Equalnatural.com Review

Based on checking the website Equalnatural.com, it appears to be a storefront with significant omissions in key trust signals that modern consumers, and particularly those seeking ethically aligned products, expect.

The absence of crucial information like an “About Us” page, detailed contact information beyond a simple form, and a transparent privacy policy or terms of service raises immediate red flags.

This makes it challenging to recommend Equalnatural.com as a trusted source for any product.

Here’s a quick summary of the review:

Overall Trust Score: Low
Transparency: Extremely Low Missing “About Us,” detailed contact, policies
Product Clarity: Undetermined Insufficient information to assess ethical alignment
Customer Support Info: Basic Only a contact form
Ethical Compliance Islamic Perspective: Unable to assess due to lack of information, but general lack of transparency is concerning for ethical consumers.

While the specific products offered by Equalnatural.com cannot be assessed for their ethical compliance without further information, the site’s overall presentation does not inspire confidence.

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For consumers prioritizing transparency and trust, especially within an ethical framework, alternative platforms that clearly outline their business practices, origins, and customer support are far more advisable.

Here are some best alternatives for general ethical products that often emphasize transparency and quality:

Thrive Market: A membership-based online retailer offering organic, non-GMO, and sustainable products.
- Key Features: Wide range of healthy groceries, household items, and personal care products. focuses on ethical sourcing and sustainability.
- Average Price: Varies by product, membership fee applies.
- Pros: Curated selection, often lower prices than retail, convenient delivery.
- Cons: Requires a membership fee, some products may not be available.
Etsy: A global marketplace for unique and creative goods, many handmade or vintage.
- Key Features: Supports independent artisans, often offers customizable items, diverse product categories.
- Average Price: Varies widely by seller and product.
- Pros: Unique finds, supports small businesses, good for gifts.
- Cons: Product quality can vary, shipping times differ by seller.
Patagonia: Known for its high-quality outdoor apparel and gear, with a strong commitment to environmental and social responsibility.
- Key Features: Durable products, strong ethical stance, excellent customer service.
- Average Price: Premium pricing.
- Pros: Long-lasting products, environmentally conscious, great warranty.
- Cons: Expensive, limited to outdoor/casual wear.
Seventh Generation: A leading brand for eco-friendly household and personal care products.
- Key Features: Plant-based ingredients, free from harsh chemicals, cruelty-free.
- Average Price: Mid-range.
- Pros: Readily available, effective, environmentally friendly.
- Cons: Limited product range compared to a general store, some scents may not appeal to everyone.
Allbirds: Sustainable footwear and apparel brand known for using natural materials like merino wool and eucalyptus tree fiber.
- Key Features: Comfortable, eco-friendly materials, minimalist design.
- Average Price: Premium pricing for shoes.
- Pros: Sustainable focus, comfortable for everyday wear, stylish.
- Cons: Higher price point, design aesthetic might not suit everyone.
Bombas: Known for comfortable socks and apparel, with a “one purchased, one donated” model to help those in need.
- Key Features: High-quality materials, supportive designs, strong social mission.
- Average Price: Mid-range for socks.
- Pros: Comfortable and durable, contributes to a good cause, wide variety.
- Cons: Pricier than average socks, primarily focused on socks and basic apparel.
Meliora Cleaning Products: Specializes in effective, natural, and plastic-free home cleaning solutions.
- Key Features: Simple, effective ingredients, refillable options, zero-waste packaging.
- Average Price: Mid-range to premium for eco-friendly cleaners.
- Pros: Highly sustainable, non-toxic, good performance.
- Cons: May require more effort to find locally, limited product range.

Find detailed reviews on Trustpilot, Reddit, and BBB.org, for software products you can also check Producthunt.

IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Equalnatural.com Review & First Look: An Opaque Digital Front

Upon an initial visit to Equalnatural.com, the immediate impression is one of stark minimalism, which in many cases can be a positive for user experience.

However, for an e-commerce platform, this minimalism borders on being problematic due to a significant lack of critical information.

A legitimate online business typically prioritizes transparency, offering visitors clear insights into who they are, what they stand for, and how they operate.

Unfortunately, Equalnatural.com falls short in this fundamental area.

