
Based on the information presented on its homepage, Getblogged.net asserts that it works effectively as a marketplace for connecting businesses with bloggers and influencers. The platform’s operational model is clearly laid out, emphasizing a streamlined process that aims to deliver results for both parties. For businesses, the core promise is to simplify blogger outreach, leading to improved search rankings, traffic, and sales through “authentic product reviews, link inserts, sponsored posts, and more.” For bloggers, it positions itself as a reliable source of income and relevant assignments. The question of “does it work” is addressed primarily through its stated features, testimonials, and the logical flow of its marketplace system.
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The website highlights several mechanisms designed to ensure functionality:
- Ease of Campaign Creation: Businesses can list campaigns for free, specifying their needs (metrics, niche). This structured input helps ensure clarity for potential bloggers.
- Rapid Proposal Generation: The platform claims that businesses will “receive tailored pitches from bloggers perfect for your campaigns within hours.” This speed is critical for time-sensitive marketing efforts.
- Vetted Blogger Community: Getblogged.net states it has a community of over 20,000 “genuine bloggers” and that it “carefully vet[s]” its network. This implies a level of quality control to ensure reliable collaborators.
- Integrated Collaboration Tools: The platform provides tools to manage deadlines, briefs, files, and communication, aiming to simplify the collaboration process once a blogger is selected.
- Escrow Payment System: Crucially, payments are held in escrow and “only released when you are happy with the results.” This financial safeguard ensures that businesses only pay for delivered and satisfactory work, providing a strong incentive for bloggers to perform.
- Support System: The platform offers “1:1 support whenever you need it” and even assistance with “keyword research and campaign ideas,” which suggests a commitment to user success and problem resolution.
The combined effect of these features is designed to create an environment where collaborations are efficient, secure, and lead to desired outcomes. The presence of positive Trustpilot testimonials further supports the claim that the system works for a significant portion of its user base. However, it’s important to remember that “does it work” is subjective and depends on individual expectations and campaign goals. The platform provides the framework and tools for collaboration, but the ultimate success depends on the quality of the campaign brief, the selection of bloggers, and the effectiveness of the content produced.
How the Marketplace Mechanism Works
The core of Getblogged.net’s functionality lies in its marketplace mechanism, which operates in a clear, sequential flow designed to connect demand with supply efficiently.
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It’s a three-step process that aims to minimize friction and maximize results for both brands and bloggers.
This system reflects standard online marketplace practices, adapted for content and influencer collaborations.
- Brands List Campaigns:
- A business or agency creates a free campaign listing on the platform.
- They define their specific needs: desired content type (e.g., sponsored post, product review, link insert), target niche, required metrics (e.g., traffic, DA), and any other specific instructions.
- This initial step acts as a detailed brief, ensuring bloggers understand the scope of work.
- Bloggers Submit Proposals:
- Once a campaign is live, relevant bloggers within Getblogged.net’s community receive notifications or can browse active campaigns.
- Interested bloggers then submit proposals, outlining how they can meet the campaign’s requirements. These proposals typically include their proposed fee, examples of past work, and often, data points like their blog’s domain authority or traffic figures.
- The platform states this happens “within hours,” highlighting the speed of response.
- Brands Select and Collaborate:
- Brands review the incoming proposals, comparing blogger profiles, proposed fees, and relevant data.
- They select one or more bloggers whose pitches align best with their objectives. The ability to “check out the site before you make a decision” is a key due diligence feature.
- Once selected, the collaboration officially begins, managed through the platform’s communication tools for deadlines, briefs, and file sharing.
- Payment is then held in escrow, released only when the brand is “happy with the results.”
This structured approach is designed to provide a clear path from campaign idea to content delivery, mitigating common issues like unclear briefs or payment disputes.
Success Metrics and User Testimonials
Getblogged.net heavily relies on positive user testimonials and implied success metrics to demonstrate that its platform works. getblogged.net Alternatives
The homepage prominently features multiple 5-star reviews from Trustpilot, a well-known third-party review platform.
These testimonials serve as powerful social proof, indicating that real users have had positive experiences.
