Based on checking the website store.approvedfood.co.uk, it appears to be an online retailer specialising in discounted food and drink products, often items nearing or past their ‘best before’ dates but still safe for consumption. While the concept of reducing food waste and offering value can be appealing, a thorough review of the site’s features, transparency, and overall user experience is crucial for any potential shopper, especially when considering ethical purchasing.
Overall Review Summary:
- Website Transparency: Lacks readily visible, comprehensive ‘About Us’ or ‘Contact Us’ information.
- Ethical Sourcing/Practices: No clear statements on ethical sourcing, labour practices, or environmental impact beyond food waste reduction.
- Product Clarity: Products are clearly marked with ‘best before’ dates, which is a positive for informed purchasing.
- Trust Signals: Limited third-party trust badges or comprehensive customer review integration directly on the homepage.
- Security: Standard SSL encryption present for secure transactions.
- Accessibility: Website navigation is generally straightforward, but critical information is not immediately obvious.
- Overall Recommendation: Caution advised. While the concept of reducing food waste is commendable, the lack of robust transparency regarding company information and broader ethical considerations common on reputable e-commerce sites raises questions.
Engaging with online stores requires diligence. While Approved Food aims to tackle food waste by selling discounted items, the website’s presentation lacks several key elements typically found on established, trust-inspiring e-commerce platforms in the UK. This includes a clear, accessible ‘About Us’ section detailing the company’s ethos, comprehensive contact information, and readily available policies beyond just returns. For consumers prioritising not just value, but also the ethical backbone of the businesses they support, this absence of information can be a significant deterrent. It’s not just about the product itself, but the journey it takes and the hands it passes through. Without greater transparency, it’s challenging to fully endorse.
Best Alternatives List (Non-Edible Niche):
Here are some alternatives for ethical, non-edible product purchases, focusing on reputable UK or global brands known for their transparency and quality:
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- Who Gives A Crap Toilet Paper
- Key Features: Made from 100% recycled paper or bamboo, plastic-free packaging, 50% of profits go to building toilets and improving sanitation.
- Average Price: £30-£40 for a box of 48 rolls.
- Pros: Highly sustainable, socially conscious, good quality product.
- Cons: Can be more expensive per roll than conventional brands, requires bulk purchase.
- Ecover Cleaning Products
- Key Features: Plant-based, biodegradable ingredients, cruelty-free, often in recycled and recyclable packaging. Wide range of household cleaning items.
- Average Price: Varies by product, typically competitive with mid-range conventional brands.
- Pros: Environmentally friendly, effective cleaning, widely available.
- Cons: Some stronger stains might require more effort compared to chemical-heavy alternatives.
- Bambaw Reusable Razors
- Key Features: Durable metal safety razors designed for longevity, reducing plastic waste from disposable cartridges.
- Average Price: £15-£25 for the razor, blades are very inexpensive.
- Pros: Significantly reduces waste, cost-effective in the long run, close shave.
- Cons: Learning curve for safe use, blades need careful handling.
- Thought Clothing
- Key Features: Sustainable and ethical fashion using natural and recycled fabrics like bamboo, organic cotton, and hemp. Focus on fair trade practices.
- Average Price: Mid to high range for clothing items.
- Pros: High quality, comfortable, strong ethical and environmental credentials.
- Cons: Higher price point, style might not appeal to everyone.
- Ocean Bottle Reusable Water Bottles
- Key Features: High-quality insulated bottles made from recycled stainless steel and ocean-bound plastic. Every bottle sold funds the collection of 11.36kg of plastic (equivalent to 1000 plastic bottles).
- Average Price: £30-£45.
- Pros: Excellent insulation, durable, significant environmental impact.
- Cons: Higher price for a water bottle, can be heavy when full.
- Ethique Solid Beauty Bars
- Key Features: Concentrated solid bars for shampoo, conditioner, body wash, and skincare. Zero-waste, plastic-free, cruelty-free, and sustainably sourced ingredients.
- Average Price: £10-£20 per bar.
- Pros: Eco-friendly, long-lasting, great for travel, effective.
- Cons: Can be a transition from liquid products, requires proper storage to last.
- Pela Phone Cases
- Key Features: Compostable phone cases made from plant-based materials. Reduces plastic waste from phone accessories.
