RateMyService streamlines the process of collecting customer feedback and directing positive experiences to public review platforms. It’s built around a simple, three-step process: customize, import, and deploy.
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The Core Idea: Email Signature Widgets
At its heart, RateMyService uses an email signature widget. This little piece of code gets embedded into your outgoing emails. When a customer receives an email from you or your staff, they’ll see a small, clickable survey at the bottom, usually with a question like, “How would you rate us?”
How the Feedback Funnel Works
- Customer Clicks a Rating: The customer clicks on an icon (often an emoji or star rating) representing their experience (positive, neutral, or negative).
- Internal vs. External Review:
- Negative/Neutral Feedback: If a customer clicks a negative or neutral icon, they are typically redirected to an internal, private review form. This gives your business a chance to address their concerns directly and privately, preventing a public negative review. It’s your opportunity to “fix things when balls are dropped,” as one user put it.
- Positive Feedback: If a customer clicks a positive icon, they are then directed to an external review site of your choice (like Google My Business, Trustpilot, or Facebook) to leave a public 5-star review. This is how RateMyService helps you actively build your online reputation.
- Real-time Notifications: You and your team can set up email notifications to receive alerts when new feedback comes in, especially for dissatisfied customers, allowing for quick follow-up.
Setup Process: Quick and Easy
Setting up RateMyService is designed to be straightforward:
- Sign Up: You start by creating an account.
- Customize Your Survey: This is where you personalize the look and feel of your feedback widget, choosing icons, colors, fonts, and the call-to-action text.
- Import Staff Members: You can quickly add your team members, either manually, through G-Suite/Office 365 integrations, or by uploading a CSV file.
- Copy and Paste the Code: RateMyService generates a small code snippet. You simply copy this code and paste it into the signature settings of your email client (like Gmail or Outlook) or CRM.
- Start Collecting: Once the signature is active, every email sent becomes an opportunity to gather feedback.
Dashboard and Reporting
Once feedback starts rolling in, RateMyService provides a dashboard where you can view and analyze the results. You can see statistics for your entire company, track performance over different periods (like 7, 30, or 90 days), and even drill down into individual staff member performance. This data helps you understand customer satisfaction trends, identify areas for improvement, and celebrate successes.
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