Verticalcolor.co.uk Review

Based on checking the website verticalcolor.co.uk, it appears to be an online retailer specialising in hair care products, styling tools, and barber equipment. While the site presents a range of products from various brands, a comprehensive review highlights several areas that could be improved for a more trustworthy and user-friendly experience, particularly from an ethical and consumer protection standpoint.

Review Summary:

Overall Legitimacy: Appears to be an operational e-commerce site, but lacks critical transparency elements.
Product Range: Decent variety of hair care products, styling tools, and barber equipment.
Pricing: Competitive pricing with regular sales.
Transparency: Lacks clear “About Us,” “Contact Us,” or “Returns Policy” links on the homepage, which is a significant red flag for consumer trust.
User Experience: Navigation is somewhat fragmented due to missing standard e-commerce footer links.
Customer Support: Information regarding customer support channels is not immediately visible.
Ethical Considerations: The products themselves (hair care, styling tools, barber equipment) are generally permissible. However, the lack of transparency in business practices raises ethical concerns about consumer trust and reliable transactions.

Engaging with an online store requires a certain level of confidence in the vendor’s reliability and their commitment to customer satisfaction. When key information is missing, such as clear contact details, an “About Us” section detailing the company’s background, or transparent return and refund policies, it makes it difficult for a potential customer to assess the legitimacy and trustworthiness of the business. These omissions are often signals that a website might not adhere to best practices for online retail, which can lead to complications if issues arise with an order. For a UK-based business, such transparency is not just good practice but often a legal requirement under consumer protection laws.

Here are some alternatives for purchasing ethical and permissible hair care products and barber equipment from more transparent and established platforms:

Amazon UK: A vast marketplace with a wide range of hair care products, styling tools, and barber equipment. Offers extensive customer reviews, clear return policies, and robust customer support.
LookFantastic: A leading online beauty retailer in the UK offering a huge selection of hair care, skin care, and beauty products from various reputable brands. Known for frequent discounts and detailed product descriptions.
Boots: A well-established UK health and beauty retailer with a strong online presence. Offers a reliable shopping experience, clear return policies, and often has promotions.
Superdrug: Another prominent UK health and beauty retailer offering affordable and accessible hair care products, styling tools, and accessories. Good for everyday essentials.
Sally Beauty: Specialises in professional hair and beauty supplies, catering to both professionals and general consumers. Offers a wide range of tools, hair colour, and care products.
Hair Tools: A dedicated supplier of professional hairdressing and barbering equipment in the UK. Focuses on tools and furniture, offering quality products for trade and personal use.
Feelunique: Now part of the Sephora UK family, Feelunique offers a curated selection of premium and niche hair care brands, often with detailed product information and customer reviews.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

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IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

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Table of Contents

Verticalcolor.co.uk Review & First Look

Based on an initial inspection of verticalcolor.co.uk, the website presents itself as an online store focusing on hair care products and barbering equipment. The homepage showcases various categories like “Australian Science & Pure Botanicals,” “Hair Professional Collections,” “Hair Scissors Collections,” and “Barber Shop Collections,” alongside specific product listings from vendors like AXROT, Sinko Styling Professional, Kepyx London Professional, and Yogi Care Professional. While the visual layout is clean and products are presented with images and pricing, a deeper dive reveals critical omissions that impact its trustworthiness.

Missing Essential Information

A significant red flag for verticalcolor.co.uk is the absence of readily accessible standard e-commerce links on the homepage. Crucially, there are no visible links for:

About Us: This section is vital for understanding the company’s background, mission, and who is behind the operation. Without it, the site feels anonymous.
Contact Us: Lack of clear contact information (email, phone number, physical address) makes it nearly impossible for customers to reach support for queries, order issues, or complaints. This is a fundamental requirement for any legitimate online business.
Returns & Refunds Policy: Transparency regarding how returns, exchanges, or refunds are handled is paramount for consumer confidence. Its absence leaves customers in the dark about their rights and the process if a product is unsatisfactory.
Privacy Policy: Essential for informing users how their data is collected, stored, and used, especially with the implementation of regulations like GDPR in the UK.
Terms and Conditions: Outlines the legal agreement between the customer and the business, covering everything from purchase agreements to disclaimers.