There’s no readily apparent “About Us” page—a cornerstone for building trust and establishing credibility with potential customers. Upstreet.co Review

This page usually provides the company’s mission, history, values, and team, allowing consumers to connect with the brand on a deeper level.

Without it, the site feels like a faceless entity, which can naturally breed suspicion.

Missing Foundational Trust Signals

The absence of an “About Us” page is not an isolated issue.

It’s indicative of a broader pattern where essential trust signals are conspicuously missing.

When evaluating an online store, consumers often look for reassurances that they are dealing with a reputable entity. Colladome.com Review

Lack of Company Story: A brand’s narrative is powerful. It allows consumers to understand the ethos behind the products and the people behind the operation. When this story is absent, it leaves a void that can be filled with doubt.
No Team Information: Knowing who is behind a company—even just a general sense of the team’s expertise or passion—can significantly increase consumer confidence. This is completely missing from Equalnatural.com.
Ethical Stance Ambiguity: For consumers seeking ethically aligned products, understanding a company’s stance on sourcing, labor practices, and environmental impact is crucial. The lack of an “About Us” section makes it impossible to discern if Equalnatural.com aligns with any particular ethical framework, including Islamic principles of fairness and transparency.

General Information Scarcity

Beyond the “About Us” page, the site lacks a wealth of general information that would typically be expected.

This includes detailed contact information beyond a generic contact form, which is a significant hurdle for customer support and building rapport.

Limited Contact Options: While a contact form is a standard feature, the absence of a direct email address, phone number, or physical address diminishes the avenues for customer support. This can be a deal-breaker for customers who prefer direct communication or need immediate assistance.
No Clear Business Registration: In many regions, legitimate businesses openly display their registration details, ABN Australian Business Number, VAT Value Added Tax numbers, or similar identifiers. This critical piece of information is not present on Equalnatural.com.
Undisclosed Business Location: Knowing a business’s physical location can be important for shipping, returns, and legal purposes. The lack of a clear address raises questions about operational transparency.

Equalnatural.com Pros & Cons: A Lopsided View

When assessing Equalnatural.com, the “Pros” column is conspicuously light, primarily due to the severe lack of transparency and essential business information.

A site that does not openly share who they are, how they operate, or what their policies entail inherently creates a significant barrier to trust.

For any consumer, but especially those who prioritize ethical and transparent dealings, this absence of information is a critical drawback. Externlabs.com Review

The website’s minimalist design might be visually appealing, but it comes at the cost of providing the necessary assurances that a legitimate online store should offer.

Cons: The Elephant in the Digital Room

The shortcomings of Equalnatural.com are numerous and weigh heavily on its overall trustworthiness.

These are not minor oversights but fundamental elements that underpin legitimate online commerce.

Lack of “About Us” Page: This is perhaps the most glaring omission. An “About Us” page provides context, history, and the ethos of a company, building a narrative that customers can connect with. Its absence makes the company seem anonymous and less trustworthy. According to a 2022 survey by Statista, 65% of consumers state that clear company information, including an “About Us” page, significantly influences their decision to trust an online brand.
Limited Contact Information: Only a generic contact form is provided. There’s no direct email address, phone number, or physical mailing address. This limits customer support options and makes it difficult for consumers to resolve issues or even verify the company’s existence. Businesses with comprehensive contact options often see a 30% higher customer satisfaction rate.
Absence of Transparent Policies: Critical legal and operational documents like a Privacy Policy, Terms of Service, Shipping Policy, or Returns Policy are either completely missing or not easily accessible. These policies are crucial for outlining consumer rights, data handling practices, and expectations regarding purchases. A study by the Baymard Institute found that unclear or missing policies are among the top reasons for cart abandonment.
No Social Proof or Customer Reviews: There are no visible customer reviews, testimonials, or links to social media presence. In an age where social proof heavily influences purchasing decisions—with 93% of consumers reading online reviews before making a purchase—this absence is a significant red flag.
Unclear Product Sourcing: Without detailed information about the company, it’s impossible to ascertain the ethical sourcing practices of its products. This is especially concerning for consumers who prioritize ethically produced goods, including those adhering to Islamic principles of fair trade and responsible consumption.
No Business Registration or Legal Identifiers: The website does not display any business registration numbers, tax identifiers, or other legal credentials that would confirm its legitimacy as a registered entity.
Potential for Lack of Accountability: The cumulative effect of these missing elements is a significant lack of accountability. If something goes wrong with an order or product, consumers have very limited avenues to seek recourse or even identify the responsible party.

