Highlighted.ai Pros & Cons

Alright, let’s talk about the good stuff and the not-so-good stuff when it comes to Highlighted.ai. Like any tool, it has its strengths and areas where it could improve.

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Pros

• Tracks Across Multiple AI Models: This is a big win. While many tools focus solely on Google, Highlighted.ai checks your brand’s visibility across Google’s AI Overviews (Gemini), Bing (OpenAI), Meta (Llama), Perplexity, and Claude. This means you get a much broader picture of your AI presence.
• Competitor Analysis: You can see how your brand stacks up against your rivals, which is crucial for staying ahead in any market. It lets you overlay tracking data and compare how different prompts affect visibility for both you and your competitors.
• Actionable Insights: It’s not just a data dump. Highlighted.ai aims to give you tips and insights to actually improve your AI visibility, helping you make data-driven decisions.
• Client-Friendly Workspaces and Reporting: For marketing agencies or consultants, the ability to manage multiple clients with separate workspaces and generate professional, often white-labeled reports, is a huge time-saver.
• Solves a New Problem: With the rise of AI search, many businesses are “flying blind” when it comes to their AI presence. Highlighted.ai directly addresses this emerging need.
• Potential for Lifetime Deal: The availability of a one-time payment lifetime deal on platforms like AppSumo is a major draw for many, offering significant long-term value compared to recurring subscriptions.

Cons

• Does Not Track Real-World User Queries: This is probably the biggest point of contention for some users. Highlighted.ai runs internal daily AI prompt evaluations rather than tracking what actual users are typing into AI search. For some, this limits its effectiveness for truly understanding real-world brand appearance.
• Keyword/Brand Tracking Accuracy Concerns: Some users have reported that the tool doesn’t always track keywords or brand names correctly, sometimes showing irrelevant results. This can make it difficult to fully rely on the data for brand positioning.
• Lack of Transparency on Model Usage: There have been comments about the clarity around which specific AI models are being used for tracking and how the data is generated.
• Desire for More Flexibility and Features: Users have expressed wishes for more project flexibility, custom domain support, and perhaps more granular insights or analysis of website content to provide more direct optimization suggestions.
• Customer Support Responsiveness: At least one review mentioned a lack of response from support regarding concerns, which is always a red flag for users.

Read more about Highlighted.ai – AI Overview Tracking Review:
Highlighted.ai Review & First Look
How Does Highlighted.ai Work?
Highlighted.ai Features
Highlighted.ai Pricing