The only direct navigational links available are “Log in,” “Cart,” and a “Private label” page. This creates a fragmented user experience and raises serious concerns about accountability and consumer protection. A reputable e-commerce site will always prominently display these legal and customer service links, usually in the footer.

Product Range and Branding

The site offers a selection of products, primarily focused on hair care and barber tools. Brands mentioned include:

Sinko Styling Professional: Hair care products.
Kepyx London Professional: Hair Protein Treatment.
Yogi Care Professional: Hair care.
Vertical Color Professional: Hair colour products.
AXROT: Predominantly hair clippers, shavers, and scissors.

The product descriptions provide basic information like “8000rpm Rotary Motor Graphite DLC Fade Blade” for clippers or “100% Natural Wig” for hair. Pricing is displayed, often with “Regular price” and “Sale price,” indicating active promotions. However, the lack of detailed brand information or independent third-party reviews linked directly from the product pages makes it hard to verify product quality or authenticity beyond what’s presented on the site. Richardsonsoffice.co.uk Review

Verticalcolor.co.uk Pros & Cons

When evaluating verticalcolor.co.uk, a balanced perspective requires looking at both its strengths and weaknesses. While the site does offer some compelling aspects, the significant drawbacks related to transparency and consumer trust cannot be overlooked.

Potential Advantages of Verticalcolor.co.uk

From a superficial glance, there are a few points that might appeal to a visitor:

Focused Product Niche: The site specialises in hair care and barbering equipment, which can be appealing to those looking for a dedicated supplier in this area. This focus means less clutter and potentially a curated selection.
Competitive Pricing: Many products are listed with a “Sale price” significantly lower than the “Regular price.” For example, the “Axrot Clipper I AM LEGEND” is listed at £147.00 GBP, down from £197.00 GBP. This suggests an attempt to attract customers with perceived good deals.
Variety of Tools: The site offers a decent range of barbering tools, including clippers, trimmers, shavers, and various types of scissors, alongside hair care products like protein treatments and hair wigs. This breadth within its niche could be convenient for professionals or enthusiasts.

Significant Disadvantages and Red Flags

The cons, unfortunately, heavily outweigh the pros, primarily due to the site’s severe lack of transparency and essential e-commerce features:

Lack of Essential Information: As highlighted, the absence of “About Us,” “Contact Us,” “Returns Policy,” “Privacy Policy,” and “Terms & Conditions” pages is a major red flag. This immediately undermines trust and suggests potential issues with customer service or adherence to consumer protection laws. In the UK, the Consumer Rights Act 2015 and various e-commerce regulations mandate clear information for online businesses.
Limited Customer Support Visibility: There’s no obvious way to contact customer support or find a helpline. This means if an order goes wrong, or a product is faulty, customers are left with no recourse.
No Customer Reviews or Testimonials on Site: While some external platforms might have reviews, the absence of integrated customer feedback or testimonials directly on the website makes it harder to gauge product quality or the overall shopping experience.
Generic “Free Shipping” Claim: The “Free Shipping” banner is present, but without a clear shipping policy or details on minimum order values, delivery times, or geographical restrictions, this claim lacks substance.
Security Concerns (Implied): While the site uses HTTPS (indicated by “https://”), the lack of comprehensive legal pages raises questions about overall data handling and transactional security beyond basic encryption. Reputable sites usually display payment processor logos and security badges.
“Private Label” Page: While the “Private label” link is present, its purpose isn’t immediately clear from the homepage, adding to the general ambiguity rather than transparency.

In essence, while the product offerings might seem appealing on the surface, the foundational elements of a trustworthy online store are largely absent. This significantly increases the risk for potential buyers.

