Based on looking at the website, Itsyourstruly.com appears to be a professional consulting service led by Cindy Frigard, focusing on brand strategy, storytelling, and business building.

The core offering revolves around providing strategic guidance, clarifying objectives, and developing actionable plans to help clients achieve their professional and business goals.

This service seems to be a valuable resource for anyone seeking expert advice to navigate complex business or career challenges, offering a structured approach to problem-solving and strategic development.

The website emphasizes a collaborative approach, positioning Cindy Frigard as a “thought partner” who works alongside clients rather than simply advising from a distance.

With over two decades of experience, the service promises personalized, high-impact engagements designed to cut through noise and help clients move forward with confidence.

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Itsyourstruly.com offers various engagement structures, including retainer partnerships for ongoing support, project-based engagements for specific goals, and 1:1 or small group intensives for focused guidance, ensuring flexibility to meet diverse client needs.

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IMPORTANT: We have not personally tested this company’s services. This review is based solely on information provided by the company on their website. For independent, verified user experiences, please refer to trusted sources such as Trustpilot, Reddit, and BBB.org.

Table of Contents

Itsyourstruly.com Review & First Look

Itsyourstruly.com presents itself as a dedicated strategic consultancy.

From the initial glance, the website exudes professionalism and clarity, immediately conveying its purpose: to help individuals and businesses achieve their next phase of growth or transition.

The site’s clean design and straightforward navigation make it easy for potential clients to understand the services offered and how they might benefit.

Core Philosophy of Itsyourstruly.com

The foundational philosophy behind Itsyourstruly.com is rooted in strategic partnership. Cindy Frigard emphasizes working with clients, not just for them. This approach suggests a deeper, more collaborative engagement aimed at internalizing strategies rather than simply delivering external recommendations. The goal is to equip clients with the clarity and tools they need to make bold, intentional moves. This focus on empowering clients aligns with effective, sustainable growth models.

Target Audience and Value Proposition

The website clearly identifies three primary client profiles:

Business leaders facing stalled growth: Here, the value proposition is clarifying brand identity, purpose, and target audience to differentiate and scale.
Individuals at a career crossroads: The service helps craft narratives that highlight value and set the stage for significant career shifts or advancements.

Itsyourstruly.com Features

While Itsyourstruly.com isn’t a software platform with a list of technical features, its “features” lie in the structure and delivery of its consulting services. These are designed to be flexible and highly customized to individual client needs.

Engagement Models Offered

The service provides three distinct engagement structures, each designed to address different levels of need and commitment:

Retainer Partnership:
- Best For: Ongoing brand evolution, long-term planning, prioritization, and continuous content/messaging development.
- Typical Timeline: 6-12 months, with a minimum 3-month commitment.
- Results: Provides a strategic thought partner for consistent support in planning, prioritizing, and executing. This model is ideal for companies seeking sustained strategic guidance over time.
Project-Based Engagement:
- Best For: Defined projects like business repositioning, launching new products/identities, or building foundational materials such as pitch decks and brand guidelines.
- Typical Timeline: 6-12 weeks.
- Results: Delivers a strategic foundation, differentiated messaging, and brand-aligned materials for clear communication of value. This is suitable for clients with specific, outcome-driven goals.
1:1 or Small Group Intensives:
- Best For: Founders shaping new ideas, professionals in transition, or anyone seeking clarity before committing to a larger leap.
- Typical Timeline: 6–12 weeks.
- Results: A tangible outcome like a business plan, pitch deck, brand framework, or personal narrative, developed through guided strategy and meaningful feedback. This model offers concentrated, high-impact guidance.

Expertise and Support Network

Cindy Frigard’s two decades of experience in brand strategy and business building are a core feature.

She emphasizes a robust network of trusted creative partners, including illustrators, creative directors, brand designers, and photographers.

