Pre written blog content

To tap into the world of pre-written blog content, you’re essentially looking at leveraging ready-made articles to quickly populate your website or social media. This can manifest in various forms, from acquiring private label rights PLR content to utilizing licensed stock articles or even commissioning ghostwritten pieces that you then brand as your own. Think of it as a content shortcut for those times when generating original material from scratch isn’t feasible or efficient. For example, for photographers, having pre-written blog posts for photographers about seasonal photo shoots or camera gear tips can save immense time. What is blogging and content writing, at its core, is about delivering value and engaging your audience, and pre-written content, when used strategically, can help you maintain that consistency. You might find an example of blog post writing on a niche topic, then adapt it to your voice. This approach can be particularly useful for maintaining a consistent publishing schedule, especially when you’re a busy professional. However, it’s crucial to understand that simply dropping unedited pre-written content isn’t a sustainable long-term strategy. the goal is to enhance it, personalize it, and make it uniquely yours to avoid generic output.

The Strategic Edge of Pre-Written Content for Busy Professionals

For many, especially entrepreneurs and small business owners, the constant demand for fresh material can be overwhelming.

This is where pre-written content, when utilized intelligently, can offer a significant strategic advantage.

It’s not about cutting corners, but rather about optimizing your workflow so you can focus on core business activities.

Understanding the Landscape of Pre-Written Content

The term “pre-written content” encompasses a few key categories, each with its own set of benefits and considerations.

0.0 0.0 out of 5 stars (based on 0 reviews) Excellent0% Very good0% Average0% Poor0% Terrible0% There are no reviews yet. Be the first one to write one. Your review Your overall rating Select a Rating5 Stars4 Stars3 Stars2 Stars1 Star Title of your review Your review Your name Your email This review is based on my own experience and is my genuine opinion. ​ Submit Review

Amazon.com: Check Amazon for Pre written blog Latest Discussions & Reviews:

It’s vital to grasp these distinctions to make informed decisions for your content strategy. Text analysis essay

• Private Label Rights PLR Content: This is perhaps the most common form. PLR content is typically sold with a license that allows you to edit, rebrand, and publish it as your own. You can break it down into multiple smaller posts, combine it with other content, or even turn it into an eBook.
  • Pros: Cost-effective, immediate availability, wide range of topics.
  • Cons: Often generic, requires significant editing to make it unique, multiple people can purchase the same content.
  • Key Data: Studies show that while PLR content can be a time-saver, content published without significant modification often performs poorly in search rankings due to duplicate content issues. A 2023 survey indicated that less than 10% of PLR content is published “as-is” by successful bloggers.
• Ghostwritten Content: Here, you hire a writer to create original content specifically for you, but you retain all rights and the writer remains anonymous. This is essentially bespoke pre-written content.
  • Pros: 100% unique, tailored to your brand voice, high quality.
  • Cons: More expensive, requires a clear brief and communication with the writer.
• Licensed Stock Articles: These are articles purchased from content marketplaces or agencies with a specific license for use. While you don’t own the copyright, you have the right to publish it on your platform.
  • Pros: Professional quality, often well-researched.
  • Cons: Limited editing rights, others might license the same article.

Why Consider Pre-Written Content for Your Blog?

The motivations for incorporating pre-written content are diverse, but they largely revolve around efficiency and strategic planning.

• Time Savings: This is the most obvious benefit. Instead of spending hours researching and writing, you can invest that time in refining and customizing existing material. For example, a busy consultant might use pre-written blog posts on industry trends to quickly fill their content calendar.
• Filling Content Gaps: Sometimes, you might have specific niche topics you want to cover but lack the in-house expertise or time to develop them. Pre-written content can bridge these gaps.
• Maintaining Consistency: Regular posting signals to search engines that your site is active and valuable. Pre-written content can help you maintain a consistent publishing schedule, which is a key factor in SEO. Google’s algorithms favor consistent, fresh content.
• Cost-Effectiveness for PLR: Compared to hiring a dedicated content writer for every single post, PLR content can be significantly cheaper, especially for foundational topics.

Maximizing the Value: Transforming Pre-Written Content into Unique Assets

Crafting a Unique Voice and Perspective

Your brand’s voice is its personality. It’s what makes you stand out from the crowd.

Applying your unique voice to pre-written content is non-negotiable.

