Relevantdigital.com.au Review

Based on checking the website Relevantdigital.com.au, it appears to be a legitimate digital marketing agency specialising in e-commerce growth, particularly for Shopify stores. They provide clear services focused on paid advertising, conversion rate optimisation, and overall growth strategy. However, there are a few areas where the site could improve its transparency and accessibility for a broader audience.

Here’s an overall review summary:

• Purpose: Digital marketing agency for e-commerce brands, focusing on Shopify.
• Key Services: Paid ads ROI scaling, conversion rate optimisation, digital marketing strategy, Shopify expertise, influencer whitelisting, upsell/cross-sell strategy, growth strategy.
• Target Audience: DTC founders, e-commerce stores with proven traction, clear value proposition, and a strong in-house marketing team, typically spending at least $10k/month on paid media and $50k/month in revenue. They also work with rollups, private equity groups, and enterprises.
• Pricing Transparency: Not explicitly listed; average ballpark is $3,500 – $15,000/month after an individual brand assessment.
• Physical Address: 150 Harp Road, Kew VIC 3101, Australia.
• Contact Information: Email addresses for general inquiries and work inquiries, and a phone number (1300 097 925).
• About Us/Team Information: Lacking a dedicated “About Us” page or detailed team profiles, which can impact trust.
• Case Studies/Results: A dedicated “Results” page is available, showcasing some client successes.
• Blog: Features recent blog posts, indicating active content creation.

Relevant Digital positions itself as an “anti-agency agency” that’s all about driving real results for your business, differentiating themselves from traditional agencies by focusing on a creative-first, first-party data-led model, especially post-iOS 14. They highlight their deep Shopify expertise, claiming to be one of only 24 Shopify-approved experts in Australia. While the website presents a professional image and outlines their capabilities, the absence of detailed ‘About Us’ information, including specifics about their team and their journey, might leave some potential clients wanting more reassurance. In the digital age, transparency about who is behind the services is paramount for building trust.

Here are some excellent alternatives for ethical business growth and digital presence, keeping in mind that the best choices are those that align with sound business practices and values:

• Squiz:

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  Amazon.com: Check Amazon for Relevantdigital.com.au Review Latest Discussions & Reviews:

  • Key Features: A global leader in digital experience platforms, Squiz offers comprehensive solutions for content management, marketing automation, and analytics. Their DXP helps organisations deliver personalised digital experiences.
  • Average Price: Enterprise-level pricing; typically requires a custom quote based on project scope.
  • Pros: Robust platform, extensive features, strong focus on customer experience, used by large organisations and government bodies.
  • Cons: Higher price point, might be overkill for small businesses, requires significant implementation effort.

• Web Alive:

  • Key Features: An Australian digital agency offering web design, e-commerce development, digital marketing (SEO, PPC, social media), and custom software solutions. They focus on creating results-driven digital strategies.
  • Average Price: Project-based and retainer pricing, typically starting from a few thousand dollars for smaller projects.
  • Pros: Comprehensive services, strong local presence in Australia, good portfolio of diverse clients, clear communication on processes.
  • Cons: Pricing not transparent online, requires consultation to get a quote.

• Accenture:

  • Key Features: A global professional services company providing a broad range of services and solutions in strategy, consulting, digital, technology, and operations. For digital, they offer robust e-commerce and marketing solutions.
  • Average Price: Enterprise-level, custom quotes based on large-scale projects.
  • Pros: World-renowned expertise, extensive resources, ability to handle complex and large-scale digital transformations, strong industry insights.
  • Cons: Very high cost, primarily targets large corporations, less agile for small to medium businesses.

• Deloitte Digital:

  • Key Features: Part of Deloitte, this arm focuses on digital transformation, including digital strategy, customer experience, e-commerce, and marketing services. They leverage deep industry knowledge.
  • Average Price: High-end consulting fees, custom quotes for significant projects.
  • Pros: Reputable global brand, combines business acumen with creative digital solutions, strong strategic capabilities, access to diverse expertise.
  • Cons: Expensive, often geared towards large enterprises, processes can be slower due to corporate structure.

• Digital Eagles:

  • Key Features: An Australian digital marketing agency offering SEO, PPC, social media marketing, web design, and content marketing. They emphasize clear communication and measurable results.
  • Average Price: Retainer-based, often starting from a few thousand dollars per month depending on services.
  • Pros: Transparent approach, focus on ROI, good client testimonials, a strong presence in the Australian SME market.
  • Cons: Might not have the same depth of Shopify-specific expertise as highly specialised agencies.

• Marketing Eye:

  • Key Features: Provides outsourced marketing departments for businesses, covering strategy, branding, digital marketing, public relations, and content creation. They offer a holistic approach to marketing.
  • Average Price: Monthly retainer packages; specific pricing is based on the scope of the outsourced marketing function.
  • Pros: Comprehensive, full-service marketing solution, allows businesses to access a full marketing team without hiring in-house, strategic focus.
  • Cons: Requires a long-term commitment, less flexible for one-off projects.