- Average Price: £30-£40.
- Pros: Environmentally friendly, good protection for your phone, stylish designs.
- Cons: Limited range of phone models compared to traditional plastic cases, texture might be different to what some are used to.
Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.
IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.
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Store.approvedfood.co.uk Review & First Look
When you land on store.approvedfood.co.uk, the immediate impression is one of a functional, no-frills e-commerce site. The primary focus is clearly on showcasing discounted food and drink products. You’ll see categories like ‘Crisps & Snacks’, ‘Drinks’, ‘Cupboard Essentials’, and ‘Confectionery’, all hinting at a vast inventory of items that are either past their ‘best before’ date or close to it. This business model, capitalising on food nearing its official ‘best before’ or ‘sell by’ date to offer significant discounts, is increasingly common as consumers and businesses alike seek to reduce food waste and save money. For instance, organisations like WRAP (Waste and Resources Action Programme) in the UK continually highlight the staggering amount of food waste, estimated at 9.5 million tonnes in 2018 alone, much of which is still perfectly edible. Approved Food aims to intercept some of this waste stream.
Initial User Interface and Navigation
The site’s design is clean, if somewhat dated. Navigation is typically done via a top-level menu bar or through prominent category blocks on the homepage. There’s a search bar, which is standard for any online store, allowing users to quickly find specific items. Products are displayed with images, names, prices, and crucially, their ‘best before’ dates. This transparency around dates is a critical positive for Approved Food, as it directly addresses the primary concern customers would have when purchasing discounted goods. However, beyond the product listings, the initial look doesn’t immediately inspire deep trust in the company itself. Key elements that build confidence, such as readily accessible company information or a strong ‘About Us’ narrative, seem to be less prominent.
The ‘Best Before’ Date Model
Understanding the ‘best before’ concept is crucial for shoppers on this site. Unlike ‘use by’ dates, which relate to food safety, ‘best before’ dates are about quality. Food items are generally safe to eat for some time after their ‘best before’ date, though their flavour or texture might not be at their peak. The Food Standards Agency (FSA) in the UK provides clear guidelines on this distinction, which Approved Food relies on. This model allows them to offer discounts of 50-70% or more, a significant draw for budget-conscious consumers. For example, a pack of biscuits with a ‘best before’ date next month could be half the price of one from a mainstream supermarket. This strategy aligns with growing consumer interest in sustainability and reducing household costs, especially given the rising cost of living across the UK, which saw inflation rates reach 11.1% in October 2022, according to the Office for National Statistics (ONS).
Store.approvedfood.co.uk Pros & Cons
Delving into the practicalities, store.approvedfood.co.uk certainly presents a mixed bag of advantages and disadvantages. From a consumer perspective, the biggest draw is undeniable: the potential for significant savings. However, when we scrutinise it through a lens of holistic consumer trust and ethical considerations beyond just waste reduction, certain limitations become apparent.
The Upsides: What Works Well
- Significant Cost Savings: This is the primary driver for Approved Food’s customer base. Shoppers can find items at heavily discounted prices, often 50-70% off retail, making it an attractive option for budget-conscious households or those looking to stock up. A typical basket could see savings of £20-£30 compared to a traditional supermarket shop.
- Contribution to Food Waste Reduction: By selling items nearing or past their ‘best before’ dates, Approved Food plays a role in reducing the colossal amount of food waste. WRAP estimates that UK households waste 6.6 million tonnes of food per year, a staggering 4.5 million tonnes of which is avoidable. This model directly addresses a portion of that, diverting perfectly edible goods from landfill.
- Transparency on ‘Best Before’ Dates: The website is commendably clear about displaying the ‘best before’ date for each product. This allows customers to make informed decisions about shelf life and suitability for their needs, a crucial factor when buying discounted food.
- Variety of Products: Despite the niche, they offer a wide array of non-perishable food and drink items, from snacks and confectionery to cleaning supplies and toiletries. This breadth allows for a more comprehensive shopping experience within their specific market segment.
The Downsides: Areas for Improvement
- Limited Company Transparency: A significant drawback is the lack of a prominent, detailed ‘About Us’ section. Reputable online retailers typically provide a comprehensive narrative about their history, values, mission, and team. Approved Food’s site is sparse in this regard, making it difficult for consumers to build trust or understand the company’s broader ethical stance beyond food waste. This absence can be a red flag for those who value transparency.
