Skip the retail scavenger hunt.

You’re here because you just need to know where to find Equate products without wasting time.

Here’s the simple truth: Equate is a private label, owned lock, stock, and barrel by one place.

That means your primary, almost exclusive destination for stocking up on their vast range of affordable alternatives – from allergy relief to vitamins, baby wipes to pain killers – is the giant that created it, leveraging their sheer scale to keep prices low across a sprawling inventory.

While other major retailers offer their own versions, if you’re specifically hunting for the Equate label, the path is surprisingly narrow.

Factor	Walmart	CVS	Walgreens	Target	Rite Aid	Kroger
Associated Store Brand Name	Equate	CVS Health	Walgreens Brand	Up & Up	Rite Aid brand	Kroger brand
Primary/Owned By	Yes Walmart	Yes CVS	Yes Walgreens	Yes Target	Yes Rite Aid	Yes Kroger
Where to Find This Brand Physical Stores	Yes	Yes	Yes	Yes	Yes	Yes
Where to Find This Brand Online – Retailer Site	Yes Walmart.com	Implied	Implied	Implied	Implied	Implied
Sells Equate Products Directly?	Yes	No	No	No	No	No
Key Product Categories	OTC, Personal Care, Baby, Household	OTC, Personal Care, Baby, Household Basics	OTC, Personal Care, Baby, Household Basics	OTC, Personal Care, Baby, Household	OTC, Personal Care	OTC, Personal Care, Baby
General Pricing vs National	Lower/Value	Lower/Value	Lower/Value	Lower/Value	Lower/Value	Lower/Value
Scale Approx US Stores	~4,700	~9,900	~9,000	~1,900	~1,700	~2,800
Link	Walmart	CVS	Walgreens	Target	Rite Aid	Kroger

Getting Straight to Where Equate Lives

Alright, let’s cut the noise.

You’re here because you want to know where to score Equate products without running around like a headless chicken.

Equate isn’t some obscure, boutique brand you find in a hidden alley. It’s a store brand, plain and simple.

And for store brands, the first rule of thumb is: you go to the store that owns the brand.

In the case of Equate, that store is Walmart. This isn’t rocket science. it’s just knowing the system.

Equate is the giant’s answer to providing affordable alternatives across a sprawling range of products, from over-the-counter medications and health supplements to personal care items, baby essentials, and even household goods.

Think of it as the in-house team tackling everything from allergy pills to contact lens solution, prenatal vitamins to pain relievers, all under one recognizable banner.

They leverage the sheer scale of Walmart’s operation to keep prices lean.

So, if you’re on the hunt, your primary mission begins and likely ends with Walmart itself, whether you’re physically walking the aisles or clicking through their digital storefront. Where to buy Zeasorb AF Antifungal Cream

Your Primary Mission: Checking Walmart Stores

boots on the ground.

Your absolute best bet for finding the widest range of Equate products, consistently, is inside a physical Walmart store. This is their home turf.

Equate is Walmart’s private label, developed and stocked to compete directly with national brands on price while aiming for comparable quality.

Because of this, you’ll find Equate products interspersed throughout nearly every department where a comparable national brand exists.

You need pain relievers? Look next to the Tylenol and Advil.

Need allergy relief? Check near Claritin and Zyrtec.

Contact lens solution? Right there with the Bausch + Lomb and Opti-Free.

This integrated placement is strategic – it allows for direct comparison and highlights the often significant cost savings of choosing the Equate option.

Navigating a large Walmart can feel like a trek through a retail wilderness, but once you understand the logic, finding Equate becomes much simpler. Start with the pharmacy and health sections.

This is arguably where Equate has the deepest footprint, covering a vast array of over-the-counter medications, first aid supplies, vitamins, and supplements. Where to buy Dr. Lipp Antifungal Balm

You’ll find everything from Equate brand ibuprofen and acetaminophen to cough and cold syrups, antacids, laxatives, and specialized items like foot care products and diabetic supplies. Don’t just scan the endcaps. work your way down the main aisles.

They often stock multiple strengths, sizes, and formulations under the Equate name. For example, you might find:

Pain Relief: Equate Acetaminophen various strengths, Equate Ibuprofen various strengths, Equate Naproxen Sodium. Available in caplets, tablets, gels, liquid.
Allergy: Equate Loratadine non-drowsy, Equate Cetirizine 10mg, Equate Fexofenadine 180mg. Look for liquid and chewable forms too.
Cold & Flu: Equate Daytime/Nighttime Cold & Flu, Equate Mucus Relief, Equate Cough Suppressant. Syrups, caplets, multi-symptom relief.
Digestive Health: Equate Omeprazole Delayed-Release Capsules, Equate Famotidine Tablets, Equate Antacid Liquid/Chewables.
Vitamins & Supplements: Equate One Daily Women’s/Men’s, Equate Vitamin D3, Equate Fish Oil, Equate Melatonin. A huge selection mirroring popular national brands.

Beyond the health aisles, Equate pops up in personal care body wash, shampoo, conditioner, lotion, dental care, baby care diapers, wipes, formula – though Pampers and Huggies dominate, Equate offers a value alternative, beauty cosmetics, nail polish remover, cotton balls, and even household supplies cleaning products, trash bags – though Great Value is Walmart’s main grocery/household brand, some items blur the lines or fall under Equate. Consider the sheer scale: Walmart operates over 4,700 stores in the U.S. alone.

That’s a massive distribution network dedicated to getting these products onto shelves nationwide.

While exact inventory varies by store size and location, the core Equate offerings are generally consistent.

A larger Supercenter will likely have a more extensive range than a smaller Neighborhood Market.

Your best bet is to go to the biggest Walmart near you if you’re hunting for something specific or want the broadest selection.

Another tactical advantage of shopping in store is impulse comparison.

You can hold the Equate bottle next to the national brand, check ingredient lists they are often identical or very similar for OTC medications due to FDA regulations, and see the price difference with your own eyes.

This transparency is harder to replicate purely online sometimes, especially when dealing with multiple browser tabs. Where to buy NatraBio Antifungal Cream

Plus, you can leverage the store associates if you’re having trouble locating a specific item, although sometimes their knowledge of the exact location of a niche Equate product can be hit or miss.

However, the organized nature of modern Walmart layouts, often with clear overhead signage for product categories, makes self-navigation highly effective.

Just remember, if you’re looking for something, think about which national brand it competes with, and you’ll usually find Equate nearby.

It’s the foundational layer of their value proposition.

Navigating the Digital Aisles at Walmart.com

Alright, let’s talk about the internet, specifically Walmart.com. For many, this is the preferred battlefield for acquiring goods, and Equate is front and center here as well.

