Based on checking the website Njord-gear.com, it presents itself as a specialized retailer focusing on “indestructible” smartwatches and rugged gear primarily aimed at “the working man” and outdoor enthusiasts.
The site emphasizes durability, extended battery life, and resistance to harsh conditions like dust, water, and extreme temperatures.
It appears to cater to a niche market looking for robust alternatives to mainstream smartwatches, highlighting features such as IP68/IP69K ratings, long-lasting batteries advertised up to 18 days, and materials like titanium and zinc-alloy.
The overarching message is one of reliability and resilience, designed for those whose jobs or hobbies demand more from their tech.
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Understanding the “Indestructible” Claim: What Njord Gear Promises
Njord-gear.com’s primary selling point revolves around the “indestructible” nature of its smartwatches. This isn’t just marketing fluff.
The site provides specific details about materials and certifications that back up these claims.
It’s about building a device that can withstand drops, shocks, and environmental extremes that would typically sideline a standard smartwatch.
For anyone working in demanding conditions—be it construction, landscaping, or even military roles—this promise of durability is a significant draw.
Materials and Build Quality
The website explicitly mentions the use of military-grade materials in their smartwatches. This includes:
- Aerospace-grade titanium: Known for its high strength-to-weight ratio and corrosion resistance. This is a premium material often found in high-performance gear.
- Zinc-alloy: A durable and robust metal, providing significant impact resistance.
- Reinforced polymers: These synthetic materials offer flexibility and shock absorption, complementing the metal components.
- Scratch-resistant RhinoGlass™: This is positioned as a tough screen protector designed to withstand daily wear and tear, including impacts that might shatter a less protected screen.
These material choices suggest a conscious effort to move beyond the typical consumer-grade smartwatch construction.
The combination of these elements aims to create a watch that can take a beating and keep on ticking, a crucial factor for their target audience.
IP Ratings and Environmental Resistance
A key indicator of durability for electronics is their Ingress Protection IP rating, which measures resistance against dust and water. Njord Gear highlights impressive ratings:
- IP68 Waterproof: This means the watch is fully dust-tight and can withstand immersion in water up to a certain depth typically 1.5 meters for 30 minutes, though specific depths aren’t detailed on the homepage for all models. The site mentions 2ATM waterproof for the APEX model, indicating resistance to pressure equivalent to 20 meters, suitable for splashes, rain, and perhaps even shallow swimming, though not deep diving.
- IP69K Dustproof: This is a very high rating, signifying complete protection against dust ingress and even close-range high-pressure, high-temperature spray downs. This is particularly relevant for professions involving significant dust, dirt, or regular cleaning with power washers.
Furthermore, the website boasts Canadian Winter Tested -30° Tested, suggesting resilience in extreme cold, and mentions fireproof features for some models like the APEX, indicating a broader spectrum of environmental toughness. These certifications and testing claims are critical for users who operate in unpredictable and challenging environments.
Smartwatch Features for the Hardworking Individual
Beyond raw durability, Njord Gear smartwatches are designed to integrate essential smartwatch functionalities without compromising on their ruggedness. Coffeefriend.nl Reviews
The site emphasizes features that are genuinely useful for someone working hands-on, rather than focusing on peripheral or office-centric applications.
This pragmatic approach aligns with their target demographic’s needs.
Communication Capabilities
For many working professionals, staying connected is vital, but pulling out a phone can be impractical or even risky in certain environments.
Njord Gear addresses this with direct communication features:
- Making and Receiving Calls: All Njord Gear watch models are advertised to allow users to make and receive unlimited phone calls directly from the watch when connected via Bluetooth to their smartphone. This is a significant convenience feature for hands-free communication on a job site.
- Text Message Management:
- Viewing Incoming Messages: All models can view incoming text messages. This means users can quickly check urgent notifications without fumbling for their phone.
- Replying to Messages: The APEX model specifically allows users to reply to text messages directly from the watch, including via voice commands. This higher-tier functionality caters to those who need full two-way text communication from their wrist.
These communication features are tailored for practicality, allowing users to manage essential interactions quickly and efficiently without having to handle their primary smartphone, which might be less durable or conveniently accessible.
