Based on looking at the website, Fluro.co.uk appears to be a UK-based financial technology company specializing in personal loans. They position themselves as a “brighter borrowing” option, emphasizing fast access to funds, transparent “real rates” as opposed to representative APRs, and flexible repayment options. Their platform aims to simplify the loan application process, making it less intimidating for borrowers seeking funds for various purposes, from home renovations to debt consolidation. The website highlights their commitment to clarity, transparency, fairness, and helpful customer service, backed by positive customer testimonials and key company statistics.

Fluro aims to differentiate itself from traditional lenders by providing a more user-friendly and straightforward borrowing experience.

They claim their application takes less than three minutes, with funds often appearing in the borrower’s account within 24 hours of approval.

This focus on speed and efficiency, coupled with their emphasis on “real rates” that avoid the typical “up to 49% of people get a higher rate” disclaimer associated with representative APRs, suggests a push for greater predictability and fairness for the consumer.

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IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Understanding Fluro.co.uk: A Deep Dive into Their Loan Offerings

Fluro.co.uk presents itself as a modern alternative in the personal loan market, focusing on a streamlined process and transparent terms.

They aim to cut through the jargon and complexities often associated with financial products, offering what they describe as “easy” and “human” interactions.

The Fluro Philosophy: Clarity, Transparency, Fairness, and Helpfulness

Fluro articulates its core values as a four-pillar philosophy. This isn’t just marketing fluff.

It dictates their approach to product design and customer interaction.

Clear: They promise “no industry jargon,” “no complicated money stuff,” and “no tricky wording.” The goal is simplicity, ensuring that borrowers fully understand the terms and conditions without needing a finance degree. This commitment to clarity is crucial for building trust, especially in a sector often perceived as opaque.
Transparent: Fluro asserts that users “see everything upfront,” ensuring they are “completely in control.” This contrasts sharply with historical practices where hidden fees or obscure clauses could catch borrowers off guard. The promise of transparency extends to their “real rates” system, which they claim offers a more accurate reflection of what a borrower will pay.
Fair: This pillar directly addresses the common industry practice of representative APRs. Fluro highlights that “With rep APR, 49% of people get a higher rate.” By using “real rates,” they aim to provide a personalized rate upfront, minimizing the surprise of receiving a higher interest rate than initially advertised. This approach could significantly improve customer satisfaction and trust.
Helpful: From user-friendly design to highly-rated customer service, Fluro positions itself as a supportive partner. They claim “No detail is too small” for their customer support, indicating a dedication to resolving borrower queries efficiently and empathetically.

Personal Loans: Features and Benefits

Fluro’s primary product is personal loans, designed for various purposes such as home renovation, life events, big purchases, or debt consolidation.

They highlight several key features that aim to make their offering attractive.

Fast Access: They claim that applying takes “less than three minutes” and approved loans are typically in the account within “24 hours.” This speed is a significant selling point for individuals needing quick access to funds.
Real Rates: Unlike many lenders who advertise a representative APR, Fluro emphasizes providing a “real rate” upfront. This means the personalized interest rate you see is the one you get, avoiding the disappointment of being offered a higher rate after application. They specifically state that 49% of people get a higher rate with traditional representative APRs, underscoring the benefit of their approach.
Flexible Repayments: Fluro allows borrowers to “Make overpayments at no extra cost or settle everything at anytime.” This flexibility can be a major advantage, enabling borrowers to reduce their overall interest paid or clear their debt ahead of schedule without penalty. This level of control empowers borrowers to manage their finances effectively.
No Impact on Credit Score for Quotes: A significant benefit for those shopping around, Fluro states that simply getting a quote “will not be impacted” by a credit score. This allows potential borrowers to gauge their eligibility and potential rates without fear of harming their credit standing.

The Application Process: How It Works

Fluro outlines a simple, four-step process for obtaining a loan, emphasizing ease and speed.

Get a Quote: The initial step involves providing basic details to receive a personalized quote. This soft search does not impact your credit score.
Add Your Details: If satisfied with the quote, the borrower proceeds to complete the full application, providing more comprehensive personal and financial information. This is where a “hard” credit search is performed, which does impact your credit score.
Sign on the Line: Upon approval, the borrower digitally signs the loan documentation.
Get Your Loan: Funds are typically disbursed within 24 hours of acceptance.

Fluro’s Impact and Customer Feedback: Numbers and Testimonials

Fluro isn’t shy about showcasing their achievements and customer satisfaction.

They provide key statistics and a selection of customer testimonials to build credibility and trust.