This means that while strategy remains her primary focus, Itsyourstruly.com can facilitate a broader range of services, such as visual identity design, web layout, sales decks, and social content, by bringing in the right collaborators as needed. Marktplatz-de.com Reviews

This comprehensive approach ensures that strategic advice can be translated into tangible, executable assets.

Itsyourstruly.com Pros & Cons

Understanding the strengths and potential limitations of any service is crucial.

Itsyourstruly.com offers several compelling advantages, but like any bespoke service, it may have considerations depending on a client’s specific circumstances.

Pros of Itsyourstruly.com

Customized Engagement: A significant advantage is the highly tailored nature of each engagement. Instead of a one-size-fits-all approach, every partnership is customized to the client’s unique needs, goals, and budget. This ensures relevance and efficiency in problem-solving.
Deep Strategic Expertise: With over two decades of experience, Cindy Frigard brings a wealth of knowledge in brand strategy, storytelling, and business development. This deep expertise is invaluable for navigating complex challenges and unlocking growth opportunities.
Collaborative Partnership Model: The emphasis on being a “thought partner” sitting beside the client fosters a strong collaborative environment. This approach is often more effective than traditional top-down consulting, leading to greater client buy-in and sustainable results. Clients like Ethan Widoff of ONE8 highlight this benefit, noting how Cindy helped “refill my cup and remind myself why I was doing what I was doing,” indicating a supportive, empowering relationship.
Comprehensive Support Network: While primarily a strategy service, the ability to bring in trusted creative partners for design, web development, and content execution means clients can receive holistic support, translating strategy into tangible assets without needing to source multiple vendors.
Industry-Agnostic Approach: The willingness to work across diverse industries—from physical products to AI—demonstrates adaptability and a focus on universal strategic principles that apply regardless of the specific sector. This broad experience can also bring fresh perspectives from different markets.
Clarity-First Philosophy: The service prioritizes helping clients gain clarity, even if they don’t have all the answers initially. The website explicitly states, “You don’t need to have it all figured out before we talk. Part of my job is helping you get clear on what will move the needle—and what can wait.” This reduces the burden on potential clients and encourages a collaborative discovery process.

Cons of Itsyourstruly.com

Pricing Transparency: While understandable for tailored services, the website doesn’t provide explicit pricing structures. This means potential clients must reach out for a proposal, which might be a barrier for those looking for immediate cost estimates or working with strict budget limitations without initial consultation.
Dependency on Individual Expertise: As the service is centered around Cindy Frigard, the bandwidth and availability might be a factor, especially for high-demand periods. While she mentions a network of partners, the core strategic guidance stems from her individual expertise.
Not for DIY Enthusiasts: This service is for those seeking expert guidance and partnership, not for individuals or teams who prefer to execute strategies entirely on their own or who are looking for pre-packaged online courses. It requires a commitment to working collaboratively.

Itsyourstruly.com Alternatives

When considering strategic consulting, various alternatives exist, ranging from large consulting firms to niche specialists and even self-service platforms.

The “best” alternative depends heavily on a client’s specific needs, budget, and desired level of engagement.

Large Consulting Firms

Examples: McKinsey & Company, Boston Consulting Group BCG, Bain & Company, Deloitte, Accenture.
Pros: Extensive resources, global reach, diverse expertise across many industries, large teams capable of handling massive projects.
Cons: Often very expensive, can be less personalized, may involve multiple layers of consultants, and might be overkill for small to medium-sized businesses or individual career guidance. Their typical engagement often involves large-scale organizational transformations or market entry strategies.

Boutique Consulting Firms & Niche Agencies

Examples: Numerous smaller, specialized agencies focusing on specific areas like brand identity, digital marketing strategy, PR, or HR consulting.
Pros: Often more specialized than generalist firms, potentially more personalized than large firms, can be more cost-effective for targeted needs.
Cons: Scope might be limited to their niche, might not offer the holistic strategic partnership that Itsyourstruly.com emphasizes across business building and personal career paths.

