Hey Oliver packs a punch with features designed to get those website visitors converting into customers. It’s essentially an all-in-one marketing automation solution.
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Live Chat (“Bubbly”)
One of the standout features is its chat widget, affectionately called “Bubbly”. This isn’t just a basic chat. it’s an action center for your website visitors.
- Real-time Engagement: It allows for instant support and real-time conversations with your website visitors.
- Customization: You can customize its appearance, including welcome titles and text, to match your brand. You even have control over what features Bubbly displays, like FAQs or marketing campaigns, and when it pops up.
- Lead Capture: When you’re offline, Hey Oliver can be set to ask visitors for their email, so you don’t lose potential leads. You can also set it up to ask for phone numbers or email and phone together.
Marketing Campaigns
This is where Hey Oliver really shines for lead generation. It lets you create highly targeted and personalized campaigns.
- Behavioral Triggering: Campaigns can be triggered based on specific actions visitors take, like viewing a product page multiple times or their overall browsing behavior.
- Time-Triggered Campaigns: You can also set campaigns to launch after a specified time period.
- Personalized Content: The platform allows you to customize messages for specific pages, ensuring relevance to the visitor’s current interest. You can even add images and video to make your calls to action more compelling.
- Campaign Types: These can include in-site pop-ups, notifications, and even offers like discount coupons prompted by chat interactions.
User Tracking and Analytics
Understanding your audience is key, and Hey Oliver provides robust tools for this.
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- 360-Degree Visitor Tracking: It tracks every visitor, logging their demographics, page views, referrals, clicks, and specific events. This helps build a comprehensive profile for each user.
- Action and Form Tracking: You can track specific button clicks (actions) and submissions from up to three forms on your website. This allows you to gather valuable data and even map form fields to visitor profiles.
- Custom Tags: For even deeper segmentation, you can create and use custom tags.
- Real-time Dashboard: The dashboard gives you an at-a-glance overview of current visitors, active campaigns, leads generated, and conversions. You can even see a live view of visitors on your site.
Lead Management
Turning visitors into leads and then into customers is the core focus.
- Lead Scoring: This feature helps you prioritize your leads by assigning scores based on their engagement and behavior, making it easier for your sales team to focus on the “hottest” prospects.
- Lead Nurturing: Hey Oliver assists in nurturing leads through drip campaigns and automated follow-ups.
- Lead Export: You can easily export lead data in CSV or Excel formats for further analysis or to integrate with other systems.
Email Responders
While not a full-fledged email marketing platform like some alternatives, Hey Oliver offers automated email responders for specific actions. Is Exclusive Addons Worth It?
- Automated Replies: You can set up emails to automatically respond after a visitor fills out a form or takes a specific action.
- Simple Email Builder: It has a surprisingly full-featured email builder, allowing you to create the messages your visitors will receive.
Integrations
Hey Oliver understands that it’s part of a larger ecosystem.
- API and Zapier: It supports third-party integrations via API and Zapier, allowing it to connect with a wide range of other tools. This means you can sync your data with CRMs like Salesforce and HubSpot, and other marketing tools.
- Platform Compatibility: It can run on any website or CMS, including popular ones like WordPress and Shopify.
Customer Support & Onboarding
Hey Oliver offers client success managers and various support channels.
- Dedicated Support: They aim to provide high-level customer support via email or phone. Some users have praised the excellent customer support and dedicated client success managers.
- Effortless Onboarding: They offer free onboarding to guide you through the setup process.
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