- Trustpilot Reviews:
- Smokey Jo: “Great site to find highly respected and good bloggers. We searched number of blogger sites till we came across this site. In our case, the experience has been positive.” (Rating: ★★★★★)
- Jodie Paterson: “GetBlogged are fantastic to work with. They always respond quickly and are great at coming up with new ideas to make the platform even better.” (Rating: ★★★★★)
- Georgina Grogan: “I’m very happy with Get Blogged, I use their website a lot and it’s extremely easy to use, great customer service and overall I’d highly recommend.” (Rating: ★★★★★)
- Rowena (Blogger): “Get blogged gets 5 stars from me! As a blogger I love working with Get Blogged and it’s a great way to supplement your blogging income. Assignments have clear instructions and payment is always fast. The team are lovely and really helpful too and there are some great brands to work with that are relevant to a variety of niches.” (Rating: ★★★★★)
- Clare Stapleton: “Brilliant company. I love working with them. They are professional, quick and efficient. I highly recommend them.” (Rating: ★★★★★)
These direct quotes, coupled with their star ratings, aim to build confidence in the platform’s efficacy.
The inclusion of a blogger’s perspective (Rowena) provides a balanced view of user satisfaction from both sides of the marketplace.
- Implied Success Metrics:
- Time Savings: The claim to “save up to 80% of the time you’d usually spend on blogger outreach” is a key quantifiable benefit that suggests significant operational efficiency improvements for businesses.
- Community Size: The mention of “over 20K genuine bloggers” implies a robust and active community, increasing the chances of finding suitable collaborators and fulfilling diverse campaign needs.
- Case Study: The website highlights “The Edinburgh Natural Skincare Co.” case study, stating their collaboration “helped boost their brand awareness, expand their email list and drive traffic and sales.” While a full case study requires a deeper dive, its presence on the homepage serves as a tangible example of reported success. This moves beyond mere testimonials to a specific business outcome.
- Collaboration Volume: The “Recommended Bloggers” section shows “Collaborations: 50+”, “30+”, “80+”, “100+”, “120+”, and “10+”, indicating active and frequent engagements within the platform.
Factors Influencing Campaign Success
While Getblogged.net provides the tools and connections, the ultimate success of a campaign isn’t solely dependent on the platform. getblogged.net Pros & Cons
Several factors on the part of the brand can significantly influence whether a collaboration truly “works” to achieve its objectives.
These factors require active participation and strategic thinking from the business side.
- Clear Campaign Brief: A precise and detailed campaign brief is paramount. If a brand doesn’t clearly articulate its goals, target audience, required content type, desired keywords, and expected metrics, even the best blogger may struggle to deliver. A well-defined brief minimizes revisions and maximizes relevance.
- Realistic Expectations: Brands need to have realistic expectations about the outcomes of blogger collaborations. While Getblogged.net promises “skyrocket your search rankings, traffic, and sales,” the actual impact depends on many variables beyond the platform, including the brand’s overall marketing strategy, industry competitiveness, and the quality of the blogger’s audience.
- Blogger Selection: The effectiveness of a campaign hinges on choosing the right blogger. While Getblogged.net provides data (Moz, Google Analytics) and past reviews, brands must critically assess a blogger’s alignment with their brand values, audience demographics, and content style. A mismatch can lead to ineffective outreach.
- Effective Communication: Post-selection, continuous and clear communication with the chosen blogger is vital. This includes timely feedback, providing necessary assets, and being available to answer questions. Good communication fosters a smooth workflow and ensures the final output meets expectations.
- Content Quality and Authenticity: While bloggers are expected to deliver quality, brands must also ensure the content is authentic and resonates with the blogger’s audience. Overly promotional or inauthentic content can backfire, regardless of the platform. Brands should review the content critically to ensure it meets their quality standards and fits naturally within the blogger’s voice.
- Post-Collaboration Promotion: The work doesn’t stop once the content is delivered. Brands should actively promote the collaborative content across their own channels (social media, email lists) to maximize its reach and impact. The blogger provides the initial amplification, but the brand plays a crucial role in sustaining its visibility.
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