Shopping for Equate online via Walmart’s official website offers a different kind of efficiency compared to browsing physical aisles.

You gain speed, the ability to search instantly, and the convenience of having items delivered or prepared for pickup.

Think of it as the digital twin of the physical store, ideally with deeper inventory information at your fingertips.

The key is knowing how to search effectively and leverage the platform’s features.

Start with the search bar. Typing “Equate” is the obvious first step. This will pull up a vast list of products across all categories. You can then refine your search using filters for category e.g., “Health,” “Beauty,” “Baby”, specific product type e.g., “Pain Reliever,” “Allergy Medicine”, price, customer ratings, and even availability options like “Pickup” or “Delivery.” This filtering is crucial given the sheer volume of Equate products available. As of recent reports, Walmart’s e-commerce growth continues to be a major focus, and the online selection of store brands like Equate is robust to support this. You’re not just seeing what’s on the shelf at one store. you’re potentially seeing inventory from distribution centers and multiple stores, expanding your options significantly. Where to buy Naturasil Antifungal Spray

One of the most powerful features on Walmart.com when hunting for Equate is the ability to check local store inventory. While browsing, you can set your preferred store location. Product pages will often show if the item is “In stock at your store,” “Available for pickup,” or “Available for shipping.” This is a must because it allows you to scout inventory before making a trip. If you need that specific Equate nasal spray today, you can check which nearby Walmart has it in stock for pickup. If you’re stocking up on Equate acetaminophen and contact lens solution and don’t need them immediately, you can opt for shipping to your home, often free over a certain order value. This hybrid model – leveraging online search for in-store pickup or home delivery – provides maximum flexibility.

Let’s look at some common Equate categories and how they appear online:

Health & OTC: Search “Equate pain relief,” “Equate allergy,” “Equate cold medicine.” You’ll see tablets, liquids, caplets, various strengths, multi-packs. Listings often include detailed descriptions, ingredient lists, and dosage information, similar to national brands. You can compare Equate products side-by-side virtually.
Personal Care: Search “Equate body wash,” “Equate shampoo,” “Equate lotion.” Find different scents, sizes, formulations for dry skin, sensitive skin, etc.. The online interface makes it easy to read product details and customer reviews.
Baby: Search “Equate diapers,” “Equate wipes,” “Equate baby formula.” While Huggies and Pampers dominate, Equate offers competitive options, and online is a great place to compare price per unit, especially for bulk boxes of diapers or wipes.
Household: Search “Equate disinfectant wipes,” “Equate trash bags.” Again, Great Value is prominent here, but Equate has a presence in certain cleaning or paper goods areas.

Comparison shopping online is a breeze.

You can open multiple tabs or use the site’s comparison features if available for those specific items to stack up Equate against national brands or even other private labels that might appear in searches.

Pricing is usually clearly displayed, and you can factor in the cost of shipping if applicable versus the time/gas cost of driving to a store.

Remember that online promotions or “rollback” pricing might differ slightly from in-store deals, so it pays to check both if you’re optimizing for the absolute lowest price.

The sheer convenience of finding, ordering, and receiving Equate products without leaving your house is a significant advantage of the digital approach via Walmart.com. It’s the most comprehensive online source for their entire product line, designed specifically for this purpose.

The Reality Check: Looking Beyond the Obvious Stores

Alright, time for a dose of reality. We’ve established that Walmart is the mothership for Equate. It’s their brand, their product line, their turf. So, naturally, the next question people often ask is, “Can I find Equate somewhere else?” The short, almost universally true answer is: No, not really. Store brands are proprietary. Walmart develops, sources, and sells Equate exclusively through its own channels – its physical stores and Walmart.com. They don’t manufacture Equate products and then sell them wholesale to competitors like CVS, Walgreens, Target, Rite Aid, or Kroger. That would completely undermine the value proposition of a store brand, which is to drive traffic and sales to their stores by offering comparable products at lower prices than national brands.

So, if you walk into a CVS looking for Equate ibuprofen, you won’t find it. If you browse Target.com hoping to add Equate contact lens solution to your cart, you’ll be out of luck. These other retailers have their own store brands that fulfill the same purpose for their businesses. CVS has CVS Health, Walgreens has Walgreens brand, Target has Up & Up, Rite Aid has Rite Aid brand, and Kroger has its extensive Kroger brand line plus Simple Truth, etc.. These are the direct competitors to Equate in the store-brand arena, each tied to their parent company’s retail ecosystem. Understanding this fundamental principle saves you time and prevents frustrating searches in places where Equate simply doesn’t live. Your mission outside of Walmart isn’t to find Equate, but to find a comparable alternative under a different store brand or a national brand at a price you’re willing to pay. Where to buy CVS Health Antifungal Gel

What You’ll Actually Find at CVS and Walgreens

You’re at CVS or Walgreens. Maybe it’s the closest store, maybe you have loyalty points, whatever the reason. You know you won’t find Equate here, but you still need, say, allergy medication or a bottle of body wash. What you will find are their respective store brands: CVS Health at CVS and the Walgreens brand at Walgreens. These are the direct counterparts to Equate within their pharmacy-centric retail models. Just like Equate is designed to mimic national brands at a lower price point, so too are CVS Health and Walgreens brand products. They cover the same vast territory of health, wellness, personal care, and some household basics.

Think of it this way: CVS and Walgreens are major players in the pharmacy retail space.

CVS boasts over 9,900 locations, and Walgreens has over 9,000. That’s immense reach.

To capture market share and offer value to their customers, they pour resources into their private labels.

CVS Health and Walgreens brand products are often manufactured in the same facilities as national brands, using the same active ingredients especially true for OTC medications, but packaged and sold under their own name for less.

So, while you can’t get Equate, you can absolutely find a functional equivalent.