Independent Consultants & Coaches

Examples: Freelance strategists, executive coaches, business coaches, career coaches. Many professionals operate similarly to Itsyourstruly.com.
Pros: Highly personalized, direct access to the expert, potentially more flexible terms, can build strong one-on-one relationships. Often more affordable than large firms.
Cons: Quality and experience can vary widely, network of supplementary services might be limited unless explicitly stated, often singular focus e.g., only career coaching, only marketing strategy.

Online Courses & Self-Service Platforms

Examples: MasterClass, Coursera, LinkedIn Learning for skill development. various online platforms offering business plan templates, brand strategy frameworks, or career development tools.
Pros: Most affordable option, high flexibility for self-paced learning, accessible anytime, anywhere.
Cons: Lacks personalized feedback, no direct accountability, requires significant self-discipline and ability to apply concepts independently. Not suitable for complex, bespoke strategic challenges. This is more of a learning tool than a direct problem-solving service.

Choosing an Alternative

For clients seeking a highly personalized, experienced strategic partner who can provide both business and career guidance, Itsyourstruly.com offers a compelling proposition. If a client requires massive enterprise-level transformation, a large firm might be more appropriate. If they have a very specific, narrow need e.g., only SEO or only graphic design, a niche agency might suffice. For budget-conscious individuals seeking to learn and apply principles themselves, online courses are a starting point. The unique blend of comprehensive strategic partnership across business and personal growth is where Itsyourstruly.com differentiates itself.

How to Work with Itsyourstruly.com

Engaging with Itsyourstruly.com appears to be a streamlined process, designed to ensure a good fit and clear understanding of needs from the outset. The website clearly outlines the initial steps.

Initial Contact and Discovery Call

The very first step is to reach out through the website. This initiates a process that typically involves:

Setting up a free intro call: This initial conversation is crucial. It allows potential clients to discuss their goals, challenges, and what they hope to achieve.
Understanding Needs: Cindy Frigard uses this call to understand the client’s specific situation, whether it’s stalled business growth, a new venture, or a career transition. The website explicitly states, “You don’t need to have it all figured out before we talk. Part of my job is helping you get clear on what will move the needle—and what can wait.” This demonstrates a client-centric approach, aiming to help identify the core issues even if the client isn’t entirely clear on them.

Proposal and Engagement Structure Selection

Following the introductory call, if there’s a mutual understanding and perceived fit, the next step would be the development of a tailored proposal.

Customized Proposal: Based on the detailed discussion of needs, scope, duration, and desired level of involvement, a customized proposal is provided. This would outline the recommended engagement structure Retainer Partnership, Project-Based, or 1:1/Small Group Intensives, the scope of work, expected deliverables, and the associated pricing.
Alignment on Goals: This phase ensures both parties are aligned on the objectives, timeline, and how success will be measured. It’s a critical step in setting expectations and ensuring a productive working relationship.

Beginning the Engagement

Once the proposal is accepted and terms are agreed upon, the collaborative work begins according to the chosen engagement model. Deco-staal.nl Reviews

Collaborative Work: Whether it’s ongoing strategic partnership, a focused project, or an intensive program, the engagement model dictates the rhythm and nature of the interaction. This involves regular communication, strategy sessions, feedback loops, and execution support, often involving Cindy Frigard sitting “beside you, ask the right questions, and bring the structure and creativity.”
Utilizing Network: If the project requires, trusted creative partners e.g., for design or web development would be brought into the process, managed by Itsyourstruly.com, ensuring seamless execution of the strategic plan.

The process appears designed to be highly consultative and supportive, ensuring that the client feels understood and empowered throughout the strategic journey.

Itsyourstruly.com Pricing

As is common with bespoke consulting services, Itsyourstruly.com does not publish a fixed price list on its website.

This is primarily because every engagement is highly customized based on various factors.