• Inject Personal Anecdotes: Even if the core information is pre-written, add your personal experiences, client stories anonymized, of course, or industry insights. This instantly makes the content more relatable and authentic. For instance, if using pre-written blog posts for photographers on composition, add an anecdote about a challenging shoot where a specific compositional rule saved the day.
• Refine the Tone: Is your brand witty and informal, or authoritative and professional? Adjust the language, sentence structure, and vocabulary of the pre-written piece to align with your established tone. This often involves swapping out generic phrases for more distinctive ones.
• Integrate Your Brand Values: Weave in your brand’s mission, values, and unique selling propositions. This ensures that even repurposed content reinforces your overall brand messaging.
• Example: Imagine a pre-written article on “5 Tips for Productivity.” You could transform it by adding a section on how these tips align with your company’s emphasis on work-life balance, or by sharing a personal “productivity hack” you learned while scaling your business.

Enhancing Readability and Engagement

A well-structured, engaging blog post keeps readers on your page longer, signals to search engines that your content is valuable, and ultimately improves conversion rates. This is a core aspect of what is blog post writing. Email marketing content writing

• Break Up Large Paragraphs: Long blocks of text are intimidating. Break them down into shorter, digestible paragraphs 3-4 sentences max.
• Utilize Headings and Subheadings H2, H3, H4: This is critical for scanability. Use descriptive headings that clearly indicate the content of each section. This is a key feature of example of blog post writing.
• Incorporate Bullet Points and Numbered Lists: Lists make complex information easy to consume and remember. They also break up text visually.
  • Data Point: According to HubSpot, articles with bulleted lists get 70% more social shares than those without.
• Bold Key Information: Highlight important phrases or sentences to draw the reader’s eye and reinforce key takeaways.
• Add Visuals: Images, infographics, and videos significantly boost engagement. If the pre-written content lacks visuals, add relevant ones from stock photo sites or create simple graphics.
  • Statistic: Content with relevant images gets 94% more views than content without. MDG Advertising
• Include Calls to Action CTAs: What do you want your reader to do after reading? Subscribe, comment, share, visit a product page? Make it clear and compelling.

Optimizing for Search Engines SEO

Even the best-written content won’t get seen if it’s not optimized for search engines.

This is where your SEO prowess comes into play, ensuring your content ranks for relevant queries.

• Keyword Integration: Research relevant keywords for the topic of the pre-written content. Naturally weave these keywords into the title, headings, opening paragraphs, and throughout the body. Avoid keyword stuffing. aim for natural language. For pre-written blog posts for photographers, relevant keywords might include “wedding photography tips,” “newborn photo ideas,” or “best camera gear.”
• Meta Description and Title Tag: Craft compelling meta descriptions and title tags that include your main keyword and entice users to click from the search results.
• Internal and External Linking: Link to other relevant articles on your own site internal links to improve site navigation and SEO. Also, link to authoritative external sources to add credibility.
• Image Alt Text: For every image you add, ensure you include descriptive alt text that incorporates relevant keywords. This helps search engines understand your images.
• URL Structure: Keep your URLs clean, concise, and keyword-rich.

The Pitfalls and Perils of Unmodified Pre-Written Content

While the appeal of quick content is strong, simply copying and pasting pre-written material without substantial modification is a recipe for disaster. Writing your journal article in 12 weeks

This approach undermines your brand, risks penalties, and ultimately fails to achieve your content marketing objectives.

It’s crucial to understand why this shortcut often leads to dead ends.

The Problem of Duplicate Content

This is perhaps the most significant pitfall.

Search engines, particularly Google, are designed to deliver unique, valuable content to users.

• SEO Penalties: If Google detects identical or near-identical content appearing on multiple websites, it can result in a “duplicate content penalty.” This doesn’t necessarily mean your site gets de-indexed, but it almost certainly means your content will rank poorly, if at all. Google aims to show the best, most authoritative version of an article.
• Cannibalization: Even if you’re the only one using a specific PLR piece, if you publish it across multiple pages on your own site without significant modification, your pages can compete against each other for rankings, effectively “cannibalizing” your own SEO efforts.
• User Experience: Readers are savvy. If they come across the same article on multiple sites, it erodes trust and makes your brand appear unoriginal or lazy. They’re seeking unique perspectives and fresh information.

Brand Dilution and Credibility Loss

Your blog is a reflection of your brand. Best website content writing services

Generic, unedited pre-written content can severely damage your credibility.