- Generic Customer Service Information: While contact details are available, they are often tucked away. A dedicated, easily accessible ‘Contact Us’ page with clear channels (phone, email, live chat) is a hallmark of a customer-centric business. The site’s approach feels less robust in this area.
- Absence of Broader Ethical Statements: Beyond the very laudable aim of reducing food waste, there’s no clear articulation of other ethical considerations such as sourcing policies, fair labour practices, environmental footprint beyond waste, or community engagement. For a consumer looking for a truly ethical business, this omission is notable. Many modern businesses are moving towards public B Corp certifications or detailed sustainability reports; Approved Food does not appear to offer this level of detail.
- User Interface Could Be More Modern: While functional, the website’s design feels somewhat dated. Modern e-commerce sites often feature sleeker designs, more intuitive user flows, and dynamic content that enhances the shopping experience. This isn’t a critical flaw, but it doesn’t inspire the same level of confidence as more contemporary platforms.
- Limited Trust Signals: While SSL is present for security, the site doesn’t prominently feature third-party trust badges (e.g., from review platforms like Trustpilot, or industry accreditations). Strong, visible trust signals are crucial for online businesses to reassure customers about their legitimacy and reliability.
Store.approvedfood.co.uk Alternatives
Given the specific nature of store.approvedfood.co.uk—primarily dealing with discounted food items nearing or past ‘best before’ dates—finding direct, ethically non-edible parallels can be a slight shift. However, if the core appeal is value, reducing waste, and making conscious choices, there are several excellent alternatives in the non-edible sphere that uphold strong ethical standards and provide high-quality products. For consumers in the UK, the focus is increasingly on brands that are transparent about their supply chain, environmental impact, and social responsibility. Directmotorspares.co.uk Review
Ethical & Sustainable Non-Edible Alternatives
When looking for alternatives that align with a conscious consumer mindset, consider companies that not only offer good value but also demonstrate clear commitments to sustainability, fair trade, and transparency. These brands are often at the forefront of driving positive change in their respective industries.
- The Body Shop
- Focus: Cosmetics, skincare, hair care, and fragrances.
- Why it’s an alternative: Pioneers in ethical beauty, committed to fair trade, cruelty-free products, and campaigning for social and environmental change. While not ‘discounted’ in the same way as Approved Food, they offer value through quality and ethical assurance. They are a certified B Corp, meaning they meet high standards of social and environmental performance, accountability, and transparency.
- Key Features: Wide range of products, natural ingredients, strong ethical stance.
- Seventh Generation
- Focus: Household cleaning products, laundry detergents, and personal care.
- Why it’s an alternative: Known for plant-based, biodegradable ingredients, non-toxic formulations, and recycled packaging. They provide transparency on ingredients and environmental impact, appealing to those seeking healthier homes and a reduced ecological footprint.
- Key Features: Eco-friendly, effective, widely available in major supermarkets and online.
- ECOVACS Robotics
- Focus: Smart home cleaning appliances (robot vacuums, window cleaning robots).
- Why it’s an alternative: While a higher price point, these products represent an investment in efficiency and sustainability by significantly reducing the need for disposable cleaning wipes or manual effort. Many users report these devices lead to cleaner homes with less effort, potentially saving on single-use cleaning products over time.
- Key Features: Advanced navigation, smart home integration, self-emptying docks.
- Bower Collective
- Focus: Sustainable home and personal care products with a strong emphasis on refill and reuse.
- Why it’s an alternative: Similar to Approved Food’s waste reduction, Bower Collective aims to eliminate single-use plastics from household consumption. They offer a closed-loop system where you buy products in reusable packaging and return empty containers for refill, significantly reducing waste.
- Key Features: Refillable system, wide product range, focus on zero waste.
- Patagonia
- Focus: Outdoor clothing and gear.
- Why it’s an alternative: A global leader in ethical business practices. Patagonia is renowned for its commitment to environmental conservation, fair labour practices, and producing highly durable products that are built to last, thereby reducing consumption. They often use recycled materials and support environmental causes.
- Key Features: High quality, durable, strong environmental and social mission.