Factors Influencing Pricing

The website explicitly states: “Because every engagement is tailored, pricing varies depending on the scope, duration, and level of involvement.” This highlights the key variables that determine the cost:

Scope of Work: What specific problems need to be solved? What are the desired outcomes? A project to redefine a brand identity will likely have a different scope and, therefore, price than ongoing monthly strategic guidance.
Duration of Engagement: Is it a short-term intensive 6-12 weeks, a defined project 6-12 weeks, or a longer-term retainer partnership 6-12 months? Longer commitments generally involve different pricing structures.
Level of Involvement: How deep and frequent will the interaction be? Does it require extensive research, multiple stakeholder interviews, or a hands-on approach to implementation support?
Additional Resources: If the project necessitates bringing in Cindy Frigard’s network of creative partners e.g., designers, developers, these additional services would be factored into the overall cost.

How to Get a Quote

To obtain specific pricing for a potential engagement, the process is straightforward:

Initiate Contact: Reach out via the website to schedule an introductory call.
Discuss Needs: During the free intro call, clearly articulate your goals, challenges, and what you hope to achieve. This is the opportunity to explain the complexity and scale of your requirements.
Receive Proposal: Based on this discussion, Cindy Frigard will provide a customized proposal outlining the recommended engagement structure, scope of work, deliverables, and the associated investment.

This personalized approach ensures that clients are only paying for the specific services and level of support they genuinely need, avoiding generic, over-priced packages that may not align with their unique situation.

For serious clients, this direct consultation model offers the most accurate and fair pricing.

Itsyourstruly.com vs. Competitors

While many firms offer specialized services, Itsyourstruly.com carves out a niche by combining broad strategic expertise with a highly personalized, partnership-driven approach that spans both business and individual career growth.

Vs. Large Management Consulting Firms e.g., McKinsey, BCG

Itsyourstruly.com: Offers personalized, high-impact thought partnership. Focuses on clarity, purpose, and actionable steps for growth-minded companies and individuals. Emphasizes sitting beside the client. Engagements are tailored and often involve direct, one-on-one strategic guidance.
Large Firms: Typically handle large-scale, complex organizational transformations for multinational corporations. Operate with large teams, extensive frameworks, and high overheads. Their services are often very expensive, and personal attention from top partners might be limited. They excel at systemic changes but may lack the nuanced, personalized touch for smaller businesses or individual career pivots.

Vs. Boutique Marketing/Branding Agencies

Itsyourstruly.com: Provides foundational brand strategy and messaging, often serving as the strategic bedrock before creative execution. While she has partners for design and web, her primary focus is on the “why” and “what” of the brand.
Boutique Agencies: Often specialize in execution—e.g., creating visual identities, running digital campaigns, developing websites. While they might offer some strategic input, their core strength lies in creative output and tactical implementation. They might not delve as deeply into overarching business strategy or individual career alignment.

Vs. Independent Business/Career Coaches

Itsyourstruly.com: Blends elements of business strategy and career development. While a coach might focus on mindset and goal setting, Itsyourstruly.com provides tangible strategic frameworks, messaging development, and business model shaping. It’s more about “how to strategically achieve your goal” rather than just “how to motivate yourself to set goals.”
Independent Coaches: Can vary widely in expertise and approach. Many focus on personal development, leadership skills, or specific career challenges. While valuable, they may not offer the deep brand strategy or business building expertise that Itsyourstruly.com highlights.

Key Differentiators of Itsyourstruly.com

Holistic Approach: The service spans business strategy brand, growth, scaling and individual career strategy crossroads, transitions, making it unique for clients who need guidance across both domains.
Personalized Partnership: The “yours, truly” in the name reflects a deep commitment to individualized attention and collaboration. This is not a service that provides generic advice. it’s about crafting bespoke solutions.
Experience-Driven Pragmatism: Cindy Frigard’s two decades of experience mean the advice is not theoretical but grounded in practical application and proven strategies for business building and storytelling.
Strategic Foundation First: Itsyourstruly.com excels at clarifying the core purpose and message before jumping into execution, ensuring that any subsequent creative or tactical efforts are well-aligned and effective.