• Lack of Authority: If your content reads like it could have been written by anyone, it doesn’t establish you as an authority in your niche. A truly effective blog demonstrates expertise and a unique point of view.
• Inconsistent Voice: If you’re using various pre-written packs, you might find your brand voice shifting from article to article, creating a disjointed and confusing experience for your audience.
• Damaged Reputation: In a world where authenticity is highly valued, presenting content that isn’t truly yours can lead to a loss of respect and trust from your audience. Your readers want to hear from you.

Limited Engagement and Poor Performance

Content that isn’t tailored to your audience or optimized for their needs simply won’t perform well.

• Low Engagement Rates: Generic content rarely sparks comments, shares, or meaningful discussions. It lacks the personal touch that encourages interaction.
• High Bounce Rates: If readers land on your page and find unoriginal or uninteresting content, they’re likely to leave quickly, increasing your bounce rate – a negative signal to search engines.
• Missed Opportunities: Every piece of content is an opportunity to connect with your audience, capture leads, and drive conversions. Relying on unmodified pre-written content squanders these opportunities. It fails to demonstrate the 5 features of blog writing that truly make a difference: relevance, originality, engagement, clarity, and authority.

Diving Deep into “What is Blogging and Content Writing?” in the Context of Pre-Written Material

Understanding what is blogging and content writing is foundational, regardless of whether you’re creating content from scratch or leveraging pre-written resources. It’s not just about putting words on a page. it’s about strategic communication, audience engagement, and value delivery. When working with pre-written material, this understanding becomes even more critical because you’re starting with a base that needs significant strategic input.

The Essence of Blogging: More Than Just Articles

Blogging, in its modern iteration, is a dynamic form of content marketing. It’s a platform for: Outsource blog writing

• Thought Leadership: Establishing yourself as an expert and go-to resource in your industry.
• Audience Building: Attracting and nurturing a loyal readership interested in your niche.
• SEO Enhancement: Providing fresh, keyword-rich content that signals relevance to search engines.
• Lead Generation: Guiding readers through a content funnel towards becoming customers.
• Brand Storytelling: Communicating your brand’s unique narrative, values, and mission.

When you use pre-written blog content, your job isn’t just to publish. it’s to mold that content to serve these broader strategic goals. An example of a written blog post that performs well always has a clear purpose beyond just existing.

The Craft of Content Writing: Beyond Grammar and Spelling

Content writing is a specialized skill that goes beyond basic literacy. It involves:

• Audience Empathy: Understanding your target audience’s pain points, questions, and aspirations.
• Research Acumen: The ability to gather accurate, compelling, and up-to-date information. Even with pre-written content, you’ll need to do supplemental research to verify facts or add fresh statistics.
• Storytelling: Weaving narratives that resonate emotionally and keep readers engaged.
• SEO Awareness: Knowing how to naturally incorporate keywords and optimize for search visibility.
• Call to Action CTA Effectiveness: Guiding readers to take a desired next step.

When you receive pre-written blog posts for photographers, for instance, they might cover technical aspects. Your content writing skill comes in by translating that technical jargon into relatable advice for aspiring photographers, adding emotional context to why good photography matters, or linking it to a service you offer.

The Symbiotic Relationship: Blog + Content Writing

A successful blog is the product of excellent content writing.

The content is the engine, and the blog is the vehicle. Formal letter in english

• Structure and Flow: Good content writing ensures a logical progression of ideas within a blog post, leading the reader smoothly from introduction to conclusion.
• Clarity and Conciseness: Eliminating jargon where possible and presenting complex ideas simply are hallmarks of effective content writing.
• Engagement Hooks: From compelling headlines to intriguing opening paragraphs, skilled content writing keeps readers hooked.
• Value Proposition: Every piece of content should deliver clear value, whether it’s solving a problem, answering a question, or providing entertainment.

In essence, what is blog post writing when you’re working with pre-written material becomes a process of curation, enhancement, and strategic deployment. It’s about taking raw material and infusing it with your brand’s unique essence, ensuring it serves your audience and your business objectives effectively.

The Five Features of Outstanding Blog Writing: A Blueprint for Transformation

When you’re working with pre-written blog content, understanding the core 5 features of blog writing that make a post truly outstanding is paramount. This isn’t just about polishing. it’s about transforming generic text into a high-performing asset that resonates with your audience and search engines alike.