• Neto (by Maropost):

  • Key Features: While not an agency, Neto is an Australian all-in-one e-commerce platform that combines online stores, POS, inventory, and shipping. It offers a robust solution for businesses managing their own e-commerce and can integrate with various marketing tools.
  • Average Price: Software-as-a-Service (SaaS) model with tiered pricing plans, starting from around $100-$200 AUD per month depending on features and sales volume.
  • Pros: Integrated solution, strong for Australian businesses, scalable, supports multi-channel selling, excellent for businesses looking for an integrated platform rather than an agency.
  • Cons: Requires internal expertise to manage, ongoing subscription costs, not a service agency.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

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Relevantdigital.com.au Review & First Look

When you first land on Relevantdigital.com.au, you’re immediately hit with a clear value proposition: they’re your “e-commerce brands plug-&-play growth partner.” This agency isn’t shy about their target: DTC founders aiming to add “an additional $100,000+ to their net profit in 90 days or less.” That’s a bold claim, and it sets a high expectation right from the get-go. The site’s design is clean, professional, and relatively easy to navigate, with key service areas highlighted prominently.

• Initial Impressions: The homepage focuses heavily on results and their unique “anti-agency” approach. They want to convey that they’re different, more results-driven, and less about the fluff often associated with marketing agencies.
• Ease of Navigation: The main navigation bar is straightforward: Home, Results, Digital Marketing, Shopify Experts, and Get In Touch. This makes it easy to find core information quickly.
• Value Proposition Clarity: The promise of significant profit increases in a short timeframe is articulated multiple times. This aggressive stance aims to capture the attention of growth-focused e-commerce businesses.
• Call to Action: Prominent “Learn More” and “See Results” buttons are strategically placed, encouraging visitors to delve deeper into their offerings and case studies.

The initial look suggests an agency that understands its niche and is confident in its ability to deliver. They’re clearly targeting businesses with established revenue streams who are looking for accelerated growth, rather than startups or very small businesses.

Relevantdigital.com.au Features

Relevant Digital boasts a suite of features designed to cater specifically to e-commerce brands, especially those on Shopify. Their approach seems to be holistic, covering various facets of digital marketing beyond just ad spend.

• Paid Ads ROI Scaling:
  • Claimed Expertise: They claim to have managed over $10M in ad spend, averaging $700k/month with a blended ROAS (Return on Ad Spend) of 6.5X.
  • Strategy: Focus on “highly targeted creatives with our proven strategies” to acquire new customers. This is crucial given the evolving landscape of digital advertising.
  • Differentiator: They position themselves against “other ad agencies” that might have “10 people on every call & none of them are accountable.” Relevant Digital implies a more streamlined and accountable process.
• High-Performing Creatives:
  • Methodology: Utilise “proven frameworks that drive real business results.”
  • Team Structure: They mention having a dedicated creative strategist who also serves as their lead creative designer, aiming to produce “scroll stopping creative at scale.”
  • Comparison: They critique competitors for offering creatives that are “either expensive or not included,” and for not understanding why creatives perform.
• Dedicated Project Management:
  • System: They highlight a “custom-built, Automated CRM for all clients.” This implies a structured and efficient workflow.
  • Benefit: Aims to ensure “processes smooth & ensures projects move forward efficiently.” This is a key selling point for businesses tired of disorganised agency experiences.
• Deep Shopify Expertise:
  • Accreditation: A standout claim is being “1 of 24 Shopify approved EXPERTS in Australia.” This provides a strong credential for e-commerce businesses on the Shopify platform.
  • Impact: Suggests they understand the intricacies of Shopify, from store design to optimisations that impact sales directly.
  • Contrast: They argue other agencies “Outsource Shopify work or lack the understanding of best practice, leading to poor outcomes.”
• Influencer Whitelisting:
  • Inclusion: Stated as “Included on all accounts,” which is a notable addition as many agencies charge extra for this.
  • Benefit: Leverages the power of influencer marketing by running ads directly from influencer accounts, potentially increasing authenticity and reach.
• Conversion Rate Optimisation (CRO):
  • Pricing Model: A bold claim: “Zero upfront costs & fast A/B tests. We guarantee an increased conversion rate or you don’t pay.” This performance-based model is highly appealing and demonstrates confidence.
  • Importance: They stress that CRO is “as important as the ads in driving quality outcomes from paid traffic.”
• Upsell & Cross-Sells:
  • Service: They explicitly state they “we’ll do that for you,” focusing on increasing Average Order Value (AOV).
  • Impact: Higher AOV directly boosts profitability without needing to acquire new customers.
• Growth Strategy (Zero-Party Data Driven):
  • Methodology: Emphasise using “ZERO-PARTY DATA, aka feedback from your actual customers, to make decisions that will contribute to your growth.” This is a forward-thinking approach, especially post-iOS 14.
  • Critique of Others: They state competitors “rely on a ‘one size fits all strategies & tactics,’ completely ignoring the fact that each brand, niche and customer base are different.”
• Results Focus:
  • Emphasis: “Real brands, real people, real results.” They distance themselves from agencies that “Increased views, clicks or any other form of vanity metrics, oh and probably claim credit for results they never produced.”

The features detailed on the homepage present a comprehensive service offering tailored for ambitious e-commerce businesses. The continuous comparison with “other agencies” is a strong rhetorical device, aiming to highlight their perceived superiority and distinct methodology.

