10green.co.uk Review

Based on checking the website, 10green.co.uk presents itself as a local, sustainable delivery service for dairy and household cleaning products. It aims to revive the traditional milk round with a modern, eco-friendly twist. While the concept of supporting local producers and reducing waste is commendable, a thorough review reveals areas where the website lacks essential information, impacting overall trust and user confidence.

Here’s an overall review summary:

• Website Clarity & Information: Adequate, but lacks critical details.
• Product Sourcing Transparency: Good emphasis on local, but specific product lists are absent from the homepage.
• Sustainability Claims: Strong, with details on electric vehicles, solar power, and zero-waste packaging.
• Customer Support Accessibility: Clear phone number, but no immediate live chat or email visible on the homepage.
• Pricing & Payment Transparency: Payment method mentioned (Direct Debit), but no upfront pricing or product catalogue.
• User Experience (UX): Simple and straightforward, focusing on their app for ordering.
• Trust Signals: Strong family history and local roots, but missing common trust badges/certifications.
• Overall Recommendation: Caution advised due to significant missing information regarding product specifics, pricing, and terms of service.

The website 10green.co.uk immediately communicates its core mission: bringing back the traditional milk round with a strong focus on sustainability. The Gosling Family’s history, dating back to 1918, adds a layer of authenticity and trust, emphasizing their deep roots in the community. They highlight key selling points such as locally sourced food and household cleaning products, zero packaging waste, electric vehicle deliveries powered by solar energy, and a commitment to donating 10% of profits to tree planting charities. The process, involving an app or phone order, twice-weekly deliveries, and collection of empties for reuse, is clearly laid out. However, a significant gap exists: the homepage, despite its detailed narrative, does not offer a direct view of the products available, their individual prices, or comprehensive terms and conditions beyond the “How it works” summary. This lack of immediate transparency regarding the actual products and their costs can be a deterrent for potential customers looking for full clarity before committing to downloading an app or making a call.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

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Best Alternatives for Ethical & Sustainable Household Products in the UK:

• Who Gives A Crap

  

  • Key Features: 100% recycled or bamboo toilet paper and paper towels, donates 50% of profits to build toilets in developing countries, plastic-free packaging, carbon neutral shipping.
  • Average Price: £30-£50 for a multi-roll pack (e.g., 48 rolls).
  • Pros: Highly ethical and charitable, excellent eco-credentials, good quality product, subscription available.
  • Cons: Can be more expensive upfront than supermarket brands, only focuses on paper products.

• Ecover

  • Key Features: Wide range of plant-based and mineral-based cleaning products (laundry, dishwashing, household cleaners), cruelty-free, biodegradable ingredients, bottles made from recycled plastic.
  • Average Price: £3-£10 per product.
  • Pros: Widely available, strong environmental focus, effective cleaning, refill options available in some stores.
  • Cons: Some products still use plastic packaging (though recycled), not entirely zero-waste at the consumer level.

• Method

  • Key Features: Biodegradable, plant-based cleaning formulations, vibrant and aesthetically pleasing packaging made from recycled plastic, strong fragrance profiles from natural essential oils.
  • Average Price: £3-£8 per product.
  • Pros: Pleasant scents, effective, stylish packaging, commitment to sustainability, readily available.
  • Cons: Similar to Ecover, still relies on plastic packaging, some fragrances might be strong for sensitive individuals.

• Bower Collective

  • Key Features: Closed-loop refill system for household cleaning and personal care, products delivered in reusable pouches or bottles, wide range of eco-friendly brands and own-brand products.
  • Average Price: Varies widely, e.g., £8-£15 for a large refill pouch.
  • Pros: True zero-waste approach with returnable packaging, extensive product selection, supports ethical brands.
  • Cons: Requires commitment to the refill system, subscription model might not suit everyone.

• SMOL

  • Key Features: Concentrated laundry capsules and dishwasher tablets delivered by subscription, plastic-free packaging (cardboard), cruelty-free, vegan, reduces carbon footprint by being lighter.
  • Average Price: £5-£10 per pack (approx. 24 washes).
  • Pros: Convenient subscription model, significant reduction in plastic waste, effective, eco-friendly.
  • Cons: Limited product range (primarily laundry and dishwashing), not suitable for those who prefer liquids or powders.

• Ecoegg

  • Key Features: Innovative laundry egg that replaces detergent and fabric conditioner, lasts for hundreds of washes, reduces plastic waste, hypoallergenic, refills available.
  • Average Price: £10-£15 for a starter egg (lasts 70-210 washes).
  • Pros: Significantly reduces chemical use, great for sensitive skin, long-lasting, huge reduction in plastic waste.
  • Cons: Some users report needing additional stain removers for heavily soiled items, initial outlay.