Health and Fitness Tracking
While not positioned as a dedicated fitness tracker, Njord Gear smartwatches include health monitoring features that are standard in most modern smartwatches and can be beneficial for overall well-being. These features include:
- Heart Rate Monitoring: Essential for tracking cardiovascular health during physical exertion.
- Blood Pressure and Blood Oxygen Levels: These are useful indicators of general health and can provide insights into physiological responses during demanding work.
- Sleep Pattern Tracking: Helps users understand and improve their sleep quality, which is crucial for recovery, especially after physically demanding days.
- Fitness Tracking: This encompasses step counting, calorie tracking, and activity monitoring. These basic metrics help users stay aware of their daily physical activity and progress toward fitness goals.
The inclusion of these features shows a recognition that even “hardworking individuals” benefit from monitoring their health and activity, making the watch a more comprehensive daily companion.
Other Practical Features
Njord Gear also integrates other functionalities that enhance utility in a working or outdoor context:
- Compass, Altimeter, & Barometer Sensors: These are vital tools for navigation and environmental awareness, particularly for those in outdoor professions like surveying, logging, or even just hiking and camping. Knowing your altitude, atmospheric pressure trends, and direction can be critical for safety and efficiency.
- Podcast Control: The ability to control your phone’s podcast directly from the watch and even play podcast from the smartwatch’s speaker adds a layer of convenience. This is great for keeping motivated on a job site or during a long outdoor activity without needing to interact with a phone.
- LED/Amoled Screen: The display technology varies by model LED for the Indestructible Smartwatch, Amoled for the APEX, with the APEX promising a brighter screen, which is important for outdoor visibility in bright sunlight.
These features collectively create a highly functional device that supports both professional duties and personal well-being, all encased in a robust shell.
Models and Pricing: Finding the Right Fit
Njord-gear.com offers a clear tiered product lineup, with three primary smartwatch models: the Indestructible Smartwatch Base, the Nomad Smartwatch, and the APEX Smartwatch. Each model is designed to cater to slightly different needs and budgets, providing options for consumers to select the best fit for their specific job requirements and desired features. The pricing structure is also transparent, often featuring significant discounts from regular prices, which can be an attractive aspect for potential buyers. Truffleandpaw.com Reviews
Model Comparison and Key Differences
The website provides a helpful comparison table highlighting the key specifications of each model:
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Indestructible Smartwatch Base Model:
- Diameter: 1.8in 44mm
- Battery: 400 mAh 7 to 14 days usage per charge
- Watch Body: Stainless Steel Bezel
- Waterproof: IP68
- Dust Proof: IP69K
- Screen: LED
- Communication: Receive Messages, Make Phone Calls
- Price: Regularly $169.99, Sale $89.99 Save $80.00
- This is the entry-level rugged option, offering strong durability and essential communication features at an accessible price point.
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Nomad Smartwatch:
- Waterproof: 1ATM equivalent to splashes, rain, but not immersion
- Dust Proof: Not explicitly listed with an IP rating in the comparison table, but implied by the “Indestructible” branding.
- Communication: Make Phone Calls, Receive Messages
- Price: Regularly $159.99, Sale $104.99 Save $55.00
- This model appears to be an alternative to the Base, with slightly different waterproofing 1ATM vs. IP68 and potentially a focus on more general ruggedness rather than explicit submersibility.
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APEX Smartwatch:
- Diameter: 2.13in 54mm – Significantly larger
- Battery: 1000 mAh 16 to 18 days usage per charge – Much longer battery life
- Watch Body: Full Metal Zinc Composite
- Waterproof: 2ATM more robust than IP68 for certain activities
- Dust Proof: IP69k
- Screen: Amoled brighter, better contrast
- Communication: Send Texts via voice commands, Receive Messages, Make Phone Calls
- Sensors: Compass, Altimeter, Barometer
- Additional Features: Fireproof
- Price: Regularly $219.99, Sale $139.99 Save $80.00
- The APEX is the flagship model, offering superior battery life, advanced communication text reply, enhanced waterproofing, and additional sensors, justifying its higher price point.
Customization and Bundles
Njord Gear also promotes customization options and bundle deals to enhance value:
- “Build Your Toolbox” Section: This suggests accessories and other rugged gear like an “Indestructible LED Flashlight Torch,” “Njord Indestructible Thermos,” and a “Njord™ Baseball Cap,” encouraging a holistic purchase for the target demographic.