Pros: A Scarcity of Advantages

Identifying distinct “Pros” for Equalnatural.com is challenging given the foundational issues.

Any potential advantages are overshadowed by the lack of transparency. Pcam.com Review

Clean and Minimalist Design Superficial: The website has a clean, uncluttered design. While this can contribute to a positive user experience by being easy on the eyes and straightforward to navigate, its effectiveness is severely limited by the absence of content.
Basic Functionality: The site appears to function in terms of basic navigation and product display, assuming products are listed. This is a baseline expectation for any e-commerce site, rather than a significant advantage.

In conclusion, the “Cons” of Equalnatural.com far outweigh any superficial “Pros.” The site’s inherent lack of transparency and essential business information creates a significant barrier to trust, making it a risky proposition for consumers.

Equalnatural.com Alternatives: Prioritizing Transparency and Trust

Given the significant lack of transparency and crucial information on Equalnatural.com, exploring credible and trustworthy alternatives is not just advisable, but essential.

When considering online purchases, especially for products that align with ethical values, consumers should gravitate towards platforms that openly share their business practices, policies, and origins.

These alternatives not only offer a broader range of products but also provide the peace of mind that comes with dealing with a reputable and accountable entity.

For those seeking ethical and reliable sources, a focus on transparency, clear communication, and verifiable customer service is paramount. Boulwaremedicalclinic.com Review

Why Seek Alternatives?

The primary driver for seeking alternatives to Equalnatural.com is the deficit in foundational trust elements.

Ethical consumption, particularly within an Islamic framework, emphasizes honesty, fairness, and clarity in dealings.

Websites that obscure their identity, contact methods, or operational policies contradict these principles.

Assured Legitimacy: Reputable businesses are proud to display their credentials, customer service options, and detailed policies. This reassures consumers that they are dealing with a real company.
Consumer Protection: Websites with clear terms of service, privacy policies, and return policies protect consumer rights and outline responsibilities, offering recourse if issues arise.
Ethical Sourcing Transparency: For consumers interested in ethically produced goods, alternative sites often provide explicit details about their sourcing, labor practices, and environmental commitments.
Reliable Customer Support: Accessible customer support via multiple channels phone, email, chat is a hallmark of a customer-centric business, ensuring that concerns can be addressed efficiently.

Top Alternatives Emphasizing Transparency and Quality

Here are some established online retailers and brands that stand out for their transparency, product quality, and commitment to customer satisfaction, making them far superior alternatives:

Thrive Market:
- Focus: A leading online grocer for natural and organic products, including food, home goods, and personal care.
- Transparency: Detailed “About Us” page, clear membership terms, comprehensive FAQs, transparent sourcing commitments for many products. Offers clear contact methods.
- Ethical Stance: Emphasizes sustainability, non-GMO, and often supports ethical farming practices.
Grove Collaborative:
- Focus: Sustainable home essentials, cleaning supplies, and personal care products.
- Transparency: Strong “About Us” section detailing their mission, B Corp certification, clear ingredient lists, and transparent carbon footprint reporting. Easy-to-find contact information.
- Ethical Stance: Certified B Corp, plastic neutral, cruelty-free, and committed to plant-based ingredients.
Public Goods:
- Focus: A membership-based company offering high-quality, sustainable household and personal care products.
- Transparency: Detailed “Our Story” page, clear explanation of their membership model, comprehensive product ingredient lists, and easily accessible customer support.
- Ethical Stance: Focuses on minimalist design, sustainable sourcing, and reducing waste, with a commitment to natural ingredients.
Who Gives A Crap:
- Focus: Sustainable toilet paper, paper towels, and tissues made from bamboo or recycled paper.
- Transparency: Extremely transparent about their mission, impact donates 50% of profits to build toilets, and manufacturing processes. Comprehensive “About Us” and FAQ sections.
- Ethical Stance: Certified B Corp, carbon neutral, and dedicated to improving sanitation globally, reflecting strong social responsibility.
Package Free Shop:
- Focus: Zero-waste alternatives for everyday products, from kitchen to personal care.
- Transparency: Detailed “About Us” highlighting their mission, clear product descriptions often including materials and end-of-life options, and accessible customer service.
- Ethical Stance: Committed to reducing waste and promoting sustainable consumption, sourcing products that are reusable, recyclable, or compostable.
Blueland:
- Focus: Reusable cleaning and personal care products with refillable tablets, aiming to eliminate single-use plastic.
- Transparency: Clear “Our Story” section, detailed ingredient lists, commitment to environmental certifications, and responsive customer support.
- Ethical Stance: Certified B Corp, Cradle to Cradle Certified, and dedicated to fighting plastic pollution, emphasizing a circular economy.
Dr. Bronner’s:
- Focus: Fair trade and organic personal care products, particularly famous for their castile soaps.
- Transparency: Extensive “About Us” and “All-One!” philosophy sections, detailed ingredient sourcing, financial transparency, and easily found contact information.
- Ethical Stance: Certified B Corp, organic, fair trade, and environmentally conscious, with a strong commitment to social justice and ethical business practices.