• Bambaw

  • Key Features: Focuses on reusable alternatives for everyday items, including safety razors, bamboo toothbrushes, reusable cotton pads, and kitchenware. Aims to reduce single-use plastics.
  • Average Price: Varies, e.g., £15-£25 for a safety razor, £5-£10 for a pack of toothbrushes.
  • Pros: Excellent for reducing plastic waste in personal care and kitchen, high-quality durable products, sustainable materials.
  • Cons: Not a cleaning product brand, but complements eco-friendly household efforts by tackling different waste streams.

10green.co.uk Review & First Look

Based on an initial review of 10green.co.uk, the website immediately conveys a strong brand story centred around tradition, community, and sustainability. The Gosling Family’s century-long history in dairy farming, spanning from 1918 to the present day, is prominently featured, lending significant credibility and a nostalgic appeal to their modern venture. This historical context is an excellent trust builder, establishing them as experienced and deeply rooted in their craft. The concept of resurrecting the local milk round, but with a contemporary, eco-conscious twist, resonates well in an era where consumers are increasingly seeking sustainable and locally sourced options. They highlight their commitment to the environment through various initiatives: utilising electric vehicles powered by solar energy for deliveries, adopting a 100% zero-waste packaging model with returnable and compostable containers, and pledging to donate 10% of their profits to tree planting charities. This clear articulation of their environmental mission is a major positive, appealing directly to eco-aware consumers.

However, despite these compelling aspects, the website’s homepage falls short in providing a crucial element: a direct, visible product catalogue with associated pricing. While they mention “locally sourced food and household cleaning products,” there is no immediate link or section to browse these items before being prompted to download an app or call. This forces potential customers to take an additional step (app download or phone call) simply to view the range of goods and their costs, which can be a significant barrier. In today’s digital landscape, consumers expect immediate access to product information and transparent pricing. The absence of a clear ‘Shop Now’ button leading to a browsable inventory, even a sample, on the homepage, undermines the overall user experience and transparency. This omission leaves a considerable void for users who prefer to assess options and costs upfront before engaging further, potentially leading to a higher bounce rate for those accustomed to immediate e-commerce functionality.

Initial Impressions and User Experience

The website design is clean and simple, with a focus on clear messaging and an easy-to-follow narrative about their service. The prominent display of the “How it works” section, detailing the five steps from downloading the app to monthly direct debit payments, is very helpful for new users. However, the reliance on an external app for browsing and ordering is a significant departure from standard e-commerce practices. While an app can streamline recurring orders, not providing a web-based browsing option can deter users who prefer to explore products on a larger screen or avoid downloading yet another application. The mobile-first approach is evident, but it needs to be balanced with web accessibility for initial discovery.

Transparency of Operations

10green.co.uk excels in explaining their operational transparency regarding their sustainability initiatives. They clearly state:

• Electric Vehicles: “We have a traditional milk float and an electric van, which are charged with solar electric.” This provides a tangible example of their commitment.
• Zero Waste: “Swindon’s first 100% zero waste delivery shop. All of our products are packaged in containers that are either: 1. Returned to us via the doorstep, washed and refilled; or 2. Compostable.” This is a strong, verifiable claim.
• Local Sourcing: “All our products either produced on our site in Wroughton or are purchased from suppliers that are no more than 50 miles away.” This gives a precise geographic limit, enhancing trust in their local credentials.

Despite these strengths, the lack of an online product list or typical e-commerce storefront on the homepage raises questions about their full operational transparency from a consumer perspective. For instance, specific ingredients for cleaning products or detailed nutritional information for food items are not immediately accessible, which is crucial for consumers with allergies or dietary requirements. Simpleskip.co.uk Review

10green.co.uk Features

10green.co.uk focuses on a niche set of features designed to simplify sustainable local deliveries for daily essentials. Their service is built around convenience, community, and environmental responsibility, making it an attractive option for consumers in their service area who prioritise these values.