- Ultimate Bundles: For the Indestructible Smartwatch and APEX models, “Ultimate Bundles” are offered, combining the watch with potentially key accessories though specific contents aren’t detailed on the main page at a discounted rate, saving customers around $90. This strategy encourages higher average order values and provides more perceived value.
- Smartwatch Accessories: A range of accessories, including Anti-Glare™ Screen Protectors, various charging cables, and different Magnetic QuickRelease™ or Velcro QuickRelease™ Safety Straps are available. These allow users to protect their investment further and personalize their watch’s appearance or functionality.
The clear model differentiation, combined with accessory options and bundle deals, allows customers to tailor their purchase to their specific needs and budget, making the offerings more appealing and practical.
User Experience and Compatibility
For a smartwatch to be truly effective, it needs to be user-friendly and compatible with existing devices.
Njord-gear.com addresses these aspects, outlining device compatibility and providing resources for customers to ensure a smooth experience from purchase to daily use.
The site emphasizes ease of use, even for individuals who might not be tech-savvy.
Smartphone Compatibility
A critical factor for any smartwatch is its compatibility with major smartphone operating systems. Njord Gear explicitly states: Marketingboost.com Reviews
- iOS Compatibility: Compatible with all iPhones with iOS 9 and later. This covers a wide range of iPhone models, ensuring most recent iPhone users can connect.
- Android Compatibility: Compatible with ALL Android Phones with Android OS 6.0+. This also encompasses a vast majority of Android devices currently in use.
This broad compatibility ensures that most potential customers won’t face issues connecting their existing smartphone to a Njord Gear smartwatch.
The website even includes a prominent “Click here to check device compatibility before you buy!” link, empowering users to verify before committing to a purchase.
User Interface and App Experience
While specific details about the proprietary app or user interface aren’t extensively detailed on the homepage, the emphasis on direct call/text functionality and health tracking implies a straightforward interface.
The overall impression is that these watches prioritize core utility over complex app ecosystems.
For the target audience, a simple, intuitive interface that quickly delivers essential information is likely preferred over a cluttered, feature-rich but difficult-to-navigate system.
The 1-Minute Quiz: Tailored Recommendations
A standout feature for user experience is the “Not sure which Indestructible Watch Model is for you? Take our 1-min quiz and get a tailored recommendation for YOUR job.” This interactive tool guides potential buyers through a series of questions:
- Dust & Mud Exposure: Assesses the need for higher IP dustproof ratings.
- Outdoor Sunlight Exposure: Determines the need for a bright screen like the Amoled on the APEX.
- Submersion Plans: Clarifies the required level of waterproofing.
- Text Messaging Needs: Distinguishes between merely viewing texts and needing to reply directly APEX feature.
This quiz is an excellent way to personalize the shopping experience, preventing decision paralysis and ensuring customers purchase the model best suited for their specific conditions.
It’s a pragmatic “hack” for converting browsers into confident buyers by simplifying choice.
Customer Support and Guarantees
Njord-gear.com understands that for a product promising such high levels of durability and performance, customer confidence is paramount.
They back their products with clear policies on warranty and returns, aiming to reassure buyers about their investment. Gearelevation.com Reviews
Transparency in these areas is crucial for building trust, especially for an online-only retailer.
Warranty Policy
Njord Gear offers a robust warranty, signaling confidence in their product quality:
- 1-Year Warranty: They provide a “1-year warranty for free replacement on defects or accidental damage.” This is a significant commitment, especially including accidental damage, which is a common concern for rugged devices. In a “world of disposable products,” as they state, this warranty is a powerful differentiator. It means that if your watch breaks due to a manufacturing defect or even an accidental drop within the first year, you’re covered for a replacement.
Return Policy
Beyond the warranty, a flexible return policy further reduces buyer risk:
- 30-Day Risk-Free Return Policy: Customers can get a “full refund within 30 days of delivery.” This allows ample time to test the watch in their daily environment and ensure it meets their expectations. A “risk-free” trial period is essential for online purchases where customers cannot physically inspect the product beforehand.