How to Approach Online Purchases Ethically

When considering any online purchase, particularly from lesser-known vendors, it’s crucial to approach it with a set of ethical and practical guidelines. This not only protects your financial well-being but also aligns with principles of responsible consumption and transparency. For consumers in the UK, understanding your rights and how to identify a trustworthy merchant is paramount. Grippy.co.uk Review

Due Diligence and Verification

Before committing to a purchase, especially when dealing with a site like verticalcolor.co.uk that lacks key information, perform thorough due diligence:

Check for essential pages: Always look for “About Us,” “Contact Us,” “Returns Policy,” “Privacy Policy,” and “Terms and Conditions.” If these are missing or difficult to find, it’s a significant warning sign. Legitimate businesses are transparent about their operations and policies.
Look for contact details: A physical address, phone number, and a dedicated customer service email are indicators of a real business. Generic contact forms are less reliable.
Verify domain registration: Use a WHOIS lookup tool (e.g., ICANN Lookup) to see who owns the domain, when it was registered, and for how long. Newly registered domains or those with anonymised registration details can be suspicious.
Search for external reviews: Use independent review platforms like Trustpilot, Google Reviews, or even forums to find out what other customers say about the website and its products. Be wary of sites with no reviews or only overly positive, generic ones.
Check social media presence: Legitimate businesses often have active social media profiles where they engage with customers. A lack of social media presence or inactive accounts can be concerning.
Payment Security: Ensure the website uses secure payment gateways (e.g., PayPal, Stripe, or major credit card processors with strong encryption). Look for the padlock icon in the browser’s address bar and “https://” in the URL.
Understand Consumer Rights: In the UK, the Consumer Rights Act 2015 provides a framework for consumer protection. Key rights include goods being of satisfactory quality, fit for purpose, and as described. Knowing these rights empowers you to make informed decisions.

Ethical Shopping Principles

Beyond just avoiding scams, ethical shopping also involves supporting businesses that operate transparently and responsibly.

Transparency: Support businesses that are open about their practices, sourcing, and customer service. This fosters trust and accountability.
Fair Practices: Look for indications that the company treats its customers and employees fairly. This includes clear pricing, reasonable shipping costs, and ethical labour practices.
Quality and Durability: Prioritise products that are built to last, reducing waste and promoting sustainable consumption.
Data Privacy: Choose retailers that clearly state how they handle your personal data and respect your privacy rights.
Customer Service: Opt for companies with a reputation for good customer service and a willingness to resolve issues promptly and fairly.

By adopting these rigorous checks and ethical principles, consumers can navigate the online shopping landscape more safely and responsibly, ensuring their purchases are made from trustworthy and accountable vendors. This approach helps to build a more reliable and transparent online marketplace for everyone.

Verticalcolor.co.uk Pricing Structure

Based on the information available on the homepage, verticalcolor.co.uk employs a fairly standard e-commerce pricing model, characterised by displaying both a “Regular price” and a “Sale price” for many items. This strategy is common among online retailers to create a sense of urgency and value for potential customers.

Pricing Presentation

Dual Pricing: For numerous products, the site lists two prices: a higher “Regular price” and a lower “Sale price.” For instance, the “Axrot Clipper I AM LEGEND” shows a Regular price of £197.00 GBP and a Sale price of £147.00 GBP, representing a £50 saving. Similarly, the “Axrot Hair Cutting Machine” is marked down from £63.97 GBP to £30.97 GBP.
Unit Price: Below the listed prices, a “Unit price / per” is noted, although its specific application or calculation method isn’t immediately clear for all items. This might be more relevant for bulk purchases or consumables.
Sold Out Indicators: Some products, despite having clear pricing, are marked as “Sold out.” This indicates stock management, which is a normal function of e-commerce sites, but also means not all advertised items are immediately available.
Price Range: The products listed on the homepage range from smaller accessories like “Axrot Universal Hair Clipper Limit Comb 8 Pcs” starting from £14.97 GBP to more expensive equipment like the “Axrot Clipper I AM LEGEND” at £147.00 GBP. This suggests a varied inventory catering to different price points.