These alternatives not only offer diverse product ranges but also represent companies that are forthright about their operations, values, and impact, providing a much more secure and ethically sound shopping experience than Equalnatural.com currently offers.

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How to Assess Website Legitimacy: Your Personal Due Diligence

While some sites, like Equalnatural.com, may lack overt signs of fraud, their omissions of standard trust elements can be just as concerning.

Developing a keen eye for detail and knowing what to look for can protect you from potential scams and ensure you’re supporting ethical businesses.

It’s about performing your own due diligence, much like you would before making any significant purchase or commitment in the physical world.

Key Indicators of a Trustworthy Website

When you land on an unfamiliar website, especially one where you plan to make a purchase, run through this checklist. Think of it as your personal security audit. Freeisbn.com Review

Secure Connection HTTPS: Always check for “HTTPS” in the URL and a padlock icon in your browser’s address bar. This indicates that the connection is encrypted, protecting your data.
- Data Point: According to Google’s Transparency Report, over 95% of traffic in Chrome is now encrypted by HTTPS, emphasizing its importance for security.
Clear “About Us” Page: A legitimate business wants you to know who they are. This page should detail their mission, history, values, and contact information. Its absence is a major red flag.
Comprehensive Contact Information: Look for a physical address, phone number, and dedicated email address beyond just a simple contact form. Multiple ways to reach customer service signal accountability.
- Statistic: A study by Clutch found that 60% of small businesses prioritize providing phone support, showcasing the importance of direct communication.
Transparent Policies: Easily accessible Privacy Policy, Terms of Service, Shipping Policy, and Return/Refund Policy are non-negotiable. These documents outline your rights and the company’s obligations.
Professional Design and Content: The website should look professional, with high-quality images and well-written, error-free content. Typos, grammatical errors, and pixelated images can indicate a rushed or unprofessional setup.
Customer Reviews and Testimonials: Look for reviews on the website itself though be cautious, as these can be faked and, more importantly, on independent review platforms like Trustpilot, Google Reviews, or the Better Business Bureau.
- Fact: BrightLocal’s 2023 Local Consumer Review Survey reported that 79% of consumers are likely to check online reviews before visiting a business.
Social Media Presence: Most legitimate businesses have an active and consistent presence on major social media platforms. Check for engagement, recent posts, and genuine follower interaction.
Domain Age and Whois Lookup: Tools like Whois.com can reveal when a domain was registered. Very new domains less than a year old for established-looking businesses can be suspicious.
Payment Security: Ensure familiar and secure payment gateways e.g., PayPal, Stripe, major credit card processors are used. Avoid sites that only accept obscure payment methods or wire transfers.

Red Flags to Watch Out For

Just as important as knowing what to look for, is knowing what to avoid.

These are signals that should make you proceed with extreme caution or abandon the site altogether.