Relevantdigital.com.au Pros & Cons

Alright, let’s break down the advantages and disadvantages of Relevantdigital.com.au based purely on what’s presented on their website. It’s like doing a quick audit of their own shopfront. Biologi.com.au Review

Pros:

• Clear Niche Focus: They target e-commerce brands, specifically DTC (Direct-to-Consumer) businesses and Shopify users. This specialisation suggests deep expertise rather than a generalised approach. For businesses in this sector, finding an agency that speaks their language and understands their unique challenges is a massive plus.
• Strong Emphasis on Results & ROI: The homepage is saturated with promises of increased net profit (e.g., “$100,000+ in 90 days or less”) and high ROAS figures (6.5X average blended ROAS). Their performance-based CRO guarantee (“you don’t pay”) is a bold statement that instils confidence. This focus on tangible outcomes is what every business owner craves.
• Stated Shopify Expertise: Being one of only 24 “Shopify approved EXPERTS in Australia” is a powerful credential. It suggests a high level of technical proficiency and understanding of the Shopify ecosystem, which is critical for e-commerce success.
• Forward-Thinking Strategy (Post-iOS 14): They openly address the challenges posed by the iOS 14 update and articulate their strategy involving “first-party data-led” and “creative-first” approaches. This shows they are adapting to industry changes rather than sticking to outdated methods. Their mention of post-purchase surveys since early 2021 indicates proactivity.
• Comprehensive Service Offering: Beyond just running ads, they offer CRO, upsell/cross-sell strategy, influencer whitelisting, and deep growth strategy. This indicates a holistic approach to e-commerce growth.
• Transparency on Client Requirements: They clearly state their ideal client profile: businesses spending at least $10k/month on paid media and generating $50k/month in revenue. This saves time for both parties, preventing unsuitable leads from reaching out.
• Dedicated Creative & Growth Leadership: Their mention of a dedicated creative strategist and an overall growth lead who allocates budget suggests a structured team that focuses on specific areas of impact.
• Australian Based: For local businesses, having an agency with a physical presence and phone number in Australia (Kew, VIC) can be a significant advantage for communication and accountability.

Cons:

• Lack of Team Transparency: There’s no “About Us” page or detailed profiles of the team members. Knowing who you’re working with, their experience, and their background is crucial for building trust, especially in a service-based business. This is a common expectation for professional agencies.
• No Explicit Pricing Model: While they give a ballpark average ($3,500 – $15,000/month), a clearer explanation of what influences this range, or typical service packages, could enhance transparency. The “we don’t have set pricing because every brand is different” argument, while true, can still be elaborated upon.
• Limited Public Testimonials/Case Studies on Homepage: While there’s a “Results” page, the homepage could benefit from more readily visible, impactful client testimonials or logos to immediately build social proof. Currently, it mentions “Real brands, real people, real results” but doesn’t immediately showcase them.
• Slightly Aggressive Self-Promotion: While confidence is good, the repeated comparisons to “other agencies” and strong claims of superiority can sometimes come across as overly aggressive marketing rather than a humble, professional stance.
• Generic Contact Form Link: The “See Open Positions” link, for example, is a dead link (https://relevantdigital.com.au/#). Such small broken links can subtly erode trust.
• No Blog Post Previews on Homepage: While they mention “Recent Blog Posts,” you have to click through to see the actual content. Displaying snippets on the homepage can drive more engagement.
• Minimum Spend Requirement: While a ‘pro’ for them in filtering clients, it’s a ‘con’ for smaller businesses or startups who might otherwise benefit from their expertise but don’t meet the financial threshold. This restricts their market reach.

Overall, Relevant Digital presents itself as a highly results-oriented, specialised agency for e-commerce brands on Shopify. Their pros heavily lean into performance and expertise, which is compelling. However, improvements in team transparency and clearer pricing structures would undoubtedly enhance their credibility and appeal to a wider range of serious business owners.

Relevantdigital.com.au Alternatives

When considering digital marketing and e-commerce growth, it’s wise to explore a range of ethical and effective alternatives. Since Relevant Digital focuses on high-ticket e-commerce growth, the alternatives should similarly cater to businesses looking for significant impact, while upholding business principles. The key here is finding partners who are transparent, have a proven track record, and operate with integrity.

Here are some top-tier alternatives that could serve as excellent partners for e-commerce businesses:

• Columbus Agency (Dentsu)

  • Key Features: Part of the global Dentsu network, Columbus is a performance marketing agency with a strong presence in Australia. They offer services across SEO, SEM, social media, programmatic advertising, analytics, and e-commerce strategy. Their strength lies in data-driven decision-making and integrated marketing solutions across various channels.
  • Why it’s a strong alternative: They have significant resources and a global footprint, allowing them to handle large-scale campaigns and complex e-commerce ecosystems. Their focus on measurable outcomes aligns with Relevant Digital’s results-oriented approach. Being part of Dentsu provides substantial credibility and access to cutting-edge tools and insights.

• Switched On Digital Thelittlesnail.com.au Review

  • Key Features: An Australian digital marketing agency offering a comprehensive suite of services including SEO, PPC, social media marketing, content marketing, and web development. They emphasize a partnership approach, working closely with clients to understand their business goals and deliver tailored strategies. They have a strong portfolio of e-commerce clients.
  • Why it’s a strong alternative: They focus on building long-term relationships and delivering measurable results, similar to Relevant Digital’s stated intent. Their comprehensive service offering means they can address various digital marketing needs under one roof. They also have a good reputation for transparent reporting and client communication.