Missing Pricing Details

While the site presents prices, it lacks crucial transparency regarding other cost-related aspects: Benon.co.uk Review

Shipping Costs: Although “Free Shipping” is advertised at the top, there are no detailed shipping policies linked from the homepage that clarify minimum order values, delivery timelines, or international shipping options. This lack of detail can lead to unexpected costs or delays for customers.
Payment Methods: The homepage doesn’t explicitly state what payment methods are accepted (e.g., credit cards, PayPal, other digital wallets). This information is typically found during the checkout process or on a dedicated payment information page.
Currency Information: While prices are clearly stated in “GBP” (Great British Pounds), there’s no indication of currency conversion options for international buyers, which is typical for global e-commerce sites.

The pricing strategy primarily relies on discount appeal. However, the absence of clear shipping policies, detailed payment information, and a comprehensive FAQs section makes it difficult for a customer to fully understand the total cost of their purchase and the associated logistics before committing to an order. For any online retailer, especially in a competitive market like the UK, clarity on all aspects of pricing is fundamental to building consumer trust and preventing cart abandonment.

Verticalcolor.co.uk vs. Established UK Retailers

When we stack verticalcolor.co.uk against established UK retailers in the hair care and barbering supply sector, the differences in operational transparency, consumer trust, and overall shopping experience become starkly apparent. The disparity highlights why consumers often gravitate towards larger, more reputable platforms.

Transparency and Trust

Verticalcolor.co.uk: Critically lacks essential information such as “About Us,” “Contact Us,” and comprehensive “Returns Policy” pages. This absence is a significant red flag, undermining consumer trust. It implies a lack of accountability and adherence to standard e-commerce practices. The company’s identity and location remain obscure.
Established UK Retailers (e.g., Boots, Superdrug, LookFantastic, Sally Beauty): These retailers prominently display all necessary legal and customer service information. They have dedicated sections for company history, detailed contact options (phone numbers, email, physical addresses), clear and comprehensive returns and refunds policies, privacy policies, and terms & conditions. Their physical presence (for Boots, Superdrug, Sally Beauty) further enhances trust. They are also regulated by UK consumer protection laws and are easy to trace if issues arise.

Product Range and Authenticity

Verticalcolor.co.uk: Offers a selection of brands like Axrot, Sinko Styling Professional, Kepyx London, and Yogi Care Professional. While the products are listed, there’s limited information about the authenticity of these brands or their official distribution channels in the UK. The product descriptions are basic, and customer reviews are not integrated into the site.
Established UK Retailers: Stock a vast array of well-known, reputable brands, often with official distributor status. They provide detailed product descriptions, ingredients lists, usage instructions, and importantly, integrated customer reviews and ratings that offer social proof and quality assurance. Their supply chains are typically more transparent and verified.

Customer Service and Support

Verticalcolor.co.uk: Provides no clear, immediate channels for customer support on its homepage. This means if a customer has a query before purchase, or an issue post-purchase, they have no obvious way to get assistance.
Established UK Retailers: Invest heavily in robust customer service infrastructure. They offer multiple contact options (live chat, phone, email), comprehensive FAQ sections, and clear processes for order tracking, returns, and complaints. Their support teams are trained to resolve issues efficiently, building customer loyalty.

User Experience and Security

Verticalcolor.co.uk: While the site has a clean design, the missing navigational links make the user experience fragmented. Security beyond basic HTTPS isn’t explicitly highlighted, and accepted payment methods aren’t clearly stated on the homepage.
Established UK Retailers: Offer highly refined, intuitive user experiences with clear navigation, easy search functions, and secure checkout processes. They explicitly display accepted payment methods, security badges (e.g., PCI DSS compliance), and often have integrated loyalty programs or personalized recommendations. Data protection and privacy are usually emphasised.

In summary, while verticalcolor.co.uk might offer seemingly competitive prices, it falls significantly short when compared to the transparency, trust, product assurance, and customer support offered by established UK retailers. For any consumer, especially in the UK where strong consumer protection laws exist, opting for an established retailer generally provides a far safer, more reliable, and ultimately more satisfying shopping experience.