Local Sustainable Deliveries

The core feature of 10green.co.uk is its commitment to local, sustainable deliveries. They highlight:

• Area Coverage: “Local electric milk round AREA COVERED HERE” – though the specific areas are not detailed on the homepage, implying it’s a localised service. This is a crucial piece of information missing from the main page that users would typically expect to find immediately.
• Electric Fleet: Utilising electric vehicles (milk float and van) charged with solar energy. This significantly reduces their carbon footprint compared to conventional delivery services. A recent report by the UK government’s Department for Transport indicated a 3.4% increase in the number of ultra-low emission vehicles registered in Q1 2023, showcasing a growing trend towards electric fleets in the UK.
• Local Sourcing: Products are either produced on their Berkeley Farm Dairy site in Wroughton or sourced from suppliers within a 50-mile radius. This directly supports the local economy and reduces transportation emissions. For example, a 2021 study by the Food Foundation noted that only 52% of the food consumed in the UK is produced domestically, highlighting the importance of initiatives that boost local food systems.

Zero-Waste Packaging System

One of the standout features is their innovative zero-waste packaging system. They claim to be Swindon’s first 100% zero-waste delivery shop, operating on a robust circular economy model:

• Returnable Containers: Products are packaged in containers that are returned to them via the doorstep, washed, and refilled. This dramatically reduces single-use plastic waste, a major environmental concern.
• Compostable Options: For certain products, packaging is fully compostable, ensuring no waste goes to landfill. Data from WRAP (Waste and Resources Action Programme) in the UK indicates that only 44.2% of household waste was recycled in 2021, underscoring the urgent need for services that eliminate waste generation.
• Refill and Reuse: This system encourages a “reduce, reuse, replant” philosophy, aligning with global efforts to minimise environmental impact. The Ellen MacArthur Foundation champions the circular economy model, stating that it can reduce material consumption by 80-99% in some sectors.

Convenient App-Based Ordering

To streamline the customer experience, 10green.co.uk leverages modern technology through a dedicated mobile application:

• Easy Account Setup: Users can download the app (or call) to create an account and set up delivery details.
• Flexible Ordering: Customers can fill their basket and set up regular orders, ensuring consistent supply of essentials.
• Holiday Holds: A particularly useful feature is the ability to put deliveries on hold directly from the app, which is convenient for customers going on holiday or needing a temporary pause.
• Support for Vulnerable Individuals: The app also allows users to set up accounts for vulnerable family and friends, ensuring they receive regular supplies—a thoughtful social aspect.

While the app provides convenience, the absence of a web-based browsing or ordering interface on the homepage is a significant limitation. Many potential customers might prefer to explore products and prices online before committing to an app download, especially for a new service. Dancingmoose.co.uk Review

10green.co.uk Pros & Cons

When evaluating 10green.co.uk, it’s important to weigh its strengths against its weaknesses, particularly from the perspective of a user seeking transparency and comprehensive information on a website.

Pros:

1. Strong Sustainability Credentials: This is arguably 10green.co.uk’s biggest selling point. Their commitment to electric vehicle deliveries (solar-charged), 100% zero-waste packaging (reusable and compostable), and a 10% profit donation to tree planting charities demonstrates a genuine dedication to environmental responsibility. This aligns well with the growing consumer demand for eco-friendly businesses; a 2023 survey by PwC found that 66% of UK consumers are willing to pay more for sustainable products.
2. Emphasis on Local Sourcing: The promise to source products either from their own dairy or from suppliers within a 50-mile radius strongly supports local economies and reduces food miles. This appeals to consumers who wish to buy local and support small businesses, contributing to community resilience.
3. Family History and Authenticity: The Gosling Family’s century-long dairy farming history (1918-2002, and now revived) provides a compelling narrative and a sense of trust and tradition. This historical foundation differentiates them from newer, less established companies.
4. Convenient Delivery Model: The twice-weekly doorstep delivery service is highly convenient, saving customers time and effort. The app-based ordering with features like pausing deliveries for holidays and setting up accounts for vulnerable family members adds practical value.
5. Zero-Waste Circular Economy Model: The refill and reuse system for packaging is exemplary. It’s a tangible effort to combat plastic pollution and encourages a more sustainable consumption pattern, directly addressing a critical environmental issue.

Cons:

1. Lack of Product Visibility and Pricing on Homepage: This is a major drawback. The website does not provide a direct, browsable product catalogue or transparent pricing on its main pages. Users are required to “Download the app (or call)” to discover what products are available and their costs. This creates an unnecessary barrier to entry and can be frustrating for potential customers who expect immediate information. For comparison, most modern e-commerce sites display their products and pricing upfront, allowing users to make informed decisions before committing further.
2. Limited Information on Service Area: While they mention “Local electric milk round AREA COVERED HERE,” the specific postcodes or towns they serve are not clearly listed on the homepage. This forces users to either download the app or contact them to determine if they are even eligible for the service, leading to potential wasted effort.
3. Dependency on App for Core Functionality: The service heavily relies on a mobile application for ordering and managing deliveries. While convenient for regular users, it might deter individuals who prefer web-based interfaces, have limited smartphone storage, or are hesitant to download apps from new services without prior comprehensive information.
4. Absence of Detailed Terms & Conditions/Privacy Policy Links: Crucial legal and operational documents such as a clear “Terms and Conditions” or “Privacy Policy” link are not immediately visible or easily accessible from the homepage’s main navigation. This lack of transparency regarding user data, service agreements, and cancellation policies can undermine trust.
5. No Direct Customer Support Email or Live Chat: While a phone number is provided, the absence of a direct email address or a live chat option on the homepage can limit communication channels for customers who prefer written correspondence or immediate online support for quick queries.
6. Unclear Refund or Returns Policy: Without a visible terms and conditions section, information on how returns, refunds, or service issues are handled is entirely absent from the initial website experience, which is a standard expectation for any delivery service.

10green.co.uk Alternatives

When seeking alternatives to 10green.co.uk, the focus shifts to other ethical and sustainable household product providers, particularly those operating within the UK. The key criteria often include environmental impact, product range, convenience, and transparency.

Evaluating Alternatives Against 10green.co.uk’s Model

10green.co.uk uniquely combines local dairy delivery with household cleaning products under a zero-waste, app-based model. Alternatives often specialise in certain aspects: some are broader eco-friendly retailers, others focus on specific product categories (e.g., laundry), and many offer national delivery rather than hyper-local.

• Who Gives A Crap: Primarily known for their toilet paper and paper towels, which are made from 100% recycled paper or bamboo. They are strong on sustainability and social impact, donating 50% of profits to sanitation projects. Their model is subscription-based, delivering directly to your door. Unlike 10green.co.uk, they don’t offer dairy or diverse household products, but their commitment to plastic-free packaging and charity is very strong.

  Justatipple.co.uk Review

• Ecover / Method: These are established brands in the eco-friendly cleaning sector, widely available in supermarkets and online. They offer a broad range of plant-based, biodegradable cleaning products. While they are more accessible than a hyper-local service like 10green.co.uk, their packaging is typically plastic (though often recycled) and does not inherently follow a return-and-refill model at the consumer level, making them less “zero-waste” in comparison.

• Bower Collective: This online retailer offers a truly closed-loop refill system for a wide range of household and personal care products. They deliver products in reusable pouches that are sent back for refilling, mirroring 10green.co.uk’s zero-waste ethos but on a national scale and with a broader product selection. They are a strong contender for those prioritising plastic reduction and convenience without being tied to a specific local dairy.

• SMOL: Specialising in concentrated laundry capsules and dishwasher tablets, SMOL operates on a subscription model with plastic-free packaging (cardboard). They are highly convenient and reduce packaging waste, but their product range is much narrower than 10green.co.uk’s offering of both dairy and household goods. Their impact is focused specifically on reducing the carbon footprint of laundry and dishwashing.

• Splosh: Offers refillable cleaning products delivered to your door. You buy concentrated refills which you mix with tap water in reusable bottles. This significantly reduces transport emissions and plastic waste. Similar to Bower Collective, it’s a national service focused on refills for cleaning products, but doesn’t include fresh produce.

• Local Farm Shops & Zero-Waste Stores: Many UK towns and cities now have independent zero-waste shops or farm shops that offer refill services for dry goods, cleaning products, and often fresh, local produce. While these require in-person visits, they represent the ultimate in local sourcing and zero-waste shopping. They often have stronger community ties than even 10green.co.uk due to direct interaction. Examples include The Refill Store in Stroud or Unpackaged at Planet Organic in London. Harrisonpope.co.uk Review

The choice of alternative depends on the user’s specific priorities: whether it’s solely about zero-waste cleaning, ethically sourced paper products, or a broader sustainable grocery delivery that extends beyond dairy. While 10green.co.uk offers a compelling local, zero-waste dairy and household combo, the lack of upfront product and pricing information makes it less transparent than many of its alternatives.

How to Cancel 10green.co.uk Subscription

While 10green.co.uk’s homepage mentions the ability to “put your deliveries on hold from the departure lounge!” via their app, it does not explicitly detail the process for a full subscription cancellation. This lack of clear, direct information on how to cancel is a significant transparency issue. Typically, reputable subscription services make their cancellation policy readily available within their website’s footer (e.g., under “Terms and Conditions,” “FAQ,” or a dedicated “Cancel Subscription” page).