• StudioHawk

  • Key Features: Specialising purely in SEO, StudioHawk is Australia’s largest dedicated SEO agency. While Relevant Digital focuses on paid ads, SEO is a critical component of sustainable e-commerce growth. StudioHawk offers technical SEO, content SEO, and local SEO, helping businesses rank higher organically and drive consistent, free traffic.
  • Why it’s a strong alternative: For businesses looking to diversify their traffic sources beyond paid ads, a dedicated SEO agency like StudioHawk is invaluable. Organic traffic often has a higher conversion rate and builds long-term brand authority. Their deep specialisation means they are experts in their field, a quality that mirrors Relevant Digital’s Shopify expertise.

• Alpha Digital

  • Key Features: An Australian agency providing services in paid media (Google Ads, social media ads), SEO, content marketing, and analytics. They pride themselves on a data-driven approach and a focus on generating genuine business growth. They work with a range of businesses, including many e-commerce brands.
  • Why it’s a strong alternative: Their integrated approach to digital marketing, combining paid and organic strategies, offers a well-rounded solution for e-commerce growth. Their emphasis on data and measurable outcomes aligns with the transparency and results focus that ethical businesses seek.

• Search Factory

  • Key Features: This agency specialises in performance marketing, including paid search (PPC), paid social, and SEO. They focus on optimising campaigns for maximum ROI and work with clients across various industries, including a significant e-commerce client base. They highlight their proprietary technology and strategic expertise.
  • Why it’s a strong alternative: Their core strength in performance marketing directly competes with Relevant Digital’s paid ad focus. They aim to deliver strong ROI through optimised campaigns, a key objective for any e-commerce business. Their transparent reporting and client-centric approach make them a reliable partner.

• Reload Media

  • Key Features: An Australian digital marketing agency offering a full suite of services including SEO, PPC, social media, content marketing, and web development. They have a strong focus on strategic planning and delivering comprehensive digital solutions that drive business growth. They work with both B2C and B2B clients.
  • Why it’s a strong alternative: Reload Media’s integrated service offering means businesses can consolidate their digital marketing efforts with a single, reputable agency. Their emphasis on strategic planning helps ensure that all marketing activities are aligned with overarching business objectives.

• Versa Downunderbox.com.au Review

  • Key Features: A digital agency known for its expertise in designing and building digital experiences, particularly in conversational AI and user experience (UX) design. While not purely a performance marketing agency, their deep understanding of UX and customer journeys is critical for conversion rate optimisation and overall e-commerce success. They help businesses create highly engaging and effective digital assets.
  • Why it’s a strong alternative: For e-commerce businesses, the website experience is paramount. Versa’s strength in UX and design can complement or enhance the conversion aspects that Relevant Digital focuses on. A great user experience directly translates to better conversion rates and customer satisfaction, making it an ethical and effective investment.

These alternatives provide a robust selection of reputable digital marketing and e-commerce partners in Australia, each with unique strengths, ensuring businesses can find a suitable match for their growth aspirations.

How to Cancel Relevantdigital.com.au Subscription

Given that Relevantdigital.com.au operates as a service-based agency rather than a subscription platform with a self-service cancellation option, the process for discontinuing their services would typically involve a direct communication and adherence to the terms outlined in your service agreement or contract.

• Review Your Contract: The absolute first step is to pull out your service agreement with Relevant Digital. This document will contain the specifics regarding:

  • Notice Period: Most agencies require a written notice period (e.g., 30, 60, or 90 days) before termination. This allows them to gracefully wind down campaigns, transition assets, and manage their team’s workload.
  • Termination Clauses: Look for clauses detailing early termination fees, if any, or specific conditions under which either party can end the agreement.
  • Data Handover: How will your intellectual property, ad accounts, website access, and other digital assets be transferred back to you? This is crucial for continuity.

• Formal Written Notice: Once you understand the contractual obligations, prepare a formal written notice of your intent to terminate services. This should be sent via email to your primary contact at Relevant Digital and, if specified in the contract, to a general business or legal email address (e.g., [email protected] or [email protected]).

  • Key Information to Include:
    • Your Company Name and Contact Person.
    • The Effective Date of Termination (calculated based on your notice period).
    • A clear statement of your intention to cancel services.
    • Reference to the specific contract or agreement.
    • Request for confirmation of receipt of your termination notice.
    • Inquire about the next steps for asset handover and final invoicing.

• Schedule a Discussion: Request a meeting (virtual or in-person) with your account manager or the relevant growth lead. This allows for a smooth offboarding process. During this discussion, you can: Jdba.com.au Review

  • Clarify any outstanding questions regarding the contract.
  • Discuss the timeline for winding down campaigns.
  • Confirm the process for transferring ad accounts, creative assets, analytics access, and any other relevant data.
  • Address final billing and payment reconciliation.

• Data and Asset Transfer: Ensure all your digital assets are safely transferred back to your ownership. This includes:

  • Access to Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, and any other advertising or analytics platforms.
  • Creative assets (images, videos, ad copy).
  • Campaign performance data and reports.
  • Access to your Shopify store and related apps.
  • Any proprietary strategies or documentation developed for your business.