Shipping and Order Fulfillment
The website provides clear information on shipping expectations, which is vital for managing customer anticipation:
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Order Processing: All orders are processed and shipped within 48 hours excluding weekends and holidays after receiving the order confirmation email. This indicates efficient order handling.
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Shipping Confirmation and Tracking: Customers receive a shipping confirmation email with tracking details once their order has been dispatched. This allows customers to monitor their package’s journey.
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Estimated Shipping Times: Specific timeframes are provided for various regions:
- United States/Canada: 3-5 days
- United Kingdom: 5-10 days
- Europe: 6-14 days
- Australia/New Zealand: 7-14 days / 8-14 days
- International: 12-20 days
This level of detail helps set realistic expectations for delivery.
Customer Support Channels
The site offers clear avenues for customer assistance:
- Contact Us Page: A direct link for general inquiries.
- FAQ Section: A comprehensive list of common questions discussed in the next section that pre-emptively answers many queries.
- Direct Support Team Contact: For specific shipping or tracking issues, customers are encouraged to reach out to the support team, ensuring help is available for more complex problems.
These policies and support structures aim to minimize friction points for customers, reinforcing the brand’s commitment to satisfaction and reliability. Dxdelivery.com Reviews
Testimonials and Brand Credibility
The website strategically uses customer testimonials and features in external media to build credibility and social proof.
This is a common and effective technique to demonstrate real-world satisfaction and establish authority in the market.
Hearing directly from other “working men” who rely on these watches can be more persuasive than simply reading about specifications.
Customer Testimonials
Njord-gear.com prominently displays quotes from customers who appear to be genuinely satisfied with their watches.
These testimonials often highlight the key features that resonate with the target audience:
- “Njord Gear’s Indestructible Smart watch is perfect for hiking, biking, camping, and all other outdoor environments.” – This quote emphasizes the suitability for outdoor activities.
- “Why? For the guy who is tough on and breaks everything, the Njord Gear is as indestructible as a smartwatch comes.” – This speaks directly to the core promise of durability for accident-prone individuals.
- “The longevity of the battery is also incredible. It took 33 days before I charged it again after the first time” – This highlights the impressive battery life, a significant advantage for users who can’t constantly recharge.
- “Made for customers who work with their hands day in and day out” – Reinforces the brand’s dedication to its specific demographic.
These testimonials, while positive, could be further enhanced by including names, job roles, or even small profile pictures to make them feel more authentic and relatable.
Nevertheless, they effectively communicate the product’s benefits through the voice of presumed users.
“As Featured In” Section
The presence of an “As Featured In” section, although not explicitly naming the publications or media outlets, aims to suggest that Njord Gear has received external recognition.
This could imply coverage in tech blogs, outdoor gear reviews, or trade publications.
While more specific details e.g., logos of actual publications would strengthen this claim, its mere presence lends an air of legitimacy and broader acceptance beyond just direct customer feedback. Carkeyssolutions.co.uk Reviews
It implies that external experts or platforms have acknowledged the brand’s unique selling proposition.
User Statistics
The website states: “WORN DAILY BY 50,000+ WORKERS” and “LEARN WHY 150,000+ WORKERS TRUST NJORD GEAR.” These numbers, if accurate, serve as powerful social proof. A large user base suggests widespread adoption and satisfaction within the target demographic. This kind of statistic can be highly influential for potential buyers, as it implies that many others have tried, trusted, and continue to use Njord Gear products in real-world, demanding conditions. It signifies a product that has been tested and validated by its intended users.
Beyond Smartwatches: Njord Gear’s Rugged Ecosystem
While smartwatches are the flagship products, Njord-gear.com subtly expands its brand identity beyond just wearables, suggesting a broader “rugged ecosystem” of products designed for the same audience.
This diversification, even if limited, aims to position Njord Gear as a go-to brand for durable, practical gear for the “working man.”
Other Rugged Gear Offerings
In the “Working Gear” section, the website showcases a few complementary products:
- Njord Wallet $39.99: While no specific features are listed, the inclusion of a wallet under a “rugged gear” brand suggests it’s designed for durability and practicality, perhaps water-resistant or made from tough materials to withstand daily abuse.
