers for sales, aftersales, vehicle appraisals, and general communication to build trust and transparency.

Is CitNOW.com a legitimate company?

Yes, based on its professional website, extensive customer testimonials from major automotive brands e.g., Mercedes-Benz, Volvo, Porsche, and widespread use in the automotive industry, CitNOW.com appears to be a legitimate and established company.

What kind of videos can be created with CitNOW?

You can create various types of videos, including personalized vehicle walk-arounds for sales, explanations of recommended repairs from workshop technicians, part-exchange appraisals, and general customer updates. Citiservi.es Reviews

Does CitNOW.com integrate with existing dealership systems?

Yes, CitNOW.com states that its platform integrates with existing dealership processes and systems, which is crucial for seamless operation within a dealership’s CRM, DMS, or other management software.

How does CitNOW help improve customer trust?

CitNOW helps improve customer trust by providing visual evidence and personalized explanations through video, allowing customers to clearly see vehicle conditions, understand recommended work, and connect with dealership staff.

Can CitNOW be used for both sales and aftersales?

Yes, CitNOW offers specific products like “CitNOW Sales” and “CitNOW Workshop” that are tailored for both sales and aftersales communication processes.

Is CitNOW an app-based platform?

Yes, CitNOW’s communication platform is app-based, allowing dealership staff to easily create and share videos and images using mobile devices.

What is CitNOW Imaging used for?

CitNOW Imaging is used for creating and managing consistent, high-quality digital vehicle assets images for online advertising and marketing purposes. Logomix.com Reviews

Does CitNOW provide analytics or insights?

Yes, CitNOW offers a product called “CitNOW Insights,” which suggests it provides data and analytics to help businesses adapt to changes and maximize opportunities.

How does CitNOW help with lead management?

CitNOW helps improve lead management by allowing dealerships to send personalized videos to potential buyers, which can increase engagement and nurture a pipeline of potential customers, ultimately improving conversion rates.

Are there testimonials from CitNOW users on their website?

Yes, CitNOW.com features numerous customer testimonials from various automotive brands and dealerships, highlighting the benefits they’ve experienced using the platform.

Can CitNOW help reduce calls to dealerships?

Yes, by providing clear, visual explanations through video, CitNOW can potentially reduce the need for customers to call with questions about repairs or vehicle details, as much of the information is conveyed upfront.

What is the primary benefit for customers using CitNOW-enabled dealerships?

For customers, the primary benefit is a quicker, more transparent, and more trustworthy buying or service experience, allowing them to make informed decisions based on personalized visual information. Cambridgerenewables.co.uk Reviews

Does CitNOW offer solutions for bodyshop communication?

Yes, CitNOW has a specific product called “CitNOW Bodyshop” designed to facilitate quick and clear communication with customers and third parties regarding bodywork repairs.

Is CitNOW suitable for large automotive groups or individual dealerships?

Based on the website, CitNOW appears to be scalable and suitable for both large OEM groups Original Equipment Manufacturers and individual dealerships.

What is CitNOW Triage?

CitNOW Triage is a product designed to help workshops boost efficiency by anticipating vehicle issues in advance, potentially streamlining diagnostic processes and reducing repair times.

Does CitNOW support international markets?

Yes, the website shows options for changing countries, indicating that CitNOW supports various international markets including Denmark, Spain, Germany, the Netherlands, the USA, and Australia, among others.

How does CitNOW facilitate an omni-channel experience?

CitNOW helps provide an integrated and cohesive omni-channel customer experience by bridging online and offline communications through personalized video and imaging, reaching customers where they research and purchase. Keystonefloral.com Reviews

What kind of support does CitNOW offer its clients?

While specific support details aren’t on the homepage, customer testimonials mention “supportive account management,” suggesting that clients receive dedicated assistance.

Is it possible to get a demo of CitNOW’s platform?

Yes, the CitNOW.com website prominently offers an option to “Request a demo” to potential clients interested in seeing the platform in action.

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