Here’s a breakdown of what to expect from their store brands:

OTC Medications: Both CVS Health and Walgreens brand have extensive lines. You’ll find their versions of:

Pain relievers ibuprofen, acetaminophen, naproxen
Allergy medicines loratadine, cetirizine, fexofenadine, diphenhydramine
Cold and flu remedies daytime/nighttime, cough suppressants, decongestants
Digestive aids antacids, heartburn relief, laxatives
First aid bandages, antiseptic wipes, creams
Vitamins and supplements multivitamins, Vitamin C, fish oil, glucosamine

Example Comparison:

Product Type	Equate Walmart	CVS Health CVS	Walgreens Brand Walgreens
Non-Drowsy Allergy	Equate Loratadine 10mg	CVS Health Loratadine 10mg	Walgreens Wal-itin 10mg
Pain Reliever	Equate Ibuprofen 200mg	CVS Health Ibuprofen 200mg	Walgreens Wal-profen 200mg
Heartburn Relief	Equate Omeprazole 20mg	CVS Health Omeprazole 20mg	Walgreens Wal-prazole 20mg

Personal Care: Look for their store brands in categories like: Where to buy Remedy Soap Antifungal Wash
- Body wash and bar soap
- Shampoo and conditioner
- Lotion and moisturizer
- Dental care toothpaste, mouthwash, toothbrushes
- Cotton balls, swabs, and rounds
- Hand soap and sanitizers
Other Categories: While less extensive than Walmart’s, they also offer store brand items in areas like baby care diapers, wipes, formula and some basic household items or snacks, though their strength is definitely in the health and beauty aisles.

The strategy here is to identify the Equate product you typically buy and then look for the corresponding CVS Health or Walgreens brand version.

Check the active ingredients and concentration for medications to ensure they are equivalent.

For personal care, compare ingredient lists and product claims.

Pricing at CVS and Walgreens store brands is generally lower than national brands in the same store, but might sometimes be slightly higher than the equivalent Equate product at Walmart, reflecting the differing overall pricing strategies of the retailers.

However, loyalty programs, coupons, and promotions at CVS and Walgreens can sometimes make their store brands competitive or even cheaper depending on the deal.

Don’t expect to find Equate, but do expect to find a readily available and often very similar alternative under their own banners.

The Situation on the Ground at Target and Rite Aid

Extending our reconnaissance mission beyond Walmart, let’s look at Target and Rite Aid. The principle remains the same: store brands are exclusive. So, just like with CVS and Walgreens, you won’t find Equate products gracing the shelves of Target or Rite Aid. They have their own private labels designed to offer value and keep customers shopping within their ecosystem. Understanding what those alternatives are is key if these are your go-to stores or are more convenient for you.

At Target, the primary store brand that competes in the health, beauty, and personal care space where Equate plays is Up & Up. Up & Up is a massive, multi-category brand for Target, covering everything from paper towels and cleaning supplies to diapers, pet food, and yes, a significant range of health and personal care items. Target operates over 1,900 stores, giving Up & Up a substantial presence nationwide. The Up & Up brand mirrors Target’s overall strategy: offering stylish, reliable, and affordable alternatives to national brands.

Within the Up & Up line, you’ll find direct competitors to many Equate products: Where to buy Tineacide Antifungal Gel

OTC Medications: Up & Up offers a variety of OTCs, including:
- Pain relievers ibuprofen, acetaminophen
- Allergy relief loratadine, cetirizine
- Cough and cold medicines
- First aid supplies
- Vitamins and supplements
Example: Up & Up Adult Allergy Relief Tablets containing loratadine is Target’s answer to Equate Loratadine or Claritin.
Personal Care: Up & Up has a huge presence here:
- Body wash, bar soap, liquid hand soap
- Shampoo, conditioner, and hair styling products
- Lotions and moisturizers
- Sunscreen
- Cotton balls, swabs, nail polish remover
- Dental care toothpaste, mouthwash
Example: Up & Up Mouthwash lines compete directly with Equate mouthwash offerings.
Baby Care: Up & Up is very strong in the baby department, offering diapers, wipes, formula, and baby toiletries that are often popular alternatives to Huggies, Pampers, and national brand formulas.

The Up & Up range at Target is generally well-regarded for its quality, often seen as a step up in packaging and presentation compared to some other value brands, while still maintaining competitive pricing relative to national brands.

While the price might sometimes be slightly higher than the equivalent Equate product at Walmart, the shopping experience and other items you might be buying at Target could make it a worthwhile stop.

Now, let’s pivot to Rite Aid. Rite Aid has faced significant challenges in recent years and has a smaller footprint compared to the other giants, with around 1,700 locations primarily on the East Coast. However, they also have their own store brand, simply called the Rite Aid brand. Like CVS Health and Walgreens brand, the Rite Aid brand focuses heavily on health and wellness products, pharmacy items, and personal care.

The Rite Aid brand offers equivalents in key categories:

OTC Medications: You’ll find Rite Aid brand versions of pain relievers, allergy medications, cold remedies, digestive health products, and vitamins.
Personal Care: Their shelves feature Rite Aid brand body wash, shampoo, lotions, dental care items, and first aid supplies.

While potentially less extensive than Equate or Up & Up due to Rite Aid’s smaller scale and more pharmacy-centric model compared to Walmart or Target superstores, the Rite Aid brand serves the same function for loyal Rite Aid shoppers. Where to buy Tinactin Antifungal Spray Powder

Pricing for the Rite Aid brand is competitive within the Rite Aid ecosystem, positioned below national brand prices.

If you happen to be at a Rite Aid, look for their house brand as the functional substitute for what you might buy under the Equate name at Walmart. The takeaway for both Target and Rite Aid is clear: abandon the search for Equate, but pivot to finding a suitable, cost-effective alternative under their respective private labels.

Hunting for Equate or Alternatives at Kroger

While groceries are their core business, their stores, especially the larger ones, also feature substantial pharmacy sections, health and beauty aisles, and household departments.

Given this overlap in product categories with Walmart, you might wonder if there’s any chance of stumbling upon Equate here.

The answer, consistent with the pattern we’ve observed, is a firm no. Kroger has its own incredibly extensive portfolio of private label brands. Their main house brand is simply the Kroger brand, which covers everything from milk and bread to paper towels and frozen foods. But they also have other private labels like Simple Truth organic and natural and Private Selection premium. Within the health, beauty, and personal care spaces where Equate operates, you will find products under the Kroger brand and sometimes other specialized labels.

So, while you won’t find Equate acetaminophen at Kroger, you will find Kroger brand acetaminophen.

If you need contact lens solution, look for the Kroger brand version.

This mirrors the strategy of CVS, Walgreens, Target, and Rite Aid – offer a store brand alternative to compete with national brands and keep customers loyal to their chain.

Kroger’s private label strategy is particularly strong.

Their own brands account for a significant portion of their overall sales, highlighting how much they push their in-house alternatives across the store. Where to buy CVS Health Antifungal Powder

Here’s where you’d find alternatives to Equate within a Kroger store:

Pharmacy/Health Aisle: Look for the Kroger brand label on:
- Allergy medications
- Cold and flu remedies
- Digestive health products
Example: Kroger brand Ibuprofen 200mg Tablets will be positioned alongside national brands like Advil and likely priced lower.
Personal Care: The Kroger brand extends here too:
- Body wash, bar soap
- Shampoo, conditioner
- Lotions
- Dental care products
- Cotton products
- Hand soap
Baby Care: Kroger also offers store brand diapers, wipes, and formula under the Kroger brand or sometimes a specific baby-focused private label, directly competing with Equate Baby and national baby brands found at Walmart.