1. Relevance: Speaking Directly to Your Audience’s Needs

A blog post, whether original or adapted, must be highly relevant to your target audience’s interests, pain points, and queries. If you’re using pre-written blog posts for photographers, ensure they address common challenges like client acquisition, posing, or editing workflows, rather than generic photography history.

• Audience Persona Alignment: Does the content address a specific need or question of your ideal customer?
• Keyword Intent: Does the content align with the user intent behind the keywords you’re targeting? For example, if someone searches “how to edit photos,” the content should offer practical, actionable steps, not just theoretical concepts.
• Timeliness: Is the information current? Pre-written content may need updates to reflect recent trends, technologies, or statistics.
  • Actionable Step: Before publishing, quickly fact-check any data points or industry trends mentioned in the pre-written content. For example, if it talks about “the latest social media platform,” verify it’s still relevant.

2. Originality: Your Unique Voice and Perspective

Even with pre-written material, your goal is to make it feel original and authentic to your brand. Sop content writer

This is where your editorial flair comes into play, elevating the content beyond its generic origins.

• Personalization: Inject your own experiences, anecdotes, or case studies. This is crucial for example of a written blog post that stands out.
• Brand Voice Integration: Rework sentences and phrases to match your brand’s unique tone – whether it’s authoritative, friendly, witty, or empathetic.
• Value-Added Content: Go beyond what the pre-written piece offers. Add unique insights, provide deeper analysis, or include exclusive tips that only you can offer.
  • Data Point: A study by SEMrush found that long-form content 2000+ words that provides in-depth, unique value tends to rank higher and generate more backlinks.

3. Engagement: Keeping Readers Hooked

An engaging blog post captures attention from the first sentence and holds it throughout. This involves more than just good writing.

It’s about strategic formatting and compelling narrative.

• Compelling Introduction: Hook your readers immediately by stating the problem or question the post will answer.
• Storytelling Elements: Even in informational posts, weave in relatable scenarios or mini-stories.
• Interactive Elements: Encourage comments, questions, or sharing. Embed polls or quizzes where appropriate though this may be harder with pre-written content, you can always add it.
• Visual Appeal: Incorporate relevant high-quality images, infographics, or videos to break up text and explain concepts visually.
  • Statistic: Users spend 88% more time on pages with videos. Wyzowl

4. Clarity and Conciseness: Easy to Understand and Digest

Effective blog writing cuts through the noise. It presents information clearly, without unnecessary jargon, and gets straight to the point. This is fundamental to what is blog post writing. Rewrite words for essay

• Simple Language: Avoid overly complex vocabulary. Write as if you’re explaining a concept to a smart 10-year-old.
• Short Sentences and Paragraphs: This improves readability, especially on mobile devices. Aim for an average sentence length of 15-20 words.
• Logical Flow: Ensure ideas transition smoothly from one point to the next, guiding the reader through the content effortlessly.
• Strong Headings and Subheadings: Use H2s and H3s effectively to break down complex topics into digestible sections, making the content easy to scan.

5. Authority and Trustworthiness: Building Credibility

Your blog posts should position you as a reliable source of information.

This is critical for building trust with your audience and gaining recognition from search engines.

• Accuracy: All facts, statistics, and claims must be accurate and, ideally, sourced from credible outlets.
• Expertise: Demonstrate your knowledge through insightful analysis and practical advice.
• Transparency: If you’re adapting pre-written content, ensure your modifications make it genuinely useful and reflective of your expertise.
• Call to Action CTA: A clear, relevant CTA at the end of the post guides the reader to the next logical step, reinforcing value. This could be signing up for a newsletter, downloading a resource, or visiting a product page.

Real-World Applications: Who Benefits Most from Pre-Written Content?

While the concept of pre-written blog content might seem like a universal solution, certain professions and businesses are particularly well-suited to leverage it effectively. These are often individuals or small teams who have expertise in their primary service but limited time for extensive content creation. Understanding these real-world applications helps in identifying how to best utilize these resources without compromising quality or authenticity.

Small Business Owners and Entrepreneurs

For the owner juggling operations, sales, and customer service, content creation often falls by the wayside. Monthly blog writing service

Pre-written content can be a lifesaver for maintaining a consistent online presence.