Key Company Metrics and Achievements

The website presents compelling numbers to demonstrate their scale and success. Crimpit.com Reviews

37,000+ Customers: This indicates a substantial user base, suggesting a proven track record in the market.
20+ Industry Partners: Partnering with multiple entities can broaden their reach and enhance their service offerings, though the specific nature of these partnerships isn’t detailed on the homepage.
£300m+ In Loans: This figure represents a significant volume of lending, reinforcing their position as a serious player in the personal loan sector.
5+ Awards: While the specific awards aren’t listed on the homepage, winning industry recognition can bolster a company’s reputation and signal quality.

Customer Testimonials: A Glimpse into User Experience

The website features several positive customer reviews, highlighting different aspects of their service.

These testimonials provide qualitative data supporting Fluro’s claims.

Phil Brown: Praises the “streamlined the whole application process.” This aligns with Fluro’s emphasis on an easy and fast application.
Corinne Cadey & Paula Jane: Both commend the quick and helpful customer service. Corinne states, “You have been very helpful and when I did email you someone came back to me very quickly thank you. I would 100% recommend you.” Paula notes, “The response was extremely quick and the agent was professional and polite.” This indicates a strong focus on responsive support.
Alison Robinson: Highlights the positive impact on financial management, stating, “Very happy with the support, easily resolved and the outcome is better for managing my finances and repayments on an ongoing basis. Thank you!” This suggests Fluro’s loans can be a beneficial tool for debt consolidation or financial restructuring.
Lara Holland: Echoes the ease of application and excellent phone support, “I am delighted with easy the loan application process has been. Jamie was so helpful when i spoke to him on the phone. A very quick and clear process from start to finish.” Personal touches like mentioning a specific helpful agent can enhance credibility.
Claudia Marcarella & Katie Moore: Both point to clear explanations and quick resolution of queries. Claudia notes, “The quality of support was very good, I didn’t have to wait long for a reply back regarding my query, & the consultant fully explained the situation regarding my email that was sent.” Katie adds, “When I had a query they were very quick to answer and everything very well explained, couldn’t wish for more will recommend to others.” This reinforces their commitment to clear communication and helpfulness.

Navigating Loan Declines: Common Reasons and Recourse

It’s a fact of lending that not everyone gets approved.

Fluro provides transparent reasons for loan declines, which is a helpful feature for applicants.

Common Reasons for Loan Application Decline

Fluro lists five primary reasons why a loan application might be unsuccessful.

Understanding these can help potential borrowers assess their eligibility before applying.

Unable to establish affordability: This means your disposable income income after essential expenses is deemed too low to comfortably manage the loan repayments. Lenders have a responsibility to ensure loans are affordable to prevent borrowers from falling into financial distress.
Missed recent payments on credit: A history of missed payments on existing credit accounts e.g., credit cards, other loans signals a higher risk to lenders. This indicates potential difficulty in managing future repayments.
Unable to verify income: Lenders need to confirm your stated income. If they cannot verify the income level you provided, it can lead to a decline. This often requires providing documentation like payslips or bank statements.
Credit score too low: Fluro uses Experian to assess creditworthiness. A low credit score suggests a history of financial difficulties or limited credit history, making you a higher risk borrower. Building a good credit score takes time and consistent responsible financial behavior.
Already have a Fluro loan, but have not yet made three payments: Fluro seems to have a policy that requires borrowers to make a certain number of payments on an existing loan before being eligible for another. This is a common practice to ensure current loan management is stable before extending further credit.

Reconsideration Process for Declined Applications

Fluro offers a path for reconsideration if an applicant believes their decline was based on incomplete information or an oversight.

Email for Review: If you believe your application should be reconsidered, you can email [email protected] explaining your reasons. This provides an opportunity to clarify any misunderstandings or provide additional relevant information.
48-Hour Turnaround: They commit to reviewing reconsideration requests within 48 hours, which is a reasonable timeframe.
Further Documentation: Be prepared for the possibility that “further documentation may be requested” during the reconsideration process. This could include updated income verification, explanations for past credit issues, or other relevant financial details.

Fluro’s Regulatory Compliance and Security Measures

Operating in the financial sector requires strict adherence to regulatory standards and robust security protocols.

Fluro highlights its compliance and measures to protect customer data.

Authorisation and Regulation

Fluro operates under the scrutiny of key regulatory bodies in the UK. Royalnawaab.com Reviews

Financial Conduct Authority FCA: Fluro Platform Limited is “authorised and regulated by the Financial Conduct Authority firm reference number 723151.” The FCA is the conduct regulator for financial services firms and financial markets in the UK. Being regulated by the FCA signifies that Fluro meets certain standards of conduct and consumer protection.
Cifas Member: They are a “member of Cifas leaders in fraud prevention.” Cifas is the UK’s largest not-for-profit fraud prevention membership organisation. Membership indicates a commitment to actively preventing fraud and sharing data to combat financial crime.
Information Commissioner’s Office ICO: Fluro is “registered with the Information Commissioner’s Office ICO registration number ZA002001.” The ICO is the UK’s independent authority set up to uphold information rights in the public interest, promoting openness by public bodies and data privacy for individuals. This registration confirms their commitment to data protection laws like GDPR.