Ensuring Ethical Consumption in Hair Care and Grooming

When it comes to hair care and grooming products, ethical consumption isn’t just about avoiding forbidden ingredients; it’s also about supporting fair practices, sustainability, and transparency in the supply chain. For UK consumers, this means looking beyond the product itself to the company’s broader operations.

Key Ethical Considerations

Halal Ingredients: While Verticalcolor.co.uk primarily sells tools and general hair products, for any cosmetic or personal care item, ensuring ingredients are halal is crucial. This means products should be free from alcohol, pork derivatives, animal by-products not from halal sources, and any other haram substances. Many reputable brands are now offering certified halal ranges.
Animal Testing: A significant ethical concern globally is animal testing. Many consumers, including those in the UK, prefer to purchase products from companies that are certified cruelty-free. Look for certifications from organisations like Leaping Bunny or PETA.
Sustainable Sourcing and Production: Ethical consumption extends to environmental impact. This involves supporting brands that use sustainably sourced ingredients, minimise waste in their manufacturing processes, use recyclable or biodegradable packaging, and have a low carbon footprint.
Fair Labour Practices: Ensuring that products are made under fair labour conditions, without exploitation or child labour, is an important ethical consideration. While harder to verify for every product, supporting well-known and transparent brands increases the likelihood of adherence to ethical labour standards.
Transparency: As highlighted in the review of Verticalcolor.co.uk, transparency from a company about its ingredients, sourcing, manufacturing, and business practices builds trust. Ethical consumers value brands that are open and honest about their operations.
No Deception or Misleading Claims: Products should be marketed truthfully, without exaggerating benefits or making unsubstantiated claims. This aligns with Islamic principles of honest dealings and avoiding deception.

Practical Steps for Ethical Hair Care Shopping

Read Ingredient Labels: Carefully check product labels for ingredients. For cosmetic products, look for common haram ingredients. If in doubt, research specific ingredients or look for halal certifications.
Look for Certifications: Seek out products with recognised ethical certifications, such as “halal certified,” “cruelty-free,” “organic,” or “fair trade.”
Research the Brand: Invest a few minutes to research the brand’s ethical policies on their official website. Many companies publish their stance on sustainability, animal testing, and labour practices.
Prioritise Established Retailers: As discussed, buying from established UK retailers (Boots, Superdrug, LookFantastic) often provides greater assurance regarding product authenticity, safety standards, and adherence to ethical guidelines. These retailers typically have strict vetting processes for the brands they stock.
Support Local and Small Businesses (with due diligence): While supporting smaller businesses can be ethical, ensure they maintain transparency regarding their practices.
Avoid Over-Consumption: A core ethical principle is to consume responsibly and avoid waste. Purchase what you need, use products fully, and recycle packaging where possible.

By integrating these ethical considerations into your purchasing habits for hair care and grooming, you not only make choices that align with your values but also contribute to a more responsible and just marketplace. Displayers.co.uk Review

FAQ

What is verticalcolor.co.uk?

Based on looking at the website, verticalcolor.co.uk appears to be an online retail store based in the UK that sells a range of hair care products, styling tools, and professional barbering equipment, including clippers, shavers, scissors, and hair treatments.

Is verticalcolor.co.uk a legitimate website?

While the website is operational and displays products for sale, its legitimacy is questionable due to the significant lack of essential information like an “About Us” page, clear “Contact Us” details, or transparent “Returns Policy” and “Terms and Conditions.” These omissions are major red flags for any online business.

How can I contact verticalcolor.co.uk customer service?

Based on the homepage, there is no immediately visible or clear contact information, such as a phone number or email address, nor a dedicated “Contact Us” page. This makes it very difficult for customers to get in touch with their customer service.

What products does verticalcolor.co.uk sell?

