ClickMoat Features

ClickMoat packs in a bunch of features designed to shield your ad campaigns from the bad stuff out there. It’s not just about stopping a few obvious bad clicks. it’s about giving you a comprehensive shield.

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Core Protection Capabilities

• Smart AI Detection: This is probably the biggest selling point. ClickMoat uses advanced AI algorithms to find tricky fraud patterns that human eyes might miss. It’s constantly learning and adapting to new ways fraudsters try to cheat the system.
• Real-Time Protection: You don’t want to wait for fraud to happen and then clean up the mess. ClickMoat aims to block suspicious clicks instantly, before they eat into your budget.
• Customizable Rules: This feature is super handy. You can set your own limits for things like how many times someone can click from the same IP address or device within a certain timeframe (per minute, hour, or day). This allows you to tailor the protection to your specific campaigns and audience behavior.
• VPN Blocking: Many fraudsters use VPNs to hide their location. ClickMoat automatically stops clicks from these users, giving you an extra layer of defense. You can control whether this feature is active for your campaigns.
• Device ID Tracking: Beyond just IP addresses, ClickMoat can track device IDs. This means if someone tries to click multiple times from the same physical device, even if their IP changes, it can be flagged and blocked.

Reporting and Analytics

• Detailed Analytics: ClickMoat gives you easy-to-understand reports that show you exactly what’s happening with your ad traffic. You can see things like:
  • Saved Clicks and ROI: How much money you’ve saved by blocking fake clicks.
  • Fraud Trends: Insights into fraud trends, helping you spot patterns and optimize your campaigns.
  • Blocked IPs and Reasons: Detailed information on why certain clicks were blocked, including the IP address, time, and the specific reason for the block (e.g., VPN usage, too many clicks).
  • Geographic Data: See how many clicks you’re getting from different countries and even specific local areas, helping you identify regions with high fraud rates.
  • Campaign Breakdown: Reports that show blocked clicks based on individual campaigns, helping you understand which campaigns are most affected.
  • Keyword Performance: See which keywords led to blocked clicks, so you can fine-tune your targeting.
• Behavior Tracking and In-depth Analysis: It goes beyond simple click counts, providing a deeper look into user behavior on your site. This helps you understand who’s genuinely engaging and who isn’t.

Support and Usability

• Refund Support: One of the big benefits is the help you get with refund claims from Google Ads. ClickMoat provides the detailed reports you need to submit claims and even offers expert assistance with the process.
• Easy Setup: Users often mention how simple it is to set up, usually by adding a tracking code to your website.
• Responsive Customer Support: Reviews often highlight the responsive and helpful customer support, with the team actively assisting users and sharing best practices. Some even note Slack-based support for quick resolutions.
• Unlimited Campaigns: Depending on the plan, you can protect an unlimited number of campaigns, which is great for agencies or businesses with extensive ad efforts.
• Data Retention: You usually get a good amount of data retention, like 12 months, which helps with long-term analysis and strategy.

It seems like ClickMoat really tries to cover all the bases when it comes to protecting your ad spend and giving you the data to make smarter decisions.

Read more about ClickMoat Review:
ClickMoat Review & First Look
How Does ClickMoat Work?