In essence, Itsyourstruly.com positions itself as a strategic guide for those who need a clear, actionable path forward, whether they are a growing business, a nascent startup, or an individual navigating significant career changes, offering a more integrated and personalized approach than many traditional consulting models.

How to Cancel Itsyourstruly.com Subscription

Given that Itsyourstruly.com offers tailored consulting services rather than a standard subscription product like a software service or a monthly content platform, the term “subscription” as commonly understood doesn’t directly apply. Testery.com Reviews

Instead, the engagements are project-based, retainer-based, or intensive programs with defined timelines and agreements.

Understanding Engagement Terms

For “retainer partnership” engagements, which are the closest thing to a recurring service, the website states a “minimum 3-month commitment.” This implies that after the initial commitment period, the terms of continuation or termination would be outlined in the individual client agreement or proposal.

Retainer Partnership: If you have a retainer partnership, your agreement would specify the commitment period and the notice required for termination. Typically, this would involve a written notice e.g., 30 or 60 days after the initial minimum commitment is met. The process would be clearly detailed in the contract you sign with Itsyourstruly.com.
Project-Based Engagements: These engagements have a defined start and end, usually 6-12 weeks, with a clear scope and deliverables. Once the project is completed, the engagement naturally concludes. There’s no “cancellation” in the subscription sense, as it’s a one-off service with a finite duration.
1:1 or Small Group Intensives: Similar to project-based work, these are finite programs 6-12 weeks with specific outcomes. They conclude once the agreed-upon intensive period is over.

Steps to “Cancel” or Conclude an Engagement

If you need to conclude an ongoing retainer partnership or adjust the terms of a project before its natural completion, the process would generally involve:

Review Your Agreement: The very first step is to refer back to the proposal and service agreement you signed with Itsyourstruly.com. This document will contain the specific terms and conditions regarding termination, notice periods, and any associated financial implications e.g., payment for work completed up to the termination date.
Direct Communication: The most effective way to address changes or cessation of services is through direct and open communication with Cindy Frigard or the designated contact person.
- Reach out via email or phone to explain your situation and intent.
- Clearly state your desire to conclude the engagement or modify its terms.
Negotiate Terms If Applicable: Depending on the terms of your agreement and the stage of the engagement, there might be a need to discuss outstanding payments for work already performed or to negotiate a mutually agreeable conclusion to the partnership.
Formalize Conclusion: Ensure that any termination or modification is documented in writing to avoid future misunderstandings.

In summary, for Itsyourstruly.com, “cancellation” isn’t about clicking a button in an online portal.

It’s about reviewing your contractual agreement and engaging in direct, professional communication to conclude or adjust a bespoke consulting relationship.

How to Cancel Itsyourstruly.com Free Trial

Based on the information available on the Itsyourstruly.com website, there is no mention of a “free trial” in the traditional sense of a limited-time access period to a product or service that then converts to a paid subscription.

Instead, the entry point for engaging with Itsyourstruly.com is typically a “free intro call.” This is a consultative meeting designed to:

Allow potential clients to articulate their goals and challenges.
Enable Cindy Frigard to understand their needs and determine if there’s a good fit for her services.
Provide an opportunity for both parties to assess compatibility before any commitment is made.

What the “Free Intro Call” Entails

The “free intro call” is not a trial of the service itself, but rather a pre-engagement consultation. It’s a discovery session where you discuss your situation without any obligation to commit to a paid service. There’s no automated conversion to a paid plan after this call, and therefore, no “free trial” to cancel.

No Cancellation Process Needed for the Intro Call

Since the intro call is a standalone, no-obligation discussion, there’s no formal cancellation process associated with it.