Shopping at Kroger means leaning into the Kroger brand ecosystem.

Their store brands are typically high quality for the price, as it’s crucial for grocery retailers to build trust in their private labels across a vast array of consumable goods.

While Kroger’s primary focus isn’t pharmacy in the same way CVS or Walgreens are, their health and beauty sections in larger stores are comprehensive enough to offer a Kroger brand alternative for most common Equate products.

The pricing strategy is similar: value-focused compared to national brands.

So, if you’re a Kroger shopper, your hunt for an Equate-like product should concentrate solely on finding the Kroger brand equivalent within their aisles. Where to buy Selsun Blue

Looking for the Equate logo at Kroger is a non-starter.

The Online World: What About Amazon?

Alright, let’s shift gears entirely and look at the digital colossus: Amazon. We’ve covered that Equate is a Walmart brand, sold primarily in Walmart stores and on Walmart.com. However, the internet is a wild and woolly place, and Amazon’s marketplace model allows for scenarios where you might actually see Equate products listed. But here’s the critical distinction: these listings are almost certainly not being sold directly by Walmart or by Amazon itself as a first-party seller. They are coming from third-party sellers operating on the Amazon platform. This changes the dynamic significantly and introduces a layer of complexity you don’t encounter when buying Equate directly from Walmart.

Why would someone sell Equate on Amazon? Usually, it’s a reseller buying products in bulk from Walmart either in-store or online and then listing them on Amazon with a markup.

They are banking on the convenience factor or the possibility that someone specifically wants an Equate product but prefers to do all their shopping on Amazon or can’t easily get to a Walmart. Amazon’s marketplace is vast, enabling millions of third-party sellers to list billions of products.

While Amazon has its own growing private label brands like Amazon Basics, Solimo, etc. that compete with Equate and other store brands, it doesn’t typically sell direct competitors’ proprietary brands itself.

So, encountering Equate on Amazon is like finding a fish outside its natural habitat – it’s possible, but it’s there through indirect means.

Understanding this is crucial before you hit that “Add to Cart” button.

Tracking Down Equate Listings on Amazon’s Marketplace

Curiosity piqued. You want to see if you can actually find Equate on Amazon. Go ahead and type “Equate” into the Amazon search bar. What you’ll likely find is a mixed bag. You might see listings for specific Equate products – Equate brand contact lens solution, Equate acetaminophen, Equate pregnancy tests, maybe even larger items like nebulizers or mobility aids sold under the Equate name. But look closely at who is selling them. It will almost always say something like “Sold by and Fulfilled by Amazon” or “Ships from and sold by .” This is the tell-tale sign of a third-party seller.

The availability of specific Equate products on Amazon through third parties can be highly inconsistent. Where to buy Head and Shoulders

It depends entirely on what these individual sellers have decided to source and list.

You might find a common item easily, or you might find that a niche Equate product you rely on simply isn’t available, or only available at an exorbitant price.

This is in stark contrast to Walmart.com, where the entire, centrally managed Equate catalog is typically listed and available directly from Walmart.

Let’s break down what you might see and consider when searching for Equate on Amazon:

Product Variety: You might find popular or frequently purchased Equate items. Less common or brand-new Equate products are less likely to appear quickly, if at all, compared to their availability on Walmart.com.
Pricing: Prepare for potential sticker shock. Third-party sellers add a markup to cover their costs buying the product, shipping to Amazon fulfillment centers if FBA, Amazon fees and make a profit. An Equate product that costs $5 at Walmart might be listed for $8, $10, or even more on Amazon, especially if it’s a hard-to-find item or being sold in a multi-pack.
Listing Format: Products are often sold in multi-packs that you might not find directly at Walmart e.g., a 3-pack of contact lens solution or two large bottles of ibuprofen. This is a common tactic for resellers to increase the per-order value.
Availability and Stock: Since the inventory isn’t controlled by Walmart or Amazon, stock levels can fluctuate wildly. A seller might have a few units, sell out, and it could be days or weeks before they restock if ever.

Here are some examples of searching for specific Equate items on Amazon and what you might encounter:

Search: “Equate Acetaminophen” – You’ll likely see listings from various sellers offering different counts and strengths. Compare the price per pill carefully against what you know it costs at Walmart.
Search: “Equate Contact Lens Solution” – Multiple listings may appear, often in multi-packs. Check the size of the bottles and the total volume offered for the price.
Search: “Equate Baby Wipes” – You might find listings for single large packs or bundles. Compare the price per wipe to Walmart’s pricing.

Remember that while the listing is on Amazon, the product itself is an Equate product originally sourced from Walmart. The listing quality can vary. Some sellers provide detailed information, while others might have sparse descriptions or blurry photos. Checking seller reviews and ratings is crucial before purchasing, as you are relying on that third party, not Walmart or Amazon directly unless it’s “Fulfilled by Amazon,” which handles logistics but not the sourcing. While you can find Equate on Amazon, it’s a different ballgame with different rules, primarily driven by the economics and inventory of independent resellers rather than a direct retail channel.

Understanding Third-Party Sellers and Equate Availability

Diving deeper into the third-party seller dynamic on Amazon is essential if you plan to source Equate there.

As mentioned, these are independent businesses or individuals who are buying products, often from traditional retailers like Walmart, and reselling them on the massive Amazon platform.

Amazon’s marketplace is huge.

As of 2023, third-party sellers accounted for over 60% of paid units sold on Amazon. This model allows for incredible selection but also requires the buyer to be more discerning, especially when buying products from brands not officially sold on Amazon by the brand owner or a designated distributor. Where to buy Puriya

When you find an Equate listing on Amazon, you need to evaluate the seller as much as the product itself. Key factors to consider include:

Seller Rating and Reviews: Amazon provides a percentage rating and customer feedback for third-party sellers. A high rating 95%+ with a large number of reviews is a good sign. Read recent reviews to check for common complaints regarding product condition, authenticity, shipping times, or customer service.
“Sold By” and “Ships From”:
- “Ships from and sold by “: The seller handles both inventory and shipping. Quality and speed are entirely up to them.
- “Sold by and Fulfilled by Amazon”: The seller sends their inventory to an Amazon warehouse, and Amazon handles storage, packing, and shipping. This usually means faster shipping often Prime eligible and easier returns through Amazon’s system, but the product source and authenticity are still the seller’s responsibility.
Condition: Ensure the listing specifies the product is “New.” Be wary of anything listed as “Used” or “Open Box” for health or personal care items.
Price: As noted, prices will likely be higher than at Walmart. Calculate the price per unit e.g., price per tablet, price per ounce to see if the premium for convenience is worth it compared to making a trip to Walmart or ordering from Walmart.com.
Expiration Dates: For medications and perishable goods, inquire about expiration dates if they aren’t clearly listed or shown in photos. Reputable sellers should be able to provide this.
Return Policy: While Amazon’s general return policy is generous, specific third-party seller policies can sometimes differ or have restocking fees, especially for non-FBA items.

