How Does Press Ranger Work?

Press Ranger works by leveraging its vast media database and AI capabilities to automate much of the PR process. Instead of manually searching for contacts and crafting emails, the platform guides you through each step..

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Automatic Matching for Journalists

One of the coolest things Press Ranger does is automatically build a list of journalists who are actively writing about your industry. You just tell it about your company or client, and its AI gets to work, finding relevant journalists, publishers, and podcasts covering similar topics. This means you’re not just sending generic press releases out into the void. you’re getting targeted introductions to people who are likely to be interested in your story.

AI-Powered Content Creation

The platform’s AI isn’t just for finding contacts. it’s also a big help in creating your content. It can draft:

• Press releases: The AI can generate press releases tailored to your campaign.
• Pitch emails: It can also create personalized pitch emails that feel human, not robotic, which is super important for getting responses.
• Contact lists: The AI automatically creates contact lists of everyone likely to cover your campaign.

This automation means you can quickly put together media campaigns without needing to be an expert writer or spending hours on each draft.

Wholesale Press Release Distribution

Press Ranger offers wholesale press release distribution, allowing you to publish your news to major media outlets. You can get your story featured in places like Business Insider, Market Watch, Yahoo Finance, and AP News, often at a significant discount compared to traditional services. This can boost your SEO with real backlinks from reputable publishers. While there’s a cost for this premium distribution service, you can also send press releases to any contact in their database for free.

Built-in CRM and Tracking

To keep track of your outreach, Press Ranger includes a built-in CRM (Customer Relationship Management) system. This lets you manage your media contacts, track interactions, and monitor where your story gets picked up. You can see who’s opening your pitches and engaging with your content, which helps you fine-tune your PR efforts. Some users find the CRM basic, but it still helps keep things organized. UniScribe vs Otter.ai: Which Is Better?

Pitching Directly from the Platform

You can send your press releases and pitch emails directly from the Press Ranger platform. It integrates with popular email providers, which makes outreach seamless. While some users have noted that the platform might fire up your own email client for sending, it still streamlines the process by populating it with your generated templates and contact information.

Read more about Press Ranger Review:
Press Ranger Review & First Look