If you have scheduled an intro call and need to reschedule or no longer wish to proceed, you would simply: Plumandashby.co.uk Reviews

Communicate Directly: Reply to the email confirmation of your call or contact Itsyourstruly.com directly to inform them of your change in plans. This is a matter of professional courtesy.

In summary, Itsyourstruly.com operates on a model of personalized consultations and tailored engagements rather than a subscription model with free trials.

Your “first move” is a free conversation, not a trial period that needs to be cancelled.

Frequently Asked Questions

What is Itsyourstruly.com?

Itsyourstruly.com is a strategic consulting service led by Cindy Frigard, specializing in brand strategy, storytelling, and business building, offering guidance to individuals and companies at various stages of growth or transition.

Who is Cindy Frigard?

Cindy Frigard is the strategist behind Itsyourstruly.com, bringing over two decades of experience in brand strategy, storytelling, and business development to help clients clarify their goals and achieve intentional growth.

What types of clients does Itsyourstruly.com work with?

What services does Itsyourstruly.com offer?

The services primarily involve strategic guidance, thought partnership, brand clarification, messaging development, and business planning, delivered through customized engagements.

What are the main engagement structures offered?

Itsyourstruly.com offers three main engagement structures: Retainer Partnership, Project-Based Engagement, and 1:1 or Small Group Intensives.

How long does a typical engagement last?

Typical timelines vary: Retainer Partnerships are 6-12 months minimum 3-month commitment, while Project-Based Engagements and Intensives typically last 6-12 weeks.

Does Itsyourstruly.com offer design services?

Yes, while strategy is the focus, Itsyourstruly.com collaborates with trusted partners to support clients with creative execution, including visual identity design and web layout.

Can Itsyourstruly.com help with content strategy and copywriting?

Absolutely, Cindy Frigard has extensive experience in shaping messaging, writing brand stories, and developing content strategies.

Does Itsyourstruly.com build websites?

Itsyourstruly.com does not code but collaborates with trusted web developers and designers, supporting site strategy and copywriting, and overseeing the design and build process. Orisdentalcenter.ae Reviews

Is Itsyourstruly.com industry-specific?

No, Itsyourstruly.com’s work is intentionally industry-agnostic, applying universal strategic principles across diverse sectors.

How do I find out about Itsyourstruly.com pricing?

Pricing is tailored to each engagement, so you need to contact Itsyourstruly.com to schedule a free intro call, after which a customized proposal will be provided.

How do I get started with Itsyourstruly.com?

To get started, you should reach out through the website to schedule a free introductory call to discuss your goals.

Is there a free trial for Itsyourstruly.com services?

No, there is no traditional “free trial.” The initial step is a free intro call to discuss your needs and determine suitability.

What is the minimum commitment for a Retainer Partnership?

The minimum commitment for a Retainer Partnership is three months.

Can Itsyourstruly.com help with a pitch deck?

Yes, building a pitch deck is listed as a potential outcome of a Project-Based Engagement or a 1:1/Small Group Intensive.

Does Itsyourstruly.com work with solopreneurs?

Yes, Cindy Frigard has worked with solopreneurs, high-achieving individuals, founders, and C-suite leaders.

What kind of results can I expect from Itsyourstruly.com?

Expected results include strategic foundations, differentiated messaging, brand-aligned materials, increased clarity, and confident progression towards goals.

What is the difference between a Retainer Partnership and a Project-Based Engagement?

A Retainer Partnership offers ongoing support for long-term brand evolution, while a Project-Based Engagement focuses on achieving specific, defined goals within a shorter timeframe.

Does Cindy Frigard have a team?

Cindy Frigard works with a network of trusted creative partners illustrators, designers, etc. but the core strategic guidance comes from her. Erepairinfo.com Reviews

How do I cancel an ongoing engagement with Itsyourstruly.com?

You would need to refer to your specific service agreement for terms regarding termination and notice periods, and then communicate directly with Itsyourstruly.com to discuss the conclusion of the engagement.

Itsyourstruly.com Reviews