Why do sellers do this? Simple economics.

They identify products at one retailer Walmart that are in demand elsewhere Amazon and arbitrage the price difference.

This is a common practice, especially for popular or slightly niche items that certain customers might struggle to find locally or prefer to consolidate in an Amazon order.

For instance, someone might add an Equate item to an Amazon order to meet the free shipping threshold or because they’re already buying dozens of other things on Amazon.

The inherent risks compared to buying directly from Walmart include:

Higher Cost: Almost guaranteed to pay more than Walmart’s price.
No Direct Walmart Support: Any issues with the product itself need to be handled through the third-party seller or Amazon, not Walmart’s customer service.
Potential for Inauthenticity Rare but Possible: While most sellers are legitimate resellers, the third-party marketplace model theoretically allows for counterfeit goods. Stick to highly-rated sellers to minimize this risk.
Variable Inventory: Availability is subject to the seller’s stock, not Walmart’s massive distribution network.

In conclusion, yes, you can find Equate products listed on Amazon. But it’s not a primary or recommended source if your goal is reliable availability and the best possible price. It’s a secondary channel driven by resellers. If you need Equate consistently or want the full range, stick to Walmart stores or Walmart.com. Using Amazon for Equate is more of a tactical maneuver for convenience, perhaps when you’re already placing a large Amazon order, and you accept the higher price and the reliance on a third party.

Frequently Asked Questions

What exactly is Equate?

Alright, let’s get this sorted.

Equate isn’t some mysterious, independent pharmaceutical company or a brand you’ll see advertised during the Super Bowl. Plain and simple, Equate is a store brand.

Specifically, it’s the primary private label for Walmart. Think of it as Walmart‘s in-house answer to providing a massive range of products, from over-the-counter medications and health supplements to personal care items, baby essentials, and even some household goods, all under one banner.

Where to buy Fluconazole

The core idea is to offer reliable alternatives to national brands, usually at a significantly lower price point.

Because it’s a Walmart brand, they leverage their enormous scale and distribution network to keep those prices lean.

So, when you see the Equate label, you know you’re looking at a product exclusive to the Walmart ecosystem, designed to compete directly with the big names you’re already familiar with, whether you’re browsing in a physical Walmart store or scrolling through Walmart.com.

Why is Equate typically only found at Walmart?

This is the fundamental principle of a store brand. Equate belongs to Walmart. Walmart isn’t just a retailer selling other companies’ stuff. they are also a product developer and brand owner. They create and source Equate products exclusively for sale within their own retail channels. This includes their physical stores and their official website, Walmart.com. The entire point of a private label like Equate for Walmart is to drive customers to their stores or website by offering value-priced alternatives to national brands. They don’t manufacture Equate just to turn around and sell it wholesale to competitors like CVS, Walgreens, Target, Rite Aid, or Kroger. That would negate the strategic advantage of owning the brand. So, the short answer is: it’s their brand, their turf, sold only through their system. Your primary hunting ground for Equate is unequivocally Walmart.

Where is the absolute best place to find the widest selection of Equate products?

If you’re looking for the broadest possible range of Equate products, consistently available, your absolute best bet is a physical Walmart Supercenter. These larger stores dedicate significant shelf space to the Equate line across numerous departments. While Walmart.com theoretically lists the entire catalog, real-world inventory in a physical store is often what you need right now. Walmart stocks Equate deep in categories like health, personal care, and baby. Think of the pharmacy section – it’s packed with Equate alternatives to almost every common over-the-counter medication or supplement. Because Equate is Walmart’s private label, they prioritize its presence on their shelves nationwide. A larger Walmart will simply have more floor space to display the extensive variations different sizes, strengths, formulations of popular Equate items than a smaller format store. While Walmart.com is fantastic for searching and checking availability, the sheer volume and variety you can see and compare in a large physical Walmart store make it the top destination for selection.

How is Equate typically organized within a physical Walmart store?

Navigating a big Walmart store to find Equate is actually quite logical once you understand the strategy.

Equate products aren’t usually grouped together in one “Equate aisle.” Instead, they are strategically placed right alongside their national brand competitors.

Need Equate ibuprofen? Look in the pain relief aisle, directly next to the bottles of Advil and Tylenol.

Hunting for Equate allergy medicine? You’ll find it near Claritin and Zyrtec. Where to buy Econazole

This integrated placement is key – it allows customers to directly compare the Equate product with the national brand alternative they might be considering, highlighting the often significant price difference on the spot.

So, when you enter a Walmart store, head to the specific product category you need e.g., “Allergy & Sinus,” “Pain Relievers,” “First Aid,” “Shampoo,” “Baby Wipes”, and scan the shelves there.

You’ll find the Equate version prominently displayed among the other brands.

The health and pharmacy sections are particularly dense with Equate options.

It’s a smart layout designed to facilitate comparison and encourage the choice of the value-oriented store brand.

Can you give examples of Equate pain relief products I can find?

Absolutely.

The pain relief aisle at Walmart is a prime example of where Equate goes deep.

You’ll find Equate versions of the most common over-the-counter pain relievers, designed to be chemically equivalent to popular national brands.

Look for Equate Acetaminophen which is the active ingredient found in Tylenol, available in various strengths like 325mg, 500mg Extra Strength, and sometimes even higher doses, in caplets, tablets, or gel capsules.

You’ll also find Equate Ibuprofen the active ingredient in Advil and Motrin, typically in 200mg strength, also available in different forms. Where to buy Rite Aid Antifungal Cream

For longer-lasting pain relief, check for Equate Naproxen Sodium like Aleve, usually 220mg.

Beyond just tablets and caplets, Walmart’s Equate line often includes liquid formulations, especially for children, and sometimes topical pain relief creams or gels.

All these options are stocked right alongside the national brand counterparts, clearly labeled with the distinct Equate packaging, making direct comparison easy whether you’re browsing in a physical Walmart or searching on Walmart.com.

