Navigating terms and conditions can be a headache, but it’s important to know the gist of what you’re agreeing to. While you should always read the full, official terms on the Intellifluence website, here’s a simplified summary of common points you’d likely find, based on how the platform operates:
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- Service Provided: Intellifluence is an influencer marketing platform connecting brands with influencers for collaborations, content creation, and promotion.
- User Roles: It serves two main user types: “Brands” (businesses seeking promotion) and “Influencers” (creators offering their services).
- Influencer Enrollment: Influencers join voluntarily (“warm contact network”) and are generally required to connect their social media accounts, often via secure OAuth, to verify ownership.
- Brand Subscriptions: Brands pay a recurring subscription fee (monthly or annually) for access to the platform’s features, influencer network, and tools.
- Cancellation Policy: Brands can typically cancel their subscription at any time, but usually, no refunds are given for the current billing period once it has started. Annual plan discounts might involve a commitment for the full year to receive the discounted rate.
- Payment Processing (Intellifluence Payments):
- Escrow System: Intellifluence uses an escrow system where brands pre-fund campaigns, and payments are held until the influencer completes the work and the brand approves it. This protects both parties.
- Brand Fees: Brands are charged a 10% processing fee on cash payments made to influencers through the platform.
- Influencer Earnings: Influencers typically receive 100% of the agreed-upon cash payment, as Intellifluence does not take a commission from their earnings.
- Campaign Conduct: Both brands and influencers are expected to adhere to professional conduct. Brands must clearly define deliverables in campaign briefs, and influencers must complete the agreed-upon tasks within specified timelines.
- Content Rights: Terms usually specify who owns the rights to the content created during a campaign. Often, brands will gain certain usage rights for promotional purposes.
- Dispute Resolution: While not always detailed publicly, platforms like Intellifluence typically have a mechanism for resolving disputes between brands and influencers if there are disagreements over campaign completion or quality. The escrow system helps here.
- No Guarantees: While Intellifluence facilitates connections, it generally doesn’t guarantee specific results (e.g., a certain number of sales, high engagement, or influencer responsiveness). Success often depends on the campaign quality and influencer selection. This is a standard clause for most marketplaces.
- Fraud Prevention: The platform likely has terms against fraudulent activities, such as fake engagement or misrepresentation of audience. They use measures like OAuth to help prevent this.
This summary should give you a good general idea, but for precise legal details, always check the official Intellifluence website for their complete and most current Terms of Service.
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