- Indestructible LED Flashlight Torch $27.99: This directly aligns with the brand’s core “indestructible” promise. A robust, reliable flashlight is a staple tool for many of the target professions construction, law enforcement, outdoor enthusiasts.
- Njord Indestructible Thermos 22oz Regular $79.99, Sale $59.99: A thermos that’s “indestructible” appeals to the same need for reliable gear that can withstand knocks and drops on a job site or during outdoor adventures. Keeping beverages hot or cold for extended periods in harsh environments is a valuable feature.
- Njord™ Baseball Cap $34.99: This is more of a branding item, allowing customers to show allegiance to the Njord Gear lifestyle. It’s a common accessory for tradespeople and outdoorsmen.
These additional products subtly reinforce the brand’s overall mission: providing tough, dependable tools and accessories for those who work hard and play hard.
They leverage the established trust in their smartwatches to expand into other relevant product categories, creating a more comprehensive offering.
Building a Lifestyle Brand
By offering a range of rugged gear, Njord Gear is attempting to cultivate a lifestyle brand around durability, practicality, and resilience.
The marketing language, such as “Built For The Working Man,” “No fuss, No nonsense,” and “Tradies swear by it,” contributes to this image. It’s not just about selling a product.
It’s about selling an identity—that of someone who values robust tools that can keep up with their demanding lifestyle. Thegainforge.com Reviews
This approach creates a stronger connection with the target audience and encourages repeat purchases across different product lines.
How Njord Gear Stacks Up Against Competitors
While traditional smartwatches might offer more extensive app ecosystems or refined aesthetics, Njord Gear aims to win on resilience and core utility for specific demanding users.
Pricing vs. Features vs. Durability
Njord Gear explicitly states, “We offer the same features as other brands but at a lower price.” This is a bold claim that needs to be assessed with nuance.
- Price Advantage: Njord Gear’s smartwatches are generally priced between $89.99 and $139.99 on sale. This is significantly lower than premium smartwatches from Apple, Samsung, or even some Garmin rugged models, which can easily range from $250 to $800+. This price point makes rugged smartwatches more accessible to the working professional or outdoor enthusiast on a budget.
- Feature Set: While Njord Gear covers essential smartwatch features calls, texts, basic health tracking, podcast control, it’s important to note that “same features” likely refers to core functionalities rather than the breadth of advanced sensors, payment systems, or app integrations found in flagship smartwatches. For instance, detailed GPS mapping, ECG, advanced sleep apnea detection, or NFC payments are not explicitly mentioned. However, for the target audience, these omitted features might be non-essential.
- Durability Focus: This is where Njord Gear aims to truly differentiate itself. Mainstream smartwatches, even “sporty” versions, often struggle with repeated drops, extreme dust exposure, or prolonged submersion without specific protective cases. Njord Gear’s emphasis on military-grade materials, high IP ratings, and extreme temperature testing suggests a much higher baseline of inherent durability. This means the watch is built from the ground up to be tough, rather than relying on accessories to make it so.
Target Audience Alignment
Njord Gear’s marketing directly addresses “hardworking people like construction workers, military personnel, and outdoor enthusiasts.” This highly targeted approach allows them to design products and market them specifically to this segment, leading to:
- Relevant Features: Features like extreme dust/waterproofing, long battery life, and hands-free communication are highly relevant to these users.
- Robust Design: The aesthetic is clearly utilitarian and rugged, aligning with the preference of someone who values function over sleek, delicate design.
- Value Proposition: For someone whose primary concern is a watch that won’t break on the job and can handle the elements, Njord Gear presents a compelling value proposition at its price point.
In essence, Njord Gear doesn’t try to be everything to everyone.
It focuses on being an exceptionally durable and functional tool for a specific type of user, aiming to outperform competitors in that specific niche of resilience and practicality.
Frequently Asked Questions
What is Njord-gear.com?
Based on checking the website, Njord-gear.com is an online retailer specializing in “indestructible” smartwatches and rugged gear designed for demanding environments and professions, such as construction, military, and outdoor activities.
What products does Njord-gear.com sell?
Njord-gear.com primarily sells rugged smartwatches Indestructible Smartwatch, Nomad, APEX models and related accessories like screen protectors and straps.