• Final Invoice and Payment: Confirm the final invoice amount, ensuring it aligns with the termination date and any pro-rated services. Make sure all outstanding payments are settled according to the contract terms to avoid any disputes.

While Relevant Digital’s website doesn’t offer a self-serve cancellation portal, the process for disengaging with a service agency like this is standard and revolves around clear, formal communication based on the agreed-upon contract terms. Always keep a record of all correspondence related to the cancellation.

How to Cancel Relevantdigital.com.au Free Trial

Based on the information available on the Relevantdigital.com.au homepage, there is no mention of a “free trial” for their services. Their business model appears to be agency-based, where they work with high-revenue e-commerce brands on a contractual basis, often with monthly retainers.

• No Indication of Free Trial: The website highlights their process of auditing, analysing, advertising, and optimising, along with discussions about pricing tiers (ballpark average $3,500 – $15,000/month) and client qualifications (minimum $10k/month ad spend, $50k/month revenue). This structured approach for engaging new clients does not suggest a free trial period.
• Consultation Model: Instead, they offer a “Get In Touch” option, likely leading to a consultation or discovery call. This is standard practice for digital marketing agencies that provide tailored, high-value services. During such consultations, they assess if your business is a “good fit” for their agency.
• “Zero Upfront Costs” for CRO: The only mention of something akin to a performance guarantee is for their Conversion Rate Optimisation (CRO) service, where they state: “Zero upfront costs & fast A/B tests. We guarantee an increased conversion rate or you don’t pay.” This isn’t a free trial of their overall services but rather a performance-based payment model for a specific service. If you engage them for CRO under this condition and they don’t meet the guaranteed increase, you simply wouldn’t pay for that specific outcome, rather than needing to “cancel a trial.”

Conclusion: Since Relevantdigital.com.au does not appear to offer a free trial, there’s no “free trial cancellation” process to follow. Your engagement with them would be initiated through a formal agreement or contract, and any discontinuation of services would fall under the “How to Cancel Relevantdigital.com.au Subscription” process discussed previously, which involves reviewing your service agreement and providing formal notice. Always ensure you fully understand the terms and conditions before entering into any agreement with a service provider. Adorerugs.com.au Review

Relevantdigital.com.au Pricing

Understanding the pricing structure for a service like Relevantdigital.com.au is crucial for businesses evaluating their investment. Based on the information provided on their homepage, Relevant Digital operates on a bespoke pricing model, typical of high-value digital marketing agencies.

• No Set Pricing: Their FAQ section explicitly states: “We don’t have set pricing because every brand is different.” This is a common approach for agencies that tailor their strategies and resource allocation to individual client needs. It suggests that they customise their service packages based on a client’s specific goals, existing assets, and desired scale of operations.
• Ballpark Average: While they don’t have fixed rates, they do provide a “ballpark average” fee range: $3,500 – $15,000/month. This range gives prospective clients a general idea of the investment required. The wide range implies that the actual cost will depend heavily on the scope of work, the number of services engaged (e.g., paid ads, CRO, influencer marketing), and the intensity of the agency’s involvement.
• Assessment Before Quoting: The process they describe is: “We like to take a look at each individual brand before quoting a fee.” This means a potential client would likely need to go through a discovery phase, possibly involving an initial audit or consultation, before receiving a tailored proposal and an exact quote. This allows the agency to understand the complexity and potential ROI for the client.
• Client Qualification and Investment Level: It’s important to note their stated client qualification criteria:
  • Businesses spending at least $10,000 per month on paid media (typically much more).
  • Businesses with at least $50,000 in monthly revenue.
    This indicates that their services are geared towards established, high-growth e-commerce brands that already have significant marketing budgets and revenue streams. The pricing reflects this premium service level for clients with substantial investment capacity.
• Value-Based Pricing (Implied): While not explicitly stated, the context suggests a value-based pricing model. They claim to help clients add “$100,000+ to their net profit in 90 days or less,” implying that their fees are a fraction of the value they aim to deliver. The cost is justified by the expected return on investment.
• CRO Guarantee and its Implication on Pricing: Their “Zero upfront costs & fast A/B tests. We guarantee an increased conversion rate or you don’t pay” for CRO is a unique pricing aspect. This implies that for their CRO service, a portion (or all) of the fee might be tied to performance, reducing the financial risk for the client on that specific service component. This is a strong testament to their confidence in delivering results.

In summary, Relevantdigital.com.au’s pricing is not publicly fixed but falls within a high-tier monthly retainer range, reflecting their focus on established, high-growth e-commerce businesses. Prospective clients should anticipate a customised quote after an initial assessment of their specific needs and business scale.

Relevantdigital.com.au vs. Other Agencies

Relevantdigital.com.au goes to great lengths on its homepage to differentiate itself from what it broadly labels “other ad agencies” or “typical agencies.” This positioning is a core part of their marketing strategy, aiming to highlight their perceived superiority and modern approach. Let’s break down their claims of distinction across several key areas:

• Media Buying Expertise:

  • Relevant Digital’s Claim: Managed “$10M+ in ad spend (conservatively). $700k/mo on average with an average Blended ROAS of 6.5X.” This is a strong quantitative claim of experience and effectiveness.
  • Vs. Others: They allege that “other ad agencies” might have “10 people on every call & none of them are accountable for the end result.” This points to a perceived lack of accountability and efficiency in larger, more traditional structures.