- Lush Cosmetics
- Focus: Fresh handmade cosmetics, bath, body, and hair products.
- Why it’s an alternative: Strong commitment to ethical sourcing, fighting animal testing, and using fresh, natural ingredients. They are also known for their innovative ‘naked’ products (packaging-free) and refill schemes, actively working to reduce packaging waste.
- Key Features: Handmade, fresh ingredients, strong ethical stance, vibrant customer experience.
- BAM Bamboo Clothing
- Focus: Sustainable clothing made from bamboo fabric.
- Why it’s an alternative: Bamboo is a highly sustainable crop, requiring less water than cotton and growing rapidly without pesticides. BAM focuses on creating comfortable, durable, and naturally breathable clothing with a strong commitment to ethical production and transparency in their supply chain.
- Key Features: Eco-friendly fabric, comfortable, ethical production, good range of active and casual wear.
How to Cancel Store.approvedfood.co.uk Subscription
It appears that store.approvedfood.co.uk primarily operates as a direct purchase e-commerce site rather than a subscription service. This means customers typically buy individual items or one-off orders, similar to a traditional online supermarket, rather than enrolling in recurring deliveries or membership plans. Therefore, the concept of “cancelling a subscription” as one might with a monthly box service or a digital content platform doesn’t directly apply here.
Understanding the Purchase Model
When you place an order on Approved Food, you are making a singular transaction for the items in your basket. There isn’t a recurring payment or an automatic re-order system tied to your account. This is a common model for sites that deal with variable stock, especially those that rely on surplus or nearing-date products, as inventory can fluctuate significantly.
Modifying or Cancelling an Order
If you have placed an order and wish to modify or cancel it, your options depend heavily on the processing stage of your order. Didcomms.co.uk Review
- Immediate Action: If you realise you need to cancel or change an order shortly after placing it (e.g., within an hour), your best bet is to contact their customer service immediately. Look for a phone number or a live chat option, as these offer the fastest communication. Email might be too slow if the order is processed quickly.
- Order Processing: Once an order moves into the ‘processing’ or ‘despatched’ stage, it becomes much more difficult, if not impossible, to cancel or modify. At this point, the items are likely being picked, packed, or are already with the courier.
- Returns Policy: If an order has been despatched or delivered, you would then fall under their standard returns policy. This typically involves returning the unwanted items once you’ve received them, often at your own cost for postage, and in their original condition. Always check their specific returns policy on their website for the most accurate and up-to-date information, including timeframes and conditions for returns.
No Free Trial Associated
Since Approved Food operates on a transactional model rather than a subscription or service model, there is no “free trial” to cancel. You pay for the products you select at the time of purchase. This direct buying approach simplifies the process from a customer perspective, as there are no hidden recurring charges or trial periods to remember to opt out of.
Store.approvedfood.co.uk Pricing
The pricing model at store.approvedfood.co.uk is straightforward and is arguably its most significant selling point: it’s all about deep discounts on products that are nearing or have just passed their ‘best before’ date. This approach offers substantial savings compared to traditional retail prices, making it attractive for budget-conscious consumers in the UK.
The Discount Structure
The core of Approved Food’s pricing strategy revolves around offering a percentage reduction on the Recommended Retail Price (RRP). These discounts can range from 30% to over 80%, depending on the product, its original price, and how close it is to its ‘best before’ date. For example, a packet of branded biscuits that might cost £2.50 in a supermarket could be found for £0.75 on Approved Food. This can lead to significant savings on a weekly or monthly grocery bill.
Product-Specific Pricing
Each product listed on the website clearly displays:
- The Original Price (RRP): This gives you a reference point for the savings.
- The Approved Food Price: The discounted price you will pay.
- The ‘Best Before’ Date: Crucially, this is shown alongside the price, allowing consumers to make an informed decision about the value proposition against the remaining shelf life.
- Bulk Buy Options: Sometimes, even greater savings are available if you purchase items in larger quantities, such as a full case of a particular snack or drink. This is common for short-dated items where the aim is to clear stock efficiently.