What Equate allergy medications are available?

If allergies are bothering you, Walmart‘s Equate line offers a comprehensive range of options mirroring popular national non-drowsy and drowsy formulas.

In the allergy section of a Walmart store or on Walmart.com, you’ll typically find Equate Loratadine the active ingredient in Claritin, often available in 10mg tablets for 24-hour relief.

You’ll also see Equate Cetirizine the active ingredient in Zyrtec, usually 10mg tablets, also for 24-hour relief.

For a different option, look for Equate Fexofenadine the active ingredient in Allegra, commonly in 180mg strength for 24 hours.

Beyond these non-drowsy options, Equate also offers products containing diphenhydramine like Benadryl for a drowsy alternative.

They often have variations like D decongestant versions, children’s liquid or chewable forms, and sometimes combination products targeting multiple symptoms.

The idea is that whatever your preferred active ingredient or format from a national brand, Equate at Walmart has a direct, lower-cost equivalent readily available.

Are there Equate cold and flu products available?

Yes, absolutely.

When cold and flu season hits, the Equate section at Walmart has you covered with a wide variety of products designed to tackle symptoms.

Just like with pain and allergy, Equate provides lower-cost alternatives to major cold and flu brands.

You’ll find multi-symptom relief medications, often labeled as Equate Daytime Cold & Flu or Equate Nighttime Cold & Flu, containing combinations of pain relievers, decongestants, cough suppressants, and expectorants.

Look for specific symptom relievers like Equate Mucus Relief containing guaifenesin, like Mucinex, Equate Cough Suppressant with dextromethorphan, or Equate Decongestant with pseudoephedrine or phenylephrine. These are available in various forms including caplets, tablets, and liquid syrups.

Whether you’re shopping in a physical Walmart store or browsing the health section on Walmart.com, you’ll find a comprehensive lineup of Equate cold and flu remedies positioned right next to the national brands they emulate, allowing you to compare active ingredients and prices easily.

Does Equate offer digestive health products?

Definitely.

Equate has a strong presence in the digestive health aisle at Walmart, offering a range of products for common stomach and digestive issues.

You’ll find Equate brand versions of popular heartburn and acid reflux medications, such as Equate Omeprazole Delayed-Release Capsules like Prilosec OTC, Equate Famotidine Tablets like Pepcid AC, and Equate Ranitidine Tablets though availability may vary depending on market status. For immediate relief, look for Equate Antacid liquids or chewable tablets, similar to Tums or Mylanta.

They also offer Equate laxatives various types like stimulant, stool softener, bulk-forming and anti-diarrheal medications.

Just like other Equate health products, these are strategically placed alongside the national brands in the digestive health section of Walmart stores and are easily searchable on Walmart.com. If you rely on an over-the-counter digestive aid, there’s a high probability Equate offers a comparable, more affordable option.

What kind of Equate vitamins and supplements can I buy?

Walmart‘s Equate line dives deep into the world of vitamins and supplements, offering a vast selection that mirrors the offerings of popular national supplement brands.

In the vitamin aisle of a Walmart or on Walmart.com, you can find everything from basic single vitamins to complex multi-vitamins and specialized supplements.

Look for Equate One Daily multi-vitamins tailored for men, women, seniors, or specific age groups.

They offer common vitamins like Equate Vitamin C, Equate Vitamin D3, various B vitamins, and Vitamin E in different potencies and forms tablets, gummies, softgels. Minerals like Calcium, Magnesium, and Zinc are also available under the Equate label.

Beyond basic nutrition, the Equate supplement line includes items like Equate Fish Oil, Equate Melatonin for sleep, Glucosamine Chondroitin for joint health, Fiber supplements, and Probiotics.

The sheer breadth of the Equate vitamin and supplement line at Walmart makes it a primary destination for value-conscious shoppers looking to maintain their supplement regimen without paying national brand prices.

Beyond health, where else in Walmart can I find Equate products?

While Equate is arguably best known for its health and over-the-counter medication lineup, the brand extends far beyond the pharmacy section within Walmart stores and on Walmart.com. You’ll find a significant presence in personal care, covering items like body wash, bar soap, shampoo, conditioner, lotions, dental care products toothpaste, mouthwash, cotton balls, swabs, and rounds, nail polish remover, and even items like reading glasses and contact lens solution. In the baby care department, Equate offers essential alternatives such as Equate brand diapers, baby wipes, and sometimes baby formula, positioned as value options next to giants like Pampers and Huggies. While Walmart’s main household brand is Great Value, Equate does appear on some household items, particularly those with a health or personal grooming connection, like certain cleaning supplies or air purifiers. So, don’t limit your Equate search just to the health aisle. keep an eye out for the distinct Equate packaging throughout Walmart’s general merchandise sections.

Does the size of the Walmart store affect Equate availability?

Yes, generally speaking, the size and format of a Walmart store can definitely affect the breadth of the Equate selection you’ll find there. A large Walmart Supercenter, with its vast floor space covering groceries, general merchandise, and a full pharmacy, will typically stock a much more extensive range of Equate products than a smaller format like a Walmart Neighborhood Market. Neighborhood Markets focus more heavily on groceries and pharmacy essentials, so while you’ll find core Equate OTC medications and perhaps some personal care basics, you’re less likely to find the full variety of supplements, specialized health items, or the complete personal care range. If you’re hunting for a specific, less common Equate product or simply want to see the maximum variety, visiting the largest Walmart Supercenter near you is your best strategy for shopping in person. Alternatively, using Walmart.com allows you to check inventory at multiple local stores or access the full online catalog regardless of your nearest store’s size.

What’s the advantage of buying Equate in a physical Walmart store compared to online?

Firstly, there’s the immediate gratification – you find what you need and walk out with it right then and there, no waiting for delivery.

Secondly, and quite powerfully for a store brand like Equate, is the ability to perform direct, side-by-side comparison.

You can hold the Equate bottle of ibuprofen next to the Advil, read both labels, check the active ingredients and dosage information which are often identical for OTCs due to FDA regulations, and see the price difference with your own eyes.

This tactile experience and transparency can be very convincing.

You can also assess the packaging and size visually.

While Walmart.com facilitates comparison virtually, nothing beats seeing the products side-by-side on the shelf.

Lastly, browsing in a physical store can lead to discovering Equate products in categories you might not have thought to search for online.

While Walmart.com offers convenience and broader potential availability, the physical store provides that immediate, tangible comparison and discovery experience unique to places like Walmart.

How do I find Equate products when shopping online via Walmart.com?

Navigating the digital aisles at Walmart.com to find Equate is straightforward and efficient.

