Screpy works by leveraging AI and a suite of integrated tools to analyze, monitor, and provide actionable insights for your website’s SEO and overall performance. It’s designed to be a comprehensive, “all-in-one” solution that brings various critical SEO functions into a single platform.
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Here’s a breakdown of the typical workflow and how its core components function:
1. Project Setup and Initial Crawl
The first step is always to create a new project by simply adding your website’s domain name to the Screpy dashboard. Once you do this, Screpy initiates a crawl of your entire website. This is where it systematically goes through all your web pages, similar to how a search engine bot would, to gather data.
2. Data Analysis and Issue Identification
After crawling, Screpy’s AI-powered engine steps in to analyze the collected data across various metrics. This analysis helps it identify a wide range of potential SEO and performance issues.
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During this phase, it:
- Performs a comprehensive SEO audit: It looks for common problems like broken links, missing meta descriptions, duplicate content, issues with images (missing alt tags, large files), and mobile responsiveness.
- Monitors Page Speed: Integrating with Google Lighthouse, Screpy runs performance tests on your pages to identify factors slowing them down and provides a detailed report on page load times.
- Checks for Uptime: It continuously monitors your website’s availability, ensuring it’s accessible to users. If it detects downtime or slow response times, it sends real-time alerts.
- Validates Syntax: The tool checks your website’s code against W3C standards to ensure it’s clean and functional, which can indirectly impact SEO.
- Analyzes Links and Images: It provides detailed reports on internal and external links, identifying broken links or issues with image sizes and alt attributes.
3. Auto-Generated Tasks and Recommendations
This is where Screpy truly shines in simplifying SEO. Instead of just presenting raw data, the AI processes the identified issues and auto-generates a list of actionable tasks. These tasks are designed to be easy to understand and follow, even for those without deep technical SEO knowledge. Each task often comes with an estimated impact, helping you prioritize your efforts.
For example, if it finds a page with a low word count, it will flag it and suggest you review the content. If images are too large, it points them out. Automated Email Outreach
4. Continuous Monitoring and Tracking
Screpy isn’t a one-time audit tool. it’s designed for ongoing monitoring.
- Keyword Tracking: You can add specific keywords and Screpy will continuously track their rankings on Google, showing you historical data and competitive insights.
- Real-time Alerts: For critical issues like website downtime, you’ll receive immediate notifications.
- Regular Reports: The platform provides various reports on your site’s health, performance, and keyword progress, allowing you to track your improvements over time.
By combining these analytical and monitoring capabilities with AI-driven, actionable recommendations, Screpy aims to empower website owners and marketers to effectively improve their site’s SEO and overall digital presence.
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