Based on common practices for app-based delivery services and the limited information provided, here’s a probable method and what to look for when attempting to cancel a 10green.co.uk subscription:

Steps to Likely Cancel Your 10green.co.uk Subscription:

1. Access the 10green.co.uk Mobile App: The primary method of managing your account, including orders and holds, is through their dedicated mobile application. It is highly probable that the full cancellation option also resides within this app.
2. Navigate to Your Account Settings: Once logged into the app, look for a section related to “My Account,” “Settings,” “Subscriptions,” or “Manage Deliveries.” These are standard locations for subscription management features.
3. Find Subscription Management or Cancellation Option: Within the account settings, there should be an option to view or modify your active subscription. Look for phrases such as “Cancel Subscription,” “Manage Plan,” “End Service,” or “Deactivate Account.”
4. Follow On-Screen Prompts: The app should guide you through the cancellation process, which may involve confirmation steps, a brief survey about why you’re cancelling, or a final confirmation screen.
5. Verify Cancellation: After completing the steps in the app, always look for a confirmation email or an in-app message stating that your subscription has been successfully cancelled. Keep this record for your documentation.
6. Contact Customer Service (If App Fails): If you are unable to find the cancellation option within the app, or if the process is unclear, the next step would be to contact their customer service directly. The website provides a phone number: 01793 688834. You would need to call this number during their operating hours to request cancellation. Be prepared to provide your account details for verification.

Important Considerations:

• Notice Period: Many subscription services require a notice period before cancellation (e.g., 7 days, 14 days). Check their terms and conditions (if accessible in the app or via a direct query) to ensure you cancel within the required timeframe to avoid being charged for the next delivery cycle.
• Outstanding Deliveries/Charges: Confirm if there are any outstanding deliveries scheduled or charges pending that need to be settled before cancellation is finalised.
• Return of Bottles/Jars: Given their zero-waste model, clarify if there are any specific instructions or deadlines for returning empty bottles and jars after cancellation to avoid potential charges for unreturned items.
• No Free Trial Cancellation Info: The website does not explicitly mention a free trial, nor does it detail a separate process for cancelling such a trial. If one were offered, the cancellation steps would likely mirror the subscription cancellation process.

The absence of a clear, published cancellation policy on the website’s main pages is a significant transparency deficit. Consumers have a right to know how to easily terminate a service before signing up. This information should be readily available alongside pricing and service terms, rather than requiring an app download or a direct phone call for discovery.

10green.co.uk Pricing

The 10green.co.uk website’s homepage does not display any specific pricing for its products or delivery services. This is a considerable omission for a service that operates on a recurring delivery model. The only mention related to payment is in the “How it works” section, which states: “Pay at the end of the month through direct debit.” While this clarifies the payment mechanism, it provides no insight into the cost per item, minimum order values, delivery fees, or potential subscription tiers. Puzzlebug.co.uk Review

Key Aspects of Pricing (and what’s missing):

1. Product Unit Pricing: There is no indication of how much their milk, butter, yoghurt, or household cleaning products cost per unit (e.g., price per litre of milk, per bottle of detergent). This means customers cannot compare their prices with supermarkets or other local suppliers before committing to the service.
2. Delivery Fees: It is unclear if there are separate delivery charges or if these are incorporated into the product prices. Many local delivery services have minimum order requirements or charge a small fee for deliveries, and this information is entirely absent.
3. Subscription/Bundle Costs: If 10green.co.uk offers curated bundles or subscription packages (e.g., a weekly milk and bread bundle), these prices are not listed.
4. Payment Schedule: While “Pay at the end of the month through direct debit” is mentioned, the exact billing cycle start and end dates relative to the delivery schedule are not specified.
5. Bottle Deposit/Charge: Given their reusable bottle model, it’s common for similar services to charge a small refundable deposit per bottle. This is not mentioned, leaving customers unsure if they will incur additional costs or if the system is truly integrated without extra fees beyond product prices.

Implications of Missing Pricing Information:

• Lack of Transparency: For a consumer-facing service, the absence of pricing information is a major transparency issue. It forces potential customers to download an app or call to gain this fundamental knowledge, creating friction in the user journey.
• Barrier to Entry: Many users are hesitant to engage with a service or download an app without knowing the financial commitment involved. This can significantly reduce conversion rates. Research by Statista indicates that lack of transparent pricing is a common reason for cart abandonment in e-commerce.
• Difficulty in Budgeting: Customers cannot easily factor 10green.co.uk’s service into their household budget without upfront cost details.
• Competitive Disadvantage: In a competitive market, services that are upfront about their costs often gain an advantage over those that hide pricing behind a sign-up or app download.