Verticalcolor.co.uk sells various hair-related products including hair clippers, electric shavers, hair cutting machines, hair scissors, hair protein treatments, hair wigs, and other hair accessories and beauty salon furniture.

Does verticalcolor.co.uk offer free shipping?

Yes, the homepage of verticalcolor.co.uk advertises “Free Shipping” at the top. However, no detailed shipping policy or terms regarding this offer are readily available on the main page. Imagineafrica.co.uk Review

What payment methods are accepted on verticalcolor.co.uk?

The website’s homepage does not explicitly state the accepted payment methods. This information is typically revealed during the checkout process.

Can I return products purchased from verticalcolor.co.uk?

There is no clearly visible or linked “Returns Policy” or “Refund Policy” on the verticalcolor.co.uk homepage, making it unclear how returns or exchanges are handled. This lack of transparency is a significant concern.

Are the products on verticalcolor.co.uk original or authentic?

Based on the website’s limited information and lack of detailed brand partnerships, it’s difficult to verify the authenticity of the products. Customers would need to research individual brands (like Axrot, Sinko, Kepyx, Yogi Care) independently.

What is the pricing like on verticalcolor.co.uk?

Verticalcolor.co.uk displays both “Regular price” and discounted “Sale price” for many items, suggesting a competitive pricing strategy. Prices vary widely depending on the product, from around £15 for accessories to over £100 for professional clippers.

Does verticalcolor.co.uk have an “About Us” section?

No, the verticalcolor.co.uk homepage does not prominently feature or link to an “About Us” section, which is a standard and expected page for any legitimate online business to provide company background and build trust. Ldn-pm.co.uk Review

Is my personal data safe on verticalcolor.co.uk?

While the website uses HTTPS (indicating basic encryption), the absence of a visible “Privacy Policy” or “Terms and Conditions” raises concerns about how user data is collected, stored, and protected in compliance with regulations like GDPR in the UK.

Are there any customer reviews available on verticalcolor.co.uk?

No, the website’s homepage does not integrate customer reviews or testimonials for its products, making it harder for potential buyers to gauge product quality or overall customer satisfaction.

How does verticalcolor.co.uk compare to Boots or Superdrug?

Verticalcolor.co.uk significantly lacks the transparency, comprehensive product information, robust customer service, and established trust that major UK retailers like Boots and Superdrug provide. These larger retailers have clear policies and strong consumer protection measures.

Does verticalcolor.co.uk ship internationally?

The homepage does not provide explicit information about international shipping options or associated costs. The “Free Shipping” claim likely pertains to UK domestic orders, but this is not clarified.

Can I track my order from verticalcolor.co.uk?

The website does not provide immediate information or links regarding order tracking on its homepage. Typically, tracking details are provided via email after a purchase or accessible through a user account. Dentman.co.uk Review

What brands are featured on verticalcolor.co.uk?

Some brands featured on verticalcolor.co.uk include AXROT, Sinko Styling Professional, Kepyx London Professional, and Yogi Care Professional, along with general “Vertical Color Professional” items.

Is verticalcolor.co.uk suitable for professional barbers?

While it offers professional barbering tools, the lack of transparency, detailed product specifications, and reliable customer support might make it less appealing to professional barbers who require dependable suppliers and clear warranties.

What should I do if I have an issue with an order from verticalcolor.co.uk?

Given the lack of readily available contact information and a returns policy, resolving issues with orders from verticalcolor.co.uk could be challenging. It is advisable to use payment methods that offer strong buyer protection (e.g., credit cards with chargeback options) if you choose to purchase.

Are there alternatives to verticalcolor.co.uk for buying hair tools in the UK?

Yes, numerous established and trustworthy alternatives exist in the UK, including Amazon UK, LookFantastic, Boots, Superdrug, Sally Beauty, and Hair Tools. These platforms offer better transparency, customer service, and product assurance.

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Does verticalcolor.co.uk have a physical store?

Based on the website’s content, there is no indication or mention of a physical store location for verticalcolor.co.uk; it appears to be an exclusively online retailer.