The AppSumo Selling Process

Once you’ve got your product and listing prepped, it’s time to navigate the AppSumo selling journey.

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Submission and Review Process

The path to getting your product live on AppSumo involves a few steps:

1. Create a Partner Account: This is your starting point.
2. Fill Out the Application: You’ll need to provide details about your product, including its name, website, contact information, and category.
3. Provide Test Accounts: AppSumo’s Marketplace Quality Assurance team will need access to functioning test accounts to review your product’s functionality and market fit. They’ll keep these active until your launch day.
4. Discussion and Approval: Be prepared to discuss your product in detail, including your business model, target audience, competitors, pricing, and how your product is built. AppSumo has a strict selection process, with only about 8 out of 80 pitches making it to partnership.
5. Sign a Contract: Once everything is discussed and agreed upon, you’ll sign a contract to officially become an AppSumo partner.

Redemption and Code Generation

A critical part of the process, especially for software and courses, is how customers redeem their purchases.

• Unique, One-Time-Use Codes: You’ll need to provide between 500 and 10,000 unique, one-time-use codes for each product. These codes act as the “purchase keys” for your deal.
• Redemption URL: This is where customers go after buying your product to activate their deal. It could be a landing page, your existing checkout, or a special form for AppSumo customers.
• Integration: For software solutions, you’ll often need to integrate with the AppSumo API to handle code redemption, activation, and refunds.

Launching and Promoting Your Deal

While AppSumo has an impressive marketing team that will promote your product through emails, ads, and their social media channels, you shouldn’t just sit back.

• Announce to Your Network: When your product goes live, tell everyone! Your email subscribers, social media followers, and even friends and family can help spread the word.
• Engage with the Community: Be ready to answer questions quickly on your listing page. Active engagement builds trust.
• Live Demos and Tutorials: Consider hosting live demos and creating specific tutorial content for AppSumo users.
• Prepare Your Support Team: Expect an increase in users and support inquiries, so make sure your team is ready.
• Solicit Reviews: Positive reviews are crucial for driving sales. You can set up automated email sequences to encourage AppSumo users to leave reviews.

Revenue Share and Payments

AppSumo operates on a revenue share model, with no upfront fees.

• Revenue Split: While the exact percentage can vary based on factors like campaign duration, product price point, and whether it’s a new or repeat campaign, a common model is that sellers keep 70% of the net revenue. If you bring new buyers to AppSumo, you might earn as much as 95% of that revenue (minus a 5% processing fee).
• Payment Schedule: Payments are typically processed on a Net 60 end-of-month basis to account for the 60-day refund policy. This means payments are initiated during the first week of the month that occurs two full months after the sales.
• Payment Methods: Payments are processed through Tipalti, with options like ACH, eCheck, PayPal, and wire transfer. ACH and PayPal are often free for US-based partners, and eCheck for international partners, though other methods may incur fees.

Read more about How to Sell Your Product on AppSumo Review:
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