• High-Performing Creatives: Eightatthegate.com.au Review

  • Relevant Digital’s Claim: Utilises “proven frameworks that drive real business results” and has a “dedicated creative strategist that doubles as our lead creative designer.” They focus on “scroll stopping creative at scale.”
  • Vs. Others: They suggest that “other ad agencies” offer creatives that are “Either expensive or not included,” and, crucially, that a “majority don’t even know why creatives are working or not.” This critiques a lack of strategic understanding behind creative output.

• Dedicated Project Management:

  • Relevant Digital’s Claim: Boasts a “Custom-built, Automated CRM for all clients” to ensure smooth processes and efficient project progression.
  • Vs. Others: They contrast this with “Media Buyers [who] struggle to get 2 major tasks done / day (think Black Friday? not ideal),” implying disorganisation and inefficiency in competitor operations.

• Deep Shopify Expertise:

  • Relevant Digital’s Claim: A significant differentiator is being “1 of 24 Shopify approved EXPERTS in Australia.” This positions them as highly knowledgeable and officially recognised within the Shopify ecosystem.
  • Vs. Others: They argue that “other ad agencies” might “Outsource Shopify work or lack the understanding of best practice, leading to poor outcomes.” This highlights a potential gap in specialised knowledge among generalist agencies.

• Influencer Whitelisting:

  • Relevant Digital’s Claim: This is “Included on all accounts,” suggesting it’s a standard, value-added service.
  • Vs. Others: They imply that competitors only offer this “Only if you’re a huge account, and they don’t have the experience to run quality whitelisting ads.”

• Conversion Rate Optimisation (CRO):

  • Relevant Digital’s Claim: Offers “Zero upfront costs & fast A/B tests. We guarantee an increased conversion rate or you don’t pay.” This is a bold, performance-based assurance.
  • Vs. Others: They claim other agencies are “Not going to touch your website,” suggesting a limited scope of service that doesn’t address the full conversion funnel.

• Upsell & Cross-Sells: Idocrepair.com.au Review

  • Relevant Digital’s Claim: Explicitly states, “Yep, we’ll do that for you. Increased AOV is always a huge boost.”
  • Vs. Others: Again, they state competitors are “Not going to touch your website,” reinforcing the idea that other agencies provide less comprehensive support for revenue maximisation.

• Growth Strategy (Zero-Party Data):

  • Relevant Digital’s Claim: Heavily relies on “ZERO-PARTY DATA, aka feedback from your actual customers, to make decisions that will contribute to your growth.” This is a modern, data-driven approach, especially critical post-iOS 14.
  • Vs. Others: They accuse competitors of relying on “a ‘one size fits all strategies & tactics’,” “guesswork,” or “junior media buyers,” implying a lack of customised, strategic thinking.

• Overall Approach (Anti-Agency Agency):

  • Relevant Digital’s Claim: Calls itself an “anti-agency agency,” eschewing typical agency perks (bean bags, graffiti walls) to focus “all about you and driving real results for your business.” They claim competitors built systems pre-iOS 14 and are struggling to adapt to the new “creative first-party data-led model.” They also highlight providing training for client staff/creators, something “typical agencies” charge “exorbitant fees for.”
  • Vs. Others: Portray “typical agencies” as having low performance, an “excuse-led-culture,” and poor outcomes due to outdated methodologies and junior staff handling accounts.

In essence, Relevant Digital crafts a narrative where they are the agile, results-focused, modern expert, deeply integrated with e-commerce platforms like Shopify, while their competitors are portrayed as inefficient, outdated, and lacking genuine accountability or depth. This competitive positioning aims to strongly persuade potential clients that Relevant Digital is the superior choice for serious e-commerce growth.

Relevantdigital.com.au’s “Pinnacle” eCommerce Growth Framework

Relevantdigital.com.au heavily features its proprietary “Pinnacle” eCommerce Growth Framework as a key differentiator. This framework is presented as their unique methodology for driving significant revenue growth for e-commerce brands, particularly those looking to scale beyond typical 6-7 figure revenues into the multiple 8-figure range.

• Addressing Common eCommerce Problems: The framework is introduced by highlighting common growth roadblocks faced by e-commerce businesses: Interstateremovalistsco.com.au Review

  • Low returns from Facebook Ads.
  • Inability to scale PPC (Pay-Per-Click) campaigns to higher daily ad spends (e.g., $2,500 – $10,000+).
  • Failure to hit ambitious monthly revenue targets like $300,000, $1M, or $2M+.
    They assert that 95% of these issues stem from the absence of a well-thought-out, higher-level growth strategy.

• The “Key Difference”: Relevant Digital positions the “Pinnacle” framework as “THE KEY DIFFERENCE that separates an average 6-7 figure store from becoming a multiple 8-figure eCommerce brand.” This implies that the framework provides a structured, predictable path to exponential growth, moving beyond channel-specific tactics to a more integrated, strategic approach.

• Core Components/Phases (Implied): While the detailed framework isn’t fully laid out on the homepage, their general process (“Audit, Analyse, Advertise, Optimise”) likely forms the operational backbone of “Pinnacle.”