• Diverse Needs: From service-based businesses e.g., consultants, coaches to e-commerce startups, all need regular content.
• Niche-Specific Content: They can seek out pre-written blog posts on topics directly related to their industry, whether it’s digital marketing tips for a web design agency or wellness advice for a health coach.
• Time vs. Money: For many, investing a small amount in pre-written content and then a bit of time on customization is more feasible than hiring a full-time content writer.
  • Example: A local bakery could use pre-written articles on “the history of sourdough” or “benefits of whole grains,” then add their own recipes, local ingredient focus, and brand story.

Marketing Agencies and Freelancers Managing Multiple Clients

Agencies often need to produce vast amounts of content across diverse niches.

Pre-written content, when used as a starting point, can significantly boost efficiency.

• Scalability: Allows agencies to manage content for more clients without overstretching their in-house writing team.
• Idea Generation: Pre-written articles can serve as excellent brainstorming prompts for more unique, client-specific content.
• Foundation for Customization: They can take a generic article and then heavily customize it for each client’s specific voice, audience, and offerings, demonstrating the power of what is blog post writing as a refinement process.
  • Statistic: Agencies that successfully leverage content automation which can include smart use of pre-written content report up to a 20% increase in content output without compromising quality.

Niche Bloggers and Affiliate Marketers

Individuals running blogs in specific niches, especially those focused on information dissemination or affiliate marketing, can find pre-written content highly beneficial.

• Content Volume: Affiliate marketers often need a high volume of content to cover many product reviews or informational topics.
• SEO Silos: Pre-written content can help build out content “silos” around specific themes, enhancing overall SEO authority.
• Evergreen Topics: PLR often covers evergreen topics that remain relevant for years, such as “how-to guides” or “explainer articles.”
  • Case Study: A blogger specializing in pet care might purchase PLR articles on dog training, then add their own dog’s photos, personal training anecdotes, and links to specific products they recommend, turning generic content into an example of blog post writing that is both informative and monetizable.

Professionals in Specific Industries e.g., Photographers, Financial Advisors

Professionals who are experts in their field but not necessarily expert writers can greatly benefit. Best website for content writing

• Industry Authority: Allows them to quickly publish content that reinforces their authority. For example, pre-written blog posts for photographers on topics like “lighting techniques” or “choosing a camera” can be easily adapted.
• Focus on Core Business: Frees up time that would otherwise be spent on writing, allowing them to focus on client work.
• Educational Content: They can use pre-written content to educate their clientele, answer common questions, and build trust.
  • Consideration: Financial advisors, for instance, must be extremely careful to ensure any pre-written content is compliant with regulatory guidelines and fully reflects their specific advice. This highlights the need for rigorous review and adaptation.

Measuring Success: KPIs for Pre-Written Content

Even when you’re starting with pre-written blog content, the ultimate goal is to achieve measurable results. Simply publishing content isn’t enough. you need to track its performance to ensure it’s contributing to your overall marketing and business objectives. This goes back to the core of what is blogging and content writing – it’s about impact.

Key Performance Indicators KPIs to Monitor

Just like with any content strategy, specific metrics will tell you how well your repurposed pre-written content is performing.

• Traffic Page Views & Unique Visitors:
  • Definition: How many times your blog posts are viewed and how many individual users are viewing them.
  • Why it matters: Indicates whether your SEO efforts and content promotion are successfully driving people to your articles.
  • Example: If your pre-written blog posts for photographers about “wedding photo poses” are getting thousands of views, it shows strong interest.
• Time on Page/Session Duration:
  • Definition: The average amount of time users spend on a specific blog post.
  • Why it matters: A higher time on page suggests that readers are engaged with your content and finding it valuable. If the average is very low, it might indicate the content isn’t engaging enough or is difficult to read.
  • Benchmark: Aim for at least 1-2 minutes for shorter posts 500-800 words and significantly more for longer, in-depth articles.
• Bounce Rate:
  • Definition: The percentage of visitors who land on a page and then leave without interacting further or visiting other pages on your site.
  • Why it matters: A high bounce rate e.g., 70%+ on a blog post can indicate that the content isn’t relevant to the user’s search intent, the page loads slowly, or the content itself is not engaging.
  • Actionable Insight: If a repurposed example of blog post writing has a high bounce rate, consider further refining the introduction, improving readability, or ensuring the content truly delivers on its promise.
• Engagement Metrics Comments, Shares, Backlinks:
  • Definition: How much interaction your content generates on the page itself and across social media. Backlinks are when other websites link to your content.
  • Why it matters: These are strong signals of content quality, authority, and audience resonance. Backlinks are particularly valuable for SEO.
  • Observation: Generic pre-written blog content without significant customization rarely generates these organic engagement signals.
• Conversion Rates Leads, Subscribers, Sales:
  • Definition: The percentage of visitors who complete a desired action after reading your blog post e.g., signing up for a newsletter, downloading an eBook, making a purchase.
  • Why it matters: This is the ultimate measure of content’s impact on your business goals. Your blog posts should contribute to your sales funnel.
  • Tip: Ensure each repurposed article has a clear, relevant Call to Action CTA tailored to the content’s topic and your business objective.