They also offer other tough gear such as an indestructible LED flashlight, a rugged thermos, and a tactical wallet.
Are Njord Gear smartwatches really “indestructible”?
Based on the website’s claims, Njord Gear smartwatches are engineered with military-grade materials like aerospace-grade titanium, zinc-alloy, and scratch-resistant RhinoGlass™, along with high IP ratings IP68, IP69K, designed to withstand drops, shocks, extreme temperatures, dust, and water. Finnandform.com Reviews
While “indestructible” is a strong marketing term, the specifications indicate high levels of durability for rough environments.
What are the main features of Njord Gear smartwatches?
Key features include making/receiving phone calls, viewing and replying to, with APEX model text messages, long battery life 7-18 days, health tracking heart rate, blood pressure, blood oxygen, sleep, fitness tracking steps, calories, podcast control, compass, altimeter, and barometer APEX model.
How long does Njord Gear’s smartwatch battery last?
Based on the website, battery life varies by model: the Indestructible and Nomad models last 7 to 14 days per charge, while the APEX model boasts an impressive 16 to 18 days of usage per charge.
Are Njord Gear smartwatches waterproof?
Yes, Njord Gear smartwatches are highly waterproof.
The Indestructible Smartwatch has an IP68 rating, while the APEX model features a 2ATM waterproof rating, indicating resistance to pressure equivalent to 20 meters, suitable for splashes, rain, and some immersion.
Are Njord Gear smartwatches compatible with iPhone and Android?
Yes, Njord Gear smartwatches are compatible with all iPhones running iOS 9 and later, and all Android phones running Android OS 6.0 and later.
Can I reply to text messages from my Njord Gear watch?
Based on the website, only the APEX model allows you to reply to text messages directly from the watch, including via voice commands. Other models can only view incoming text messages.
What kind of warranty does Njord Gear offer?
Njord Gear offers a 1-year warranty for free replacement on defects or accidental damage, showcasing their confidence in the product’s durability.
What is Njord Gear’s return policy?
Njord Gear provides a 30-day risk-free return policy, allowing customers to get a full refund within 30 days of delivery if they are not satisfied with their purchase.
How long does shipping take for Njord Gear orders?
Shipping times vary by location: 3-5 days for US/Canada, 5-10 days for UK, 6-14 days for Europe, 7-14 days for Australia, 8-14 days for New Zealand, and 12-20 days for other international destinations. Orders are processed within 48 hours. Rentola.be Reviews
What materials are used in Njord Gear smartwatches?
Njord watches are crafted with aerospace-grade titanium, reinforced polymers, zinc-alloy, and feature scratch-resistant RhinoGlass™ for the screen, ensuring maximum strength and durability.
Can Njord Gear watches track my health and fitness?
Yes, they monitor heart rate, blood pressure, blood oxygen levels, and track sleep patterns.
They also include fitness tracking features such as step counting, calorie tracking, and activity monitoring.
Does Njord Gear offer customization options?
Yes, the website mentions unlimited options and customizations for their smartwatches, including various straps and screen protectors available as accessories.
What is the “1-minute quiz” on Njord-gear.com?
It’s an interactive quiz designed to help customers find the ideal smartwatch model for their specific job or lifestyle by asking questions about their work environment, exposure to elements, and desired features.
Are Njord Gear smartwatches fireproof?
Based on the comparison table on the website, the APEX model specifically lists “Fireproof” as a feature.
Can I control podcast from my Njord Gear watch?
Yes, you can control your phone’s podcast from the watch and also play podcast directly from the smartwatch’s speaker.
What is included when I order a Njord Gear smartwatch?
Each Njord Gear smartwatch order includes the watch itself, a charging cable, a durable silicone strap, a screen protector, and an instruction manual.
Is Njord Gear a Canadian company?
The website mentions “Canadian Winter Tested -30° Tested” which might suggest a Canadian origin or significant testing in Canadian conditions, but it does not explicitly state the company’s headquarters or founding country.
Does Njord Gear offer bundles or discounts?
Yes, Njord Gear frequently offers sale prices on their smartwatches and accessories. Pristineauction.com Reviews
They also feature “Ultimate Bundles” for their Indestructible Smartwatch and APEX models, which allow customers to save money by purchasing the watch with additional accessories.
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