  • Audit: A comprehensive review of the client’s existing “tech stack, strengths, weaknesses & opportunities.” This initial phase is crucial for understanding the current landscape and identifying areas for improvement.
  • Analyse: Building a detailed picture of the “ideal customer & their typical journey” to the business. This highlights a data-driven, customer-centric approach to strategy.
  • Advertise: Matching “highly targeted creatives with our proven strategies” to attract new customers. This is where their media buying and creative expertise comes into play.
  • Optimise: Continuous monitoring, iteration, and improvement based on “quantitative & qualitative feedback.” This signifies an agile and adaptive approach, constantly refining strategies for better results.

• Strategic vs. Tactical Focus: The emphasis on a “higher-level growth strategy” differentiates “Pinnacle” from mere tactical execution. It suggests they don’t just run ads; they integrate ad campaigns with broader business goals, considering customer acquisition, conversion, retention, and lifetime value.

• Underlying Principles (Inferred):

  • Data-Driven Decisions: The reliance on zero-party data and continuous monitoring implies a strong analytical backbone.
  • Holistic Growth: The framework seems to encompass not just paid advertising but also aspects of website optimisation (CRO, upsells) and customer understanding, working towards a “flywheel of growth.”
  • Long-Term View: While they promise fast results, they also acknowledge that “sustainable and long-term growth takes constant strategising, training, testing, iterating, and scaling.”

In essence, the “Pinnacle” eCommerce Growth Framework is Relevant Digital’s proprietary blueprint for achieving significant, sustained growth for e-commerce brands. It’s designed to solve common scaling problems by moving beyond isolated marketing efforts to a comprehensive, integrated strategic approach, driven by data and continuous optimisation. For serious e-commerce businesses, the promise of such a structured pathway to high-level growth is undoubtedly a compelling proposition. Perfumecompany.com.au Review

Relevantdigital.com.au’s Addressing of iOS 14 Impact

A significant point of discussion on Relevantdigital.com.au’s homepage is their specific approach to navigating the challenges posed by the iOS 14 privacy update. This demonstrates their awareness of critical industry shifts and their adaptation strategies, which is a strong indicator of a forward-thinking agency.

• Understanding the iOS 14 Impact: They accurately describe the two primary effects of the iOS 14 update on advertising:

  • Reduced Tracking: It became “more difficult for Facebook to track who purchased based on your ads.” This directly impacts attribution.
  • Less Data for Optimisation: It “Gave Facebook’s algorithm less data to use in its optimisation engine to generate results.” This affects campaign performance and targeting accuracy.
    They further quantify the problem, estimating that “40-60% of conversions are no longer being tracked in the platform,” which is a widely cited industry figure.

• Their Proactive Solution: Post-Purchase Surveys (Zero-Party Data):

  • Early Adoption: Relevant Digital highlights that they have been advocating for post-purchase surveys “since January 2021 – well before the update was applied.” This showcases foresight and proactivity in preparing for privacy changes.
  • Purpose: They use this “zero-party data” (information directly provided by the customer) “in tandem with blended and engagement metrics to get a clearer idea of whether your advertising is performing.”
  • Why it Matters: This approach is crucial because it supplements the diminished platform data with direct customer feedback, allowing for more accurate performance assessment and strategic adjustments, even if platform-level tracking is incomplete.

• Refocusing on Process, Optimisation & Iteration:

  • Shift in Focus: They acknowledge that “you don’t need to see every conversion to drive advertising performance.” This is a key insight, pushing back against the reliance on platform-reported data alone.
  • New Paradigm: Their strategy involves “re-focus your team on process, optimisation & iteration at the campaign level to form a reliable (ie. predictable) growth system for your business.” This signals a move towards a more robust, internal measurement and optimisation framework rather than solely trusting external platform data.
  • Warning Against Under-Investment: They caution that if businesses “rely solely on Facebook Ads Manager to guide your media spend, you’ll likely under-invest in top-of-funnel, which will cause problems for your business after a few months.” This emphasizes the need for a more comprehensive view of the marketing funnel beyond what the ad platforms report.

• Critique of “Typical Agencies” Post-iOS 14: Billexperts.com.au Review

  • They claim that “Those agencies ^ built their systems and processes prior to the roll out of iOS 14, and their media buying teams are struggling to adapt from a ‘data-driven’ (ie. technical media buying-driven approach) model to a creative first-party data-led model.”
  • This, they argue, leads to “low performance, an excuse-led-culture and poor outcomes for your business.”

Relevant Digital’s detailed explanation of their iOS 14 strategy demonstrates a deep understanding of modern digital advertising challenges. Their proactive adoption of zero-party data and a process-driven optimisation approach positions them as an agency that adapts to, and even anticipates, major industry shifts, aiming to maintain performance for their e-commerce clients in a more private-first advertising landscape.

FAQ

What is Relevantdigital.com.au?

Relevantdigital.com.au is an Australian digital marketing agency that specialises in helping e-commerce brands, particularly those on Shopify, achieve significant growth and increased net profit through paid advertising, conversion rate optimisation, and comprehensive digital marketing strategies.

What kind of businesses does Relevantdigital.com.au work with?

They primarily work with Direct-to-Consumer (DTC) e-commerce brands that have proven traction, a clear value proposition, and an in-house marketing team. They typically require clients to be spending at least $10,000 per month on paid media and have at least $50,000 in monthly revenue. They also work with rollups, private equity groups, holding companies, and enterprises.