Shipping Costs
While the product prices are highly competitive, it’s important to factor in shipping costs. Approved Food operates primarily as an online-only retailer, meaning physical collection points are generally not available. Shipping fees can vary based on the weight of the order and the delivery location within the UK. Typically, there might be a standard flat rate for smaller orders, with an increase for heavier parcels, or free shipping threshold for orders exceeding a certain value (e.g., £50 or £75). Always check their delivery information page for the most current shipping rates and policies, as these can impact the overall cost-effectiveness of your purchase, particularly for smaller orders. For instance, if a £5 order incurs a £4.99 shipping fee, the perceived savings are significantly reduced. James-douglas.co.uk Review
Payment Methods
Approved Food accepts standard online payment methods, typically including:
- Credit/Debit Cards: Visa, MasterCard, Maestro.
- PayPal: A popular secure online payment gateway.
The transaction process is encrypted (indicated by an SSL certificate), providing a secure environment for processing payments.
Store.approvedfood.co.uk vs. Mainstream Supermarkets
When evaluating store.approvedfood.co.uk, it’s insightful to compare it against the dominant forces in the UK grocery landscape: mainstream supermarkets like Tesco, Sainsbury’s, Asda, and Morrisons. The comparison isn’t about direct competition across all product ranges, but rather understanding where Approved Food fits in terms of consumer needs, value, and shopping experience.
Pricing and Value Proposition
- Approved Food: The undeniable champion for price on specific items. Its model is built entirely on offering heavily discounted products (30-80% off RRP) that are short-dated or past their ‘best before’ date. This can lead to significant savings on individual items, making it ideal for stocking up on non-perishables, snacks, and drinks if you’re flexible with brands and dates. According to a 2023 report by The Grocer, surplus food retailers can offer prices 50-70% lower than traditional supermarkets.
- Mainstream Supermarkets: Offer competitive pricing, especially through own-brand products, multi-buy deals, and loyalty schemes. However, they rarely match Approved Food’s deep discounts on branded goods unless they are specifically clearing stock of very short-dated items (which is infrequent and limited). Their value proposition is more about consistent availability, breadth of fresh produce, and convenience.
Product Range and Availability
- Approved Food: Primarily focuses on non-perishable, long-life, or short-dated items. This includes cupboard essentials, snacks, drinks, toiletries, and cleaning products. The specific brands and items available fluctuate constantly based on what surplus stock they acquire. You cannot rely on them to consistently stock a particular item or brand.
- Mainstream Supermarkets: Offer a vast and consistent range of products across all categories, including fresh fruit and vegetables, meat, dairy, frozen foods, and a predictable stock of specific brands. Consumers rely on them for their weekly full shop. In 2022, Tesco alone offered over 90,000 different products in its largest stores.
Shopping Experience
- Approved Food: An online-only experience with a functional, albeit basic, website. The “treasure hunt” aspect of finding unique deals can be appealing to some, but the lack of consistency in stock means a planned shopping list might not be fully fulfilled. Delivery is the only option, with associated costs.
- Mainstream Supermarkets: Offer both in-store and online shopping. In-store provides immediate access to products and the ability to choose fresh items. Online offers convenience with delivery or click-and-collect options, often with pre-booked slots and broader geographical reach. Their websites are generally more sophisticated, with features like recipe suggestions, integrated loyalty points, and personalised offers.
Ethical and Environmental Impact
- Approved Food: Makes a direct and significant contribution to food waste reduction. This is their core environmental and ethical selling point, preventing perfectly good food from going to landfill.
- Mainstream Supermarkets: Have increasingly focused on reducing food waste within their operations (e.g., donating unsold food to charities), sustainable sourcing initiatives, and reducing plastic packaging. However, their vast scale means their overall environmental footprint is still substantial. Many have committed to Net Zero targets, with some like Sainsbury’s aiming for Net Zero by 2040.
Convenience and Reliability
- Approved Food: Best for supplementary shopping or opportunistic buying rather than primary grocery needs. Delivery times can be longer than standard supermarket deliveries, and stock can run out quickly.
- Mainstream Supermarkets: Offer high reliability and convenience for regular grocery shopping, with established delivery networks and often same-day or next-day delivery slots. Stock levels are generally consistent, and customer service is typically robust.
In essence, Approved Food carves out a niche for value-driven consumers who are happy to be flexible with their purchases and prioritise reducing waste. It’s a valuable complement to, rather than a replacement for, the traditional weekly shop at a mainstream supermarket.