Tools for Tracking Performance

• Google Analytics: The cornerstone for website analytics, providing deep insights into traffic, behavior, and conversions.
• Google Search Console: Essential for understanding how your content performs in Google Search results impressions, clicks, average position.
• Social Media Analytics: Most platforms offer native analytics to track shares, likes, and comments.
• Website Heatmap Tools e.g., Hotjar, Crazy Egg: Can show you where users are clicking, scrolling, and spending time on your repurposed blog posts, offering qualitative insights.

By diligently tracking these KPIs and using appropriate tools, you can objectively assess the effectiveness of your pre-written content strategy and make data-driven decisions for future improvements.

Remember, the goal is not just to publish, but to perform. Ghost writing freelance

Ethical Considerations and Best Practices for Using Pre-Written Content

While pre-written blog content offers undeniable convenience, its use comes with significant ethical responsibilities and requires adherence to specific best practices. Overlooking these can lead to a damaged reputation, legal issues, and ultimately, an ineffective content strategy. As a Muslim professional, maintaining integrity and transparency in all dealings is paramount.

Transparency and Attribution Where Applicable

The core of ethical content use often boils down to transparency.

• Disclosure of Source: While PLR Private Label Rights content typically doesn’t require attribution, if you are using licensed stock articles or content from a specific content mill that requires a credit, ensure you provide it. Always review the terms of service for any content you acquire.
• Avoiding Misrepresentation: Never present content as entirely original thought if it’s primarily derived from pre-written sources, especially if you’re claiming deep expertise solely based on it. The heavy modification and addition of your unique insights are what make it truly yours.
• No Plagiarism: This seems obvious, but it’s crucial. Using pre-written content without editing and claiming it as fully original without significant transformation can border on self-plagiarism if the same content exists widely, undermining the very idea of what is blogging and content writing as a creative endeavor.

The Imperative of Heavy Modification and Value Addition

This is not merely a suggestion.

It’s a fundamental requirement for responsible and effective use of pre-written content. Medical marketing writer

• Minimum 70-80% Rewriting: To truly make pre-written content unique and avoid duplicate content issues, aim for a substantial rewrite. This involves restructuring sentences, replacing vocabulary, adding new paragraphs, and integrating fresh statistics or examples.
  • Practical Tip: Don’t just rephrase. Read the pre-written content, understand the core idea, then close it and write the section in your own words, only referring back to ensure you covered all points.
• Adding Your Unique Perspective: Infuse your brand’s philosophy, specific industry insights, case studies from your experience, or personal anecdotes. This is where the example of a written blog post truly shines as yours.
• Updating and Enhancing Information: Pre-written content can quickly become outdated. Verify facts, statistics, and industry trends. Add newer research or developments that weren’t available when the content was first created. For pre-written blog posts for photographers, this might mean updating information on camera models or editing software versions.
• Integrating Calls to Action and Internal Links: Ensure the modified content strategically leads readers to your own services, products, or other relevant content on your site.

Respecting Copyright and Licensing Terms

Ignorance of licensing terms is not a valid defense.

Always read and understand the rights granted to you.

• Understand PLR Rights: PLR usually gives broad rights edit, rebrand, claim authorship. However, some PLR comes with restrictions e.g., cannot sell as PLR, cannot be used on certain types of sites.
• Review Stock Content Licenses: If you’re licensing content from marketplaces, ensure you understand the specific terms, including usage limits, modification allowances, and attribution requirements.
• Avoid Unauthorized Sharing: Do not share or resell pre-written content if your license prohibits it. This applies especially to PLR content which is often sold with a single-user license.

