Is measureprotocol.com Real or Fake?

Based on a thorough analysis of all available information, measureprotocol.com is real. It is a legitimate and operational company providing consumer behavioral data solutions. There is no indication that it is a fake or fraudulent website.

Multiple strong indicators affirm its authenticity:

1. Established Online Presence: The domain measureprotocol.com was registered in February 2018 and is maintained for several years, with an expiration date in 2026. Fake websites typically have short lifespans and frequently change domains to avoid detection. This long-term commitment is a hallmark of a real business.
2. Professional Website and Content: The website exhibits a high level of professionalism in its design, layout, and content. It’s well-structured, easy to navigate, and uses clear, industry-specific language. Fake sites often have poor design, numerous grammatical errors, and vague, overly sensational claims. Measureprotocol.com provides detailed descriptions of its services (Discover, Power Index, Affinity) and explains its methodology (zero-party data collection via MSR app).
3. Robust Technical Infrastructure:
   • WHOIS Data: The public WHOIS record is transparent, showing GoDaddy.com, LLC as the registrar, along with standard contact information for abuse.
   • DNS Records: Properly configured DNS records using reputable providers (DNSimple.com for name servers, Google for MX records) indicate a professionally managed infrastructure.
   • SSL Certificates: The presence of 358 SSL certificates means the website uses robust encryption (HTTPS). This is a critical security measure for any real online business, especially one handling sensitive data, ensuring secure communication. Fake sites rarely invest in such comprehensive security.
4. Transparency in Policies: The readily available and clearly linked “Terms of Service,” “Privacy Policy,” and “Do Not Sell My Data” pages are strong indicators of a legitimate entity committed to legal compliance and user transparency. Fake sites usually omit these or provide vague, generic versions.
5. Client Testimonials and Industry Mentions: The website features testimonials from individuals with stated affiliations (e.g., Sameer Modha, Adam Froman, Bryony Iles). While these are self-published, the broader claim that “Leading companies like Meta, Netflix, and Google rely on Measure” signifies a level of industry engagement that would be difficult for a fake company to maintain without being exposed.
6. Active Engagement in the Field: The “Blog & Insights” section, featuring reports like the “Latest Gen Z App Life Report” and the “Measure TV Panel,” demonstrates ongoing research and contributions to the field of consumer intelligence. This indicates an active, real business operation.
7. No Scam Indicators: The website does not exhibit typical scam red flags such as:
   • Unrealistic “get rich quick” promises.
   • Requests for personal financial information outside of legitimate service engagement (e.g., booking a demo).
   • High-pressure sales tactics.
   • Poor grammar or spelling.
   • Lack of contact information.

Measureprotocol.com is a real company that offers a specific type of data service.

The questions that might arise regarding it pertain to the ethical depth of its data collection, privacy implementations, and the full scope of consumer consent, which are critical discussions for any legitimate data company, but they do not undermine its reality as an operating business.

Why Its “Reality” Matters

• Accountability: As a real company, it is subject to legal frameworks and regulations, and it can be held accountable for its practices.
• Service Delivery: It genuinely provides the services it advertises, leveraging its MSR app and data platform.
• Industry Participation: It is a contributing player in the market research and consumer intelligence industry.
• Trustworthiness: While individual users must still assess their comfort level with data sharing, the company itself is not a deceptive front.

The “reality” of measureprotocol.com is strongly supported by its professional conduct, transparent legal documents, robust technical foundation, and consistent online presence.