Oldeltonsclothing.com Review & First Look

When you first land on Oldeltonsclothing.com, you’re greeted with a relatively clean and modern layout, powered by Shopify.

This immediately gives a sense of a legitimate e-commerce store, as Shopify is a robust and widely used platform for online retail.

The site attempts to convey a positive brand image, emphasizing “Free shipping on orders over £50” and highlighting personal customer service and secure payments.

The visual elements are straightforward, featuring product slideshows and direct links to product categories like T-shirts, Headwear, and Accessories.

However, a deeper dive into the website’s structure and the information provided reveals several critical areas where it falls short of what a truly trustworthy and transparent online retailer should offer.

Initial Impressions of Design and User Experience

The website’s design is minimalistic and functional, characteristic of many Shopify stores.

Navigation is primarily done through a top menu with categories like “Shop All,” “Hoods & Crews,” and “Read Me.” There are clear calls to action, such as “Check out our products” for various categories.

The overall user interface is intuitive, making it easy to browse products and add items to a cart.

However, the initial impression also brings up immediate questions regarding the inconsistencies in currency and the absence of readily verifiable business information.

For instance, the prominent display of “Algeria (DZD د.ج)” for currency, while shipping thresholds are mentioned in “£50,” creates an immediate sense of confusion for international buyers. Truelayer.com Review

This inconsistency is a significant red flag that can undermine trust from the outset.

Currency Discrepancies and Pricing Clarity

The most striking issue upon first glance is the currency inconsistency.

Products are priced in Algerian Dinar (DZD), yet the free shipping threshold is stated in British Pounds (£). This creates significant confusion for potential customers.

For example, a “Demons // OverSized T-Shirt” is listed at “DA 5,300.00 DZD.” To an international buyer, this requires an immediate conversion, which is inconvenient and can lead to frustration.

As of recent exchange rates (e.g., May 2024), 5,300 DZD is roughly equivalent to £31.25 or $39.50 USD. truelayer.com FAQ

This pricing is at the higher end for a single T-shirt, even for a brand emphasizing a social mission.

The lack of an option to easily switch currencies to USD, GBP, or EUR on the product pages themselves is a major usability flaw for a brand that clearly aims for an international audience, given its social media presence and the general nature of online shopping.

This currency discrepancy not only complicates the buying process but also raises questions about the primary target market and the logistical capabilities for international shipping and pricing.

Prominent Customer Service Claims vs. Accessibility

The website prominently states, “Personal Customer Service: Please allow 24 hours for a response.” While a 24-hour response time is reasonable, the only listed method of contact is a “contact page.” This page, while present, does not readily display a direct email address or a phone number.

Relying solely on a contact form can be perceived as a barrier, especially if a customer has an urgent inquiry or an issue with an order. truelayer.com CEO

A transparent business builds trust by making itself easily reachable through multiple channels, demonstrating a commitment to customer satisfaction beyond a mere statement.

The lack of a visible phone number or direct email address on the main page or footer is a common characteristic of less established or less transparent online ventures, which can erode customer confidence.

Initial Assessment of “Our Story” and Brand Mission

The “Our Story” section describes the brand’s origins in 2017 and its evolution into a platform for mental health conversations following the founder’s personal battle with anxiety and depression in 2018. This narrative is compelling and aligns with a positive, ethical brand mission.

“Every garment I create is designed to remind people they’re not alone, fostering connection and understanding through shared experiences.” This mission is commendable and resonates with many who value socially conscious brands.

However, a strong mission alone cannot compensate for practical deficiencies in business transparency. truelayer.com Companies House Information

While the story is heartfelt, it doesn’t provide essential business details like a registered company name, a verifiable physical address (beyond a general town), or a clear business registration number, which are fundamental for a fully legitimate operation.

Verification of Trust Signals and Badges

The website mentions “Secure Payments Using Shopify payments,” and displays logos for various payment methods like American Express, Apple Pay, Google Pay, Mastercard, and Visa.

Shopify is a legitimate payment processor, and its use generally indicates a secure transaction environment.

However, beyond the payment processor, there are no other widely recognized trust badges (e.g., from McAfee, Norton, or Trustpilot) prominently displayed that would independently verify the site’s security or customer satisfaction ratings.

While the presence of customer testimonials on the homepage is a positive sign, their limited number and lack of external verification (e.g., linking to a third-party review site) mean they carry less weight than a robust, independently verified review system. truelayer.com vs. Traditional Payment Methods