Your primary tool is the search bar at the top of the website or app.

Simply typing “Equate” is the first step – this will pull up a massive list of products across the entire Equate line.

To narrow things down, refine your search by adding the specific product type you’re looking for, e.g., “Equate pain relief,” “Equate allergy medicine,” “Equate contact lens solution,” or “Equate body wash.” Once your search results appear, leverage the filters on the left side of the screen.

You can filter by category e.g., Health, Personal Care, Baby, specific subcategories, price range, customer ratings, and crucially, by availability options like “Pickup” or “Delivery,” and even “In-stock at your store.” Setting your local Walmart store at the top of the page allows you to see local stock information directly on product listings, making it easy to find Equate items available for same-day pickup.

Walmart.com is designed to make finding their store brands like Equate quick and easy through intuitive search and filtering tools.

What are the benefits of buying Equate online via Walmart.com?

Buying Equate products through Walmart.com offers several significant advantages focused on convenience and efficiency.

First and foremost is the ability to search their entire listed catalog instantly from anywhere with internet access.

You don’t have to walk aisles hoping to find what you need.

Secondly, you can easily check the price and availability of Equate items at your local Walmart store for pickup, saving you a potentially wasted trip if an item is out of stock.

Alternatively, you can opt for shipping directly to your home, often free if your order meets a certain value threshold, which is incredibly convenient for stocking up on non-urgent items.

Walmart.com also allows for easy price comparison between different sizes, multi-packs, and formulations of Equate products, and often shows customer reviews which can be helpful.

You can also compare the Equate price directly against national brands listed on the same site.

The digital platform streamlines the process, providing flexibility whether you want to pick up locally or have it delivered.

It’s the official online home for Equate outside of physical Walmart stores.

Can I check if a specific Walmart store has an Equate item in stock using Walmart.com?

Yes, this is one of the most powerful features when shopping for Equate or anything else on Walmart.com. Before you head out to a physical Walmart store, you can set your preferred store location on Walmart.com or within the app. Once your store is set, when you view product pages for Equate items, you’ll see information indicating its availability at that specific location.

Look for messages like “In stock at your store,” “Available for pickup today,” or whether the item is only available for shipping.

This capability is invaluable, allowing you to confirm that the specific Equate product you’re looking for is actually on the shelves or in the backroom ready for pickup at your chosen Walmart before you make the trip.

It eliminates the guesswork and potential frustration of arriving only to find an item is sold out.

Using Walmart.com to check local stock is a smart, time-saving tactic for any Equate shopper.

What Equate product categories are well-represented on Walmart.com?

Just like in physical Walmart stores, the entire breadth of the Equate product line is typically represented on Walmart.com. You’ll find extensive selections in the Health & OTC category, covering pain relief, allergy, cold & flu, digestive health, first aid, and a vast array of vitamins and supplements. The Personal Care category is also heavily populated with Equate options, including body wash, shampoo, conditioner, lotions, dental care, cotton products, and more. The Baby section features Equate diapers, wipes, and formula as value alternatives. While the Household category on Walmart.com is dominated by the Great Value brand, you will still find certain cleaning solutions, air treatment products, or other items falling under the Equate label here. Essentially, if it’s an Equate product sold anywhere by Walmart, it should be listed and searchable on Walmart.com, offering a comprehensive view of their private label offerings across the board.

How does online comparison shopping for Equate work on Walmart.com?

Comparing Equate products and their national brand counterparts is incredibly easy on Walmart.com, arguably even easier than in a physical store for many people.

When you search for a product type, say “ibuprofen,” the results page will show you options from various brands, including Equate, Advil, Motrin, and possibly others. You can see the price for each listing right there.

Clicking on individual product pages allows you to read detailed descriptions, view ingredient lists especially critical for OTC medications to ensure the active ingredients and dosage match, compare sizes and pill counts, and read customer reviews for both the Equate version and the national brand.

You can open multiple product pages in different tabs to compare specifications and prices side-by-side digitally.

This allows you to quickly assess the value proposition of the Equate item compared to the national brand without having to physically pick up bottles from a shelf.

Walmart.com is set up to facilitate this direct comparison, making it clear how much you can potentially save by choosing Equate.

Can I buy Equate at CVS? Why or why not?

No, you absolutely cannot buy Equate products at CVS. The reason is simple and goes back to the core nature of a store brand: Equate is the private label owned exclusively by Walmart. CVS is a direct competitor to Walmart in many product categories, particularly health and personal care.

It would make zero business sense for Walmart to sell its proprietary, value-driven brand to a competitor like CVS, nor would CVS want to stock a competitor’s store brand that drives traffic and loyalty back to Walmart. When you shop at CVS, you will find their own store brand alternatives.

What is CVS’s equivalent to Equate products?

When you’re shopping at CVS and looking for a value-priced alternative to a national brand, similar to what Equate provides at Walmart, you’ll be looking for the CVS Health brand. CVS Health is CVS‘s extensive private label that covers a vast range of products mirroring the categories where Equate competes. This includes over-the-counter medications pain relievers, allergy meds, cold/flu, digestive health, vitamins and supplements, first aid supplies, and personal care items like body wash, shampoo, and dental care. Just like Equate, CVS Health products are positioned next to national brands to highlight their lower price. While you won’t find Equate at CVS, you will find a CVS Health product designed to serve the same function, often with the same active ingredients for medications, available for purchase at CVS stores or on CVS.com.

Can I buy Equate at Walgreens? Why or why not?

Just like with CVS, the answer is a firm no. You cannot buy Equate products at Walgreens. The reasoning is identical: Equate is the exclusive store brand of Walmart. Walgreens is a major competitor in the pharmacy and retail space. Walmart does not supply its proprietary brand to competitors, and Walgreens has its own suite of store brands to offer value and build customer loyalty within its own ecosystem. Shopping at Walgreens means engaging with their private label offerings, not those of their rivals like Walmart.

What is Walgreens’s equivalent to Equate products?

When you’re at Walgreens looking for a store brand alternative comparable to Equate at Walmart, you will find products under the main Walgreens brand. This private label serves the same purpose as Equate and CVS Health – offering lower-priced versions of national brand products. The Walgreens brand covers a wide territory including over-the-counter medications often using names like Wal-itin for loratadine, Wal-profen for ibuprofen, Wal-prazole for omeprazole, vitamins and supplements, first aid, personal care items, and some household basics. These products are available in Walgreens stores and on Walgreens.com. While the specific branding and packaging are different from Equate, the functional equivalents are readily available under the Walgreens brand banner if you are shopping within the Walgreens retail environment.