To improve transparency and user confidence, 10green.co.uk should consider adding a dedicated “Our Products” or “Pricing” section on their website, showcasing a sample of their product catalogue with clear unit prices and any associated delivery fees or minimum order requirements. This would allow potential customers to make an informed decision before proceeding to the app-based ordering system.

10green.co.uk vs. Traditional Supermarket Deliveries

Comparing 10green.co.uk to traditional supermarket deliveries in the UK reveals significant differences in their core philosophy, operational models, and target audience benefits.

10green.co.uk: Local, Sustainable, Niche

• Sustainability & Ethics: 10green.co.uk is explicitly built on a strong sustainability ethos. Their use of solar-charged electric vehicles significantly reduces carbon emissions per delivery compared to large supermarket fleets. Their 100% zero-waste packaging model, with reusable and compostable containers, directly addresses the growing concern of single-use plastic waste, an area where supermarkets still struggle despite efforts. They also donate 10% of profits to tree planting, adding a charitable dimension.
• Local Sourcing: A core tenet is sourcing products within a 50-mile radius or producing them on their own dairy farm. This directly supports local farmers and producers, reduces “food miles,” and often results in fresher products. This aligns with consumers who prioritise community support and fresh, seasonal produce.
• Product Range: Their focus is on dairy products and a selection of household cleaning items. The range is likely more limited compared to a supermarket’s vast inventory, appealing to those seeking specific staples with a strong ethical background rather than a comprehensive weekly shop.
• Delivery Model: Twice-weekly doorstep deliveries for recurring orders, managed via an app. This is designed for routine replenishment of essentials.
• Pricing Transparency: A notable drawback is the lack of visible pricing on their website, requiring app download or phone contact. This can be a barrier for direct comparison.

Traditional Supermarket Deliveries (e.g., Tesco, Sainsbury’s, Asda, Morrisons): Broad, Convenient, Mass-Market

• Convenience & Range: Supermarkets offer immense convenience with vast product ranges, covering everything from groceries and household items to electronics and clothing. This allows customers to complete their entire weekly shop in one go.
• Accessibility: Most major UK supermarkets offer extensive delivery slots, often daily, with various time windows to suit customer needs. Their websites are fully functional e-commerce platforms, allowing for easy browsing, price comparison, and order placement without app downloads.
• Pricing Transparency: Supermarket websites display clear, real-time pricing for all products, alongside promotions and special offers, enabling easy budgeting and comparison shopping. Delivery fees and minimum order values are also clearly stated.
• Logistics & Environmental Impact: While supermarkets are investing in electric delivery vans and optimising routes, their scale often means longer supply chains, higher overall carbon footprints from product sourcing, and continued reliance on significant amounts of single-use plastic packaging. Despite initiatives like plastic bag charges and some refill trials, the sheer volume of their operations makes zero-waste a monumental challenge.
• Customer Service: Supermarkets typically have well-established customer service channels including phone, email, and sometimes live chat, along with clear refund and returns policies.

Conclusion:

For consumers prioritising maximum convenience, extensive product choice, and immediate price transparency for their entire weekly shop, traditional supermarket deliveries remain the dominant choice. They cater to a broad market with highly accessible online platforms.

However, for individuals specifically seeking hyper-local, highly sustainable, and genuinely zero-waste options for essential dairy and household cleaning products, who are willing to engage with an app-based system and accept a potentially narrower product range for ethical benefits, 10green.co.uk presents a compelling alternative. Its appeal lies in its community focus, environmental mission, and a return to traditional, responsible consumption patterns that mass-market supermarkets cannot easily replicate at scale. The trade-off is often in immediate information access and product breadth.

10green.co.uk Security and Trust

The security and trust factors of 10green.co.uk are critical for potential customers, especially when considering an online service that involves personal data and financial transactions (Direct Debit). A thorough assessment involves looking at standard security practices, transparency, and reputation. Sensorywise.co.uk Review

Website Security (SSL Certificate)

Upon inspection, 10green.co.uk does utilise an SSL certificate (Secure Sockets Layer). This is indicated by the “https://” in the website’s URL and the padlock icon in the browser address bar. An SSL certificate encrypts data transmitted between the user’s browser and the website’s server, protecting sensitive information like login credentials and personal details from interception by malicious actors. This is a fundamental security requirement for any legitimate website handling user data and payment information.

Payment Security

The website states, “Pay at the end of the month through direct debit.” While direct debit is a secure payment method managed by banks and covered by the Direct Debit Guarantee in the UK (which protects against errors or fraudulent payments), the website does not elaborate on how they handle the collection of bank details.