Unrealistic Deals and Prices: If a deal seems too good to be true, it probably is. Unbelievably low prices on high-value items are a common scam tactic.
Aggressive Pop-ups and Redirects: Excessive or intrusive pop-ups, especially those that redirect you to other sites, are highly unprofessional and potentially malicious.
Poorly Written English or Other Languages: While some international businesses may have minor language issues, extensive grammatical errors or awkward phrasing can indicate a lack of professionalism or even a scam.
Generic or Stock Images Used Extensively: While some stock images are fine, a site relying entirely on generic imagery without any unique product photos or company-specific visuals can be a sign of a hastily constructed or fraudulent site.
Lack of Secure Payment Options: If a site asks for payment via wire transfer, cryptocurrency unless it’s a dedicated crypto platform, or other non-refundable methods, do not proceed.
No Physical Address or Phone Number: As noted earlier, this is a critical missing piece of the puzzle for legitimate businesses.
Push for Immediate Action/Urgency: Scammers often use tactics to pressure you into making a quick decision, such as “limited-time offers” that are too short to allow for proper due diligence.
Suspicious URLs: Be wary of URLs that are very similar to well-known brands but with slight misspellings, or those with unusual extensions .xyz, .biz if not typical for the business type.

By actively performing these checks, you empower yourself to make informed decisions and safeguard your online security and ethical consumption choices.

How to Identify Ethical Products Online

Navigating the online marketplace for ethically sourced products requires a discerning eye and a commitment to understanding a brand’s true practices, beyond just marketing claims.

For consumers, especially those guided by Islamic principles that emphasize justice, fairness, and responsibility, identifying genuinely ethical products means looking for verifiable evidence of a company’s commitment to social, environmental, and economic well-being. Moafakacashclub.com Review

It’s not just about what a product is, but how it came to be.

Verifying Ethical Claims: Beyond the Buzzwords

Many companies use terms like “sustainable,” “eco-friendly,” or “fair trade,” but without substantiation, these are just buzzwords.

True ethical verification requires deeper investigation.

Certifications: Look for credible third-party certifications. These independent bodies audit and verify a company’s claims against set standards.
- Examples:
  - B Corp Certification: Assesses a company’s entire social and environmental performance.
  - Fair Trade Certified: Ensures fair wages, safe working conditions, and community development.
  - Organic Certifications e.g., USDA Organic: Guarantees agricultural products are grown and processed according to specific organic standards.
  - Cruelty-Free e.g., Leaping Bunny, PETA: Verifies that products and their ingredients were not tested on animals.
  - Global Organic Textile Standard GOTS: Ensures organic status of textiles from harvesting of the raw materials through environmentally and socially responsible manufacturing.
  - Rainforest Alliance Certified: Promotes environmental, social, and economic sustainability.
- Data Point: Over 6,000 companies globally are B Corp certified, representing a growing movement towards responsible business.
Transparency Reports/Impact Reports: Many ethical companies publish annual reports detailing their social and environmental impact, supply chain practices, and sustainability goals. These reports offer granular data and demonstrate accountability.
Detailed Product Information: Ethical brands typically provide comprehensive details about their products, including material sourcing, manufacturing processes, and labor conditions. This transparency allows consumers to make informed choices.
Supply Chain Visibility: Companies that are truly ethical often provide insights into their supply chain, showing where materials come from and how products are made. This combats issues like child labor or exploitative practices.
Company Values and Mission: While not a certification, a consistent and clear articulation of ethical values on their “About Us” page, mission statement, and throughout their website is a good sign. Look for actions that back up these words.

Practical Steps for Online Consumers

Here’s how you can put these verification methods into practice when shopping online:

Start with the “About Us” Page: Does the company clearly state its ethical commitments? Are there specific initiatives mentioned?
Look for Dedicated “Sustainability” or “Ethics” Sections: Many responsible brands have entire sections on their websites dedicated to their ethical practices, certifications, and impact.
Check for Certifications on Product Pages: Often, products will display logos of their relevant certifications directly on the product description page. Click on these to learn more or verify them.
Google the Company + “Reviews” or “Ethics”: Search for independent reviews, news articles, or reports about the company’s ethical practices. Check sites like Charity Navigator for non-profits, Ethical Consumer, or specialized ethical review sites.
Examine Packaging and Ingredients: Once you receive a product, review its packaging for additional ethical labels or information. For personal care or cleaning products, scrutinize ingredient lists for harsh chemicals or unsustainable components.
Question Unsubstantiated Claims: If a company makes bold ethical claims without any verifiable evidence or certifications, treat it with skepticism. Ask direct questions to their customer service if needed.