How does Relevantdigital.com.au claim to help businesses grow?

Relevant Digital claims to help businesses grow by implementing their “plug-&-play growth partner” model, which involves optimising existing assets, scaling paid ads ROI, and bolting on their proven processes. They aim to add an additional $100,000+ to net profit within 90 days.

Does Relevantdigital.com.au offer a free trial of their services?

No, based on the information on their website, Relevantdigital.com.au does not appear to offer a free trial for their comprehensive digital marketing services. Their model involves bespoke engagements for established businesses. Seatosummit.com.au Review

What is the average pricing for Relevantdigital.com.au’s services?

Relevantdigital.com.au does not have set pricing but states a ballpark average fee of $3,500 – $15,000 per month. The exact cost is determined after an individual assessment of each brand’s specific needs and scope of work.

What is the “Pinnacle” eCommerce Growth Framework?

The “Pinnacle” eCommerce Growth Framework is Relevantdigital.com.au’s proprietary methodology designed to help e-commerce stores scale from 6-7 figures to multiple 8-figure revenues. It’s presented as a higher-level growth strategy that addresses common problems like low Facebook ad returns and inability to scale PPC campaigns.

How does Relevantdigital.com.au address the iOS 14 update challenge?

Relevantdigital.com.au addresses the iOS 14 update by advocating for and utilising post-purchase surveys (zero-party data) since early 2021. They combine this data with blended and engagement metrics to get a clearer picture of ad performance, moving beyond sole reliance on platform-reported data and focusing on process and optimisation at the campaign level.

Is Relevantdigital.com.au a Shopify Expert?

Yes, Relevantdigital.com.au explicitly states that they are “1 of 24 Shopify approved EXPERTS in Australia,” indicating a deep specialisation and official recognition within the Shopify ecosystem.

What types of digital marketing services does Relevantdigital.com.au provide?

They provide a range of digital marketing services including paid ads ROI scaling, high-performing creative development, conversion rate optimisation (CRO), influencer whitelisting, upsell and cross-sell strategies, and comprehensive growth strategy driven by zero-party data. They also offer website and online store design specifically for Shopify. Kidskorna.com.au Review

How long does it take to see results with Relevantdigital.com.au?

Relevant Digital states that immediate strategies like post-purchase upsells can add 5-10% to topline revenue in 5-7 days. However, sustainable and long-term growth takes constant strategising and time, with positive signs likely in the first month, significant wins by month 3, and a proven framework by month 6.

Does Relevantdigital.com.au guarantee results?

For their Conversion Rate Optimisation (CRO) service, they offer a specific guarantee: “Zero upfront costs & fast A/B tests. We guarantee an increased conversion rate or you don’t pay.” For other services, they focus on delivering tangible results but do not state a general monetary guarantee across all offerings.

How can I get in touch with Relevantdigital.com.au?

You can get in touch with Relevantdigital.com.au via email at [email protected] for general inquiries or [email protected] for work inquiries. They also provide a phone number: 1300 097 925, with assistance hours Monday – Friday, 9am to 6pm AEDT.

Where is Relevantdigital.com.au located?

Relevantdigital.com.au has a physical office located at 150 Harp Road, Kew VIC 3101, Australia.

What is Relevantdigital.com.au’s approach to creatives?

They employ a “creative first-party data-led model” and have a dedicated creative strategist who also acts as their lead creative designer. They focus on using “proven frameworks that drive real business results” and aim to produce “scroll stopping creative at scale.” Santinisms.com.au Review

What does “anti-agency agency” mean for Relevantdigital.com.au?

Relevantdigital.com.au describes itself as an “anti-agency agency” to differentiate from traditional agencies. They claim to focus purely on driving real results for client businesses, rather than having typical agency perks or an “excuse-led-culture” that they attribute to some competitors.

Does Relevantdigital.com.au help with upsells and cross-sells?

Yes, Relevantdigital.com.au explicitly states that they will handle upsell and cross-sell strategies for their clients, aiming to increase Average Order Value (AOV), which they consider a significant boost to profitability.

How does Relevantdigital.com.au use data for growth strategy?

They heavily use “ZERO-PARTY DATA,” which is feedback directly from actual customers, to make strategic decisions. This contrasts with agencies that might rely on “one size fits all strategies” or guesswork.

Does Relevantdigital.com.au offer training for client teams?

Yes, they state that their team dedicates substantial time and resources into training client staff, creators, or creative teams, allowing businesses to develop an asset that stays with their business for life, and they imply this is a service typical agencies charge exorbitantly for.

What industries does Relevantdigital.com.au serve within e-commerce?

While they primarily focus on e-commerce brands, specifically DTC, the website does not specify particular niches within e-commerce. They have experience growing businesses from “mum & pop stores doing $500 a month to 6-, 7- and 8-figure DTC Shopify and Shopify Plus brands.” Gadgetparts.com.au Review

How can I apply for a job at Relevantdigital.com.au?

The website has a “Careers” section with a link to “See Open Positions.” However, as of the review, the link provided on the homepage for “See Open Positions” leads to a dead link (https://relevantdigital.com.au/#). You would likely need to contact them directly via their general inquiries email for career opportunities.