When to Create Original Content vs. Leverage Pre-Written Material

Understanding the optimal use of pre-written blog content isn’t about either/or. it’s about strategy. There are definite times when investing in wholly original content is non-negotiable, and other instances where pre-written material, meticulously transformed, can be a highly efficient asset. This strategic distinction is key to truly mastering what is blogging and content writing.

Scenarios Demanding Original Content

For certain content needs, there’s simply no substitute for bespoke, original creation. Content writing gigs

These are typically the cornerstones of your content strategy.

• Pillar Content and Flagship Articles: These are your most important, comprehensive, and authoritative pieces that establish your expertise. They are typically long-form, deeply researched, and uniquely branded. For example, a definitive guide to “The Ultimate Wedding Photography Workflow” by a photographer would be an original pillar post.
• Highly Specialized or Niche Topics: If you operate in a very specific, cutting-edge niche, pre-written content might not even exist, or it might be too generic to be truly valuable. This requires deep subject matter expertise.
• Opinion Pieces and Thought Leadership: Content where your unique insights, predictions, or strong opinions are the main draw must be original. This is where your individual voice and intellectual capital shine.
• Case Studies and Testimonials: Content based on your actual client successes or specific outcomes must be unique and verifiable.
• Response to Current Events/Breaking News: Timely content that reacts to unfolding events requires immediate, original commentary.
• High-Competition Keywords: For the most competitive keywords where you aim to rank number one, only the highest quality, most original, and most authoritative content will stand a chance against established competitors.
  • Data Point: A Backlinko study on over 11 million Google search results found that content length correlates with higher rankings, suggesting that comprehensive, original long-form content often performs best for competitive terms.

Scenarios Where Pre-Written Content Can Be Strategically Leveraged

These are the areas where pre-written content, with proper modification, can be a valuable accelerator.

• Evergreen Foundational Topics: For common, unchanging topics that are still relevant to your audience but don’t require your unique take. Think “What is X?” or “Benefits of Y.”
  • Example: A general article on “Understanding ISO in Photography” could be a good pre-written blog post for photographers base, which you then customize with your unique examples and tips.
• Filling Content Calendar Gaps: When you need to maintain a consistent publishing schedule but are short on time or ideas.
• Supporting Content for Broader Themes: If you have a pillar piece, you can use heavily modified pre-written content for supplementary articles that delve into sub-topics.
• Exploratory Content: To test the waters on a new topic or audience segment before investing heavily in original content creation.
• Q&A and Basic How-To Guides: For frequently asked questions or simple step-by-step guides that are straightforward and don’t require deep personal insight, but still need your brand’s tone. An example of blog post writing for a common FAQ is a perfect candidate.
• Listicles on Broad Subjects: “5 Ways to Improve X” or “10 Benefits of Y” can often be adapted from pre-written sources, provided you add unique value to each point.
  • Statistic: According to BuzzSumo, listicles are shared more often on social media than other content formats, making them good candidates for repurposed content.

It’s about being smart with your time and effort, ensuring every piece of content, regardless of its origin, serves your overall business objectives effectively.

FAQ

What is pre-written blog content?

Pre-written blog content refers to articles, posts, or written material that has already been created and is available for purchase or license. Get paid to submit articles

It typically comes in forms like Private Label Rights PLR content, ghostwritten articles, or licensed stock content, designed to be used and modified by individuals or businesses for their own blogs or websites.

Can I use pre-written content on my blog?

Yes, you can use pre-written content on your blog, but with a crucial caveat: it must be heavily modified, rewritten, and personalized to avoid duplicate content issues with search engines and to ensure it aligns with your brand voice and provides unique value to your audience.

Is pre-written blog content good for SEO?

Unmodified pre-written blog content is generally bad for SEO due to duplicate content penalties and lack of originality.

However, when heavily rewritten, optimized with relevant keywords, and infused with unique insights, pre-written content can become an effective part of an SEO strategy by helping to maintain content consistency and cover foundational topics.

What is Private Label Rights PLR content?

Private Label Rights PLR content is a type of pre-written material articles, e-books, reports that comes with a license allowing you to edit, rebrand, and publish it as your own. Rewrite your paragraph

It’s often generic and sold to multiple buyers, requiring significant customization to make it unique and valuable.

How much modification is needed for pre-written content?