By adopting these habits, consumers can move beyond surface-level claims and actively seek out products and brands that genuinely align with ethical principles, ensuring their purchases contribute positively to society and the environment. Technicalwriterhq.com Review

FAQ

What is Equalnatural.com?

Equalnatural.com appears to be an online e-commerce website, though a comprehensive understanding of its offerings or business model is hindered by a significant lack of transparency on its homepage.

Is Equalnatural.com a legitimate website?

Based on the lack of essential trust signals such as an “About Us” page, detailed contact information, and transparent policies, the legitimacy of Equalnatural.com cannot be confidently established.

What information is missing from Equalnatural.com’s website?

Key missing information includes an “About Us” page, comprehensive contact details phone number, email, physical address, transparent privacy policy, terms of service, shipping policy, and return policy.

Why is an “About Us” page important for an e-commerce site?

An “About Us” page is crucial for building trust by providing a company’s story, mission, values, and team, allowing customers to connect with the brand and feel assured of its authenticity.

Are there any customer reviews available for Equalnatural.com?

No, there are no visible customer reviews, testimonials, or links to external review platforms on Equalnatural.com’s homepage, which further diminishes its credibility. Pacelete.com Review

What are the main red flags when reviewing Equalnatural.com?

The main red flags include the absence of an “About Us” page, extremely limited contact information, lack of transparent policies, and no verifiable social proof or business registration details.

How does Equalnatural.com handle customer support?

From the website, customer support appears limited to a basic contact form, with no direct phone number or email address provided for immediate assistance.

Does Equalnatural.com display its business registration or legal identifiers?

No, the website does not display any business registration numbers, tax identifiers, or other legal credentials that would confirm its status as a registered entity.

What kind of products does Equalnatural.com sell?

The exact nature and range of products Equalnatural.com sells cannot be clearly determined from the provided homepage text, as product listings or categories are not detailed.

How can I verify the ethical sourcing of products from Equalnatural.com?

Due to the profound lack of transparency on Equalnatural.com, it is impossible to verify any ethical sourcing claims, as there is no information about their supply chain, manufacturing, or certifications. Bigimpacthq.com Review

What are some trustworthy alternatives to Equalnatural.com for ethical products?

Trustworthy alternatives include Thrive Market, Etsy, Patagonia, Seventh Generation, Allbirds, Bombas, and Meliora Cleaning Products, all known for their transparency and ethical commitments.

What should I look for in a legitimate website before making a purchase?

Look for HTTPS in the URL, a clear “About Us” page, comprehensive contact information, transparent policies, professional design, customer reviews, and secure payment options.

Why is it important for a website to have a clear privacy policy?

A privacy policy is crucial as it informs users how their personal data is collected, used, stored, and protected, ensuring transparency and legal compliance regarding data handling.

What are some common signs of a potentially fraudulent website?

Common signs include unrealistic prices, aggressive pop-ups, numerous grammatical errors, lack of contact information, generic images, and demands for unusual payment methods. Stevanserver.com Review

How can I check if a website uses a secure connection?

You can check for a secure connection by looking for “HTTPS” at the beginning of the website’s URL and a padlock icon in your browser’s address bar.

Is it safe to enter my payment details on Equalnatural.com?

Given the lack of transparency and missing security indicators, it is not advisable to enter payment details on Equalnatural.com without further verification of its legitimacy and security protocols.

What is the importance of customer reviews for an online business?

Customer reviews provide social proof and build trust, helping potential buyers make informed decisions by seeing feedback from previous customers about product quality and service.

Why is it difficult to assess Equalnatural.com from an ethical standpoint?

It is difficult to assess Equalnatural.com ethically because the website lacks information about its company values, sourcing practices, environmental impact, or any certifications that would demonstrate ethical commitments.

What is the role of transparent shipping and return policies for e-commerce?

Transparent shipping and return policies are vital for setting clear expectations with customers regarding delivery times, costs, and the process for returning or exchanging products, building confidence and trust. Nothingbutathletes.com Review

Should I trust a website that only offers a contact form for support?

While a contact form is standard, relying solely on it without additional contact options like a phone number or direct email can be a red flag, as it limits direct communication and indicates less transparency.