Company Registration and Legal Information

Basic company details are provided for transparency.

Registered in England and Wales: Fluro Platform Limited is “registered in England and Wales company number 8302549.” This confirms their legal status as a registered company in the UK.
Registered Office: Their registered office is at “35-41 Folgate Street, London E1 6BX.” This provides a physical address for their legal entity.

Data Protection and Copyright

Fluro also clarifies its stance on data usage and intellectual property.

Data Protection: All data from their website, including statistical or market data, is “protected by © and may not be used for any purpose without a licence.” This is a standard copyright notice, indicating their ownership of the content and data presented on their site.
Privacy Notice and Cookies Policy: The website links to a “Privacy notice” and “Cookies policy,” which are essential for transparency regarding how user data is collected, processed, and stored, in compliance with data protection regulations.

Beyond Personal Loans: Other Products and Partnerships

While personal loans are their core offering, Fluro also mentions other aspects of their business, suggesting a broader scope of financial services.

White Label and Intermediaries

Fluro indicates a business-to-business B2B aspect to their operations.

White Label: This suggests Fluro may offer its lending platform and technology as a “white label” solution to other businesses. This means another company could use Fluro’s infrastructure to offer loans under their own brand, leveraging Fluro’s expertise and technology without having to build it from scratch.
Intermediaries: This implies Fluro works with brokers or financial advisors who refer clients to their loan products. This expands their distribution channels beyond direct-to-consumer applications.

Retail Finance

The mention of “Retail finance” suggests Fluro might also be involved in providing financing solutions for consumers making purchases at retail outlets.

This typically involves point-of-sale financing options for goods like furniture, electronics, or other larger ticket items.

Fluro’s Digital Presence and Support Channels

Mobile App and Borrower Dashboard

Fluro offers a mobile application, enhancing accessibility and convenience for borrowers.

App Overview and Features: The website mentions an “App Overview” and “Features” section, indicating a dedicated mobile experience. A mobile app allows borrowers to manage their loans, check repayment schedules, and potentially apply for new loans on the go.
Borrower Dashboard: The FAQs refer to a “borrower dashboard,” which is likely accessible via both the website and the app. This central hub for managing loan accounts is crucial for a smooth user experience.

Help and Contact Options

Fluro provides multiple avenues for customer support.

Help Section and Blog: A dedicated “Help” section and a “Blog” though the blog’s content isn’t visible from the homepage snippet indicate resources for self-help and information.
Contact Information: The website links to a “Contact” page, suggesting various methods to get in touch, likely including phone and email, as evidenced by customer testimonials.
Email Support: The [email protected] email for reconsideration requests highlights a direct channel for specific queries.

Considering Fluro: The Good and the Potential Downsides

Based on the website’s content, Fluro appears to offer a compelling proposition for personal loans.

However, like any financial product, it’s essential to consider all angles. Insidejapantours.com Reviews

Potential Advantages of Fluro

Transparency with “Real Rates”: This is a significant differentiator. Knowing your actual rate upfront can save a lot of frustration and ensures no nasty surprises.
Speed and Efficiency: The 24-hour funding promise and quick application process are attractive for urgent financial needs.
Flexible Repayments: The option to overpay or settle early without penalty provides valuable financial control.
Soft Search for Quotes: Allows for risk-free rate comparisons without impacting your credit score.
Strong Regulatory Compliance: FCA regulation, Cifas membership, and ICO registration offer a level of assurance regarding their legitimacy and data handling.
Positive Customer Feedback: The testimonials suggest a good customer service experience and ease of use.

Areas to Investigate Further Based on Website Review

While the website paints a positive picture, a thorough evaluation would require delving deeper into certain aspects that aren’t fully detailed on the homepage.

Full Range of Loan Terms: While it states £5,000 to £25,000.01, specific loan durations and how they affect the interest rate aren’t extensively detailed on the homepage.
Eligibility Criteria Details: Beyond the general reasons for decline, more precise eligibility requirements e.g., minimum income, credit score thresholds would be beneficial.
Customer Service Channels: While testimonials praise service, the specific channels phone, live chat, email hours aren’t explicitly outlined.
Complaints Procedure: While a “Complaints” link is present, the details of their internal complaints process are not visible on the homepage.
Full Terms and Conditions: It is paramount for any borrower to read the complete terms and conditions before signing any loan agreement. The website provides links to legal information like “Terms of use website,” “Terms of use mobile app,” “Cookies policy,” and “Privacy notice,” which is good, but the detailed loan agreement terms would be crucial.
Reputation Beyond Testimonials: While positive testimonials are good, independent reviews from multiple platforms e.g., Trustpilot, Feefo would offer a broader perspective on customer experience.