• PCI DSS Compliance: For any online service collecting payment information, adherence to PCI DSS (Payment Card Industry Data Security Standard) is crucial. While Direct Debit is often managed by third-party payment processors (which would be PCI DSS compliant), 10green.co.uk should ideally mention this or link to their payment processor’s security policy.
• Data Storage: Information on how securely they store customer bank details and personal information is not immediately available on the homepage. This raises questions about their data protection practices.

Trust Signals and Transparency

• Family History: The prominence of the Gosling Family’s century-long history in dairy farming (1918-2002, revived) serves as a powerful trust signal. It suggests a long-standing, reputable family business with deep roots in the community. This kind of authentic backstory can foster significant customer loyalty and trust.
• Local Focus: Their commitment to local sourcing and serving the Swindon area builds community trust. This is a strong indicator of a business invested in its immediate environment.
• Sustainability Credentials: Explicit claims about electric vehicles, solar power, zero-waste packaging, and charitable donations contribute to their perceived trustworthiness, especially for eco-conscious consumers.
• Missing Trust Elements:
  • Privacy Policy: A clear, easily accessible link to a comprehensive Privacy Policy is essential. This document explains how user data is collected, stored, used, and shared, and is a legal requirement under GDPR (General Data Protection Regulation) in the UK and EU. Its absence from the easily navigable sections of the homepage is a significant red flag.
  • Terms and Conditions: Similarly, clear Terms and Conditions (T&Cs) outlining service agreements, cancellation policies, delivery terms, and dispute resolution are crucial. Without them, users are left uninformed about their rights and obligations.
  • Contact Information: While a phone number (01793 688834) is provided, the absence of an email address or physical business address on the homepage (beyond “Berkeley Farm Dairy in Wroughton”) limits direct communication channels and overall transparency.
  • Customer Reviews/Testimonials: The homepage does not feature any customer testimonials or links to external review platforms (e.g., Trustpilot). While not a security feature, social proof builds trust for new visitors.

Overall Assessment of Trust:

While 10green.co.uk has a strong authentic narrative and a secure SSL certificate, the lack of easily accessible Privacy Policy and Terms and Conditions is a significant concern for overall trust and transparency. For a service that collects personal information and sets up direct debits, these legal documents are paramount. Without them, users cannot fully understand their data rights, how their information is handled, or the precise terms of the service, which is a fundamental expectation for any legitimate online business in the UK. Potential users should seek out these documents before committing to the service.

10green.co.uk Environmental Impact

10green.co.uk places its environmental impact at the forefront of its business model, positioning itself as a leader in sustainable local deliveries. Their approach is holistic, covering logistics, packaging, and charitable contributions.

Electric Vehicle Fleet & Renewable Energy

A cornerstone of their environmental strategy is the use of electric vehicles for deliveries. They state, “We have a traditional milk float and an electric van, which are charged with solar electric.” This commitment directly addresses the carbon emissions associated with last-mile delivery, which is a significant contributor to urban pollution. According to the UK government’s Office for Zero Emission Vehicles, the number of electric vehicles on UK roads continues to grow rapidly, demonstrating a national shift towards greener transport solutions. By powering their fleet with solar energy, 10green.co.uk further reduces its reliance on grid electricity that may come from fossil fuels, thus ensuring a cleaner energy source for their operations. This closed-loop energy system is an exemplary model of renewable integration in logistics. Saxonpackaging.co.uk Review

Zero-Waste Packaging System

The most impactful aspect of 10green.co.uk’s environmental commitment is their 100% zero-waste delivery shop model. They explicitly state: “All of our products are packaged in containers that are either: 1. Returned to us via the doorstep, washed and refilled; or 2. Compostable.”

• Reusable Containers: This system of collecting, washing, and refilling bottles and jars directly tackles the problem of single-use packaging waste, particularly plastic. This aligns with the principles of the circular economy, which aims to keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of service life. This model is critical given that the UK generated 43.9 million tonnes of commercial and industrial waste in 2020, with packaging being a significant component.
• Compostable Packaging: For items that cannot be returned and refilled, using compostable materials ensures that packaging breaks down naturally without leaving harmful residues, reducing landfill burden.

Local Sourcing and Reduced Food Miles

Their pledge to source products either from their own dairy in Wroughton or from suppliers within a 50-mile radius significantly reduces “food miles” – the distance food travels from farm to plate. This not only lowers the carbon footprint associated with transportation but also supports local agriculture and strengthens regional food systems. Research by the Carbon Trust indicates that reducing food miles can contribute to a lower carbon footprint for consumers, although the overall impact depends on various factors including production methods. By prioritising local, 10green.co.uk contributes to a more resilient and environmentally friendly food supply chain.