FAQ
What is store.approvedfood.co.uk?
Store.approvedfood.co.uk is an online retailer based in the UK that sells discounted food and drink products, household items, and toiletries, often those nearing or past their ‘best before’ dates but still safe for consumption. Answerconnect.co.uk Review
Is store.approvedfood.co.uk legitimate?
Yes, store.approvedfood.co.uk is a legitimate online store. They have been operating for a number of years and process orders and deliveries.
How does store.approvedfood.co.uk offer such low prices?
They offer low prices by selling surplus stock, items with damaged packaging, or products that are nearing or have just passed their ‘best before’ dates, which means they are still good to eat but cannot be sold at full price in mainstream retail.
Are the products on Approved Food safe to eat?
Yes, products are safe to eat. They differentiate between ‘best before’ dates (quality indicator) and ‘use by’ dates (safety indicator). Approved Food typically sells items past their ‘best before’ date, which are still perfectly edible. The Food Standards Agency (FSA) confirms that food can be eaten after its ‘best before’ date.
What is the difference between ‘best before’ and ‘use by’ dates?
‘Best before’ dates relate to quality – food is safe to eat after this date but might not be at its peak flavour or texture. ‘Use by’ dates relate to safety – food should not be eaten after this date as it could be unsafe. Approved Food primarily deals with ‘best before’ dated items.
What kind of products can I buy on Approved Food?
You can typically find a range of non-perishable items such as snacks, biscuits, cereals, drinks, tinned goods, dried pasta, condiments, cleaning supplies, and toiletries. Fresh or perishable goods are not usually sold. Affluentarchives.co.uk Review
How quickly does Approved Food deliver?
Delivery times can vary. It’s best to check their specific delivery information page on their website for current estimates, but it typically ranges from 3-7 working days depending on the service selected and your location within the UK.
What are the shipping costs for Approved Food orders?
Shipping costs depend on the weight and size of your order and your delivery address. They often have a tiered system for shipping fees, and sometimes offer free shipping over a certain order value. Always check their delivery policy for exact rates.
Can I return items to Approved Food?
Yes, you can usually return items according to their returns policy, typically if they are faulty, not as described, or if you’ve changed your mind (within a specified timeframe and often at your own postage cost). Refer to their terms and conditions page for full details.
Does Approved Food have a physical store?
No, Approved Food operates exclusively as an online retailer and does not have physical retail stores for customer browsing or collection.
How do I contact Approved Food customer service?
Customer service contact details, usually an email address or a contact form, can typically be found in the ‘Contact Us’ section or the footer of their website. Phone support might also be available. Bluefix.co.uk Review
Is there a minimum order value for Approved Food?
Approved Food generally does not impose a minimum order value, but considering shipping costs, it’s often more economical to place larger orders to maximise savings.
Do they offer fresh produce?
No, Approved Food specialises in long-life, non-perishable, and short-dated goods. They do not sell fresh fruit, vegetables, meat, or dairy products due to the nature of their business model.
How often is stock updated on Approved Food?
Stock is updated frequently, often daily, as new surplus products become available. Due to the nature of selling clearance items, popular products can sell out quickly, and availability is not guaranteed.
Can I set up a recurring order or subscription?
No, Approved Food operates on a transactional model. You place individual orders as and when you need items; there is no option for recurring subscriptions or automatic re-orders.
Do they deliver outside of the UK?
Approved Food typically only delivers within the United Kingdom. Check their delivery policy for any exceptions or specific zones within the UK. Bec-consultants.co.uk Review
What payment methods does Approved Food accept?
They usually accept major credit and debit cards (Visa, MasterCard, Maestro) and often PayPal for online payments.
Is my payment information secure on Approved Food’s website?
Yes, their website uses SSL (Secure Socket Layer) encryption to protect your payment and personal information during transactions.
What if an item I want is out of stock?
Due to the nature of their business, stock is limited and fluctuates. If an item is out of stock, it might not be replenished, or it may reappear later if more surplus becomes available. There’s no guarantee of restock for specific items.
Does Approved Food have a loyalty program?
As of my last check, Approved Food does not appear to operate a specific customer loyalty program or points scheme. Their primary loyalty driver is the consistent offering of discounted prices.
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