Example Representative APR Calculation Analysis

The example provided on the website for a loan of £7,500.00 over 48 months at 17.9% APR representative with a monthly cost of £214.79 and a total repayable amount of £10,309.78 is a good starting point.

This shows that the total interest and fees over four years would be £2,809.78 £10,309.78 – £7,500.00. It also highlights a fixed interest rate of 15.8% p.a.

And total fees of £250.00. This level of detail in the representative example helps potential borrowers understand the cost of borrowing, which is essential for informed decision-making.

The inclusion of a fixed interest rate 15.8% p.a. versus the APR 17.9% APR representative is standard in lending, with the APR typically being higher as it includes certain mandatory fees in its calculation to give a more holistic annual cost of borrowing.

The £250.00 in total fees is a significant component of the overall cost and should be factored in by any applicant.

Frequently Asked Questions

What is Fluro.co.uk?

Fluro.co.uk is a UK-based financial technology company that provides personal loans, emphasizing fast access, real interest rates, and flexible repayment options.

They aim to offer a simpler and more transparent borrowing experience.

How quickly can I get a loan from Fluro?

Based on looking at the website, Fluro claims that approved loans are typically in your bank account within 24 hours of acceptance, with the application process taking less than three minutes.

What are “real rates” at Fluro.co.uk?

“Real rates” are personalized interest rates that Fluro provides upfront, unlike representative APRs where a significant percentage of applicants might receive a higher rate than advertised. Theelectroniccigarette.co.uk Reviews

This ensures transparency and predictability in the cost of your loan.

Does getting a quote from Fluro affect my credit score?

No, getting a quote from Fluro.co.uk involves a “soft” credit search, which does not affect your credit score.

A “hard” credit search, which does impact your score, is only performed if you proceed with a full loan application.

Can I make overpayments on a Fluro loan?

Yes, based on the website, Fluro offers flexible repayment plans that allow you to make overpayments at no extra cost or settle your loan early at any time without incurring penalties.

What loan amounts does Fluro offer?

Fluro offers personal loans for amounts between £5,000 and £25,000.01.

Why might my loan application be declined by Fluro?

Common reasons for decline include inability to establish affordability, missed recent credit payments, unverified income, a low credit score Fluro uses Experian, or already having a Fluro loan without having made three payments yet.

Can I appeal a declined loan application with Fluro?

Yes, if you believe your loan application needs reconsideration, you can email [email protected] with an explanation.

Fluro commits to reviewing these requests within 48 hours.

Is Fluro.co.uk regulated?

Yes, Fluro Platform Limited trading as Fluro is authorised and regulated by the Financial Conduct Authority FCA, a member of Cifas for fraud prevention, and registered with the Information Commissioner’s Office ICO for data protection.

What is Fluro’s company registration information?

Fluro Platform Limited is registered in England and Wales with company number 8302549. Their registered office is at 35-41 Folgate Street, London E1 6BX. Emanuals.com Reviews

Does Fluro have a mobile app?

Yes, the website mentions a mobile app with an overview and features, suggesting you can manage your loan via a mobile application.

How do I accept a loan offer from Fluro?

Once approved, you’ll receive an email with a link to your borrower dashboard.

Log in, find the relevant loan, click ‘Accept loan offer,’ read and accept the documentation, and confirm your bank details for Direct Debit repayments.

How do I cancel a Fluro loan application?

To cancel a loan application, log in to your borrower dashboard, select the loan offer from the ‘Quotes’ section, click ‘Cancel,’ confirm the details, select a reason, and then click ‘Cancel loan offer.’ There are no charges for cancelling.

What is the representative APR for a Fluro loan?

The website provides a representative example of 17.9% APR for an assumed borrowing of £7,500.00 over 48 months.

However, Fluro emphasizes providing “real rates” personalized to each applicant.

What are the fees associated with a Fluro loan?

Based on their representative example, a £7,500.00 loan over 48 months at 17.9% APR representative includes total fees of £250.00. Actual fees may vary depending on the loan amount and terms.

What is the interest rate for a Fluro loan?

The representative example shows an interest rate of 15.8% p.a.

fixed. The actual interest rate will be personalized and presented as your “real rate.”

How many customers does Fluro have?

Fluro states they have over 37,000 customers. Mytacticalpromos.com Reviews

How much money has Fluro lent in total?

Fluro reports having lent over £300 million in loans.

Does Fluro work with partners?

Yes, Fluro mentions having over 20 industry partners and also offers “White label” and “Intermediaries” services, indicating they work with other businesses and brokers.

Fluro.co.uk Reviews