How do the store brands at CVS and Walgreens compare to Equate?

Comparing the store brands at CVS CVS Health and Walgreens Walgreens brand to Equate is essentially comparing different retailers’ approaches to providing value alternatives. Functionally, they are very similar. For over-the-counter medications, the active ingredients and dosages for common products like ibuprofen, loratadine, acetaminophen, omeprazole are often identical across Equate, CVS Health, and Walgreens brand due to FDA regulations for generics and store brand equivalents. For personal care items, the formulations, scents, and specific features might vary slightly, but they aim to provide a comparable experience to national brands. The primary differences lie in the branding, packaging, and pricing strategy relative to national brands within that specific store’s ecosystem. Equate benefits from Walmart’s‘s immense scale, often resulting in slightly lower price points overall compared to CVS Health or Walgreens brand items, although sales and loyalty programs at CVS and Walgreens can sometimes narrow this gap. All three brands serve the same core purpose: offer a reliable, more affordable alternative to national brands, but they are exclusive to their respective parent companies Walmart, CVS, Walgreens.

Can I buy Equate at Target? Why or why not?

No, you will not find Equate products for sale at Target. Just as with CVS and Walgreens, Target is a direct competitor to Walmart, and store brands are proprietary. Equate is owned by Walmart. Target has invested heavily in its own portfolio of private label brands to offer value and differentiate itself. Stocking a competitor’s flagship store brand like Equate would be counterproductive to Target‘s strategy of building loyalty to its own in-house options and driving traffic to its stores and website. Your search for a value alternative at Target should focus on their house brands.

What is Target’s store brand alternative to Equate?

When you’re shopping at Target and looking for store brand products that compete with national brands in the health, personal care, and baby categories where Equate is strong at Walmart, you’ll find the extensive Up & Up brand. Up & Up is Target‘s primary private label for a massive range of consumable goods, including direct competitors to Equate products. This includes Up & Up versions of over-the-counter medications pain relievers, allergy relief, cold/flu, vitamins and supplements, first aid, personal care items body wash, shampoo, lotion, dental, and baby essentials diapers, wipes, formula. The Up & Up brand is known for its clean packaging and reliable quality, often positioned as a stylish yet affordable alternative. While you can’t get Equate at Target, you will find a readily available Up & Up equivalent designed to offer value, purchasable in Target stores or on Target.com.

Can I buy Equate at Rite Aid? Why or why not?

No, you will not find Equate products sold at Rite Aid. Following the consistent pattern, store brands are exclusive to their parent companies.

Equate is a Walmart brand.

Rite Aid operates its own retail pharmacies and stores and offers its own private label products as alternatives to national brands.

Walmart does not distribute Equate to competitors like Rite Aid, and Rite Aid has no reason to stock a brand tied to a rival retailer.

Your search for a value alternative at Rite Aid should focus on their house brand offerings.

What is Rite Aid’s store brand alternative to Equate?

If you’re shopping at a Rite Aid store and looking for a value option similar to Equate at Walmart, you’ll find products under the Rite Aid brand. This private label focuses primarily on health, wellness, pharmacy, and personal care items, directly competing with national brands in those aisles. You’ll find Rite Aid brand versions of common over-the-counter medications pain relievers, allergy, cold/flu, vitamins, first aid supplies, and personal care products like body wash and dental items. While Rite Aid‘s footprint is smaller than Walmart‘s, their store brand provides essential value alternatives for customers shopping within the Rite Aid ecosystem. Don’t look for Equate at Rite Aid. look for the Rite Aid brand equivalent.

Can I buy Equate at Kroger? Why or why not?

No, you cannot buy Equate products at Kroger stores.

They maintain their own extensive portfolio of private label brands.

Walmart does not supply Equate to Kroger, and Kroger has its own value-oriented brands to offer customers shopping in their stores.

What is Kroger’s store brand alternative to Equate?

When you’re shopping at Kroger or one of their many banner stores like Ralphs, King Soopers, Fred Meyer, etc. and looking for a store brand product that offers value similar to Equate at Walmart, you’ll find options primarily under the main Kroger brand. Kroger‘s private label strategy is vast and includes a wide range of products within the health, beauty, and personal care sections. You’ll find Kroger brand versions of over-the-counter medications pain relievers, allergy, cold/flu, digestive health, vitamins and supplements, first aid supplies, and personal care items body wash, lotion, dental care. They also offer Kroger brand baby products like diapers and wipes. While Kroger has other private labels, the Kroger brand itself serves as the direct competitor to many Equate items within the Kroger retail environment. You won’t find Equate here, but you’ll find a readily available Kroger brand alternative.

Can I find and buy Equate products on Amazon?

This is where things get a bit nuanced compared to the other retailers. Yes, you can sometimes find Equate products listed on Amazon. However, it’s critical to understand how they appear there. Equate is not sold directly on Amazon by Walmart or by Amazon itself as a first-party seller. If you find Equate on Amazon, it is almost certainly being sold by a third-party reseller operating on the Amazon marketplace. These are independent sellers who likely purchased the Equate products from Walmart either in a physical store or online and are now listing them on Amazon with a markup. So, while the product exists on Amazon‘s platform, it’s not a direct retail channel for the Equate brand itself. It’s more like finding a product in a secondary, less official market.

What should I be aware of if buying Equate from Amazon?

If you choose to buy Equate products that you find listed on Amazon, you need to be aware that you are almost certainly dealing with a third-party reseller, not Walmart or Amazon directly.

This changes the dynamics and requires some caution.

Higher Price: Expect to pay more than the price you would find at Walmart or on Walmart.com. Resellers add a markup to cover their costs and make a profit.
Inconsistent Availability: Stock levels and the variety of Equate products available on Amazon depend entirely on what individual third-party sellers choose to list. You might find common items, but availability can be spotty and unpredictable compared to shopping directly at Walmart.
Third-Party Seller Risk: You are relying on the reputation of the individual seller. Check their seller rating and read reviews before purchasing. While most are legitimate resellers, buying from a highly-rated seller minimizes potential issues with product condition, authenticity, or shipping.
Listing Variations: Products might be sold in multi-packs not typically offered by Walmart. Compare the price per unit carefully.
Support: Any issues with the order or product typically need to be resolved through the third-party seller or Amazon’s general customer service, not through Walmart.

Buying Equate on Amazon is a possible, but generally more expensive and less reliable option than going straight to the source, which is Walmart or Walmart.com. It’s primarily a channel driven by the convenience of including an item in an existing Amazon order, rather than a primary source for value or selection.

Where to buy Equate