To make pre-written content unique and effective, aim for at least 70-80% modification.

This means substantially rewriting sentences and paragraphs, adding new information, injecting personal anecdotes, updating statistics, and ensuring the tone matches your brand’s voice.

What are the benefits of using pre-written blog content?

The primary benefits include significant time savings in content creation, the ability to maintain a consistent publishing schedule, cost-effectiveness especially for PLR, and the capacity to quickly fill content gaps on various topics.

What are the risks of using pre-written blog content?

The main risks include duplicate content penalties from search engines, dilution of your brand’s unique voice, damage to your credibility if the content appears generic or unoriginal, and low audience engagement if it’s not personalized.

How can photographers use pre-written blog posts effectively?

Photographers can use pre-written blog posts for photographers on topics like “wedding photography tips,” “newborn photo shoot ideas,” or “camera gear reviews.” They should then customize these posts with their own portfolio images, client testimonials, personal experiences from shoots, and unique advice or workflow insights.

What is the difference between blogging and content writing?

Blogging is the act of publishing articles on a blog platform, serving as a medium for communication and engagement.

Content writing is the craft of creating written material which includes blog posts, but also extends to web copy, emails, scripts, etc. that informs, entertains, or persuades an audience.

Blogging is the “what” and content writing is the “how.”

Can I use pre-written content for thought leadership?

No, pre-written content is generally not suitable for establishing thought leadership.

Thought leadership requires original insights, unique perspectives, and deep expertise that cannot be replicated by generic pre-written material.

It requires content that genuinely reflects your unique contributions to your field.

How do I make pre-written content unique?

To make pre-written content unique, you should personalize it with your own experiences, add updated data and statistics, integrate your brand’s specific tone and voice, expand on key points with deeper analysis, add relevant calls to action, and incorporate multimedia elements like images or videos.

Is using pre-written content ethical?

Yes, using pre-written content can be ethical as long as you heavily modify it, add significant unique value, and avoid presenting it as entirely original if it has not been substantially transformed.

Transparency and adherence to licensing terms are key.

What is an example of a good written blog post?

An example of a written blog post would be an article that clearly addresses a reader’s problem, offers unique and actionable solutions, is well-structured with clear headings and lists, uses engaging language, includes relevant visuals, and concludes with a clear call to action, all while reflecting the author’s unique voice and expertise.

Should I hire a ghostwriter instead of buying PLR?

Hiring a ghostwriter is generally preferable to buying PLR if your budget allows.

Ghostwritten content is created uniquely for you, ensuring originality, tailoring to your specific brand voice, and often higher quality, without the need for extensive modification like PLR.

How do I find pre-written blog content?

Pre-written blog content can be found on various online platforms.

PLR content is typically sold on specialized PLR websites or marketplaces.

You can find ghostwriters through freelance platforms like Upwork or Fiverr or content agencies.

Licensed stock articles are available on content marketplaces that specialize in articles.

What are the 5 features of blog writing?

The 5 features of blog writing that make a post outstanding are: 1 Relevance to your audience’s needs, 2 Originality in voice and perspective, 3 Engagement that keeps readers hooked, 4 Clarity and Conciseness for easy understanding, and 5 Authority and Trustworthiness that builds credibility.

Can pre-written content help with content consistency?

Yes, one of the main advantages of pre-written content when properly adapted is its ability to help maintain content consistency.

It provides a ready supply of material that can be quickly edited and published, ensuring your blog has a regular stream of fresh content.

How does pre-written content affect my brand voice?

If used without heavy modification, pre-written content can dilute or even contradict your brand voice, making your blog seem inconsistent and generic.

However, by intentionally rewriting and injecting your brand’s personality, you can make pre-written content align perfectly with your unique voice.

What are the best practices for using pre-written content?

Best practices include: heavy modification 70-80% rewrite, adding unique insights and personal experiences, updating all facts and statistics, optimizing for SEO keywords, internal links, incorporating relevant visuals, and ensuring all content aligns with your brand’s values and objectives.

Is “what is blog post writing” different from “what is blogging”?

Yes, “what is blog post writing” focuses specifically on the craft of writing an individual blog article – including structure, tone, research, and SEO elements.

“What is blogging” is a broader concept that encompasses the entire process of running and maintaining a blog, including content strategy, platform management, promotion, and audience engagement, of which blog post writing is a core component.