Charitable Contributions to Tree Planting

Further solidifying their environmental commitment, 10green.co.uk states that “10% of profits are donated to tree planting charities.” This direct financial contribution supports reforestation efforts, which are crucial for carbon sequestration, biodiversity enhancement, and ecosystem health. Tree planting is a widely recognised method for mitigating climate change, as trees absorb carbon dioxide from the atmosphere. This demonstrates an admirable commitment to environmental stewardship beyond their direct operational practices.

Overall, 10green.co.uk’s environmental impact strategy appears robust and well-integrated into its business model, making it a compelling choice for environmentally conscious consumers seeking sustainable local delivery options.

FAQ

What is 10green.co.uk?

10green.co.uk is a local, sustainable delivery service based in Swindon, UK, offering dairy products from Berkeley Farm Dairy and household cleaning items, delivered via electric vehicles using a zero-waste, reusable packaging system. Mdtoolhire.co.uk Review

How does 10green.co.uk work?

You download their mobile app (or call them), create an account, set up your order (regular or one-off), and they deliver twice per week to your doorstep. You then leave empty bottles and jars for them to collect and reuse, and pay via direct debit at the end of the month.

What kind of products does 10green.co.uk deliver?

10green.co.uk delivers dairy products such as milk, butter, and yogurt from their own Berkeley Farm Dairy, along with a selection of eco-friendly household cleaning products. Specific product lists are only available via their app.

Is 10green.co.uk environmentally friendly?

Yes, 10green.co.uk strongly promotes its environmental credentials, including using electric vehicles charged by solar energy, operating a 100% zero-waste packaging system with reusable and compostable containers, and donating 10% of profits to tree planting charities.

Where does 10green.co.uk source its products?

They source products either from their own Berkeley Farm Dairy in Wroughton or from local suppliers within a 50-mile radius, ensuring freshness and reduced food miles.

Does 10green.co.uk offer zero-waste packaging?

Yes, they claim to be Swindon’s first 100% zero-waste delivery shop, using containers that are either returned, washed, and refilled, or are compostable. Mgskincare.co.uk Review

How often does 10green.co.uk deliver?

10green.co.uk delivers twice per week to your door.

How do I pay for 10green.co.uk deliveries?

Payment is made at the end of the month through direct debit.

Can I see 10green.co.uk’s product prices on their website?

No, the 10green.co.uk website does not display specific product prices. You need to download their mobile app or call them to access product pricing information.

What areas does 10green.co.uk serve?

10green.co.uk states they serve the “Local electric milk round AREA COVERED HERE” implying a localised service around Swindon, but specific postcodes or towns are not detailed on their homepage. You would need to check their app or contact them directly.

Does 10green.co.uk have a mobile app?

Yes, 10green.co.uk operates with a dedicated mobile app for ordering, managing deliveries, and setting up regular orders. Dexterstreatbox.co.uk Review

Can I pause my 10green.co.uk deliveries for holidays?

Yes, the website mentions that you can put your deliveries on hold from the app, which is convenient if you go on holiday.

Is 10green.co.uk a subscription service?

Yes, it functions as a recurring delivery service where you set up regular orders and pay monthly via direct debit, similar to a subscription.

How do I cancel my 10green.co.uk subscription?

The website does not provide explicit cancellation steps on its main pages. It is highly probable that cancellation options are available within the 10green.co.uk mobile app under “Account Settings” or “Manage Subscription.” Otherwise, you would need to contact their customer service by phone (01793 688834).

Is there a free trial for 10green.co.uk?

The 10green.co.uk website does not mention or offer information about a free trial.

What is the history behind 10green.co.uk?

10green.co.uk is brought to you by the Gosling Family, who previously delivered milk and dairy products to Swindon residents from 1918 to 2002. They have now relaunched the service with a modern, sustainable approach. Eatattheworks.co.uk Review

Are 10green.co.uk’s vehicles powered by renewable energy?

Yes, their electric milk float and electric van are explicitly stated to be charged with solar electric.

How does 10green.co.uk ensure product freshness?

Their dairy products are all made the day before they are delivered, ensuring they are super fresh upon arrival.

Can I set up an account for someone else with 10green.co.uk?

Yes, you can set up an account for vulnerable family and friends to ensure they have regular supplies delivered, as mentioned on their website.

Does 10green.co.uk have a physical store?

No, 10green.co.uk operates as a delivery service, not a physical retail store. Their operations are based out of Berkeley Farm Dairy in Wroughton.

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